<ul><li>The BCCI on Thursday suspended the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid soaring Sino-India diplomatic tensions.</li><li>The BCCI sent out a one-line statement, without giving any details, to say that Vivo will not be associated with the IPL this year.</li><li>Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum. </li></ul> The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid soaring Sino-India diplomatic tensions. The BCCI sent out a one-line statement, without giving any details, to say that Vivo will not be associated with the IPL this year. "The Board of Control for <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">Cricket</keyword> in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> in 2020," the press release stated. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum. The two parties are now working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms. However, a top BCCI official offered a different view. "Here we are talking about diplomatic tensions and you expect that after November, when IPL ends and before the next IPL starts in April 2021, there would be no anti-China sentiment? Are we serious?" a veteran BCCI official told on conditions of anonymity. The anti-China sentiment in the country peaked after the violent face off between the Indian and Chinese troops in eastern Ladakh. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties. The stand-off at the Line of Actual Control (LAC) caused outrage across India with several calls for boycott of Chinese companies and products. The BCCI is now likely to float a tender for new IPL title sponsors as mandated by its constitution. The glitzy T20 league starts on September 19 in the UAE, forced out of India due to the rising COVID-19 cases. The new development is in stark contrast to what came out of Sunday's IPL's Governing Council meeting, where it was decided that Vivo, along with all other sponsors, will remain on board. This was after BCCI had announced in June that all sponsorship deals pertaining to IPL will be reviewed in the aftermath of the clash at the Galwan Valley. However, after Sunday's meeting, there was a huge backlash on social media about BCCI holding on to Vivo. Both parties then began thrashing out an amicable separation plan, at least for this season. However, the end of this deal could spell losses for the franchises as they get a substantial share from the sponsorship pool. Half of the annual Vivo sponsorship money is distributed equally among eight franchises which comes to Rs 27.5 crore. "As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore both BCCI and the franchises should be prepared to lose out on some money -- BCCI more but each franchise from Vivo's exit will potentially lose 15 crore," the official said. "This year will be difficult for everyone but the show must go on," the official said. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/rbi-governor-shaktikanta-das-leaves-repo-rate-unchanged-to-check-inflation/articleshow/77387591.cms">‘Watchful’ RBI leaves repo rate unchanged to keep inflation in check</a> <a href="https://www.businessinsider.in/tech/news/the-beirut-explosion-created-a-huge-mushroom-cloud-and-visible-blast-wave-but-nuclear-weapons-experts-say-it-wasnt-an-atomic-blast-heres-why-/articleshow/77362144.cms">The Beirut explosion created a huge mushroom cloud and visible blast wave, but nuclear weapons experts say it wasn't an atomic bomb. Here's why.</a> <a href="https://www.businessinsider.in/business/startups/news/microsoft-for-startups-lathika-pai-says-entrepreneurs-pitching-for-investments-need-to-have-this-one-question-answered-in-their-pitch-decks/articleshow/77352935.cms">Microsoft for Startups’ Lathika Pai says entrepreneurs pitching for investments need to have this one question answered in their pitch decks</a> <a href="https://www.businessinsider.in/careers/news/linkedin-tcs-disney-hotstar-zee-and-other-companies-hiring-right-now-in-india/slidelist/77352775.cms">LinkedIn, TCS, Disney+ Hotstar, Zee and other companies hiring right now in India</a>

BCCI, Vivo suspend IPL partnership for one year, may resume next year

<ul><li><keyword id="6357886" type="UNKNOWN" weightage="20" keywordseo="phonepe">PhonePe</keyword> has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, Digital marketing and other advertising mediums.</li><li>The platform has also roped in <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>, who has joined <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword> as the brand ambassador and will feature in the upcoming ad films.</li><li>PhonePe is also the official co-presenting sponsor for the TV broadcast of <keyword id="8429435" type="UNKNOWN" weightage="20" keywordseo="VIVO-IPL-2020">VIVO IPL 2020</keyword>.</li></ul> Digital payments platform PhonePe has earmarked Rs 800 crore this year for marketing. It has just launched its new brand campaign 'Karte Ja. Badhte Ja' featuring actors Aamir Khan and Alia Bhatt. PhonePe is also the official co-presenting sponsor for the television broadcast of VIVO IPL 2020, and will be launching a series of TV ads during this IPL season. The five-week brand campaign is centered around PhonePe’s new tagline 'Karte Ja. Badhte Ja' and reflects the role played by the company in India’s progress by catering to the varied aspirations and needs of its 20 crore users across the country. The campaign showcases fast transactions, convenient payment modes, simpler investment options, the Switch platform providing one-click access to over 100+ apps and PhonePe’s wide acceptance at over 10 million offline shops. Commenting on the announcement, <keyword id="6518849" type="ORGANIZATION" weightage="20" keywordseo="sameer-nigam">Sameer Nigam</keyword>, Founder &amp; CEO, PhonePe said, “From small villages to busy metros, Indians are striving to progress and prosper. We see our platform as a trusted partner to those billion aspirations, bridging the digital divide and empowering Indians to transact conveniently and securely and aspire to do more and move ahead in life, one transaction at a time. Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country. They are both inspiring and bold and personify values like integrity and trust that strongly resonate with the PhonePe brand.” Speaking on his continued association with PhonePe, Aamir Khan said, “PhonePe continues to innovate, grow and make digital payments and services safe and easy for millions of Indians. I am delighted to be a part of their amazing journey” PhonePe is also the official broadcast sponsor of VIVO IPL 2020. This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India. The current brand campaign will feature 4 TV commercials with Aamir and Alia, which will be spread across digital platforms, radio, print and cinema.

