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The <keyword id="19906063" type="General" weightage="100" keywordseo="ipl" source="keywords">IPL</keyword> mega auction 2024 kickstarted at 3 pm today at the Abady Al-Johar arena in Jeddha, Saudi Arabia. It will continue till tomorrow, and viewers can tune into Star Sports network on television and the JioCinema App. A total of 574 players were released by the respective franchise ahead of the mega auction. Of the 574 players, 366 are Indian, while 208 are overseas, including three from associate nations. The auction will see 318 Indian uncapped players and 12 uncapped overseas players in contention. There are 204 slots available, with 70 reserved for overseas players. The highest reserve price is set at Rs 2 crore, with 81 players opting for this bracket. The largest segment comprises players with a base price of Rs 30 lakh, totalling 320. The first set includes <keyword id="19904097" type="General" weightage="20" keywordseo="shreyas-iyer" source="keywords">Shreyas Iyer</keyword>, Rishabh Pant, and Arshdeep Singh, while the second features KL Rahul, <keyword id="20038368" type="General" weightage="20" keywordseo="yuzvendra-chahal" source="keywords">Yuzvendra Chahal</keyword>, Mohammed Shami, and Mohammed Siraj. The overseas marquee players are Mitchell <keyword id="19928915" type="General" weightage="20" keywordseo="starc" source="keywords">Starc</keyword>, Jos Buttler, Liam Livingstone, David Miller, and Kagiso Rabada. Several teams will deploy Right-to-Match (RTM) cards during the auction. The Kolkata Knight Riders (KKR) and Rajasthan Royals (RR), having retained six players each--the maximum allowed--will not have any RTM cards. Punjab Kings (PBKS) hold four RTMs, Royal Challengers Bengaluru (RCB) three, and Delhi Capitals (DC) two. Chennai Super Kings (CSK), Gujarat Titans (GT), Lucknow Super Giants (LSG), and Mumbai Indians (MI) each have one RTM. RTM cards enable teams to buy back released players by matching the highest bid. In this auction, the team with the highest bid can increase their offer once more, after which the team holding the RTM card can match the final bid to secure the player. The IPL 2025 Mega Auction promises to deliver high-stakes action, with marquee players and strategic manoeuvres set to enthral cricket fans. A total of 12 marquee players, including Indian stars like Shreyas Iyer, Rishabh Pant and KL Rahul have created a lot of buzz within the cricket fraternity. A total of 574 players have been shortlisted from an initial pool of 1,574 names. These players will go under the hammer from November 24-25 in Jeddah. The list includes 208 overseas players, 12 uncapped overseas talents, and 318 uncapped Indian players, according to Wisden. Here is a look at all the marquee players who will be going under the hammer: Jos Buttler (England) Buttler is one of finest white-ball batters of this generation, with 11,929 runs, eight centuries and 83 fifties to his name in 427 T20s. A T20 World Cup-winning captain for England, Buttler made a name for himself in the IPL during his stint with Rajasthan Royals (RR) from 2018 to 2024. For RR since 2018, Buttler scored 3,055 runs at an average of 41.84 and a strike rate of 147.79, with 7 centuries and 18 fifties. His best score was 124. He is the team's third-highest run-getter of all time. The IPL 2022, in which RR finished as runners-up, was the zenith of Buttler's career, as he ended up on the top of run-scoring charts, with 863 runs in 17 matches at an average of 57.53 and a strike rate of over 149, with four centuries and four fifties. His best score was 116. In the last season, Buttler scored 359 runs in 11 matches at an average of 39.88, with two centuries. Buttler also represented Mumbai Indians (MI) from 2016-17, scoring 527 runs in 24 matches with one half-century. He won the title with them in 2017. Shreyas Iyer (<keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>) Iyer has played all formats for India, proving his mettle mostly in ODI cricket, where he averages 47 and has scored five centuries and 18 fifties in 57 ODIs. In 51 T20Is for India, Iyer has scored 1,104 runs at an average of 30.66 and a strike rate of over 136, with eight half-centuries and best score of 74*. During his time with Delhi Capitals (2015-21), he earned a reputation as a fierce young leader, taking DC to finals in 2021. After joining Kolkata Knight Riders (KKR) in 2022, Iyer went one step further and won the franchise its third IPL title, its first in 10 years, this year. Throughout the season, Iyer along with mentor Gautam Gambhir, led the team's aggressive, high-scoring brand of cricket from the front. In his IPL career, Iyer has scored 2,375 runs at an average of 31.67, with a strike rate of 123.96 and 16 half-centuries. His best score is 96. In his last season for KKR, he scored 351 runs in 15 matches at an average of 39.00 and a strike rate of over 146, making two fifties. Rishabh Pant (India) The swashbuckling wicketkeeper-batter is an all-format for India and a livewire on the field. Having proven himself as a man for big stages in Test cricket, Pant's T20 game is just as solid. Though he has scored 1,209 runs in 76 T20Is at an underwhelming average of 23.25, strike rate of almost 128 and just three fifties, his overall T20 numbers are way better, having made 5,022 runs in 202 matches at an average of 31.78, strike rate of over 145, with two centuries and 25 fifties. Pant has represented Delhi Capitals (DC) for his entire IPL career since 2016, scoring 3,284 runs in 110 matches at an average of 35.31, with a century and 18 fifties. He was appointed as the team's captain in 2021 and led them to playoffs in the same season. During this last season, which marked his return from competitive cricket after a serious road accident in 2022-end, Pant scored 446 runs in 13 matches at an average of 40.54 and a strike rate of 155.40, with three fifties and best score of 88*. He was the leading run-scorer for DC. Kagiso Rabada (South Africa) The South African pacer is among the best in the world, having taken 71 wickets in 65 T20Is. He is the part of the SA team which reached the T20 World Cup finals this year and took 13 wickets in nine matches. Rabada has played T20 leagues and competitions worldwide and taken 264 scalps in 211 matches. In the IPL, Rabada has represented Delhi Capitals and Punjab Kings, having taken 117 wickets in 80 matches. With PBKS from 2022-2024, he took 41 wickets in 30 matches while with DC from 2017-2021, he took 76 wickets in 50 matches. In 11 matches last season for Punjab Kings, he took 11 wickets at an average of 33.81. Arshdeep Singh (India) A brilliant left-arm pacer for his swing and wicket-taking abilities, Arshdeep has represented India in 59 T20Is and has already taken 92 wickets at an average of 18.47, making him the most successful pacer for India in T20Is and their second-highest wicket-taker of all-time despite debuting only in 2022. The youngster was a crucial part of India's T20 WC winning squad this year and was the joint-highest wicket-taker in the tournament with 17 wickets in eight matches at an average of 12.47. Since 2019, the year of his IPL debut, Arshdeep has represented the Punjab Kings in 65 matches, taking 76 wickets at an average of 27.00 and best figures of 5/32. The season this year was his strongest-ever showing, taking 19 wickets in 14 matches at an average of 26.58. Mitchell Starc (Australia) A multi-time world champion with Australia across all formats, Starc is considered as one of the deadliest pacers of this era, having taken 681 wickets in 281 matches. In 65 T20Is for Australia, he has taken 79 wickets at an average of 23.81. in 142 T20Is played worldwide, he has taken 193 wickets at an average of 20.59 