Rubeena Singh, CEO, iProspect India on what's new in iProspect

iProspect will be the first agency to offer performance-driven brand building at a global scale

The new agency will now be launched through a phased market plan over a three-month period with a t…

The report combines evidence-based research with interviews and responses from over 200 brand marke…

In 2017, Uber sued Fetch for at least $40 million, alleging that the agency committed breach of con…

Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020 and t…

Business Insider's top advertising and media stories for December 15.

Facebook will soon be providing resources and tools to help every marketer, including the two-milli…

Ads Data Hub is a so-called data clean room that promises advertisers a way to get around the limit…

60% say they are not familiar with tracking prevention or unsure about the consequences on their bu…

The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, …

"It's not something that we have clients clamoring for," Nich Weinheimer, VP of e-commerce at Kensh…

Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as He…

"In a world where the consumer journey is ever changing, how can we be responsible and return their…

Advertisers who do not have a smartphone strategy will be forced to come up with one, or leverage t…

Advertising is a way for Google to capitalize on the growth in people searching while using Google …

Advertising is Amazon's fastest-growing business. It's building ad formats like video, search and p…

But as the trend accelerates, so do marketers' growing pains with managing internal agencies. Accor…

"Platforms in high-growth mode do tend to command a premium, because marketers will pay more to pla…

"Mark and his leadership team are taking the long view - they want and need Facebook to be a net po…