PhonePe to spend Rs 800 crore on marketing this year

(Image: India times) 
 Who doesn’t like a controversy! This is the basic raw material that would fuel you to fame without much hullaballoo! The much celebrated Indian Premier League (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>) has been the centre stage of controversies since it’s invent. And not every time for right reason. 
Here we find out the worst five controversies that shook the cricket world in general. 
 
Click the slideshow below for details.

5 hottest controversies
in IPL that shook the cricket world

(Image: India times) 
 
The Indian Premier League (IPL) never stops to amuse us. From the matches to after parties or sponsors to cheer leaders, IPL has surprise factors to everything. And then there are some facts that are fascinating. 
 
Here we list out six fascinating facts that you have never thought of. We have sourced the information from a <a href="https://www.quora.com/What-are-some-amazing-facts-about-the-IPL">Quora thread.</a>

Six most amusing facts about the
IPL

(Image: India Times) 
 Living the life of an <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> cheerleader isn’t easy. Dancing cheerfully when a batsman gets out or hits a six isn’t always the best way to know the inside story. <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword> IPL 2017 is in the 10th edition of the game and the cheerleaders have been here since the inception of the Indian Premier League. 
 
An extension of the club leagues in the West, IPL’s culture of cheerleaders is typically racist. There are white women, skimpily dressed with pom pom. While many have criticised the concept as they felt it objectifies women, not much heed has been paid to. 
 In a recent <keyword id="334157" type="COMPANY" weightage="20" keywordseo="Reddit">Reddit</keyword> Ask Me Anything (<keyword id="53774" type="ORGANIZATION" weightage="20" keywordseo="AMA">AMA</keyword>), one of the cheerleaders of a popular team in the IPL, has answered various questions anonymously 
We find out how is it to live the life of an IPL cheerleader in India. 
Go through the slideshow below and find yourself. <a href="http://www.businessinsider.in/how-it-is-to-live-the-life-of-an-ipl-cheerleader/articleshow/58416848.cms" data-type="tilCustomLink">This is how the life of an IPL Cheerleader looks like. Click here.</a>

Confession of an IPL Cheerleader

<keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> <keyword id="655681" type="ORGANIZATION" weightage="20" keywordseo="Knight-Rider">Knight Rider</keyword> skipper <keyword id="13839" type="PERSON" weightage="20" keywordseo="Gautam-Gambhir">Gautam Gambhir</keyword> is a serious man. No matter how much captain cool he is, you would never find Gautam <keyword id="17803" type="PERSON" weightage="20" keywordseo="gambhir">Gambhir</keyword> tapping his foot during any of the <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> afterparties. But thanks to <keyword id="3133036" type="UNKNOWN" weightage="20" keywordseo="VIVO-IPL">Vivo IPL</keyword>, Gambhir actually danced some steps. 
 In his column on <keyword id="6518498" type="COMPANY" weightage="20" keywordseo="Hindustan-Times">Hindustan Times</keyword>, Gambhir wrote, neither his wife <keyword id="11285" type="PERSON" weightage="20" keywordseo="Natasha">Natasha</keyword> nor Team owner <keyword id="6357753" type="PERSON" weightage="20" keywordseo="shahrukh-khan">Shahrukh Khan</keyword> has been able to make Gambhir dance ever. 
 
<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">ALSO READ: Vivo IPL 2017: Injury is the main concern for today's Delhi Daredevils</a> 
 "Let me share a little story," wrote Gambhir. "I am a quintessential Punjabi who loves his butter chicken and daal. I love my Punjabi music but not those DJ kinds. But I never dance which is very un-Punjabi and akin to an Aussie cricketer who doesn't sledge! I never ever have, not even to please my wife or erstwhile female interests. Not even Mr. <keyword id="6355601" type="PERSON" weightage="20" keywordseo="Khan">Khan</keyword> (Shah Rukh) could make me dance at any of <keyword id="6354544" type="CITY" weightage="20" keywordseo="KKR">KKR</keyword>'s IPL after-match parties.” 
 "But then there is always a first. <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword>, <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">yours truly</a> shook his leg and that too for a sponsor's shoot. Yes, I did. I know my wife Natasha will kill me for this as I have turned down her demands, instructions, and even appeals to shake a leg with her. I didn't even dance at my brother-in-law's bachelor's party which Natasha says is "criminal"." 
 
"Anyways, post my debut gig, my <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">KKR mates </a>are out to get me. That smirk never leaves <keyword id="18938" type="PERSON" weightage="20" keywordseo="Yusuf-Pathan">Yusuf Pathan</keyword>'s face, <keyword id="1013835" type="UNKNOWN" weightage="20" keywordseo="Surya-Kumar-Yadav">Surya Kumar Yadav</keyword> is offering me dance tips in exchange of batting tips. One other gentleman has quietly told me never to dance again. Well...” Gambhir, like a true captain, has pushed KKR to a 10-wicket victory against <keyword id="1641060" type="UNKNOWN" weightage="20" keywordseo="Gujarat-lions">Gujarat Lions</keyword> last night. 
 
