Maxwell was speaking at the Willow Talk Podcast.

Here are a few ads from IPL this year that won our hearts

Almost all the top brands saw an increased association with Personal and Collective benefits

CRED has unleashed former Indian batsman Rahul Dravid's new side in its new IPL campaign

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…

Some IPL ads we have loved over the years

MS Dhoni's new monk look has also sparked a meme fest on social media

When Ajay Devgn and Tamannaah Bhatia tried to convince the audience to watch their upcoming release…

MS Dhoni followed Singh with 9% share

Cautious optimism continues to thrive in the advertising industry

Gaikwad and his South African partner Faf Du Plessis have scored more than half, 56% to be specific…

According to GroupM's TYNY report, India is likely to regain its 9th rank this year

The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…

Over the last two days, several players from three IPL teams have tested COVID positive

Disney+ Hotstar onboards sponsors for VIVO IPL 2021

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

Edtech platforms alone contributed to 15% of the total ad revenues for IPL

CSK’s brand value has reduced from INR 732 crore to INR 611 crore