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The retention lists of all ten franchises for the <keyword id="6354831" type="General" weightage="20" keywordseo="Indian-Premier-League" source="Orion">Indian Premier League</keyword> (<keyword id="6354312" type="General" weightage="100" keywordseo="IPL" source="Orion">IPL</keyword>) season next year were finally unveiled on Thursday, with several big names like Jos Buttler, Aiden Markram, Glenn Maxwell, Faf Du Plessis, KL Rahul, Rishabh <keyword id="19900230" type="General" weightage="20" keywordseo="pant" source="keywords">Pant</keyword>, <keyword id="19904097" type="General" weightage="20" keywordseo="shreyas-iyer" source="keywords">Shreyas Iyer</keyword> etc being let go by their respective franchises. The surprising retentions and releases by all ten franchises have laid down the foundation for what could be an exciting, fun and record-breaking auction later this year. Let us look at several takeways from the auction: <h2>Several captaincy options available</h2> With the release of IPL winning skipper Shreyas Iyer from Kolkata Knight Riders (<keyword id="19924483" type="General" weightage="20" keywordseo="kkr" source="keywords">KKR</keyword>), Rishabh Pant from Delhi Capitals (DC) and KL Rahul from Lucknow Super Giants, three top-class Indian captaincy options are available. <h2>Auction could be defined by wicketkeepers pulling double/triple duties</h2>The announcement of retention lists have seen many wicketkeeping options being released by their respective franchises, including Pant (from DC), KL (from LSG), Ishan Kishan (from Mumbai Indians) and Jos Buttler (from Rajasthan Royals). With all of them having captaincy experience at various levels, including international <keyword id="1521" type="General" weightage="20" keywordseo="Cricket" source="Orion">cricket</keyword> in case of Pant, KL and Buttler, several teams could go after them. Their experience and strong records as wicketkeepers and top-order batters, particularly opening except for Pant, will help teams find a captain, wicketkeeper and an opener in just one player and save them plenty of money. <h2>No English players retained? Could withdrawing/not playing full season be a cause?</h2> No England players have been retained by franchises this team around. Various stars players like Jos Buttler, Liam Livingstone, Jonny Bairstow, Moeen Ali, Sam Curran, Harry Brook, Phil Salt, Will Jacks etc have been let go. These players missed out some part of their season due to international commitments, while Harry Brook pulled out due to personal reasons. England batter Jason Roy pulled out of IPL ahead of this season due to personal reasons. These all developments damaged the team balance at times, with several teams dependent on their overseas talent. Has the habit of not honouring contracts and missing matches caused this move? The hammer strikes at auction could answer this question. <h2>Caribbean power trusted ahead of mega auction</h2>Four of current top West Indies stars, Nicholas Pooran, Shimron Hetmyer, Andre <keyword id="20287010" type="General" weightage="20" keywordseo="russell" source="keywords">Russell</keyword> and Sunil Narine have been retained by their respective franchises. Pooran has dominated the T20 run charts this year, scoring a record-setting 2,251 runs in 68 matches with a century and 15 fifties at a strike rate of 160.90. Hetmyer is one of the best finishers in T20 circuit and Rajasthan Royals trusts in his abilities. Russell (222 runs in nine matches and 19 wickets) and Narine (488 runs and 17 wickets) have also been reaped rewards for their title winning performances last season and their loyalty to KKR brand. While seven West Indies talents have been released, namely, Shai Hope, Sherfane Rutherford, Kyle Mayers, Shamar Joseph, Romario Shepherd, Alzarri Joseph and Rovman Powell, the four modern-day T20 greats keeping their spots safe with the franchise shows how much trust franchise has in Caribbean power. And who knows, the released names could get brought using right-to-match card or find a new home at a higher price. <h2>Another setback for Ishan Kishan?</h2> Five-time champions Mumbai Indians (MI) placed their trust in Indian core, consisting of skipper Hardik Pandya, former captain Rohit Sharma, pacer Jasprit Bumrah, 360-degree hitter Suryakumar Yadav and young left-hander Tilak Varma. It was expected that Ishan could retain his place, given his youth and experience with the franchise. Aged just 26, he had spent seven seasons with the franchise and did reasonably well. However, after being brought for Rs 15.25 crores ahead of 2022 season, the price tag seemed to have caught up with Kishan. In next 44 matches for the franchise till the 2024-season-end, Kishan scored 1,192 runs in 43 innings at an average of 28.98, with just seven fifties. While these numbers are not bad, it could be debatable that he did not deliver as per expectations, with 19 scores being below 20. In the 2024 season, he could score just 320 runs at an average of just over 22, with just a fifty to his name. After being excluded from the Board of Control for Cricket in India (BCCI) central contract this year after not participating for red-ball cricket, this is another big setback for Kishan, who has not been considered for international cricket despite participating and doing well in red-ball tournaments like Buchi Babu Trophy, Duleep Trophy and Ranji Trophy recently. <h2>DC era 2.0 on cards?</h2> With wicketkeeper-batter and biggest superstar of the franchise, Pant released from the franchise and looking for a new franchise as per several media reports, Delhi Capitals could be moving to their 2.0 era, placing trust in young, under-the radar names like Axar Patel (235 runs with two fifties and 11 wickets in 2024), Tristan Stubbs (378 runs with three fifties and three wickets), Abhishek Porel (327 runs with two fifties) and Kuldeep Yadav (16 wickets at an average of 23.25) after good performances last year. Franchise has also released big time stars like David Warner, Mitchell Marsh, Anrich Nortje, Prithvi Shaw. Could this be the start of a new era for DC? Only time will tell. <h2>Shreyas Iyer joins unfortunate list of captains</h2>The IPL winning captain Shreyas Iyer has been let go after winning the title for his franchise KKR this year, their first in a decade and overall third. While many argue his batting stats of 351 runs in 14 innings with two fifties at a strike rate of 146.86 could be a reason behind his release, the other half of the story is that the in-form KKR top-order did not leave the middle-order with much to do. His recurring fitness issues, which caused him to miss 2023 season, also could be a reason. Irrespective of what the reason could be, one thing is for sure, Iyer is up there with likes of Adam Gilchrist (released by Deccan Chargers in 2011 after title win in 2009, semifinal finish in 2010), David Warner (released by Sunrisers Hyderabad ahead of 2022 season despite 2016 title win and multiple playoff finishes) as one of the most unluckiest captains in IPL. <h2>Strong faith in Indian uncapped/inexperienced stars</h2>The franchises have been extremely bold this time around, opting to release experienced, household Indian/overseas names and placing their trust in several Indian uncapped/inexperienced players. Out of a total of 46 players retained across all franchises, 36 players are Indian. Out of these, 10 players are uncapped Indians stars. These players are Abhishek Porel, Rahul Tewatia, Shahrukh Khan, Ramandeep Singh, Harshit Rana, Mohsin Khan, Ayush Badoni, Shashank Singh, Prabhsimran Singh, Yash Dayal. Also, out of other 24 capped Indians, 13 players have played less than 30 international matches and eight have played 10 or less international games for India. Of these 24 uncapped players, no one has all format experience for India and only two have Test cricket experience, Dhruv Jurel and <keyword id="20022019" type="General" weightage="20" keywordseo="rajat-patidar" source="keywords">Rajat Patidar</keyword>. Notably, it is Jurel, who has just played international matches for India, who has received the biggest pay hike, going from Rs 20 lakh this season to Rs 14 crores next season. <h2>End of 'KGF' era for Royal Challengers Bengaluru?</h2> With stars like Faf and Maxwell released, it could spell the end of 'Kohli, Glenn, Faf' (KGF) era for <keyword id="20282652" type="General" weightage="20" keywordseo="rcb" source="keywords">RCB</keyword>, which lasted from 2022-24. During this phase, they all scored heavily for RCB. Despite a lull in 2022 season, Virat scored 1,721 runs in 45 matches and innings at an average of 44.12, with three centuries and 13 fifties. Skipper Faf also scored 1,636 runs in 45 innings at an average of 38.05, with a strike rate of 146.99 and 15 fifties to his name. Maxwell sits at the third spot with 1,266 runs at an average of 28.77 and a strike rate of over 159, with 12 half-centuries in 50 innings. The only player that came closer to the trio was Indian wicketkeeper-batter Dinesh Karthik, who made 796 runs in 44 matches and 42 innings at an average of 29.48, with three fifties. If RCB had Virat-AB de Villiers-Chris Gayle in 2010s, KGF dominated the RCB batting numbers in 2020s. When RCB starts rebuilding their side from scratch in the auction, they would have a huge task in hand of finding one or two highly popular, capable and consistent foreign stars to help Virat unleash the carnage in a "Play Bold" avatar. Also, with the Rajat Patidar being retained for 11 crores, RCB might have made it clear that he could be the next big Indian batter the franchise invests in. His exceptional spin abilities have made a lot of difference for the side. Ever since he was brought by the franchise in 2021 for Rs 20 lakh, Patidar has played 27 matches, scoring 799 runs at an average of 34.73 with a strike rate of 158.84 and having registered a century and seven fifties. A complete list of retained players is as follows: <ul><li>Chennai Super Kings: Ruturaj Gaikwad, Matheesha Pathirana, Shivam Dube, Ravindra Jadeja, MS Dhoni</li><li>Delhi Capitals: Axar Patel, Kuldeep Yadav, Tristan Stubbs, Abhishek Porel</li><li>Gujarat Titans: Rashid Khan, Shubman Gill, Sai Sudharsan, Rahul Tewatia, Shahrukh Khan</li><li>Kolkata Knight Riders: Rinku Singh, Varun Chakaravarthy, Sunil Narine, Andre Russell, Harshit Rana, Ramandeep Singh</li><li>Lucknow Super Giants: Nicholas Pooran, Ravi Bishnoi, Mayank Yadav, Mohsin Khan, Ayush Badoni</li><li>Mumbai Indians: Jasprit Bumrah, Suryakumar Yadav, Hardik Pandya, Rohit Sharma, Tilak Varma</li><li>Punjab Kings: Shashank Singh, Prabhsimran Singh</li><li>Rajasthan Royals: Sanju Samson, Yashaswi Jaiswal, Riyan Parag, Dhruv Jurel, Shimron Hetmyer, Sandeep Sharma</li><li>Royal Challengers Bengaluru: Virat Kohli, Rajat Patidar, Yash Dayal</li><li>Sunrisers Hyderabad: Pat Cummins, Abhishek Sharma, Nitish Kumar Reddy, Heinrich Klaasen, Travis Head.</li></ul>