and best figures of 4/15. After two seasons with Royal Challengers Bengaluru (RCB) from 2014-15, Starc made his IPL return this year as the most expensive player ever, brought by Kolkata Knight Riders (KKR) for Rs 24.75 crores. Though he delivered mixed returns during the league stage, the 'Big Match Starc' came into play during playoffs, delivering outstanding spells of 3/34 and 2/14 against <keyword id="19959099" type="General" weightage="20" keywordseo="sunrisers-hyderabad" source="keywords">Sunrisers Hyderabad</keyword> (SRH) in the Qualifier 1 and final. He ended the season with 17 wickets in 14 matches at an average of 26.12 including a four-wicket haul. So far in his IPL career, Starc has taken 51 wickets in 41 matches. Yuzvendra Chahal (India) The Indian spin veteran is the chart-topping bowler, owning the most wickets by an Indian in T20is and by any bowler in the IPL. In the IPL, Chahal has taken 205 wickets in 160 matches at an average of 22.44, with best figures of 5/40. In 80 T20Is he has taken 96 wickets at an average of 25.09 with best figures of 6/25. Also in all of T20s, he has taken 354 wickets in 305 matches, the most by an Indian bowler. Chahal remains the leading wicket-taker for Royal Challengers Bengaluru (RCB), even after departing in 2021 following a tenure that began in 2014. In 113 matches for RCB, he took 139 wickets at an average of 22.03, with a best of 4/25. Since joining Rajasthan Royals (RR) in 2022, Chahal has helped the team reach the playoffs twice in three seasons. He is also the leading wicket-taker in IPL history, amassing 205 wickets in 160 matches at an average of 22.44, with a best of 5/44. He won the Purple Cap in 2022, his debut season with RR, securing 27 wickets in 17 matches at an average of 19.51, with best figures of 5/40. During the 2024 season, he took 18 wickets in 15 matches at an average of 30.33. Liam Livingstone (England) A T20 World Cup-winning all-rounder, Liam has scored 877 runs in 53 T20Is at an average of 27.40 and a strike rate of almost 152, with a century and two fifties. With his useful right-arm spin, he has taken 32 wickets at an average of over 23, with best figures of 3/17. He owns the record for fastest T20I ton by an England player, in just 42 balls. The batting all-rounder has played for Rajasthan Royals (RR) and Punjab Kings (PBKS) since his tournament debut in 2019, scoring 939 runs in 39 matches at a strike rate of 162.46 and six fifties. He has also taken 11 wickets. His best has come with Punjab, who signed him for Rs 11.5 crores ahead of the 2022 season, which proved to be his breakthrough, scoring 437 runs in 14 matches with four fifties and a strike rate of 182.08 and getting six wickets in 14 matches. In the last season, Livingstone scored 111 runs in seven matches at an average of 22.20, striking at over 142 and having the best score of 38*. David Miller (South Africa) An elite T20 finisher, Miller is considered as one of the modern white-ball greats for South Africa. In 128 matches for Proteas, he has made 2,473 runs at an average of 32.54, striking at almost 140, with two centuries and seven fifties. In the IPL, Miller is known for his stints with Punjab Kings, Rajasthan Royals and Gujarat Titans. His stint with Punjab from 2012-19 made him a valuable IPL commodity, as he enjoyed his peak years from 2013-15, reaching the finals in 2014. After a few years' of underwhelming performances and being benched, GT placed trust in his finishing abilities and he repaid the faith with a 481-run season in 16 matches with two fifties, playing a crucial role in the team's title win in his debut season. Miller is also known for his fine performances in knockout games. In 41 matches for GT, he has scored 950 runs at an average of 45.24, with three fifties in 38 innings and a strike rate of 145.26. In the last season, he scored 210 runs at an average of 35.00 and a strike rate of over 151, with a half-century. KL Rahul (India) A versatile batter for India across all formats. He can open, bat in middle-order, anchor and accelerate. A highly capable wicketkeeper-batter as well. He is India's fourth-highest run-getter in T20Is, scoring 2,265 runs in 72 matches at an average of 37.75, striking at almost 140 with two centuries and 22 fifties to his name. In 132 IPL matches since his debut in 2013, KL has played for Sunrisers Hyderabad, Royal Challengers Bengaluru, Punjab Kings and Lucknow Super Giants, even going on to captain the latter two teams. In 132 matches, he has scored 4,683 runs at an average of 45.47 and a strike rate of 134.61, with four centuries and 37 fifties. For LSG since 2022, he has scored 1,410 runs at an average of 41.47, with a strike rate of 130.68, two centuries and 10 fifties. He has never won an IPL title. In 14 matches last season, he scored 520 runs at an average of 37.14 and a strike rate of 136.12 and four half-centuries. His best score was 82 and he ended up as seventh-highest run-getter in the season. Mohammed Shami (India) The Indian pace veteran has represented India in all formats, having taken 448 wickets in 188 matches. His finest hour in an Indian jersey came during the 50-over World Cup at home last year, where he emerged as the leading-wicket-taker with 24 wickets in just seven matches and played a crucial role in India's runners-up finish. In IPL, Shami has played for Delhi Capitals, Punjab Kings, Kolkata Knight Riders and Gujarat Titans. He has taken 127 wickets in 110 matches at an average of 26.86. Shami was the Purple Cap holder for most wickets in GT's 2023 runners-up season and has taken 48 wickets in 33 matches at an average of 21.04 for the team. This also remains his last IPL season as he missed the previous season due to an ankle injury. Mohammed Siraj (India) Siraj is a solid all-format pacer for India, having taken 165 wickets across 91 matches, with a lot of match-winning performances in overseas Tests. He is the ICC T20 World Cup 2024 winner with the team. In his IPL career, he has played for Sunrisers Hyderabad and Royal Challengers Bengaluru (RCB) from his debut in 2017, taking 93 wickets in 93 matches at an average of 30.34. Since 2018, he has been a vital part of RCB's pace attack, having taken 83 wickets in 87 matches at an average of 31.45 and best figures of 4/21. In the last season this year, he took 15 wickets in 14 matches at an average of 33.07, playing a crucial role in the team's inspirational playoffs qualification. (ANI) A total of 1,574 players will go under the hammer in the upcoming IPL 2025 mega auction in Jeddah, Saudi Arabia on Sunday and Monday which includes 1,165 Indian players and 409 overseas players, all competing for a place in the world's premier T20 league. The comprehensive list of registered players features 320 capped players, 1,224 uncapped players, and 30 players from Associate Nations. Specifically, the breakdown includes 48 capped Indian players, 272 capped international players, 152 uncapped Indian players who previously played in IPL seasons, 3 uncapped international players with prior IPL experience, 965 uncapped Indian players, and 104 uncapped international players. Among the 409 overseas players, Australia leads with 76 registrations, followed by South Africa with 91, and England with 52. Other notable countries include New Zealand with 39, West Indies with 33, Afghanistan and Sri Lanka with 29 each, and the USA with 10 players. Players from Bangladesh (13), Ireland (9), Canada (4), Netherlands (12), Zimbabwe (8), Scotland (2), UAE (1), and Italy (1) have also registered. With each of the ten IPL franchises able to fill a maximum squad of 25 players, 204 slots will be available at the IPL 2025 player auction. The event promises to be highly competitive as teams build their rosters for the next three years.

