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4 mins read

Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert

Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…

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2 mins read

Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL

Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year…

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4 mins read

Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs

Viacom18 paid a record ₹23,750 crore last month to bag two and a half bundles of IPL’s media rights…

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3 mins read

Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year

Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …

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7 mins read

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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9 mins read

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Most experts felt the need of the hour was to focus on curbing the spread of the virus

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1 min read

Star tells advertisers to pay only for matches that were played this IPL: Report

After the suspension of the league, sponsors and advertisers had been worried about the next steps

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4 mins read

Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?

Old habits and ways of living would see paradigm shifts, average consumers will continue adapting t…

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6 mins read

After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber

After the suspension of IPL, CoinSwitch Kuber wants to focus on creating campaigns to bring get mai…

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3 mins read

IPL teams are reportedly launching fan tokens, which will give followers a bigger say in club decisions

Cricket teams in India are following the lead of soccer clubs with plans to launch fan token, which…

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1 min read

IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9

This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…

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6 mins read

Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning

The platform offers programs in digital competencies like Data Science, Analytics, AI and Machine L…

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2 mins read

Samsung bet on this team in the $6.3 billion Indian Premier League-- and it has paid off again

Mumbai Indians and Chennai Super Kings will fight each other for the fourth time in 12 years for …

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6 mins read

Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon

Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s categ…

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3 mins read

Indians can’t get enough of technology when it comes to cricket, football and other sports

Technology has enabled access to sports content across all corners of India. It’s no wonder that In…

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3 mins read

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…