From spotlight on uncapped stars to big releases, a look at key takeways from latest IPL retention lists

Bengaluru, <keyword id="6354312" type="General" weightage="100" keywordseo="ipl" source="Orion">IPL</keyword> chairman <keyword id="1010745" type="General" weightage="50" keywordseo="arun-dhumal" source="Orion">Arun Dhumal</keyword> believes that the media rights value of the league has the potential to touch a staggering USD 50 million over the next two decades, provided it keeps innovating and improvising with fans' interests in mind. The current media rights value of the league stands at USD 6.2 billion (approx Rs 48000 crore) for a five-year period starting from 2022. Even by this estimate, IPL is the second-most high-valued league after the National Football League (<keyword id="103436" type="General" weightage="50" keywordseo="nfl" source="Orion">NFL</keyword>), as the American sporting entity struck a USD 110 billion media deal for an 11-year period starting from last year. "If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to USD 50 billion by around 2043," said Dhumal while speaking at the RCB Innovation Lab's Leaders Meet India here. Dhumal, who is also a former <keyword id="6354756" type="General" weightage="50" keywordseo="bcci" source="Orion">BCCI</keyword> treasurer, also pinned his hopes for a financial windfall on the advent of the Women's Premier League (<keyword id="3796649" type="General" weightage="50" keywordseo="wpl" source="Orion">WPL</keyword>) and cricket's inclusion in the 2028 Los Angeles Olympics. "We need to keep innovating, keep doing better in terms of fan engagement, and keep making it better in terms of the quality of games," he said. "Now that cricket is becoming part of the Olympics and with the WPL taking it to a different level for women's cricket, I see a lot of hope and light at the end of the tunnel," said Dhumal. The media rights value of the IPL has grown exponentially in the last decade and half from the Rs 6000 crore in 2008, going past several other major sporting leagues across the world. Dhumal dissected the growth and ever-swelling popularity of the IPL. "IPL is the most-watched cricket league in the world. Personally, I feel IPL is the best Make in India brand we can think of post-Independence. "We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe," he said.

