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1 min read
Sponsorship slots and spot rates take a leap for the upcoming season of IPL
As per latest reports, this season of IPL would see advertisers spending a record Rs 1,200 crore. T…
1 min read
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
1 min read
IPL growth rate jumps to two digits, churns out Rs 2,500 crore in season 9
This figure includes ad revenue that TV, digital channels made, and the amount that teams made from…
8 mins read
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
2 mins read
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
2 mins read
India to see record smartphone sales worth ₹ 61,000 cr this festive season
India is likely to witness record sales of smartphones this festive season, at around $7.7 billion …
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
2 mins read
China's TCL Electronics targets smaller cities, towns to raise market share in India
New Delhi, Jan 8 () China-based TCL Electronics on Wednesday said it will follow a step-by-step app…
PTI
3 mins read
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
Star India's regional offering has been received well by viewers and has increased the viewership b…
2 mins read
Siraj reported corrupt approach to BCCI ACU before Australia tour: BCCI source
India pacer Mohammed Siraj had reported a "corrupt approach" to BCCI's Anti Corruption Unit (ACU) f…
PTI
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
1 min read
India has huge sales potential says Boeing amidst the Go First crisis
Amid aircraft lessors' concerns in the wake of the Go First crisis, US aircraft maker Boeing on Fri…
PTI
5 mins read
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
IPL 2020 sponsorship crossed the ₹500 crore mark last season
4 mins read
Tata Motors Q4 consolidated net profit jumps over 3-fold at ₹17,528.59 crore
Total consolidated revenue from operations stood at Rs 1,19,986.31 crore, as compared to Rs 1,0…