IPL 2025: What can you expect from the mega auction at Jeddah in Saudi Arabia?

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword>'s first-ever '<keyword id="21314368" type="General" weightage="20" keywordseo="hybrid-pitch" source="keywords">hybrid pitch</keyword>' was unveiled at the <keyword id="20699670" type="General" weightage="20" keywordseo="Himachal-Pradesh-Cricket-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="Himachal Pradesh Cricket Association" meta.hostid="261" meta.entityid="Himachal Pradesh Cricket Association">Himachal Pradesh Cricket Association</keyword> (<keyword id="130803" type="General" weightage="20" keywordseo="hpca" source="Orion">HPCA</keyword>) stadium in a grand ceremony here on Monday. The event was attended by IPL Chairman Arun Dhumal and cricket dignitaries including Paul Taylor, a former England cricketer and SIS's international cricket director. "The introduction of hybrid pitches is set to revolutionize cricket in India, following their success in iconic venues like Lord's and The Oval in England," said Dhumal, who hails from Himachal Pradesh. The hybrid pitch, which combines natural turf with synthetic fibres, promises enhanced durability and consistent playability, reducing the strain on ground staff and maintaining quality playing conditions. With only 5% synthetic fibres, the pitch ensures that the natural characteristics essential for cricket are preserved. Taylor expressed gratitude towards the HPCA for their collaboration on this pioneering project. "With the <keyword id="19901177" type="General" weightage="20" keywordseo="ICC" source="keywords" meta.keywordsubtype="org" meta.entityname="ICC" meta.hostid="261" meta.entityid="ICC">ICC</keyword>'s approval, we're excited to see the positive impact these pitches will have on the sport, starting with installations in Mumbai and Ahmedabad next," he said. The 'Universal Machine', a critical component in installing the hybrid surface, was developed by SISGrass in 2017 and has been instrumental in the rollout of similar pitches across England's county cricket grounds. This innovation aligns with the ICC's recent sanctioning of hybrid pitches for T20 and one-day international matches, with plans to expand their use in four-day county championships starting this year. The integration of technologies like SISAir, a root aeration system, further underscores the commitment to enhancing cricket infrastructure in India. This system improves the pitch's health and resilience, benefiting players with better and safer playing conditions. SEE ALSO:<a href="https://www.businessinsider.in/finance/banks/news/following-kotak-mahindra-banks-strong-q4-numbers-analysts-reset-stock-target-up-to-1900-worried-about-reputation-impact-than-financial-says-ceo/articleshow/109882571.cms" target="_blank"></a> <a href="https://www.businessinsider.in/finance/banks/news/following-kotak-mahindra-banks-strong-q4-numbers-analysts-reset-stock-target-up-to-1900-worried-about-reputation-impact-than-financial-says-ceo/articleshow/109882571.cms" target="_blank">Following Kotak Mahindra Bank’s strong Q4 numbers, analysts reset stock target up to ₹1,900; Worried about reputation impact than financial, says CEO</a><a href="https://www.businessinsider.in/tech/news/worldwide-tablet-shipments-grow-in-q1-2024-after-two-years-of-decline/articleshow/109876390.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/worldwide-tablet-shipments-grow-in-q1-2024-after-two-years-of-decline/articleshow/109876390.cms" target="_blank">Worldwide tablet shipments grow in Q1 2024 after two years of decline</a><a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-by-6-in-q1-2024-samsung-retakes-the-top-spot/articleshow/109817280.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-by-6-in-q1-2024-samsung-retakes-the-top-spot/articleshow/109817280.cms" target="_blank">Global smartphone shipments grow by 6% in Q1 2024, Samsung retakes the top spot</a>