IPL media rights value can touch $50 billion: Chairman Arun Dhumal

Mumbai, Viacom 18 has bagged the <keyword id="6391629" type="General" weightage="20" keywordseo="bcci-media-rights" source="Orion">BCCI media rights</keyword> in both TV and digital for the next five years, announced Jay Shah, the <keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword> Honorary Secretary. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction held on Thursday. "Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of Indian cricket fans," said Shah on the social media platform "X". Viacom18, a relative newcomer in the broadcasting world through its TV channel Sports18 and digital platform Jio Cinema, is also the holder of TV and digital rights to the Women's Premier League (WPL) till 2027. It also has the rights to Cricket South Africa matches to be broadcasted in India from 2024-31. Viacom18 has taken the BCCI bilateral media rights from Disney Star, who had won the television and digital rights for the 2018-23 cycle for INR 6138 crore. Disney Star had won the rights to the 2012-18 cycle of broadcasting Indian cricket in the country for INR 3851 crores. "Also, a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe," added Shah, also the President of the Asian Cricket Council (ACC). The BCCI has opted for an e-auction for the bilateral media rights, with a base price of INR 25 crore for India digital and rest of world TV &amp; digital rights and INR 20 crore for India television rights, continuing the trend from IPL media rights auction. It brought the combined rights value to INR 45 crore per game for a total of 88 matches for the 2023-28 cycle. Viacom18's cycle of showing India's matches will begin with the three-match ODI series against Australia from September 22-27, a preparatory series before the Men's ODI World Cup. --IANS nr/bsk

Viacom 18 bags BCCI media rights in both digital and TV for next five years

The Viacom18 secured the Women's Indian Premier League (<keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword>) media rights value for the 2023-2027 cycle for a whopping Rs 951 crore which means per match value of INR 7.09 crore for next 5 years. The <keyword id="6354756" type="General" weightage="80" keywordseo="bcci" source="Orion">BCCI</keyword> will unveil the five <keyword id="4804667" type="General" weightage="80" keywordseo="wipl" source="Orion">WIPL</keyword> franchises on January 25. The news comes as a massive development for women's cricket on Monday as <keyword id="15065481" type="General" weightage="50" keywordseo="women-indian-premier-league" source="Orion">Women Indian Premier League</keyword> (WIPL) media rights was auctioned. The news was confirmed by Board of Control for Cricket in India (BCCI) secretary <keyword id="210899" type="General" weightage="80" keywordseo="jay-shah" source="Orion">Jay Shah</keyword> on his Twitter account on Monday. "Congratulations @viacom18 for winning the Women's @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women's Cricket," Jay Shah tweeted on Monday. Viacom has pledged INR 951 crore, and INR 7.09 crore for each match, for the next five years. The Women's T20 Challenge was initially held as an exhibition tournament, but the BCCI last year eventually made the decision to introduce the WIPL, with the first season's opening match scheduled for March. The BCCI has not officially released the tournament's schedule, but it is widely believed that the first season, which would consist of 22 matches, will take place between March 5 and March 23. Uncapped cricketers have been given two alternatives, while players with caps--those who have represented India or are currently on a central contract--can select either Rs. 30 lakh, Rs. 40 lakh, or Rs. 50 lakh as their base pricing (Rs. 10 lakh and Rs. 20 lakh). Prior to the WIPL, the base price has been separated into five categories, ranging from Rs. 10 lakh to Rs. 50 lakh. The auction's registration cutoff date is January 26. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/india-creates-world-record-for-highest-margin-win-in-odi-cricket/slidelist/97021299.cms">India creates world record for highest margin win in ODI – here are India’s biggest wins</a> <a href="https://www.businessinsider.in/sports/news/ipl-2023-schedule-time-and-match-details/articleshow/96572695.cms">IPL 2023 schedule, time and match details</a> <a href="https://www.businessinsider.in/sports/news/here-are-the-most-expensive-players-sold-at-the-ipl-2023-mini-auction/slidelist/96473422.cms">Here are the most expensive players sold at the IPL 2023 mini-auction</a>

Viacom18 wins Women's IPL media rights for ₹951 crore for 2023-27

<ul><li><keyword id="3820" type="General" weightage="80" keywordseo="mukesh-ambani" source="Orion">Mukesh Ambani</keyword> has set his eyes on the <keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword> broadcast and streaming rights auction, which is set to happen in June this year. </li><li>In this regard, <keyword id="10924" type="General" weightage="100" keywordseo="ambani" source="Orion">Ambani</keyword> has raised ₹13,500 crore from James <keyword id="49627" type="General" weightage="80" keywordseo="murdoch" source="Orion">Murdoch</keyword> and <keyword id="105547" type="General" weightage="50" keywordseo="uday-shankar" source="Orion">Uday Shankar</keyword>’s investment platform, Bodhi Tree Systems. </li><li>We evaluate the options available for the trio of Ambani, Murdoch and <keyword id="4458" type="General" weightage="80" keywordseo="shankar" source="Orion">Shankar</keyword>, and the competition that they are up against. </li></ul>Mukesh Ambani, India’s second richest person, has now set his aim on winning the Indian Premier League (IPL) broadcast rights, boosting his war chest with a ₹13,500 crore investment from James Murdoch – the son of media mogul Rupert Murdoch – and former Walt Disney veteran Uday Shankar. The investment will be done by Bodhi Tree Systems, an investment platform run jointly by Murdoch and Shankar. As part of the deal, Bodhi Tree will acquire a stake of nearly 40% in Viacom18, the joint venture between Reliance’s TV18 and ViacomCBS, now called Paramount Global. “James [Murdoch] and Uday’s [Shankar] track record is unmatched. For over two decades, they have played an undeniable role in shaping the media ecosystem in India, Asia, and around the world. We are very excited to partner with Bodhi Tree and lead India’s transition to a streaming-first media market,” said Mukesh Ambani, chairman, Reliance Industries. In the run up to bidding for IPL broadcast rights, Viacom18 has set up a sports channel called Sports18, and appointed Star Sports’ Anil Jayaraj as the chief executive officer, sports. Currently, Sports18 is airing matches from the NBA (National Basketball Association), LaLiga and the FIFA World Cup. But to really gain traction in India, it will have to start offering cricket broadcasts, and there’s no better way to do it than win the IPL streaming rights going up for auction now. <div type="Article" hostid="261" msid="91119786" title="The big gets bigger – Mukesh Ambani’s Reliance Industries crosses ₹19 lakh crore in market cap" mstype="2" mssubtype="0"></div> Bidding for the IPL satellite television and digital streaming rights will begin on June 12. Star India, the current holders of IPL rights, won the bid for the ongoing term in 2018 for ₹16,300 crore for five years, under the leadership of Uday Shankar. With Shankar throwing his weight behind Viacom18, Ambani’s statement about making India a streaming-first media market, and Viacom18 buying the invitation-to-tender (ITT) document, it is likely that the company could bid for IPL digital streaming rights. Prior to Star India, Sony held the broadcast rights for the first ten 10 seasons of IPL, from 2008 to 2017, with the contract valued at $1.03 billion. It might seem like a steal compared to Star India’s bid for 2018-2022, and more so, compared to the base price for the 2023-2027 term. <cmsannotation type="cmsannotation" annotationid="Ambani’s Viacom18 is up against giants like Disney, Sony and others" comment="subhead" text="Ambani’s Viacom18 is up against giants like Disney, Sony and others">Ambani’s Viacom18 is up against giants like Disney, Sony and others</cmsannotation> According to a report by the <a href="https://timesofindia.indiatimes.com/sports/cricket/ipl/top-stories/ipl-media-rights-big-boys-on-board/articleshow/90654844.cms">Times of India</a>, Viacom18, apart from media giants Disney, Sony, Zee and even Amazon, has bought the IPL tender document already. Interestingly enough, iPhone maker Apple could also reportedly buy the document, although it’s unclear if it is merely to test the waters or if it is actually serious about bidding. It is worth highlighting that Mukesh Ambani already owns Mumbai Indians, the most successful IPL team, and also <a href="https://www.businessinsider.in/sports/news/here-are-the-ipls-most-valuable-teams-according-to-a-forbes-report/slidelist/91117759.cms">the most valuable</a>. BCCI has set a base price of the complete IPL broadcast and streaming rights package at ₹32,890 crore. The full package has been divided into four buckets, namely: <ol><li>Indian subcontinent television (all matches). </li><li>Indian subcontinent digital (all matches). </li><li>Indian subcontinent digital (18 matches). </li><li>Rest of the world. </li></ol>Interestingly enough, the winner of the A package will have the right to re-bid for the B package, giving it another chance to mop up the streaming rights. This could lead to fierce bidding for the A package, and drive up the prices. With bigwigs like Disney, Sony and Amazon in the fray, the trio of Ambani, Murdoch and Shankar have their task cut out. SEE ALSO: <a href="https://www.businessinsider.in/business/news/gautam-adani-is-now-as-wealthy-as-bill-gates/articleshow/91115934.cms">Gautam Adani is now as wealthy as Bill Gates – rally in Adani group companies makes him the fourth richest person in the world</a> <a href="https://www.businessinsider.in/business/corporates/news/adani-green-is-now-more-valuable-than-state-bank-of-india/articleshow/91093002.cms">Adani Green is now more valuable than State Bank of India – here's why</a> <a href="https://www.businessinsider.in/stock-market/news/reliance-industries-market-cap-cross-19-lakh-crore-check-out-ril-share-price-target-and-more/articleshow/91119786.cms">The big gets bigger – Mukesh Ambani’s Reliance Industries crosses ₹19 lakh crore in market cap</a>