(Image: India Times)

Gautam Gambir is quite tensed as his wife might kill him.
Here’s why

<ul><li>India is a critical market for <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword> which plans to open around 600 stores in the next one year.</li><li>It is also soon coming up with a design center in the country which will also design <keyword id="6354775" type="TECHNOLOGY" weightage="20" keywordseo="Smartphones">smartphones</keyword> in the country.</li><li><keyword id="6574292" type="PERSON" weightage="20" keywordseo="Nipun-Marya">Nipun Marya</keyword>, Director Brand strategy, vivo India tells us about how the brand is expanding its presence in India and making sure it gives its consumers the best experience.</li></ul>2020 has been a year when technology played a huge role in our lives. It helped us keep ourselves sane while living under a lockdown. It therefore became a year when smartphone almost became a lifeline for many of us. From consuming to creating content on our phones to even children attending virtual classes, our smartphones became a way of keeping us connected with the world. It is therefore not surprising when surveys told us that the smartphone market in India bounced back after the slump during the lockdown period. Data from Canalys showed that smartphone shipments in India recovered in Q3 2020, with a growth of 8% to 50 million units. The report revealed this was an all-time record for smartphone shipments in a single quarter in India. This year, after the worsening of relations between India and China, vivo pulled out of the Indian Premier League 2020 title sponsorship. However, this minor blip did not really lead to a decrease in the brand’s popularity. Nipun Marya, Director Brand strategy, vivo India tells us that the brand has seen a good bounce-back and has seen an increase of 25% during the festive season this year. The Canalys report also revealed that Vivo stood third in terms of smartphone shipments in India, growing 19% to ship 8.8 million smartphones. We spoke to Marya about the year gone by and brand’s growth strategy for the coming year. The impact of 2020 Despite it being a difficult year, the smartphone maker saw a good resurgence in demand in the unlock phase. The fact that smartphones became such an intrinsic parts of our life has helped the segment bounce back. Speaking about how the year has been so far, Marya said, “While we’re still not completely out of the pandemic situation, there’s encouraging news coming in of the vaccine and things have slowly started looking brighter. The good thing about the smartphone industry is that it has helped a lot of people, whether it was for entertainment or being connected with our friends and family, or working and in some cases, even education. Smartphones have really come to everyone’s rescue and helped us maintain our sanity during thes tough times. We are seeing that the industry has seen a reasonably good recovery when it comes to sales. And we are seeing good growth, about 25% over last year during the festive season.” However, considering the first few months were a complete lockdown, the brand has had to recalibrate its sales target this year. Speaking about how the industry has been performing, he said, “Overall at an industry level for the calendar year, I think there’ll be single digit de-growth this year. I don't think we’ll be able to match the 2019 levels, forget about growing. Accordingly, we’ve also readjusted our targets. So let’s see how November and December fair, because post December, we will get a clearer picture.” Vivo’s India story Vivo had entered India's smartphone market in 2012 with the launch the Vivo X1. Since then, Vivo has seen good growth in the country. It currently has a manufacturing facility in Greater Noida which employs around 10,000 people and has the capacity to produce over 3 crore smartphones annually. Marya also shared that whatever the brand is currently selling in India is made in India. “As far as smartphones are concerned, whatever we’re selling in India is being manufactured here. There’s nothing that we’re importing as finished good and selling in the market, he shared. On whether the brand has plans of further expanding its manufacturing capability in the country, Marya said, “Right now, our manufacturing unit is sufficient but going ahead, if more expansion is needed, we’ll certainly invest and expand more. We are very clear that we will continue to expand our mass manufacturing footprint here but we also don't want to be in a situation where we have excess capacity lying unutilized,” he added. Expanding offline presence At the start of the year, before the pandemic hit the market, the brand had plans of aggressively expanding its offline presence in India. However, despite the lockdown impacting some of its plans, the brand is still serious about setting up shop. For Vivo, offline is a very important channel, a bulk of our sales come from offline. We are also very clear that when it comes to offline, there is both quantity and quality of experience which consumers look forward to. Exclusive and experience stores really provide a differentiated brand experience. We are still very much looking forward to opening up more exclusive stores in the coming few months.” On how many stores they plan to open up in the next few months, Marya shared, “Currently we have around 450 stores. We are planning to open up more than hundred exclusive stores within the next 1 year.” Vivo’s marketing and its next phase of growth Vivo came out with its Diwali campaign recently which was all about spreading the message of joy and hope. The brand also launched a new product and promoted it aggressively. It also bought ad spots during the IPL. On whether its increased its spends this year, Marya said, “I won’t be able to comment whether we’ve increased or decreased our spends. But, like last year, this year too we have been aggressive in terms of marketing. We've done our spots in IPL which is a fairly expensive property. Therefore, whatever is required, as far as the business is concerned, we’ve gone full hog and supported the business and the brand.” Marya is also confident that like most other sectors, the next wave of growth for the brand will come from smaller cities. “Whatever sector you talk about, non-metros are leading growth and that's also true in the case of Vivo. Metros still remain in absolute terms the largest market, but in terms of growth percentage, it is certainly coming from non metros and that remains true for us,” he said. So will the brand look at expanding its offline presence in smaller towns? “Where we will open our next stores will depend on the business and market requirement. Till date, the 450 stores we’ve opened have been in both metros and non-metros,” he shared. For Vivo, in the global scheme of things, India continues to be a critical market and Marya shares that the brand will continue investing in the country to make sure it gives its consumers the best experience. In fact, it plans to set-up an <keyword id="230531" type="COMPANY" weightage="20" keywordseo="Industrial-Design-Centre">industrial design centre</keyword> in India to not only develop devices locally but also design the phones in the country. “We are manufacturing all our phones here but after the centre comes up, we will also design the phones in India. Its an extremely important market for the brand and how importantly we take the market can very well be seen from the kind of investments we have done here so far,” said Marya.

