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The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
40% of India has watched IPL at least once, 31% of those watched have viewed it on a digital platform: Report
Overall consumer sentiment rises by 1 point in October over last month
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital
Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…
ANI
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore
It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly
Not a six, IPL hits a ten as it turns into a decacorn
The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
IPL media rights value can touch $50 billion: Chairman Arun Dhumal
IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to to…
PTI
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
CRED shares its marketing strategies for Dream11 IPL 2020