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1 min read
Sponsorship slots and spot rates take a leap for the upcoming season of IPL
As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…
2 mins read
Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League
New Delhi, Aug 10 () Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorshi…
PTI
1 min read
Mobile handset makers to pay Sony around 20% of IPL ad revenue
Oppo has signed up as the presenting sponsor this year, which means that it would take 240 seconds …
3 mins read
Brands can no longer ignore Indian women during the country's most popular sporting event
It's just a few more days left until the country starts chanting for the Indian Premier League. Adv…
1 min read
With lockdown extension on cards, IPL all set to be postponed indefinitely
"Three states Punjab, Maharashtra and Karnataka have already said that they are extending lockdown…
PTI
3 mins read
Stranded Australian players may either stay back in India or fly to a third country, says Australian Cricketers' Association
Australian players stranded at the postponed Indian Premier League (IPL) will either stay back in I…
8 mins read
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
8 mins read
Has working remotely led to a dearth of good IPL ads this year?
Experts tell us the reason behind the plunge in quality IPL ads this year so far
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
4 mins read
IPL Guilt: But the Match Must Go On!
Government was pressed into action, minister met all the ‘concerned’ people in order to make things…
4 mins read
Far from IPL, bowlers set to lord over batters in T20 World Cup
The 250-mark was breached only once in the league till this season, but teams went past that po…
PTI
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
2 mins read
COVID-19 impact: Cricket Australia lays off staff till June end but hopeful of WT20 and India tour
"Even though CA was able to complete a bulk of its 2019-20 season before the coronavirus crisis hi…
PTI
5 mins read
ICC World Cup 2015: Cricket websites set stage to attract niche audiences
In India cricket is like a religion, and World Cup is the biggest festival. Historically, the event…
5 mins read
India vs England: Major talking points ahead of the crucial T20 World Cup semi-final clash
It will be a battle of T20I titans as Men in Blue will be taking on England in the semifinals of th…
ANI
3 mins read
RCB player Dinesh Karthik declares that he is 100 per cent ready to play T20I World Cup
Veteran wicketkeeper-batter Dinesh Karthik, who has been in phenomenal form in this IPL, has not gi…