India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India

(Image: <a href="https://www.iplsn.com/amp/blog/no-ipl-2017-or-no-champions-trophy-2017-says-bcci">Source</a>) 
With money spinning all around, the <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">Indian Premiere League</a> is the best business model ever. Even at the bad times (read demonetization), when most businesses are struggling hard to get back to shape, the <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> isn’t really bothered. For cricket crazy India, IPL is the best way to get high. 
 
<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">ALSO READ: HERE'S HOW MUMBAI INDIANS DANCE</a> 
 <keyword id="3186877" type="UNKNOWN" weightage="20" keywordseo="Sony-Pictures-Networks-India">Sony Pictures Networks India</keyword> (SPN), the official broadcaster of<a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms"> IPL 2017</a> has roped in <a href="http://www.businessinsider.in/how-does-ipl-make-money-lets-find-it-here/articleshow/58111135.cms">12 plus sponsors</a> for this season. According to media reports, the broadcaster is eyeing over Rs 1,300 crore of revenue from the series. Last season, SPN had bagged Rs 1,100 crore of revenue. 
 <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> has been the title sponsor of the IPL since 2015, after <keyword id="54572" type="CITY" weightage="20" keywordseo="PepsiCo">Pepsico</keyword> walked out before termination of their partnership. Ever since, the Chinese phonemaker has become synonymous to IPL in India. Also Vivo has replaced <keyword id="1731609" type="UNKNOWN" weightage="20" keywordseo="Oppo">Oppo</keyword> this year to bag the sponsor tag from this year. The long time sponsor <keyword id="15492" type="CITY" weightage="20" keywordseo="Vodafone">Vodafone</keyword> is in this season. Amongst these, <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> is also partnering as the third prime sponsor. 
 Ceat tyres, Vimal Paan Masala, Yamaha Motors, Parle Frooti, <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword> Bank and Polycab are the associate sponsors of IPL 2017. 
 
Check out the slideshow below to find how much money these sponsors are plugging in this season.

How much money did Vivo, Vodafone
and other sponsors pump in IPL 2017?

Living the life of an <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> cheerleader isn’t easy. Dancing cheerfully when a batsman gets out or hits a six isn’t always the best way to know the inside story. <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword> IPL 2017 is in the 10th edition of the game and the cheerleaders have been here since the inception of the Indian Premier League. 
 
<a href="http://www.businessinsider.in/how-is-to-live-the-life-of-an-ipl-cheerleader/articleshow/58389968.cms">ALSO READ: CONFESSION OF AN IPL CHEERLEADER</a> 
 
An extension of the club leagues in the West, IPL’s culture of cheerleaders is typically racist. There are white women, skimpily dressed with pom pom. While many have criticised the concept as they felt it objectifies women, not much heed has been paid to. 
 In a recent <keyword id="334157" type="COMPANY" weightage="20" keywordseo="Reddit">Reddit</keyword> Ask Me Anything (<keyword id="53774" type="ORGANIZATION" weightage="20" keywordseo="AMA">AMA</keyword>), one of the cheerleaders of a popular team in the IPL, has answered various questions anonymously 
We find out how is it to live the life of an IPL cheerleader in India. 
 
Go through the slideshow below and find yourself.

How it is to live the life of an IPL cheerleader?

(Image: <a href="http://ipl2017.co.in/wp-content/uploads/2016/12/rps.jpg">source</a>) Quite surprising, but Rising Pune Supergiants is all set to play the <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword> <keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword> grand finale tomorrow. The power packed team would face <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword> at <keyword id="15989" type="CITY" weightage="20" keywordseo="Hyderbad">Hyderbad</keyword> tomorrow. Pune was criticized by fans when MS <keyword id="6397" type="PERSON" weightage="20" keywordseo="Dhoni">Dhoni</keyword> was removed from captaincy at the onset of this season. However trusting Australian captain <keyword id="84726" type="PERSON" weightage="20" keywordseo="Steve-Smith">Steve Smith</keyword> has actually paid off for <keyword id="345290" type="PERSON" weightage="20" keywordseo="Sanjeev-Goenka">Sanjeev Goenka</keyword>, the owner of the franchise. 
 
Mumbai Indians with Net Run Rate (NRR) of +0.784 is much ahead of Pune, which stands at +0.176. However the Pune ‘supergiants’ are keeping themselves in a fit regime to take on the Indians. With the Telegana heat at its worst, the weather tomorrow would range between 30 degrees Celsius to 42 degrees. At such weather, fitness of the Pune team would definitely come handy to defeat the Indians. 
 
Here are the fitness regimes of the prime players of the Pune squad.

Here's the fitness regime of the prime players of Pune Supergiants

The tenth season of the Indian Premier League threw many surprises, especially in the uncapped category. 
 <keyword id="1054396" type="UNKNOWN" weightage="20" keywordseo="uncapped-players">Uncapped players</keyword> are those who have never played for the Indian cricket team but have represented their respective states. 
 