India's first-ever 'hybrid pitch' unveiled in Dharamshala

<ul><li>Global sports brand Puma has signed a strategic 3-year partnership with <keyword id="6354506" type="COMPANY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword>.</li><li>Puma will have exclusive retailing rights to RCB’s take down and replica jerseys.</li><li>We speak to Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia to find out more about brand’s objective behind choosing RCB and growth of merchandising in India.</li></ul>IPL has broken many viewership records in the past two years and cricket is considered a religion in India. However, the <keyword id="11013376" type="UNKNOWN" weightage="20" keywordseo="sports-merchandising-market">sports merchandising market</keyword> is still at a nascent stage here. As per Duff &amp; Phelps 2021 report, on an average, the IPL franchisees’ earnings from matchday revenues (including ticket prices, merchandising, and food and beverages) account for less than 20% of their overall revenues. Indian sports leagues are still young and haven’t created as much of a fan following as their Western counterparts. For example, European and American sports leagues last for eight to nine months in a year and IPL lasts for two to three months. Most of the global football teams such as Manchester United, Chelsea, Barcelona and Real Madrid’s merchandising revenue contribution is in the range of 15% to 20% of their total revenue, whereas in case of IPL, this may be less than 5% (as per Duff &amp; Phelps). So this year, Puma has entered into a 3-year merchandising partnership with Royal Challengers Bangalore. The global sportswear brand aims to accelerate the merchandising market’s growth in our country. Puma will have exclusive retailing rights to RCB’s take down and replica jerseys, adding pan-India merchandise reach for the franchise across retail and e-commerce channels. The collection will also include a fanwear range of polo tees, shorts, pants, flip flops and caps. Telling us more what the brand intends to achieve from their partnership with RCB, Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “We want to achieve three things. One, there is a commercial opportunity around merchandising, which we feel is still a bit under indexed in India. The sports culture is still work-in-progress, unlike football teams in more established sports countries. In India’s sports market, the merchandising is at a very nascent stage and we would like to substantially grow that with our RCB Association. We believe that with a global sportswear brand, RCB can really do a lot more on merchandising. And merchandising is very important as a part of fan engagement as well as building the culture of sport because if you follow a team or a player, you'd like to cherish and share merchandise. It's probably the most emotional connect that a fan has with the team. So, we see this as a big opportunity of growth for future. And third, we believe that the RCB fan base is substantial. And we would like to connect with that audience and engage with them.” According to Licensing International, in 2019, the global licensed sports merchandise market was valued at approximately $292.8 billion, and was forecast to reach a value of 33.99 billion U.S. dollars by 2023. In India, sports merchandising makes revenue of barely $18 million. Now that most fans would be watching the game from home, it would be an additional challenge for the merchandising industry. Sharing why it is important to boost merchandising for the growth of sports marketing, Ganguly said, “The team merchandise market in India is pretty restricted. Today, it's a Rs 50-60 crore market and we believe that our association can substantially add to this even in the first year. And for sports culture, it is very important that this market grows because this has a trickle-down effect in the overall growth of sports in India, because the more people follow their heroes and their teams, there will be kids who take to sport more seriously, because it creates that emotional connect with their favorite team and their favorite player. So, we believe that this is something that has to grow in India to become a more established sports market.” Puma’s RCB merchandise will be promoted through its social media platforms, website, exclusive stores, multi-brand channels, large format stores like Lifestyle and Shoppers Stop and even in RCB Bar and Café. This year also marks Puma's entry in the IPL again. Puma was around for the first few seasons and had exited the league for a while. According to media <a href="https://timesofindia.indiatimes.com/sports/cricket/news/after-puma-adidas-to-bid-for-kit-sponsorship-rights-of-india-cricket-team/articleshow/77415609.cms">reports</a>, Nike, Adidas and Puma were keen to pick up RCB’s kit sponsorship last year as BCCI had decreased the base price to Rs 61 lakh per game, down around 30% from the Rs 88 lakh which Nike was shelling out earlier. With the pandemic, RCB’s value also dropped from Rs 595 crore in 2019 to Rs 536 crore in 2020. However, in 2020, RCB’s Title Sponsor was Muthoot Fincorp and the other brands associated with the franchise were Myntra, Jio, Exide, Nuvoco, Astral Pipes and Balkrishna Industries Ltd (BKT). Telling us why Puma chose to partner with RCB, Ganguly said, “We decided to come back to IPL and when we were considering which team to associate with, RCB landed on our table as a very natural choice. First and foremost, we tracked the popularity of the brand. RCB team is popular not just in Bangalore and Karnataka, but across India. And we found it to be one of the most popular and most followed teams. We also saw that it has got some huge social media following, and high engagement rates. So that gave us an idea that the fans really have a strong point of view and association with the club.” Puma also has a 9-year brand endorsement deal with RCB’s captain Virat Kohli signed in 2017.

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

<ul><li>Subhasis Beura, Head - Brands and Commerce, BharatPe tells us the thought behind roping in 11 <keyword id="133709" type="POSITION" weightage="20" keywordseo="brand-ambassadors">brand ambassadors</keyword> this IPL season. </li><li>The BharatPe XI team players are seen on the ground, across 7 of the league teams playing cricket. </li><li>The BharatPe XI team includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill. </li></ul>Payment and lending network company BharatPe on-boarded 11 Indian cricket players as its ambassadors -- the highest number of endorsers a brand has associated with so far in our country at one go. The brand is trying to ride on IPL’s popularity. On why the brand decided to choose 11 different faces to represent it, Subhasis Beura, Head - Brands and Commerce, BharatPe said, “Last year, we started out with Salman Khan as our brand ambassador. We understand that Bollywood and cricket finds resonance amongst our target audience. Hence, this year, we have signed up 11 Indian cricket stars as our brand ambassadors. The cricketers include Rohit Sharma, K.L. Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal and Shubhman Gill.” Beura added, “The idea of having 11 cricketers as brand ambassadors is to communicate that BharatPe is much more than just a UPI QR. We want to communicate that it is a ‘team’ of products that caters to every financial need of the small merchants. BharatPe’s team of players will promote our key propositions such as QR payments, lending, 0% card machine and our loyalty program to the merchants and help us engage deeper with our core TG.” As the cricket fever is catching up and becoming the talk of the town, BharatPe is also running a contest called BharatPe Premier League wherein BharatPe’s merchant partners can predict winners and man of the match, score runs and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top contenders of the BharatPe Premier League stand a chance to meet their favourite cricket stars. It is using a 360-channel approach to promote its offers. Sharing the marketing plan for IPL, Beura said, “We will be leveraging the BharatPe Playing XI to communicate the suite of offerings for the merchant community. Staying with the cricket theme, we have launched our new merchant loyalty program to reflect ‘BharatPe=Cricket’, wherein BharatPe merchants earn runs, get cricket goodies and can meet their favourite cricket stars. We have a well-rounded marketing strategy that includes print, television and digital media. In addition to the traditional media like TV, OOH and Radio, we will also be leveraging digital, Whatsapp and in-app communication to make a big impact and connect as well as engage with our merchants.” Since BharatPe is not directly associated with IPL, Beura said that the change in format will not impact brand’s performance. He said, “We believe our smart marketing strategy will ensure we make high impact and get huge returns from the association. Our team of BharatPe Playing XI includes players who represent 7 out of 8 teams and hence, we can expect at least one of our team members to be in action on the ground, on most occasions. Additionally, to make the most of the cricket as well as the festive season, we will be launching our much-awaited brand campaign featuring the BharatPe brand ambassadors. This has been directed by an ace Bollywood director and will help us reach out and connect with millions of new as well as existing merchant partners across the country.” This is also at an opportune time as BharatPe is expanding its presence in more cities. It has designed a fun campaign that will go on air early October. Currently serving over 40 lakh merchants across 35 cities, BharaPe has grown its business by 30x in 2019 and is leading in UPI offline, processing over 5 crore UPI transactions a month (annualized TPV of US$ 4+ Bn). The company has facilitated disbursement of more than 40,000 loans (close to Rs. 250 crores) to its merchants since its launch. BharatPe has raised US$142.5 million till date. The company’s list of marquee investors includes Beenext, Sequoia, SteadView Capital, Ribbit Capital, Coatue Management LLC, Insight Partners, and Amplo.

