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Rachin Ravindra and Shardul Thakur in CSK bag - IPL Auction 2024

Sri Lanka's star all-rounder Wanindu Hasaranga surprisingly went for his base price of Rs 1.5 crore…

ANI   


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Coca-Cola partners with KKR for upcoming IPL

Coca-Cola will be the official beverage partner withKolkata Knight Riders (KKR), an official of the…

PTI   


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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

IPL Auction: Mitchell Starc becomes most expensive player in league's history, goes to KKR for Rs 24.75 crore

The pacer started an insane bidding war that lasted for minutes, with Mumbai Indians (MI) and Delhi…

ANI   


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After Pepsi’s exit, Coca-Cola knocks IPL doors for sponsorship

ET sources confirmed that Coca-Cola officials have already met people from Delhi Daredevils and Mum…

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Sponsorship slots and spot rates take a leap for the upcoming season of IPL

As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…

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5 mins read

An MDI student who interned with Coca-Cola tells why those two months were 'The Most Precious' and 'The Best Time of His Life'

Sailing through a tough selection criterion, he became one of the 21 students from India’s top 8 B-…

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1 min read

Strife At The Top: These 11 C-Suite Execs From India Were ‘Let Go’ In 2013

There is no job security at the coveted C-Suite. The issues could be many – from poor performance t…

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3 mins read

PepsiCo's new India head D Shivakumar sends out morale-boosting letter to employees

PepsiCo's new India head D Shivakumar told employees that the company "cannot afford to lose a day"…

Economic Times   


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Coca-Cola shows the door to Sachin, only to welcome Sourav!

"This deal should give Coca-Cola bigger clout in sports circles - mainly cricket and football. Sour…

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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7 mins read

How India's loss at the T20 World Cup will affect Indian brands

India’s loss against New Zealand has pushed them towards the brink of a league stage exit

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2 mins read

EXCLUSIVE: Dailyhunt founders confirm IPL 2020 associate sponsorship — promise new release for Josh ahead of India’s biggest cricket tournament

India’s homegrown news app Dailyhunt has confirmed that it has signed on as an associate sponsor wi…

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2 mins read

Star Sports has sold out 75% of its inventory for Dream11 IPL 2020

Dream11 IPL 2020 is scheduled to start on September 19

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3 mins read

Brands can no longer ignore Indian women during the country's most popular sporting event

It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…

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3 mins read

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…

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2 mins read

Reliance brings back the iconic Campa beverage brand

Reliance Consumer Products, the fast moving consumer goods (FMCG) arm of Reliance Retail Ventures a…

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5 mins read

EXCLUSIVE: Dailyhunt is curating an entire family of 'Bharat' apps — claims it can push a new mobile app every three days

India’s homegrown app Dailyhunt has plans to launch an entire family of apps in the future.