During <a href="http://www.businessinsider.in/searchresult.cms?query=ipl+2017&amp;sortorder=effectivedate">IPL 2017 </a>auction, the teams made highest bids for the uncapped players and spent millions on them. A total of 66 players were bought in total among the pool of 351. The uncapped players were also a highlight with various franchises banking on the fresh blood. 
 
As the teams have spent crores on them, the expectations from the uncapped players are really high.Yes, there are four uncapped players who turned into millionaires overnight. Here’s the list

4 uncapped players who became millionaires overnight, thanks to IPL 2017

<ul><li>HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of <keyword id="7866747" type="General" weightage="20" keywordseo="IPL-2021" source="Orion">IPL 2021</keyword>. </li><li>The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followed by RCB and CSK.</li></ul><keyword id="2778410" type="General" weightage="20" keywordseo="havas-media-group" source="Orion">Havas Media Group</keyword> India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the impact of the Indian Premier League (IPL) 2021in influencing brand health metrics and identify the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followed by RCB and CSK. E-Commerce brands were the biggest spenders before and during the IPL, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the Durables &amp; Automobile sectors. Food delivery brands like Swiggy also enjoyed a high recall. The frequency of ordering remained high with close to 80% of respondents having ordered food online at least once during the match time. Dream11 was the highest recalled main sponsor, followed by Byju’s and PhonePe. An increase in the number of fantasy gaming apps was observed during the IPL, however, the majority i.e., three-fourths used it for playing fantasy cricket only. The overall impressions went up by 15% in the 1st week of the IPL which dropped back to similar levels during the last week of the IPL. Almost all the top brands saw an increased association with Personal and Collective benefits. Automobile brands such as Hyundai, Renault and Kia witnessed an increased loyalty conversion. Durable brands such as Voltas, Signify (Philips) and Havells also managed to increase loyalty conversions. The research was commissioned between April 2, 2021 to May 7, 2021, during the first leg of IPL 2021. The study encompasses 4500 online respondents across 10 cities in India, which gives a deeper understanding of how a larger-than-life platform like the IPL helps move mind measures. YouGov’s Cube philosophy (people, time and variables) coupled with Havas’ Meaningful Brands framework resulted in this customized quantitative structured questionnaire for an agile, real-time solution, allowing advertisers to track the impact on brand health parameters such as recall, familiarity and perception. HI-CRICKET 2021 not only enables brands to further bolster their meaningful connections with consumers but also identifies the most meaningful campaigns during IPL this year. This study establishes a direct co-relation between brand metrics and a high-impact and high-visible property like the IPL. Havas Media Group India’s HI-CRICKET study has impactfully captured the essence of the KPIs of some of India’s top brands vis-a-vis a scenario as electrifying as the IPL. Commenting on the findings of the second phase of HI-CRICKET study, Sanchita Roy, Head - Strategy, Havas Media Group India, said, “One of the pertinent questions that clients ask is the business outcome of high impact properties. At Havas, keeping in line with our Meaningful Brands philosophy, we wanted to understand the effect that IPL has on driving meaningfulness for brands across key high spending categories like Auto, E-commerce, Fantasy Sports, Online Food Delivery and so on. Across all the brands that we tracked as part of this study, interestingly we saw positive shifts across every stage of the consumer funnel when we compare the pre vs during tournament numbers. What we have observed is that across brands, Personal and Collective perceptions have improved with the onset of the IPL. Personal parameters like value for money &amp; convenience, and Collective perceptions of trust &amp; respect saw the highest increase across brands.” Commenting on the upcoming leg of the IPL 2021 that began on September 19, R. Venkatasubramanian, President and National Head - Investments, Havas Media Group India, said, “The 2nd phase of IPL 2021 is going to be equally big or supersede phase 1 in terms of ratings and revenue. The entry cost is relatively very less considering it’s a high impact property that is coinciding with the festival period once again, hence it will be bigger for advertisers than last year. We estimate that the overall festive spends would increase by 20-25% over 2020. And the IPL will play a pivotal role as a platform for the advertisers. Star Sports has renewed and signed 5 Co-presenting sponsors and 10 Associate sponsors for the 2nd phase of the IPL which includes categories like E-commerce, Gaming, Online Education, Telecom, FMCG and several others. The inventory is almost sold out.”

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

<keyword id="6354884" type="ORGANIZATION" weightage="20" keywordseo="Delhi-Daredevils">Delhi Daredevils</keyword> will play against <keyword id="445656" type="ORGANIZATION" weightage="20" keywordseo="Kings-Eleven-Punjab">Kings Eleven Punjab</keyword> at Delhi’s Feroz Shah Kotla today at <keyword id="3133036" type="UNKNOWN" weightage="20" keywordseo="VIVO-IPL">Vivo IPL</keyword> 2017. Daredevils has too many all rounder players at the disposal. Having bought too many expensive players this season, Delhi isn’t using all of them together. However Punjab also has adequate number of expensive players with them and currently stands a step ahead of Delhi as far as match statistics are concerned. While Punjab has earned 4 points after playing 3 matches, Delhi has 2 points after 2 matches. Today’s match will decide the fate of both the team in the current season of IPL. Here we find out if the expensive players of both the teams are worth the money already. Check out the slideshow to find it out. 
	