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

<ul><li>This year, Indian Premier League will be held in closed stadiums and in UAE. However, that hasn't led in any decrease in excitement for both the audiences and brands.</li><li>With many brands coming on board as sponsors for this edition of the sporting extravaganza, we will talk to some of the prominent sponsors to understand how they want to use the platform to strengthen their presence.</li><li>In today's interview, <keyword id="9937067" type="UNKNOWN" weightage="20" keywordseo="trupthi-shetty">Trupthi Shetty</keyword>, Lead- Growth and Engagement, <keyword id="1763236" type="PERSON" weightage="20" keywordseo="CRED">CRED</keyword> tells us all that the Credit Card payment company is planning for its first stint as the official partner this year.</li></ul> As we come closer to this year’s edition of the Indian Premier League, things are slowly getting heated up. More and more excitement is building with each passing day and new sponsors are coming on board to make the most out of one of the most-watched sporting events in the country. It is obvious that things will be different in the league this year. With no audiences in the stadiums, the entire experience will be different. However, this hasn’t led to any decrease in the advertiser’s excitement around the tournament. So we thought of reaching out to some of the prominent sponsors this year and understand how they are going to use this platform to strengthen their relationships with their consumers. In the first interview in this series, we bring to you a conversation with Trupthi Shetty, Lead- Growth and Engagement at CRED. Board of Control for Cricket in India (<keyword id="6354756" type="UNKNOWN" weightage="20" keywordseo="bcci">BCCI</keyword>) has roped in CRED as the official partner for <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword>. The brand, that has struck a three-year deal is a first-time sponsor and has quite a few innovative plans in place to make the most out of this association. Excerpts: Q) This is your first year as a sponsor for IPL. What do your marketing plans look like? We are excited to partner with one of the country’s most popular sporting events. This year, unlike others before, the pandemic has led to more of a focus on digital with events and activations being moved to virtual. This is exciting for us since CRED has focused on creating rewarding digital experiences for the community for quite a few months. Our community of affluent, high-trust members has a fan base in cricket and we want to use marketing to reach out to them and establish the narrative that credit cards are better with CRED. There are two focus areas that all our marketing plans would be centered around. The first is to use IPL’s reach to drive messages surrounding financial and credit literacy- an integral part of our mission at CRED. The second is to leverage our position as a brand discovery platform amongst the mass affluent to partner with brands and create rewarding experiences centered around matches that are high on engagement. The digital experiences we are creating for members include exciting cashbacks, partnerships with brands and even the opportunity for members to contribute to a relevant cause. There are plenty more activations planned and we will be able to share details about these once they are finalized. Some of the experiences planned include: • Members who pay their credit card bills on CRED during CRED Power Play - the Most Rewarding Overs will win assured cash-back with individuals standing a chance to get 100% of their credit card bill paid by CRED. • We have partnered with GiveIndia to have CRED members raise funds for an NGO- Sports Coaching Foundation. Through CRED Causes, members will be able to use their CRED coins to sponsor cricket training of the underprivileged youth across the country. • We have also partnered with leading premium brands such as OnePlus, Myntra, Ajio, Puma, Lalit Hotels, CROSS, Tata Cliq, JioSaavn, Audible, CureFit, Dineout, Syska, Samsung, Motorola, RBL (Reliance Brands), Hugo Boss, JioSaavn and WROGN to create and offer rewarding products, services and experiences to members. Q) The format is different this year. So how do you think things will be different for you as a sponsor? While the format of the IPL is slightly different this year, we don’t believe that things will be drastically different. It’s important to remember that in-stadium audiences and on-ground activations are just one part of what the IPL has to offer brands. What’s more important are the millions of Indians who tune in to watch the IPL at home from their screens. The IPL is a celebration that isn’t limited to stadiums but happens in everyone's homes. We are focused on creating rewarding experiences intertwined with each game that viewing audiences can enjoy from the comfort of their homes. Considering the fact that we have been creating these types of digital experiences for our members long before the IPL, we believe that the newfound focus on digital is an advantage that we can stand to gain from. Q) As a sponsor, what are your expectations from IPL 2020? With millions of Indians slated to watch the IPL this season, our partnership goes beyond the need to create awareness for the brand. Part of our mission at CRED is to educate the masses about managing their finances, more specifically, managing credit better. The association with the IPL will bring us closer to this goal, helping create widespread awareness about the importance of paying your credit card bills on time. Our target audience is primarily the first-generation wealthy, those who might be the first in their families to use products such as credit cards. Through the unique constructs and rewarding experiences we create for members, we will be able to build excitement and awareness about a product that helps people use their credit cards better. We are also looking forward to leveraging the sporting event’s reach to educate people about the plethora of products, services, and experiences they can avail as rewards on CRED for doing something as simple as paying their bills on time. Q) How do you plan to engage more closely with consumers, considering activations won’t be allowed this year and there won't be a live audience? Will Digital and TV be your biggest bets? At CRED, we specialize in creating unique and rewarding digital experiences for our members. During the IPL season, we will continue our focus on digital, creating engagements that audiences can access while watching the matches on their screens. These will be unique and rewarding experiences centered around the game, creating memorable experiences for members for each match that they watch. The experiences and constructs planned do not take away from the game and are rewards that members can avail while they are watching the game from their homes.

IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

Australian players stranded at the postponed Indian Premier League (<keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword>) will either stay back in India or move to a third country as <keyword id="44302" type="COMPANY" weightage="20" keywordseo="Cricket-Australia">Cricket Australia</keyword> (CA) and Australian <keyword id="341" type="PERSON" weightage="20" keywordseo="cricketers">Cricketers</keyword>' Association (ACA) on Tuesday made it clear that they would not seek exemptions to their national government's norms. The Australian government has suspended all flights from India till May 15, leaving around 9,000 Aussies, including cricketers and former cricketers in IPL, stranded in the country that is reeling under the pandemic with fresh Covid-19 cases between 3.5-4 lakh being reported daily. "CA and the ACA respect the decision of the Australian Government to pause travel from India until at least May 15 and will not seek exemptions," said their joint statement on Tuesday. While three of the <keyword id="88198" type="PERSON" weightage="20" keywordseo="Aussie-players">Aussie players</keyword> in IPL  Adam Zampa, Kane Richardson (Royal Challengers Bangalore) and Andrew Tye (Rajasthan Royals)  left for Australia before the government imposed flight ban, the remaining cricketers stayed back. Umpire Paul Reiffel decided to return but could not as his flight via Qatar too were cancelled. Commentator Michael Slater had to escape to Maldives and lashed out at the government that was not allowing entry to its citizens from India. The statement added that the two Aussie bodies back Indian cricket board's decision to postpone IPL with the CA being in direct contact with the Board of Control for Cricket in India (<keyword id="6354756" type="COMPANY" weightage="20" keywordseo="bcci">BCCI</keyword>) to ensure safe passage to players. "CA and the ACA understand the decision of the BCCI to indefinitely postpone the 2021 Indian Premier League for the safety and wellbeing of all participants," the statement said. "CA is in direct contact with the BCCI as they work through plans to ensure the safe accommodation and repatriation of Australian players, coaches, match officials and commentators back home to Australia." On Tuesday, Australian Prime Minister Scott Morrison backtracked on the possibility of jailing those arriving to Australian shores from India following heavy criticism back home. Earlier on Tuesday, BCCI had announced the postponement of IPL through a statement. The decision was made after more Covid-19 positive cases emerged in the IPL bio-bubble following those on Monday. "The Indian Premier League Governing Council and BCCI in an emergency meeting has unanimously decided to postpone IPL 2021 season, with immediate effect," said a BCCI statement. "The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind," it said. The BCCI confirmed that all players will return to their families after it emerged that SunRisers Hyderabad's(SRH) Wriddhiman Saha in Delhi and Delhi Capitals' (DC) Amit Mishra in Ahmedabad tested positive on Tuesday. On Monday, <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> (CSK) bowling coach Laxmipathy Balaji and Kolkata Knight Riders (KKR) bowlers Varun Chakravarthy and <keyword id="1465956" type="COMPANY" weightage="20" keywordseo="Sandeep-Warrier">Sandeep Warrier</keyword>, had tested positive along with the ground staff at the Arun Jaitley Stadium. That forced three teams - KKR, CSK and DC to go into isolation. However, more positive cases on Tuesday made it impossible for the league to continue. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/the-designer-for-bentley-aston-martin-and-jaguar-will-now-work-on-ola-electric-new-models/articleshow/82383151.cms">The designer for Bentley, Aston Martin and Jaguar will now work on Ola Electric's new models</a> <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-india-download-release-date-everything-we-know-so-far/articleshow/82383038.cms">PUBG Mobile India to relaunch as Battlegrounds Mobile India – here’s what we know so far</a> <a href="https://www.businessinsider.in/tech/apps/news/coders-are-coming-up-with-new-ways-to-check-for-covid-19-vaccination-slots-on-cowin/articleshow/82383284.cms">Indian coders are working around the CoWIN app to help people bag the elusive vaccine slots</a> <a href="https://www.businessinsider.in/tech/news/apple-analyst-predicts-an-8-inch-foldable-iphone-to-launch-in-2023/articleshow/82383566.cms">Apple analyst predicts an 8-inch foldable iPhone to launch in 2023</a>

Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association

<ul><li>Gulf Oil recently completed 10 years of its association with <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword>.</li><li>Its association with IPL as well as <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, has helped the brand grab a bigger market share over the years, today it holds the No. 2 spot in the <keyword id="6447139" type="UNKNOWN" weightage="20" keywordseo="Lubricants">lubricants</keyword> industry.</li><li>We talk to <keyword id="288344" type="COMPANY" weightage="20" keywordseo="Ravi-Chawla">Ravi Chawla</keyword>, MD &amp; CEO, Gulf Oil Lubricants about what his expectations from this year's IPL is and how the league has helped it grow over the years.</li></ul>A brand new season of the <keyword id="6354831" type="COMPANY" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) was kicked off over the weekend and as always, cricket has again been able to make people forget about the bigger troubles outside our doors. Over the years, IPL has become a cricketing tournament that has not just kept audiences glued to their screens, it has also helped brands accelerate their growth by giving them tremendous visibility. One such brand that has associated with the league, and has been able to grow its presence and popularity over the years is Gulf Oil. While it started its IPL journey by associating with King’s XI Punjab, it moved to partnering with Chennai Super Kings in 2011, a relationship it has kept for the last 10 years. The brand also has MS Dhoni as its face. Globally, the brand has associated with motorsports, announced a multi-year partnership with <keyword id="64813" type="COMPANY" weightage="20" keywordseo="McLaren">McLaren</keyword> covering Formula 1 and luxury supercars. It also invested on football by getting into a long-term partnership with <keyword id="6034" type="COMPANY" weightage="20" keywordseo="Manchester-United">Manchester United</keyword>. However, in India, when they wanted to increase their market share, cricket became the obvious choice, considering it is much more than a sport here. “We started our IPL journey with KXIP, we did a sponsorship for them for a couple of years and grew our business quite well from 2008. Later, CSK approached us and we joined them in 2010. We chose cricket because the aim was to take a sports platform which is like a religion in India and has a huge mass appeal. Over the years, IPL has not only captivated the youth, it has also become one of the biggest cricket tournaments in the world. It has a following that has only grown year-on-year. Our association with the league has really worked well for us. We have gathered from studies of AC Nielsen that tracked our investments on IPL, CSK and Dhoni that the associations have given us an ROI which we believe has been industry-leading. It has really helped us grow. Around 2007, we were in the sixth or seventh position but since our association, we have now reached the top two position in the lubrication industry,” explained Ravi Chawla, MD &amp; CEO, Gulf Oil Lubricants. The brand has also come up with various campaigns and has used Dhoni effectively. The brand’s current campaign showcased the long-haired Dhoni having a heart-to-heart with today’s Dhoni. The campaign was well-received and was talked about a lot. Speaking about the campaign, Chalwa said, “We recently upgraded our flagship 2-wheeler engine oil, Gulf Pride 4T. While previously the brand promise was about “Insta pick-up”, and it resonated strongly with bikers across the country, we improved the product to be able to now deliver ‘Consistent Insta Pick-up’ over thousands of kilometres and many years. As brand Gulf, we are already no. 2 when it comes to important consumer mind measures (or brand health measures). With this new launch and campaign, we intend to strengthen that spot further in terms of market share as well.” <div type="Youtube" id="-d024S5dd4U" title="Gulf Pride Presents Dhoni X Dhoni" thumbUrl="https://i.ytimg.com/vi/-d024S5dd4U/mqdefault.jpg"></div> “IPL and Dhoni, as a strategy, have worked very well for us. Whenever we come up with any communication, when it involves Dhoni and CSK, the traction gets multiplied. We have seen much higher trial rates from people who liked the product, and are also fans of Dhoni and CSK. So this is an association that will continue for us for the next few years too,” added Chawla. IPL is a big investment for most brands. For Gulf Oil, which spends between Rs 80-90 crore on advertising annual, IPL takes away a big chunk, nearly 15-20%. Most of its investments however goes on below-the-line activities. Recently, it also came up with an exclusive edition MS Dhoni tribute pack under its Pride engine oil range for a limited 2 months period which also saw a good uptake from its target audience. However, when it comes to this year's IPL edition, with no spectators allowed at stadiums, is he worried about the ROI? “Last year when IPL happened in September, we knew that it was going to be the soothing balm for the country. Everybody was at home with their families and it provided people with the entertainment that they would look forward to at the end of each day. In terms of numbers, Covid cases are increasing again which is a matter of concern. However, we know that people are eagerly waiting for this season to come too. We have already released our campaign and are hoping to catch a lot of eyeballs this year,” said Chawla.

