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3 mins read

Why IPL this year will be a huge failure?

"Both parties will share it when ready," it said. IPL has been in the centre of a major spot-fixi…

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1 min read

After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship

ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…

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2 mins read

IPL Sponsorships – How it changed hands and the drama associated with it

This was also the time when the match fixing scandal struck hard, and there was widespread skeptici…

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3 mins read

Pepsi not interested in becoming prime IPL sponsor anymore

Moreover, top companies will remain cautious if the scandal-ridden ILP decides to auction two n…

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3 mins read

IPL 7 To Be Held From April 16 To June 1, First Leg To Be Played In UAE

The first part of the seventh edition of the Indian Premier League will be played from April 16 to …

Times Of India   


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2 mins read

Throwback to some of the best IPL ads made over the years

Some IPL ads we have loved over the years

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2 mins read

Throwback to some memorable IPL ads created over the years

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

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1 min read

Sponsorship slots and spot rates take a leap for the upcoming season of IPL

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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3 mins read

PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees

PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…

Economic Times   


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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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3 mins read

Confusion Around IPL Shrinks Sponsorship Revenues Of Team Franchises By 20 Percent

While the schedule for the first leg of the IPL in the UAE has been finalised, the BCCI is yet to p…

Economic Times   


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6 mins read

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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2 mins read

The 10 things in advertising you need to know today

1. Amazon is suing more than 1,000 people who were offering to write fake reviews. "While small in …

Lara O'Reilly