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Star is the most sensible and smartest bidder and Viacom18's bid is over exuberant says expert
Former Nimbus CEO Harish Thawani spoke to IANS about what he thought of the media rights aucti…
Mukesh Ambani, Disney Star are paying 11x more than Sony did during the first ten years of IPL
Mukesh Ambani and Disney Star have together paid nearly 11 times more money than Sony paid per year…
Mukesh Ambani has to change the rules of the IPL game - which is losing eyeballs
Viacom18 paid a record ₹23,750 crore last month to bag two and a half bundles of IPL’s media rights…
Reliance Jio starts removing Disney+ Hotstar bundled plans ahead of IPL season next year
Mukesh Ambani-led Reliance Jio has changed some of its prepaid plans, removing most of its Disney+ …
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
Star tells advertisers to pay only for matches that were played this IPL: Report
After the suspension of the league, sponsors and advertisers had been worried about the next steps
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
How upGrad is using Dream11 IPL 2020 to spread awareness about its offerings
Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?
Old habits and ways of living would see paradigm shifts, average consumers will continue adapting t…
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
After the suspension of IPL, CoinSwitch Kuber wants to focus on creating campaigns to bring get mai…
IPL teams are reportedly launching fan tokens, which will give followers a bigger say in club decisions
Cricket teams in India are following the lead of soccer clubs with plans to launch fan token, which…
IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9
This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…
Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning
The platform offers programs in digital competencies like Data Science, Analytics, AI and Machine L…
Samsung bet on this team in the $6.3 billion Indian Premier League-- and it has paid off again
Mumbai Indians and Chennai Super Kings will fight each other for the fourth time in 12 years for …
Having established itself in the healthy snacking category, Too Yumm! to foray into kid’s category soon
Too Yumm! has expanded to many international markets and now is on its way to enter the kid’s categ…
Indians can’t get enough of technology when it comes to cricket, football and other sports
Technology has enabled access to sports content across all corners of India. It’s no wonder that In…
ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak
Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…