With an eye on IPL, Mukesh Ambani boosts his war chest with a ₹13,500 crore investment from Murdoch

<keyword id="20593546" type="General" weightage="20" keywordseo="BCCI-Secretary" source="keywords">BCCI Secretary</keyword> <keyword id="19930802" type="General" weightage="20" keywordseo="Jay-Shah" source="keywords">Jay Shah</keyword> says the 'Impact Player' rule, which has divided opinions in the ongoing IPL, can be revisited if that's what the stakeholders want given that it was introduced as a "test case". The impact player rule has had a heavy bearing on the ongoing edition with teams crossing 250-run mark as many as eight times so far. Players, coaches as well as experts have pointed out the challenges which the impact player rule poses to the bowlers, saying that it allows teams to have extended batting line-ups. India captain <keyword id="19899523" type="General" weightage="20" keywordseo="Rohit-Sharma" source="keywords">Rohit Sharma</keyword> has stated that the rule hurts all-rounders as they are not getting enough bowling opportunities. "Impact player rule was brought in as a test case. On the bright side, it is providing additional playing opportunities to two <keyword id="20619603" type="General" weightage="20" keywordseo="Indian-players" source="keywords">Indian players</keyword>," he said in an interaction with select media at the BCCI office here on Thursday. "Isn't it important that two Indian players are getting a chance? The game is also becoming more competitive," he added. Shah said all stakeholders will sit down in a meeting likely to be held after the <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> to decide on it. "But still, if the players feel that this is not alright we will speak on it. However, no one has said anything about it yet. After the IPL and the World Cup, we will have a meeting and decide," he said. "After the World Cup, we will consult with players, franchise and broadcasters and decide about the future course. It's not a permanent rule nor am I saying we will move past it," he added. Shah said India's T20 World Cup-bound players for the Caribbean and the USA, who are currently busy with the IPL, need no rest as competition is perfect preparation ahead of the mega event. "Why do you want to rest players? This is (as good as a) practice session, you cannot get any better opportunity (to prepare) than this," Shah said. "There is a cosmopolitan team in front of you, one team has a bowler from New Zealand, the other has a bowler from Australia and the next one has a bowler from Sri Lanka," he added. Shah said IPL is the best way to prepare for the Indian players as a Jasprit Bumrah gets a chance to gauge a marauding batter like Travis Head well ahead of the World Cup. "If we rest a bowler he won't get a chance to bowl at Travis Head. When (Jasprit) Bumrah will bowl to Travis Head, he will understand where to bowl to him and how. There is no better opportunity," he said. Focussing on women's cricket" Shah said the focus has also been on improving women's cricket by adding more fixtures to their calendar. "Women's cricket is going on full fledged and it is being managed no less than men's cricket. There is a World Cup in Bangladesh so we have maintained our bilateral relationship and played a series," Shah said. "We have put our focus 51 per cent on women's cricket and 49 per cent on men's because we are doing good in men's cricket so we are taking women's cricket on priority (basis). Their match fees has also increased so they have income as well," he added. However, Shah said there is no possibility of an increase in the number of teams for the Women's Premier League. "Let it be five teams for now. The media and sponsorship rights are set for five years and adding more teams will only create issues for them. The franchises have to sustain as well," he said. 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IPL's impact player rule implemented as test case, can be revisited: Jay Shah