The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India

Former India captain <keyword id="6359039" type="General" weightage="50" keywordseo="sourav-ganguly" source="Orion">Sourav Ganguly</keyword>, who is soon going to become a former <keyword id="6354756" type="General" weightage="100" keywordseo="bcci" source="Orion">BCCI</keyword> president, has fallen out of favour with the board and is reportedly ending his term on a 'disappointing' note. During the upcoming BCCI AGM and elections on October 18, most members of the outgoing administration are set to find places in the new dispensation, barring <keyword id="6505" type="General" weightage="80" keywordseo="ganguly" source="Orion">Ganguly</keyword> and Jayesh George, the joint secretary. And, Ganguly is not pleased with the developments in the last few days. The former India allrounder Roger Binny on Tuesday filed his nomination for the post of BCCI president and is likely to get elected unopposed since no other candidate has emerged so far as his challenger. As a normal practice, the outgoing BCCI president proposes the name of the upcoming board chief but a dejected Ganguly didn't do the same with Binny. The former cricketer was to himself on Tuesday at the board's office largely, while others were involved in the nomination process, a Cricbuzz report said. "He clearly looked upset, disappointed and dejected," said a member who was present at the BCCI office. The 50-year-old was the last one to leave the BCCI office after the nomination process ended, swiftly getting into his car and rolling up the glasses of the window. Outside the BCCI office, there were also murmurs among state representatives about the immediate future of Ganguly. "Back to Kolkata," someone suggested. "Back to <keyword id="66" type="General" weightage="50" keywordseo="delhi" source="Orion">Delhi</keyword>," another chimed in, hinting that he will go back to the Delhi Capitals franchise of the <keyword id="6354312" type="General" weightage="50" keywordseo="ipl" source="Orion">IPL</keyword>, as a director. The report further said that Ganguly was told that his performance did not live up to the expectations although the official reason is that there is no precedent of a president holding two full terms, during an informal meeting among the senior past and current administrators from prominent state associations before the nomination day. Another reason for Ganguly not continuing at the coveted post is that the sponsors of Indian cricket boards were not happy with the cricketer, who endorses rival brands. The matter was often discussed among the members. Overall, the BCCI seems to have moved on from Ganguly which also means he is unlikely to be its candidate for the ICC Chair, the election for which is next month. It has been also learnt that Ganguly was offered the post of IPL chairman. However, the former left-handed batter politely declined the offer. His logic was that he cannot accept becoming head of a sub-committee in the BCCI after heading the same institution. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/delhi-hc-asks-railways-to-file-status-report-on-quality-of-water-supplied-to-passengers/articleshow/94810991.cms">Delhi HC asks Railways to file status report on quality of water supplied to passengers</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/all-you-need-to-know-about-justice-dy-chandrachud-the-harvard-graduate-who-could-become-indias-next-cji/slidelist/94806080.cms">All you need to know about Justice DY Chandrachud - the Harvard graduate who could become India’s next CJI</a>

BCCI chief Ganguly left 'disappointed and dejected' after falling out of favour

<keyword id="6354312" type="General" weightage="20" keywordseo="IPL" source="Orion">IPL</keyword> franchise owners of teams like Mumbai Indians, Chennai Super Kings, Lucknow Super Giants, <keyword id="1494441" type="General" weightage="50" keywordseo="sunrisers-hyderabad" source="Orion">Sunrisers Hyderabad</keyword>, Rajasthan Royals and co-owners of Delhi Capitals on Wednesday were announced as winners of purchasing all six teams in South Africa's upcoming new T20 <keyword id="1910" type="General" weightage="100" keywordseo="league" source="Orion">League</keyword>. Through an official statement, Cricket South Africa (CSA) said that the six franchise owners were confirmed following a rigorous process over the past few months. The open bid process, managed by Deloitte Corporate Finance, attracted over 29 entities who expressed interest in owning a franchise worldwide. Over 10 venues were made available for interested bidders to own a franchise and all 10 of them received expressions of interest. <keyword id="45442" type="General" weightage="50" keywordseo="reliance-industries-limited" source="Orion">Reliance Industries Limited</keyword>, owners of Mumbai Indians, will operate the Cape Town team based at Newlands while <keyword id="14506281" type="General" weightage="50" keywordseo="rpsg-sports-private-limited" source="Orion">RPSG Sports Private Limited</keyword>, owners of Lucknow Super Giants, bought the Durban franchise based at Kingsmead. Sun TV Network Limited, owners of Sunrisers Hyderabad, picked Gqeberha (formerly Port Elizabeth) franchise with home venue at St George's Park while Chennai Super Kings Cricket Limited, owners of Chennai Super Kings, acquired the Johannesburg franchise with base at Wanderers. <keyword id="14506282" type="General" weightage="50" keywordseo="royals-sports-group" source="Orion">Royals Sports Group</keyword>, owners of Rajasthan Royals, bought the Paarl franchise based at Boland Park while JSW Sports, co-owners of Delhi Capitals, bought the Pretoria franchise based at SuperSport Park. Graeme Smith, the Commissioner of the new T20 League in South Africa, welcomed all the new franchise owners of the league. "We are thrilled to welcome our new franchise owners to the <keyword id="377670" type="General" weightage="50" keywordseo="south-african-league" source="Orion">South African League</keyword> taking place in January and February 2023. This is truly an exciting time for South African cricket; the overwhelming interest shows that the country remains valued in the global cricketing eco-system. "A robust bidding process was followed to select the final six owners, the decision was informed by a scorecard based on various criteria to ensure the utmost professionalism, independence, and objectivity to the process. I would like to thank Deloitte as our advisors for doing a thoroughly professional job in helping South African cricket find partners who add substantial value to our game. "The strong sports background of the respective owners and the global brands they manage ensures that South African cricket and the broader industry will benefit from their expertise and resources, as they bring stability and experience to the League." The move means that the global expansion of the IPL franchises is moving at a fast pace. Fans in South Africa will have the opportunity to watch word-class cricketers, catch a glimpse of the next generation and experience the action first-hand when the festival takes off early next year. Smith concluded by hinting at announcing the international players of the new T20 League in near future. "We have already contracted a number of leading international players who will be announced shortly. Combined with our strong South African player base, fans and stakeholders can be assured that the new League will showcase exciting talent and skill." The upcoming T20 League, which CSA will organise in association with broadcasters SuperSport in the form of a new company, will be the third time South Africa would be attempting to launch a franchise T20 league in the country. In its previous attempts, the attempt to start Global League T20 failed to happen in 2017, while its replacement, the Mzansi Super League was held in 2018 and 2019 but didn't get the big broadcast rights, with the free-to-air South African Broadcasting Corporation (SABC) getting broadcast rights for a much smaller sum, before being halted by Covid-19 pandemic. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/redmi-k50i-mobile-phone-review/articleshow/93001395.cms">Redmi K50i review</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/netflix-is-losing-subscribers-and-hotstars-hybrid-model-can-be-right-choice-for-ott-platform/articleshow/93000111.cms">OTT platforms can survive in the Indian market if they go the Hotstar-way</a>