	
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 <keyword id="783062" type="PERSON" weightage="100" keywordseo="Pat-Cummins">Pat Cummins</keyword> Worth the money: Yet to be proved Pat Cummins is proving his worth. In the last match against Rising Pune Supergiants, Cummins has bowled 3.1 overs and taken 2 wickets. An economy of 7.50 is bad when compared to Amit Mishra (ECON 3.67), but stands winner for bowling right at the time of the need. With proper leadership under Zaheer Khan, we are yet to find Cummins’ actual potential. 
	
	
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 <keyword id="3531662" type="UNKNOWN" weightage="20" keywordseo="t-natarajan">T Natarajan</keyword> Worth the money: Yet to be proved T <keyword id="6372060" type="PERSON" weightage="100" keywordseo="Natarajan">Natarajan</keyword> is playing his debut IPL this season for Kings XI Punjab. Having sold for Rs 3 crore, Natarajan has already made to the headlines for having potential. However in the last match, his economy of 13 against Royal Challengers Bangalore isn’t what we were looking for. Having bowled just an over, it’s too early to judge the left-arm medium pacer.

Are Pat Cummins and T Natarajan worth the crores they were bought for?

IPL 2017, Kolkata Knight Riders vs Kings XI Punjab: Shakib Al Hasan to replace injured Lynn

Mobile handset makers and cellular services providers have once again emerged as top spenders in Indian Premier League (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>) advertising, accounting for 32% of total advertisements during the live telecast of first 15 matches that took place from April 5-15. The above data was sourced from TAM Sports, the sports-dedicated division of <keyword id="252927" type="COMPANY" weightage="100" keywordseo="TAM-Media-Research">TAM Media Research</keyword>. Also read: <a href="http://www.businessinsider.in/sports/ipl-bookies-have-gone-digital/articleshow/58357353.cms">In first IPL post demonetisation, bookies have gone ‘digital’ in their transactions</a> <a href="http://www.businessinsider.in/sports/heres-how-china-is-a-part-of-ipl-this-season/articleshow/57992739.cms">Chinese</a> handset brands <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> and <keyword id="1731609" type="UNKNOWN" weightage="100" keywordseo="Oppo">Oppo</keyword>, both of which are owned by BBK Electronics, held 20% share in advertising during the first 15 matches with an aim to get customers’ attention. The rest 12% was taken up by <a href="http://www.businessinsider.in/small-business/companies/Value-of-Vodafone-Idea-may-be-worth-23-more-than-what-Voda-agreed-at/articleshow/57806787.cms">Vodafone India</a> and <a href="http://www.businessinsider.in/small-business/companies/jio-to-continue-with-attractive-offers/articleshow/58374710.cms">Reliance Jio Infocomm</a>. During these 15 matches, 55 advertisers across 40 different categories promoted 84 of their brands with advertisements on Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD. Also read: <a href="http://www.businessinsider.in/5-hottest-controversiesin-ipl-that-shook-the-cricket-world/articleshow/58223568.cms">5 hottest controversies in IPL that shook the cricket world</a> Other categories of major spenders include air conditioners, online shopping and passenger vehicles, which accounted for half of the overall advertising.

Handset makers and telcos continue to be top spenders in IPL advertising

<keyword id="6354884" type="ORGANIZATION" weightage="20" keywordseo="Delhi-Daredevils">Delhi Daredevils</keyword> (DD) playing their first match in <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword> <keyword id="3790674" type="UNKNOWN" weightage="20" keywordseo="ipl-2017">IPL 2017</keyword> has only one thing to worry about. And same is the case with <keyword id="6354506" type="CITY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword> (RCB). And it’s injury. 
 In the opening match, <keyword id="77602" type="ORGANIZATION" weightage="20" keywordseo="AB-de-Villiers">AB de Villiers</keyword> and <keyword id="6354486" type="PERSON" weightage="20" keywordseo="Virat-Kohli">Virat Kohli</keyword>’s RCB couldn’t stand a chance against <keyword id="1494441" type="PERSON" weightage="20" keywordseo="Sunrisers-Hyderabad">Sunrisers Hyderabad</keyword>. And that’s one of strength for <keyword id="229350" type="PERSON" weightage="20" keywordseo="Zahir-Khan">Zahir Khan</keyword>’s DD to keep <keyword id="6362899" type="PERSON" weightage="20" keywordseo="Gayle">Gayle</keyword> and <keyword id="6411673" type="PERSON" weightage="20" keywordseo="Watson">Watson</keyword> under pressure. Moreover, Delhi Daredevils has recently been under fire from former Indian captain <keyword id="6359039" type="PERSON" weightage="20" keywordseo="Sourav-Ganguly">Sourav Ganguly</keyword> who had recently tagged Delhi Daredevils as one of the weaker teams. In reply to it, <keyword id="3115268" type="PERSON" weightage="20" keywordseo="amit-misra">Amit Misra</keyword> told the press, “I feel very motivated when someone says something like this. He was a great player, so I don’t want to say anything about him, but I feel the team has been doing really well since I joined in 2015.” 
 While <keyword id="6377546" type="PERSON" weightage="20" keywordseo="Mishra">Mishra</keyword> may be motivated, it’s not easy for mentor <keyword id="2727" type="PERSON" weightage="20" keywordseo="Rahul-Dravid">Rahul Dravid</keyword> to do the needful. Delhi isn’t getting ace batsman <keyword id="1528090" type="PERSON" weightage="20" keywordseo="Quinton-de-Kock">Quinton de Kock</keyword> for the full season. For personal reasons, <keyword id="69475" type="ORGANIZATION" weightage="20" keywordseo="JP-Duminy">JP Duminy</keyword> is out of the squad. All rounder <keyword id="982208" type="UNKNOWN" weightage="20" keywordseo="Shreyas-Iyer">Shreyas Iyer</keyword> is unable to play because of a sudden chicken pox. Wicketkeeper Rishabh Pant’s father’s sudden demise has left people guessing whether he would be playing today. While Pant is back with the team after his father’s last rites, this may serve as booster for the team. <keyword id="4394386" type="UNKNOWN" weightage="20" keywordseo="angela-matthews">Angela Matthews</keyword> and <keyword id="967087" type="PERSON" weightage="20" keywordseo="Mohammed-Shami">Mohammed Shami</keyword> are also unable to play because of injury. Currently Delhi has to depend on pacer Zahir Khan and Pat Cummins.