Right-handed opening batter <keyword id="19896465" type="General" weightage="20" keywordseo="ruturaj-gaikwad" source="keywords">Ruturaj Gaikwad</keyword> will be the new captain of <keyword id="19906065" type="General" weightage="20" keywordseo="chennai-super-kings" source="keywords">Chennai Super Kings</keyword> ahead of their IPL 2024 season opener against the Royal Challengers Bengaluru at the MA Chidambaram Stadium on Friday. "MS <keyword id="19896463" type="General" weightage="20" keywordseo="dhoni" source="keywords">Dhoni</keyword> has handed over Chennai Super Kings' captaincy to Ruturaj <keyword id="19970395" type="General" weightage="20" keywordseo="gaikwad" source="keywords">Gaikwad</keyword> ahead of the start of IPL 2024. Ruturaj has been an integral part of Chennai Super Kings since 2019 and has played 52 matches in IPL during this period. The team looks forward to the upcoming season," said the franchise in a statement on its official website. The tournament also made the announcement of Gaikwad's appointment as <keyword id="19896464" type="General" weightage="20" keywordseo="csk" source="keywords">CSK</keyword> skipper through its social media accounts on Thursday, when he participated in a pre-captains photoshoot and met other teams' skippers' too. It will be the first time Pune-based Gaikwad will be the captain in the tournament. This will only be just the second time MS Dhoni won't start an IPL season as skipper of CSK, after <keyword id="19896466" type="General" weightage="20" keywordseo="ravindra-jadeja" source="keywords">Ravindra Jadeja</keyword> had been the captain in IPL 2022, only for him to be replaced mid-way by the legendary wicketkeeper-batter. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/asus-rog-strix-scar-16-review/articleshow/108514221.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/asus-rog-strix-scar-16-review/articleshow/108514221.cms" target="_blank">Asus ROG Strix Scar 16 review – powerful gaming laptop with a cool design</a><a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8-pro-review/articleshow/107726935.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8-pro-review/articleshow/107726935.cms" target="_blank">Pixel 8 Pro review: ‘Okay Google’ – The flagship smartphone ticks almost all boxes</a><a href="https://www.businessinsider.in/tech/mobile/news/realme-12-pro-review/articleshow/107630690.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-12-pro-review/articleshow/107630690.cms" target="_blank">Realme 12 Pro review – Mid-range smartphone with a premium design</a>

IPL 2024: MS Dhoni hands over CSK captaincy to Ruturaj Gaikwad

New Delhi, The Indian Premier League (<keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword>) has become a decacorn as the overall combined brand value has crossed the 10 billion dollars mark. As of now, IPL's brand value stands at 10.7 billion dollars, as compared to 8.4 billion dollars in 2022, thus registering an increase by 28%. A report by brand valuation consultancy Brand Finance said the total brand value of the IPL has surged by 433 per cent since its launch in 2008. It added that the IPL's significant growth is attributed to factors including a media rights deal amounting to 6.2 billion dollars (INR 48,390 crore), an increase in the central pool of IPL revenues, the addition of two franchise teams, and the return to full stadium attendance in 2023 after the Covid-19 pandemic. It further said five-time champions Mumbai Indians have emerged as the most valuable IPL brand at 87 million dollars, followed by fellow five-time winners Chennai Super Kings (CSK), which is now the second most valuable brand with a value of 81 million dollars. Other franchises in the top five list include two-time winners <keyword id="262945" type="General" weightage="50" keywordseo="kolkata-knight" source="Orion">Kolkata Knight</keyword> Riders (KKR) and <keyword id="6354506" type="General" weightage="50" keywordseo="royal-challengers-bangalore" source="Orion">Royal Challengers Bangalore</keyword> (RCB) at 78.6 million dollars and 69.8 million dollars, respectively. IPL 2022 winners Gujarat Titans (GT) showed a huge increase in its brand value ranking with a 38 percent growth and securing the fifth position, which is a jump from the eighth-place last year. <keyword id="13023526" type="General" weightage="50" keywordseo="lucknow-super-giants" source="Orion">Lucknow Super Giants</keyword> (LSG) are at the eighth position with a brand value of 47 million dollars and is now the fastest-growing IPL brand, up by 48 percent. The report added that despite starting with a relatively lower base, LSG has made substantial strides in the valuation landscape. IPL franchises are also continuing to expand their global presence, as the franchise leagues ecosystem is estimated to have a brand value of 1 billion dollars, extending their visibility in the year. Teams like Mumbai, Delhi, Chennai, Lucknow, Sunrisers Hyderabad and Rajasthan Royals are into various franchise T20 leagues. "IPL 2023 is paving the way for a global T20 business ecosystem as more and more franchise owners will be taking their brand of cricket to newer potential markets in the Middle East, USA, Asia-Pacific. Franchise owners are now seeing a year-long commitment from players for various leagues played globally," said Ajimon Francis, Managing Director, Brand Finance India.