IPL franchise owners purchase all six teams in South Africa's upcoming new T20 League

<ul><li>HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of <keyword id="7866747" type="General" weightage="20" keywordseo="IPL-2021" source="Orion">IPL 2021</keyword>. </li><li>The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followed by RCB and CSK.</li></ul><keyword id="2778410" type="General" weightage="20" keywordseo="havas-media-group" source="Orion">Havas Media Group</keyword> India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the impact of the Indian Premier League (IPL) 2021in influencing brand health metrics and identify the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favourite team at the onset of the IPL, followed by RCB and CSK. E-Commerce brands were the biggest spenders before and during the IPL, with VIVO and Amazon Prime at the top of the recall hierarchy given their high media spends on the tournament. This was followed by the Durables &amp; Automobile sectors. Food delivery brands like Swiggy also enjoyed a high recall. The frequency of ordering remained high with close to 80% of respondents having ordered food online at least once during the match time. Dream11 was the highest recalled main sponsor, followed by Byju’s and PhonePe. An increase in the number of fantasy gaming apps was observed during the IPL, however, the majority i.e., three-fourths used it for playing fantasy cricket only. The overall impressions went up by 15% in the 1st week of the IPL which dropped back to similar levels during the last week of the IPL. Almost all the top brands saw an increased association with Personal and Collective benefits. Automobile brands such as Hyundai, Renault and Kia witnessed an increased loyalty conversion. Durable brands such as Voltas, Signify (Philips) and Havells also managed to increase loyalty conversions. The research was commissioned between April 2, 2021 to May 7, 2021, during the first leg of IPL 2021. The study encompasses 4500 online respondents across 10 cities in India, which gives a deeper understanding of how a larger-than-life platform like the IPL helps move mind measures. YouGov’s Cube philosophy (people, time and variables) coupled with Havas’ Meaningful Brands framework resulted in this customized quantitative structured questionnaire for an agile, real-time solution, allowing advertisers to track the impact on brand health parameters such as recall, familiarity and perception. HI-CRICKET 2021 not only enables brands to further bolster their meaningful connections with consumers but also identifies the most meaningful campaigns during IPL this year. This study establishes a direct co-relation between brand metrics and a high-impact and high-visible property like the IPL. Havas Media Group India’s HI-CRICKET study has impactfully captured the essence of the KPIs of some of India’s top brands vis-a-vis a scenario as electrifying as the IPL. Commenting on the findings of the second phase of HI-CRICKET study, Sanchita Roy, Head - Strategy, Havas Media Group India, said, “One of the pertinent questions that clients ask is the business outcome of high impact properties. At Havas, keeping in line with our Meaningful Brands philosophy, we wanted to understand the effect that IPL has on driving meaningfulness for brands across key high spending categories like Auto, E-commerce, Fantasy Sports, Online Food Delivery and so on. Across all the brands that we tracked as part of this study, interestingly we saw positive shifts across every stage of the consumer funnel when we compare the pre vs during tournament numbers. What we have observed is that across brands, Personal and Collective perceptions have improved with the onset of the IPL. Personal parameters like value for money &amp; convenience, and Collective perceptions of trust &amp; respect saw the highest increase across brands.” Commenting on the upcoming leg of the IPL 2021 that began on September 19, R. Venkatasubramanian, President and National Head - Investments, Havas Media Group India, said, “The 2nd phase of IPL 2021 is going to be equally big or supersede phase 1 in terms of ratings and revenue. The entry cost is relatively very less considering it’s a high impact property that is coinciding with the festival period once again, hence it will be bigger for advertisers than last year. We estimate that the overall festive spends would increase by 20-25% over 2020. And the IPL will play a pivotal role as a platform for the advertisers. Star Sports has renewed and signed 5 Co-presenting sponsors and 10 Associate sponsors for the 2nd phase of the IPL which includes categories like E-commerce, Gaming, Online Education, Telecom, FMCG and several others. The inventory is almost sold out.”

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

<ul><li>To emphasise the message of learning from mistakes, Unacademy's film uses the soundtrack of ‘Remember (Walking In The Sand)’ by <keyword id="12295282" type="General" weightage="20" keywordseo="george-morton" source="Orion">George Morton</keyword> and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. </li><li>The song ‘Oh No’ has been chosen specifically to reiterate the message that before you say ‘Oh No’ to the mistakes, don’t forget to take a step back and embrace the learnings.</li></ul>Unacademy has unveiled its IPL film for this year, titled ‘Mistake - The Greatest Teacher,’ commemorating its second year of association with the Indian Premier League as an official sponsor. In keeping with its precedent, the film draws an interesting correlation between cricket and education, with an inspirational message for its young viewers. The film equates on-field misses in cricket with academic mistakes and urges Learners to embrace obstacles and learn from them. Unacademy’s new IPL film retains the flavour of the last IPL ‘Cracking the Game’ film and begins with the quintessential question, “IPL se kya seekha?” The 70-seconds long clip starts with cricket legend and Unacademy brand ambassador <keyword id="6354267" type="General" weightage="20" keywordseo="sachin-tendulkar" source="Orion">Sachin Tendulkar</keyword> asking the fundamental question and then cuts to a Learner who introduces the theme of the film, which is learning from mistakes. The narrative then intersperses match moments comprising missed catches, failed run outs, miss fields, and other embarrassing incidents with cutaways of Learners. As the film weaves through these highlights, it drives the message that making mistakes is an inevitable part of learning and it’s important to take every obstacle in your stride. <div type="Youtube" id="HYeJfzLDL20" title="Mistakes - The Greatest Teacher" thumbUrl="https://i.ytimg.com/vi/HYeJfzLDL20/mqdefault.jpg"></div> To emphasise the message of learning from mistakes, the film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. The song ‘Oh No’ has been chosen specifically to reiterate the message that before you say ‘Oh No’ to the mistakes, don’t forget to take a step back and embrace the learnings. The film shattered viewership records within six hours of its release, garnering over 15 million views across social media and digital platforms, with overwhelming positive reviews. Twitter alone accounted for over 3.9 million views, making this yet another successful marketing initiative for the EdTech major, who has given viewers some their most memorable marketing films in recent times such as the Unacademy Believe film, Sachin Tendulkar tribute video - The Greatest Lesson, Women’s Day - Teach Them Young film, IPL - Cracking the Game film and a series of quirky IPL TVCs, among others.

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Unacademy’s new IPL ad inspires the audience to learn from their own mistakes; garners 15 million views across social media channels

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