Vivo IPL 2017: Injury is the main concern for today's Delhi
Daredevils

(Image Credit: India Times) 
 Built on the same concept as the English Premier League of the west, <keyword id="6354831" type="ORGANIZATION" weightage="20" keywordseo="Indian-Premier-League">Indian Premier League</keyword> (<keyword id="6354312" type="CITY" weightage="20" keywordseo="IPL">IPL</keyword>) is quite different in terms of <keyword id="6355515" type="ORGANIZATION" weightage="20" keywordseo="Business">business</keyword>. With players getting adequate fees, sponsors getting their returns and audiences getting their dope – IPL are the best feasible business model ever. With the 10th edition of <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">Vivo</keyword> IPL 2017running, we analyze why IPL is the most successful business model ever. 
 
According to a <a href="https://www.quora.com/How-does-IPL-work-financially">Quora</a> post, there are quite some steps to financial gains. 
 
Let’s find it here:

How does IPL make money? Let's find it here

China doesn’t have an official cricket team, but every year during <a href="http://www.businessinsider.in/ipl-2017-msdhoni-is-no-more-the-captain-of-rising-punesupergiants-heres-who-replaced-him/articleshow/57234303.cms">IPL</a>, China comes alive. Now that <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword> is back with another season, mobile maker Gionee, based in Shenzhen, China, has bagged the principal sponsor rights for Royal Challengers Bangalore (<keyword id="126251" type="ORGANIZATION" weightage="100" keywordseo="RCB">RCB</keyword>), led by Indian skipper <a href="http://www.businessinsider.in/small-business/tech/major-boost-to-make-in-india-gionee-set-to-manufatcure-all-its-phones-here/articleshow/57771111.cms">Virat Kohli</a>. 
 
Other Chinese names that one would hear in this <a href="http://www.businessinsider.in/advertising/sony-set-to-win-in-all-matches-this-ipl-aims-for-rs-1300-crore-advertisement-revenue/articleshow/57489648.cms">IPL </a>are <keyword id="215177" type="COMPANY" weightage="100" keywordseo="Vivo">Vivo</keyword>, <keyword id="1731609" type="UNKNOWN" weightage="100" keywordseo="Oppo">Oppo</keyword> and Lenovo-owned Motorola. 
 
Gionee already had the rights for Kolkata Knight Riders (KKR) and now with RCB, they have also signed up Kohli as the main sports brand ambassador. 
 
"Cricket and Bollywood are two religions in India. Today, a visibility in the IPL is as important for a company as it is to be there during Diwali," Arvind Vohra, the head of Gionee in India, told TOI. 
 
Also read: <a href="http://www.businessinsider.in/how-much-more-brands-can-indias-handset-market-absorb/articleshow/57791179.cms">How much more brands can India’s handset market absorb?</a> 
 
As per reports, Gionee will be spending around Rs 75 crore on cricket in India this year, for front jersey for KKR and RCB. "Out of around 60 matches to be played in the IPL, we have now been assured of a visibility in at least 28 outings," Vohra said. 
 
Oppo, which is also seeing India as a major market, will be spending even more, having signed a 5-year contract for being <a href="http://www.businessinsider.in/oppo-mobiles-becomes-the-new-sponsor-of-men-in-blue/articleshow/57518520.cms">the official sponsor </a>of the Man in Blue. Although there have been no official statements, BCCI sources estimate it to be Rs 1,079 crore. 
 
(Image source SportsRants)

Here’s how China is a part of IPL this season

The <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">Indian Premier League</a> (IPL) is the most-attended cricket league on Earth. It ranks sixth among <keyword id="6356028" type="COMPANY" weightage="80" keywordseo="Sports">sports</keyword> leagues, and became the first sporting event in history to be broadcast live on YouTube back in 2010. 
 Brand IPL is a beast. It was pegged at a whopping $3.2 billion in 2014, and <keyword id="6354756" type="CITY" weightage="60" keywordseo="BCCI">BCCI</keyword> claims the 2015 <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">IPL</a> season contributed over $182 million to the Indian economy. 
 
In 2016, the title sponsor of the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">IPL</a> is <a href="http://www.businessinsider.in/searchresult.cms?query=Vivo+Electronics&amp;sortorder=effectivedate">Vivo Electronics</a>. That means the league is now officially known as the <keyword id="215177" type="COMPANY" weightage="40" keywordseo="Vivo">Vivo</keyword> <keyword id="6354831" type="ORGANIZATION" weightage="60" keywordseo="Indian-Premier-League">Indian Premier League</keyword>. Just like the IPL, the history of IPL’s title sponsorship is also muddled in a bit of controversy, confusion and drama. 
 