Not a six, IPL hits a ten as it turns into a decacorn

Just about a year ago, cricket’s biggest franchise, the star-laden Indian Premier League, struck a record $6.02bn broadcast and streaming rights deal for the next five years. This was over twice what it had received for the previous five years but, besides the huge figures involved, the deal also marked the passing of a baton. For the first time ever, the streaming rights for the tournament <a href="https://www.bbc.com/news/world-asia-india-61793888#:~:text=The%20streaming%20and%20TV%20rights,bn%20(%C2%A35.13bn).">cost more than its TV rights</a> ($3.05bn vs $3.02bn, respectively). The deal was not an outlier. Across the world, TV is steadily giving way to streaming video. A month after the <keyword id="6354312" type="General" weightage="20" keywordseo="ipl" source="Orion">IPL</keyword> deal, in July 2022, streaming services <a href="https://www.npr.org/2022/08/18/1118203023/streaming-cable-broadcast-tv">outdid both cable and broadcast TV </a>in the US for the first time. <h2><keyword id="6356028" type="General" weightage="20" keywordseo="sports" source="Orion">Sports</keyword> and <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword>: Made for each other?</h2>How sports content is consumed has played a huge role in this switch. Unlike, say, movies, live sports events happen at times when it’s impossible to sit oneself down in front of a TV. OTT platforms, in contrast, let viewers catch the live action just about anywhere, over a variety of devices. But, for increasingly digital-savvy audiences, streaming isn’t just convenient, but also offers them a different viewing experience. While TV puts viewers in the middle of the sporting action, digital streaming platforms go much further. Viewers can now change camera angles or call up replays, match, team and player statistics on demand. Some platforms, like the NFL, now offer a multi-view option, letting viewers watch more than one live game at a time. Internet-enabled Smart TVs complete the cycle, slowly but surely making inroads into the broadcast and cable TV markets. With the roll out of 5G services worldwide, that gap is set to widen, as the possibilities of what streaming platforms can offer increases. <h2>The big boys are already playing. Can smaller OTT players compete?</h2>While purely sports platforms like DAZN and Eleven Sports were the first off the block, big general entertainment players have been quick to hitch a ride on the sports bandwagon. Amazon’s 11 year deal with the NFL, starting 2023, cost it an estimated <a href="https://www.cnbc.com/2021/03/18/nfl-media-rights-deal-2023-2033-amazon-gets-exclusive-thursday-night.html">$1 billion a year</a>. Disney’s acquisition of ESPN gave it a foothold in the sports TV market, but it is now shifting its focus to making ESPN a <a href="https://www.forbes.com/sites/bradadgate/2023/06/01/espn-starting-a-streaming-service-is-the-beginning-of-the-end-of-cable/">completely standalone OTT platform</a>. Most recently, the PGA merging with LIV Golf promises to cause a seismic shift in how golf as a sport is consumed around the world. While it may seem that only brands with deep pockets can corner a chunk of the sports OTT pie, there are ways that every <keyword id="959269" type="General" weightage="20" keywordseo="ott-platform" source="Orion">OTT platform</keyword> can successfully monetise live sports streaming. 1) Go beyond the usual suspects: It’s true that hugely popular sports, like football in the US, soccer in the UK and Europe, or cricket in the Indian subcontinent, garner a large viewership. That’s why they command big ticket deals that only OTT behemoths can afford. At the same time, lesser-known sports also command smaller, but intensely loyal audiences, who are often underserved by both TV and OTT. The North American Premier Lacrosse League, for example, has seen viewership increase by 26% in 2022. Its average viewership per game is now nearly 1,60,000 and, with close to 60,000 official downloads, its app was among the <a href="https://boardroom.tv/premier-lacrosse-league-2022-milestones/">top 10 sports apps</a> on the App Store. Meanwhile, the 2023 Cazoo World Snooker Championship clocked over<a href="https://www.sportbusiness.com/news/bbc-sets-snooker-streaming-record-at-historic-world-championship/"> 23 million streams</a> in just 17 days. Tapping into these sports can give an OTT platform a captive audience, since they often slip under the radar of big OTT brands. 2) Get local: While top-tier leagues in any sport hog the limelight, the lower leagues offer huge monetization potential for OTT brands willing to serve them. So, too, do college and school sports events – in fact, the <a href="https://beonair.com/history-of-sports-broadcasting">first live sports event on TV</a> was a college baseball game in 1939. As with lesser-known sports, lower leagues have smaller, but equally ardent fan bases. For a parent, for example, missing a child’s school football game may feel worse than missing a key NFL fixture. Similarly, while India’s soccer standings may not be anywhere near the top globally, its Indian Soccer League is the <a href="https://www.afaqs.com/news/brands-and-sports-marketing/hero-isl-season-7-ends-with-high-viewership-increased-brand-activations">fifth biggest soccer league in the world</a>. Local sports, if tapped effectively, can deliver as well as their national and international counterparts – in soccer-crazy Kolkata in India, ISL viewership has grown by <a href="https://www.afaqs.com/news/brands-and-sports-marketing/hero-isl-season-7-ends-with-high-viewership-increased-brand-activations">85% year on year</a>. And, once in a while, even smaller teams can spring a surprise – little Luton Town, whose stadium holds just around 10,000 people, <a href="https://www.activenoon.com/from-underdogs-to-contenders-luton-towns-remarkable-journey-to-the-premier-league/7125/">is now in the EP</a>L, bringing outsized returns for its backers. 3) Choose an appropriate monetisation model: Sports streaming presents OTT platforms with multiple ways to monetise their content. Sports with large audiences, therefore, may find substantial Pay Per View customers. But this may not be so for a Tier 2 sport or league. In which case, platforms streaming these games could find an AVOD model more suitable. Going further, streaming offers advertisers a big advantage – real time, hyper-personalised and targeted advertising - something that was impossible with linear TV, no matter the amount of interest the sporting event generated. This makes getting a large title sponsor or many brands on board easier, as these brands get a larger ROI than those following a scattergun approach. A mix of AVOD and sponsorship can help small and medium platforms draw in larger audiences, who may not be willing to subscribe to watch a single sporting event. 4) Make data work for you: Tracking linear or cable TV’s viewership and reach is at best an imprecise process, largely dependent on third-party trackers like Nielsen. Streaming services, on the other hand, have a huge advantage over TV, in that they can accurately collect granular data – names, emails, locations, favourite teams, viewing duration and times and much more. This lets them and their advertisers target viewers with razor-sharp focus. So, for example, fans can be offered deals on stadium tickets based on their team preferences. Sports equipment makers and merchandisers can know exactly who is a hardcore fan and tailor their offerings for them. Even offline marketing, like using social media to connect fans with on-ground events like fan meetups or match nights at their local pub can bring in additional revenue for platforms and rights owners. This makes smaller and niche sports streaming extremely attractive for advertisers, as they get good returns for a lesser advertising outlay than major sporting events on linear TV. To sum up, expanding an OTT’s bouquet of offerings to include sports is a strategy that every OTT platform can adopt to maximise its monetisation opportunities. While the OTT industry’s movers and shakers have already made sports their engine of growth, small and mid-sized platforms have inherent advantages – local reach, untapped sports and leagues and the possibilities of hyper-focused advertising – to grab a share of the sports pie. By adopting an optimum mix of monetisation models to draw viewers to them, streaming services can turn sports into a game changer that drives both their short and long term profitability. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Monetising sports for sustained growth: A game every OTT platform can play

The uncertain global economic conditions and competition between JioCinema and <keyword id="421566" type="General" weightage="80" keywordseo="star-sports" source="Orion">Star Sports</keyword> for advertiser budgets have resulted in a weak start to IPL 2023. On the opening day, the number of TV advertisers was 40% lower than last year, with only 31 live match advertisers against 52 last year. <keyword id="50691" type="General" weightage="80" keywordseo="digital" source="Orion">Digital</keyword> advertising fared worse, with a 70% drop in advertisers on Day-1 compared to last year when Disney+ Hotstar held the rights. As per media buyers, who carry out competition audits, for Digital, the number of advertisers on Day 1 this year stood at just under 50, compared to 160 last year. It is worth noting that TV and digital advertisers often have different budget profiles, with larger advertisers typically choosing TV and smaller advertisers opting for digital. However, many notable advertisers from last year's IPL, such as <keyword id="3320944" type="General" weightage="50" keywordseo="byjus" source="Orion">Byjus</keyword>, Cred, Muthoot, and Netmeds, were absent this year. Despite the drop in advertisers, media buying agencies expect spending to pick up as viewership data from the opening match has been encouraging. As per BARC, Star Sports saw a 29% increase in TV ratings, with viewership reaching 140 million on the opening day. <keyword id="2003276" type="General" weightage="50" keywordseo="jio" source="Orion">Jio</keyword>Cinema reported a peak concurrency of 1.6 crore whereas Star Sports recorded 5.6 crore. Media reports suggest that Star Sports had clocked Rs 2,200 crore in ad revenues just ahead of the start of IPL 2023, while Jio had achieved Rs 1,400 crore. It is important to note that TV ad rates have seen a decrease this year, and the number of TV sponsors has decreased from 16 to 12 since last year's IPL. Disney Star holds the TV broadcasting rights for IPL, having spent $3 billion for the period from 2023-2027. Last year's IPL had around 100 TV advertisers and 200 advertisers on Digital in total. SEE ALSO: <a href="https://www.businessinsider.in/business/telecom/news/telecom-companies-q4-revenue-likely-to-moderate-due-to-lack-of-significant-tariff-hikes/articleshow/99368163.cms">Telecom companies’ Q4 revenue likely to moderate due to lack of significant tariff hikes</a> <a href="https://www.businessinsider.in/finance/news/rbi-revises-indias-fy24-growth-outlook-expects-softer-inflation-on-the-back-of-lower-commodity-prices/articleshow/99290005.cms">RBI revises India’s FY24 growth outlook, expects softer inflation on the back of lower commodity prices</a> <a href="https://www.businessinsider.in/stock-market/news/after-the-ides-of-march-analysts-pick-best-stocks-that-can-be-bought-on-dips/articleshow/99272438.cms">After the Ides of March, analysts pick best stocks that can be bought on dips</a>

IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital

<ul><li>Bengaluru-based <keyword id="1464841" type="PERSON" weightage="20" keywordseo="Edtech">edtech</keyword> startup <keyword id="6630114" type="UNKNOWN" weightage="20" keywordseo="unacademy">Unacademy</keyword> has been riding high. With a successful association with TVF on its show Aspirants and standout <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> campaigns, the startup is ready with its <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">marketing</keyword> plans for the IPL matches that resume in September.</li><li>We recently caught up with <keyword id="4878889" type="PERSON" weightage="20" keywordseo="Karan-Shroff">Karan Shroff</keyword>, Chief Marketing Officer, Unacademy, to understand the brand’s marketing journey so far, how its strategies have worked to bring new users onto its platforms and how it is going about ensuring it becomes a household name in the next few years.</li></ul>The last one and a half years have been challenging for most businesses across the globe. However, India’s edtech sector has witnessed a boom. With students stuck at home, having to move to online classes, online learning became a way of life, and the Indian edtech ecosystem gained from this immensely. 2020 also made investors realize the opportunity in the segment and the year saw India’s edtech startups raise over $2.2 billion in funding. And it was during this otherwise difficult year that <keyword id="1727930" type="PERSON" weightage="20" keywordseo="Gaurav-Munjal">Gaurav Munjal</keyword>'s edtech startup Unacademy became a unicorn. The startup raised $150 million in a round led by SoftBank, valuing it at $1.45 billion, making it the second unicorn in the space, after BYJU’s. It also made six acquisitions through 2020. Unacademy currently boasts of over 50,000 educators and close to 49 million learners on its platform, a number that is steadily growing. Recently, they also released a film to thank both the learner and educator community for bringing them where they are today. The film said the platform has over 5 million monthly active users, learners from over 10,000 cities from across the country. The platform sees over 150,000 interactive classes conducted every month, in 14 different languages. Recently, it also revamped the app to make it more intuitive and interactive, adding features like hand raising, study groups and live mentorship. <div type="Youtube" id="0gjFof0m6ow" title="Unacademy Believe" thumbUrl="https://i.ytimg.com/vi/0gjFof0m6ow/mqdefault.jpg"></div> When it comes to its marketing strategies so far, the platform has tailored its approach keeping its learner ecosystem at its core. A lot of its recent campaigns have also been about grabbing eyeballs and reaching their target audience, where they are. While we saw Unacademy ‘hijack’ the IPL commentary box earlier this year, a novel idea, we also saw the brand partner with TVF’s widely popular show Aspirants. The aim has been to raise awareness about the platform and tell learners how it is different. We recently caught up with Karan Shroff, Chief Marketing Officer, Unacademy, to understand the brand’s journey so far, how its strategies have worked to bring new users onto its platforms and how it is going about ensuring it becomes a household name in the next few years. Unacademy’s marketing story The last one and a half years have been difficult for businesses the world over but Unacademy has been riding high. Most of its marketing strategies have worked in its favor too. Unacademy is the official partner for IPL for three seasons. In the first year, Unacademy’s film ‘Cracking the Game’, was well-received and won several awards. This year too, its campaign in the form of a commentary box highjack helped it differentiate itself. The IPL associating has also helped the platform gain the necessary eyeballs as it can be believed that a lot of its target audience watches the league. So is Unacademy looking at this year’s IPL postponement as a speed bump? “I don’t think it is a bump. Once IPL restarts, we will continue being present. In fact, I see it as a good thing because IPL is a highly engaging event that runs nonstop for 55-60 days. So this year, the break I feel gives us a second boost,” explained Shroff. The brand has a few more campaigns planned for the second half of the event that will go live once the matches resume. On why it chose to associate with IPL, he said, “It was a strategic call to be a part of the league. IPL is the biggest cricketing league in the world, one that is watched by almost all of our country. The thought behind the association was that the Indian youth is entirely invested in the property, they love the intensity and energy of the league. With around 60 days of the league, it becomes difficult to miss a brand that advertises during the matches. We wanted to create awareness and become a household name. IPL has worked as a catalyst for us. With millions of people watching the league, we could leverage the reach and get the eyeballs but also it helped us build awareness and top-of-mind for the brand.” Unacademy had also launched an inspirational film titled ‘The Greatest Lesson’, taking viewers through the ups and downs of Sachin Tendulkar’s career, a film that was very well-received. The aim behind capitalizing on sports, especially cricket, has helped the brand stand out for many young people, after all the sport is still a religion in India. <div type="Youtube" id="7nYLfqkI8ZA" title="Unacademy | The Greatest Lesson" thumbUrl="https://i.ytimg.com/vi/7nYLfqkI8ZA/mqdefault.jpg"></div> Its latest partnership with TVF for Aspirants, through which it tried to target UPSC aspirants, has also worked in the brand’s favor. Unacademy wanted to deep-dive into the segment, bring up real stories, and tell the stories through relatable characters. Shroff also revealed that it is going to be a multi-season association with TVF and there will be more seasons to the show. So did the last one year throw no curveballs, when it came to its marketing plans? “One of the things we did when we started working from home with restricted physical access to each other from an office space perspective, we started making multiple plans, be it a shoot, a campaign or a simple social media post, we always had multiple plans and options to fall back on. We did this because it was a pandemic and nobody really knew what was in store and what lay ahead of us. So having a Plan B and C really helped us. And that has been one of our biggest learnings in these past months,” said Shroff. On driving differentiation According to estimates by <keyword id="50041" type="COMPANY" weightage="20" keywordseo="KPMG">KPMG</keyword>, India today has over 3,500 edtech startups, so driving differentiation becomes critical ingredient in the recipe for success. On how Unacademy has been trying to differentiate itself, Shroff said, “Our thought-process is fairly simple, we keep the consumer or in our case, the learner, at the heart of everything we do. So everytime we build a campaign we sit back and think, why, when and how. Why is of course, always for the consumer. So if the ‘Why’ doesn't feel like its adding value to the learners, we usually don't go ahead with it. Everything that we do costs marketing dollars and as long as your focus is on learners and the consumers, they're at the heart of everything and you're sure that your communication is reaching them, its then just about crafting a good communication.” The vision for Unacademy Going ahead, Shroff wants to focus more on building the brand presence on various properties. On what his larger vision for the brand is, Shroff added, “It’s to become a household name, and while there is still some ground to cover, I think we are moving in that very direction. We want to build a legacy of sorts, the way brands like Colgate and Maggi have done. If you are known from a communication and awareness perspective, it makes it so much easier to become a part of the consumer’s life and that’s what we are aiming for.”

