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1 min read
JioCinema IPL viewership spikes 53% in 2024, amassing 2,600 crore views!
Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per c…
PTI
1 min read
Following Rohit Sharma's accusation, IPL broadcaster Star Sports denies airing audio of any personal conversation
IPL broadcaster Star Sports on Monday denied airing the audio of any personal conversation involvin…
PTI
2 mins read
IPL 2024: Will rain play spoilsport in much-awaited blockbuster CSK vs RCB clash?
Following the rain threats during the clash between Royal Challengers Bengaluru (RCB) and Chennai S…
ANI
3 mins read
IPL 2023 scores over 1,300 crore video views on JioCinema in the first five weeks
The ongoing Indian Premier League (IPL) 2023 received over 1,300 crore video views on JioCinema in …
5 mins read
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
1 min read
JioCinema breaks world record with over 3.2 crore viewers during IPL final
JioCinema, the official digital streaming partner of IPL (Indian Premier League) 2023, has broken t…
5 mins read
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
2 mins read
Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels
The film draws an interesting correlation between cricket and education yet again
2 mins read
Star Sports gets a tech upgrade for IPL 2023: Dolby Atmos, Real-time Highlights, Ambience-only mode, and more explained
Star Sports Network, the official broadcaster of TATA IPL 2023, is introducing new features to make…
4 mins read
40% of India has watched IPL at least once, 31% of those watched have viewed it on a digital platform: Report
Overall consumer sentiment rises by 1 point in October over last month
4 mins read
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
2 mins read
Zee and Sun TV might not have won IPL media mandates but here’s how they will benefit from the IPL auction
Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…
4 mins read
Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert
Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…
4 mins read
Mukesh Ambani’s Viacom18 bags digital rights of IPL, while Star grabs TV rights
Mukesh Ambani-backed Viacom wins digital rights of Indian Premier League for ₹20,500 crore while St…
2 mins read
It’s Ambani vs Disney vs Sony as Amazon plans to back out on the eve of IPL broadcast rights auction
Earlier, two of the world’s richest men, Jeff Bezos and Mukesh Ambani were expected to clash o…
4 mins read
Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs
Viacom18 paid a record ₹23,750 crore last month to bag two and a half bundles of IPL’s media rights…
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
6 mins read
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Here are a few ads from IPL this year that won our hearts