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2 mins read
Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports has already onboarded 14 sponsors for VIVO IPL 2021
1 min read
With 6 sponsorships for IPL 2021, PhonePe aims to expand its user base from its current 280 million to 500 million by December 2022
PhonePe is the co-presenting sponsor of Star and Associate Sponsor of Disney+Hotstar for the Digita…
1 min read
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards sponsors for VIVO IPL 2021
6 mins read
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO ipl 2021 is just three days away and our country has surpassed 1 lakh mark in daily covid-19 c…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
1 min read
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
VIVO is the title sponsor this year
1 min read
BCCI onboards brokerage firm Upstox as an official partner for IPL
VIVO India is the title sponsor for IPL 2021
2 mins read
MS Dhoni dons new avatars in VIVO IPL 2021 campaign
MS Dhoni's new monk look has also sparked a meme fest on social media
6 mins read
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands
2 mins read
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…
1 min read
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
BCCI suspended IPL on May 04
2 mins read
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
MS Dhoni followed Singh with 9% share
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
1 min read
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
2 mins read
BCCI to take decision on holding remaining IPL matches on May 29
Indian cricket board will take a decision on holding remaining Indian Premier League (IPL) 2021 mat…
6 mins read
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Here are a few ads from IPL this year that won our hearts