We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy

<ul><li>Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparison. Prime reason for the rise in cricket endorsements was higher number of matches and addition of new teams. </li><li>Sports celebrity endorsements too rose by a hefty 20% in 2022 to ₹749 crore. Interestingly, while cricket accounted for ₹640 crore in 2022 and grew by 18%, endorsements from other emerging sports rose by 30% to ₹14 crore. </li><li>Advertising spends by brands on television accounted for 73% of all sporting spends at ₹5,506 crore in 2022, clocking a modest growth of 9%.</li></ul>There’s no business like the ‘show business,’ they say, but the world of sports is not far behind when it comes to the mega bucks. Two years after the pandemic, the business of sports has made a remarkable comeback with sports sponsorship spends growing by a whopping 49% year-on-year to ₹14,209 crore ($1,799 million). Prior to the pandemic this figure was a tad below ₹10,000 crore. No prizes for guessing that the hero of this business is cherry and timber – cricket, which still accounts for 85% of all <keyword id="3312351" type="General" weightage="100" keywordseo="Sports-sponsorships" source="Orion">sports sponsorships</keyword>. GroupM, which released the 10th edition of the Sporting Nation Report 2023, a report on sports sponsorship in India, says that the Indian sports industry witnessed a significant growth in 2022. The overall increase in spends was due to higher number of IPL matches, the addition of two new IPL teams, the ICC T20 World Cup, Asia Cup, FIFA World Cup, and the return of emerging sports events and tournaments like PKL, marathons, Maharashtra Open and the Commonwealth Games 2022. Sports celebrity endorsements too rose by a hefty 20% in 2022 to Rs 749 crore. Interestingly, while cricket accounted for ₹640 crore in 2022 and grew by 18%, endorsements from other emerging sports rose by 30% to ₹14 crore. Prasanth Kumar, CEO - GroupM South Asia said, “The Indian sports ecosystem is experiencing a revolutionary transformation, with athletes becoming influential role models for the youth and sports sponsorships gathering immense momentum. In this scenario, brands hold tremendous potential to tap into the passion and loyalty of Indian sports fans. Despite facing unprecedented pandemic challenges, the exceptional performance of the sports industry in 2022 reflects its resilience and unwavering commitment. As we move forward, technology will play an increasingly pivotal role in content management and fan engagement, while opening new and exciting opportunities in sports. Live sports will continue to be highly coveted as monetizable properties, making it a promising sector for investment." The highlight of the report is the unprecedented growth in sports sponsorship in India, with total spends rising by 105% to Rs 5907 crore from 2021. These include spends on-ground, team and franchise. With the penetration of OTT in India, brands are likely to approach spending on sporting events differently. Clearly, the returns on sports advertising are much higher for brands given the high engagement levels. Not surprising then that sports industry spends have grown at a 14% CAGR over the last decade. <cmsannotation type="cmsannotation" annotationid="Television Vs OTT" comment="subhead2" text="Television Vs OTT">Television Vs OTT</cmsannotation> Appointment viewing is dead when it comes to entertainment. But when it comes to sports, television sponsorships continue to dominate, even if the year-on-year growth rate is in single digits. According to GroupM’s report on sports sponsorships, television was the most effective medium for brands as it gives their campaigns more depth at optimal budgets. But digital is the new kid in town. Advertising spends by brands on television accounted for 73% of all sporting spends at ₹5,506 crore in 2022, clocking a modest growth of 9%. No prizes for guessing that digital stands tall. Digital ad spends are fast catching up in sports as well, with YoY growth in digital ad spends on sports rising by 112% to Rs 2045 crore. It contributed to 27% of all media spends in 2022, against 16% just a year ago. While the confluence of cricket and TV is the sweet spot for marketing behemoths, GroupM says that it has observed a greater propensity in advertisers to experiment with involvement in online streaming of Emerging Sports where they can operate with lower ticket sizes. The report says: “If we look at cricket’s contribution across types of media, we can see that it accounts for 95% on TV, and 90% on Digital Medium! In view of the evolving consumer preferences, and the onrush of tech-driven shifts, we can expect OTT to drive a digital groundswell in sports media advertising sooner than later.” Television may be the big boy of ad spends right now, with a significantly higher share of revenues, but this is most certainly likely to change. Consumers will seek the convenience of watching their favourtite sporting events when they want and where they want. With the market share of Smart TVs set to rise fast, GroupM expects more consumers to watch live sports on a connected television set in the future. The report says: “Consumers seek convenience, and the benefits of OTT should, in due course of time, start working against the inertia of change as well. In the case of live sports, appointment viewing works very well, for we need to watch it when it is being played, and this would make these properties even more valuable.” While this consumer shift is happening on one hand, the digital medium also offers advertiser benefits. With greater control over user statistics, advertisers on sports programmes on OTT medium can target certain segments of consumers, like people watching from specific markets, or fans who are using a particular device type (like a TV instead of a mobile), using a host of criteria which can be relevant and has the potential to add to the sharpness of the profile of the audience that will be exposed to the communication. For these reasons, GroupM expects the revenue gap between the digital medium and TV to reduce in the long run. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-infosys-hcl-tech-amongst-top-picks-of-analysts-heading-into-the-q4-earnings-season/articleshow/99235686.cms">TCS, Infosys, HCL Tech amongst top picks of analysts heading into the Q4 earnings season</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/after-21-growth-in-fy23-auto-sales-to-hit-slow-lane-in-fy24-fada/articleshow/99235136.cms">After 21% growth in FY23, auto sales to hit slow lane in FY24: FADA</a>

You Searched For "ipl media rights" and got 12 results

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