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6 mins read

Broadcast industry: Trends to watch out for in 2021

After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to see…

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1 min read

IPL's opening match clocks 10 billion minutes viewership on Star India Network

The response is bigger than opening matches of all other IPL editions held previously other than Dr…

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6 mins read

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…

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7 mins read

How India's loss at the T20 World Cup will affect Indian brands

India’s loss against New Zealand has pushed them towards the brink of a league stage exit

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3 mins read

IPL 2023 to drive fantasy sports companies to ₹2,900-3,100 crore revenue, fueled by Tier-2 cities and exciting prizes

Fantasy sports companies like Dream11, My11Circle, MPL are set to receive a huge boost due to the o…

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2 mins read

Throwback to some of the best IPL ads made over the years

Some IPL ads we have loved over the years

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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9 mins read

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Most experts felt the need of the hour was to focus on curbing the spread of the virus

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5 mins read

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

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4 mins read

Manchester United owners are getting drawn to the world's biggest cricket league – here's why

Another report also suggests that BCCI extended the deadline for picking up the tender documen…

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7 mins read

We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League

During IPL 2020, the number of fantasy gamers on MPL increased by 7 times compared to pre-IPL

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3 mins read

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey

The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…

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4 mins read

Puma aims to fuel growth of the Rs 60 crore merchandise market in India through its partnership with Royal Challengers Bangalore

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

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4 mins read

Coronavirus travel restrictions affect everything from the IPL to NRIs on vacation

India’s Ministry of Health issued a new travel advisory late last night, March 12, suspended all …

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2 mins read

Zee horror show: Stock slumps over 32% after merger with Sony is called off

The stock of Zee Entertainment Enterprises slumped 9.9% in early morning trade, a day after Sony ca…

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5 mins read

Trends that will shape the broadcast industry in 2022

New opportunities that 2022 will bring forth for the broadcast industry.

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6 mins read

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report

Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…