Back in 2008, DLF, Indian's biggest real estate company, paid a hefty sum of Rs. 200 Crores (around $36.25 million), to own the title rights for the first five years of the tournament. However, after the given period, DLF decided not to renew its contract. This forced <a href="http://www.businessinsider.in/searchresult.cms?query=BCCI&amp;sortorder=effectivedate">BCCI</a> to issue a new tender, with a base price of Rs. 300 Crores. 
 
This was also the time when the match fixing scandal struck hard, and there was widespread skepticism about the future of the tournament. 
 
In the 2013 season of the IPL, Ankeet Chavan, Ajit Chandila and S Sreesanth were arrested over charges of spot- fixing. 
 
There were allegations that <a href="http://www.businessinsider.in/searchresult.cms?query=Chennai+Super+Kings+&amp;sortorder=effectivedate">Chennai Super Kings </a>team principle Gurunath Meiyappan and <keyword id="13802" type="CITY" weightage="60" keywordseo="Rajasthan-Royals">Rajasthan Royals</keyword> co-owner Raj Kundra were involved in betting. 
 
The BCCI banned the three cricketers for life, CSK and Rajasthan Royals were banned from the tournament for two years and Meiyappan and Kundra, were banned for life. 
 
Anyway, Pepsi struck a new title sponsorship deal in 2012. The amount was almost double the original title sponsorship deal <a href="http://www.businessinsider.in/searchresult.cms?query=DLF&amp;sortorder=effectivedate">DLF</a> signed back in 2008, and everybody was happy. Officials were positive that despite all the negative colours IPL had been painted in, the league will endure. 
 
The deal was clinched for a solid Rs 396.8 Crores (around $71.77 million) for the next five years (2013-17). <a href="http://www.businessinsider.in/searchresult.cms?query=Airtel&amp;sortorder=effectivedate">Airtel</a>, India’s largest telecom company also bid Rs. 316 Crores (around $57.27 million), but was obviously outbid. 
 
However, in 2015, the beverage giant pulled out from a five-year deal that was to end in 2017. <a href="http://www.businessinsider.in/searchresult.cms?query=PepsiCo&amp;sortorder=effectivedate">PepsiCo</a>'s decision to end its deal with IPL was reportedly caused by the spot-fixing scandal which shook the game in 2013. 
 
In 2016, mobile company Vivo replaced <a href="http://www.businessinsider.in/searchresult.cms?query=PepsiCo&amp;sortorder=effectivedate">PepsiCo</a> as the title sponsor of the <a href="http://www.businessinsider.in/searchresult.cms?query=Indian+Premier+League&amp;sortorder=effectivedate">Indian Premier League </a>(IPL), and the game continues. 
 
Image credit: Indiatimes

IPL Sponsorships – How it changed
hands and the drama associated with it

<keyword id="6354884" type="ORGANIZATION" weightage="20" keywordseo="Delhi-Daredevils">Delhi Daredevils</keyword> and <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword> are all set for a major face off tonight. While Mumbai is at a better position than Delhi, in the last season, both teams won their respective home games. Daredevils won by ten runs at the Feroz Shah Kotla and Mumbai by a thumping 80-run margin in Visakhapatnam, their second home. 
 The two top players of today’s match from two teams are <keyword id="368" type="PERSON" weightage="100" keywordseo="Harbhajan-Singh">Harbhajan Singh</keyword> and <keyword id="1528090" type="PERSON" weightage="20" keywordseo="Quinton-de-Kock">Quinton de Kock</keyword> respectively. Here we analyse who is richer.

You Searched For "ipl vivo" and got 20 results

BCCI, Vivo suspend IPL partnership for one year, may resume next year

PTI

PhonePe to spend Rs 800 crore on marketing this year

BI India Partner

5 hottest controversies in IPL that shook the cricket world

Suchayan Mandal

Six most amusing facts about the IPL

Suchayan Mandal

Confession of an IPL Cheerleader

Suchayan Mandal

Gautam Gambir is quite tensed as his wife might kill him. Here’s why

Suchayan Mandal

India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India

Samarpita Banerjee

How much money did Vivo, Vodafone and other sponsors pump in IPL 2017?

Suchayan Mandal

How it is to live the life of an IPL cheerleader?

Suchayan Mandal

Here's the fitness regime of the prime players of Pune Supergiants

Suchayan Mandal

4 uncapped players who became millionaires overnight, thanks to IPL 2017

Akanksha Jain

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

BI India Partner

Are Pat Cummins and T Natarajan worth the crores they were bought for?

Suchayan Mandal

IPL 2017, Kolkata Knight Riders vs Kings XI Punjab: Shakib Al Hasan to replace injured Lynn

Gaurav Sangwani

Handset makers and telcos continue to be top spenders in IPL advertising

BI India Bureau

Vivo IPL 2017: Injury is the main concern for today's Delhi Daredevils

Suchayan Mandal

How does IPL make money? Let's find it here

Suchayan Mandal

Here’s how China is a part of IPL this season

BI India Bureau

IPL Sponsorships – How it changed hands and the drama associated with it

Saikat Pyne

Delhi VS Mumbai: Who's richer - Harbhajan Singh or Quin De Kock

Suchayan Mandal