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4 mins read
Winning IPL digital rights is helping Asia’s richest man in more than one way
Reliance Industries Limited recently paid a hefty premium to acquire the digital rights for the Ind…
4 mins read
How IPL Teams (Franchises) make money
From Mumbai Indians to SunRisers Hyderabad, here is how much money franchises will make after the r…
2 mins read
Zee and Sun TV might not have won IPL media mandates but here’s how they will benefit from the IPL auction
Mukesh Ambani’s Viacom18 and Disney+Star are not the only two media conglomerates to benefit from t…
4 mins read
BCCI’s money-spinner a curse for Mukesh Ambani’s Viacom18: Will IPL make profits for media winners this time?
However, IPL can be a curse of sorts for the winner as they have to foot a hefty bill for …
4 mins read
SIMPLY PUT: How IPL franchises make money
BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by sel…
2 mins read
Mukesh Ambani and Disney to get into an intense bidding war for another IPL package – here’s why it matters
Up for grabs today are two bundles – packages C and D – which are comparatively much smaller tha…
3 mins read
With an eye on IPL, Mukesh Ambani boosts his war chest with a ₹13,500 crore investment from Murdoch
Mukesh Ambani has set his eyes on the IPL broadcast and streaming rights auction, which is set to h…
2 mins read
Sachin Tendulkar’s brand value is the third-highest among all cricketers despite retiring 7 years ago from international cricket: Report
In terms of monetary value, Sachin Tendulkar stood at Rs 1.67 billion
4 mins read
Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert
Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…
2 mins read
Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL
Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year…
4 mins read
Mukesh Ambani’s Viacom18 bags digital rights of IPL, while Star grabs TV rights
Mukesh Ambani-backed Viacom wins digital rights of Indian Premier League for ₹20,500 crore while St…
2 mins read
It’s Ambani vs Disney vs Sony as Amazon plans to back out on the eve of IPL broadcast rights auction
Earlier, two of the world’s richest men, Jeff Bezos and Mukesh Ambani were expected to clash o…
3 mins read
IPL 2022: These are the players who have scored the most number of fifties so far
Mumbai Indians’ Suryakumar Yadav tops the list by scoring the most number of fifties in this IPL se…
2 mins read
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
3 mins read
IPL franchise owners purchase all six teams in South Africa's upcoming new T20 League
IPL franchise owners of teams like Mumbai Indians, Chennai Super Kings, Lucknow Super Giants, Sunri…
3 mins read
Sanjiv Goenka makes a billion dollar comeback to the world's biggest T20 stage
The Sanjiv Goenka-led RP-Sanjiv Goenka Group (RPSG) has bagged the new Lucknow franchise in the cas…
6 mins read
There’s a silver lining for Hotstar in losing IPL digital rights – here is how it can strengthen its counter-strategy
In the recently concluded Indian Premier League media auctions, Star bagged the television rights a…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
4 mins read
Manchester United owners are getting drawn to the world's biggest cricket league – here's why
Another report also suggests that BCCI extended the deadline for picking up the tender documen…
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…