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3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
5 mins read
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
2 mins read
Air pollution can affect your Covid vaccine efficacy: Study
People exposed to higher levels of air pollution before the pandemic are likely to have lower antib…
3 mins read
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
2 mins read
Human brains are hot, and women's brains are hotter says a new study
The map overturns several previous assumptions and shows the remarkable extent to which brain …
8 mins read
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
The Title Marketing for Kota Factory Season 2 was done by Netflix India in collaboration with The R…
2 mins read
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
4 mins read
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
5 mins read
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform
7 mins read
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
4 mins read
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Ravi Chawla, MD & CEO, Gulf Oil Lubricants talks to us about the brand's rewarding association with…
1 min read
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
2 mins read
Finding Dhoni’s successor – A celebrity, a player, a leader?
IPLomania, a syndicated study by Hansa Research aims to provide a unique perspective at who his suc…
4 mins read
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
1 min read
IPL: Sourav Ganguly to study Justice Lodha committee’s verdict with three others
Former Chief Justice of India RM Lodha-led committee suspended Rajasthan Royals and Chennai Super K…
2 mins read
Virat Kohli jumps 34 places in Forbes' top-100 highest paid athletes in 2020
Virat Kohli, captain of the Indian cricket team, remained the only Indian and sole cricketer to fea…
1 min read
An IIT Madras exam paper asked students if ‘Dhoni should go for batting or fielding if he wins the toss’
Listing the pre-assumed weather conditions, the question asked to calculate if the water dropl…