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3 mins read

UAE might host Indian Premier League this year in September

With the T20 World Cup's postponement clearing the decks for a full-fledged IPL, the glitzy event…

PTI   


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3 mins read

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

The idea of having 11 cricketers as ambassadors is to communicate that BharatPe is much more than j…

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2 mins read

BCCI invites IPL 2020 title sponsors after bidding farewell to Vivo

The Board of Control for Cricket in India (BCCI) on Monday invited third parties to express their i…

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3 mins read

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season

Tata Motors is looking at multiple engagement opportunities with the audience and players across me…

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3 mins read

IPL will go on says BCCI president Sourav Ganguly even as coronavirus threat looms large

However, that may not be enough, especially because IPL matches attract huge crowds. Several s…

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4 mins read

COVID-19's impact on IPL 2020: Duff & Phelps

Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…

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9 mins read

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Most experts felt the need of the hour was to focus on curbing the spread of the virus

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1 min read

Star tells advertisers to pay only for matches that were played this IPL: Report

After the suspension of the league, sponsors and advertisers had been worried about the next steps

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4 mins read

Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience

How Mobile Premier League plans to grow its business at a time when interest around online gaming i…

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1 min read

Canada bans TikTok on govt-issued mobile devices

Canada has become the latest country to ban Chinese short-video-making app TikTok from government-i…

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2 mins read

Australia Test series: Rohit Sharma clears the fitness test, set to fly to Australia for last two matches

Star India batsman Rohit Sharma is set to take part in the upcoming four-match Test series against …

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2 mins read

Foreign investors can now pump in up to 74 % FDI under automatic route in India's defence sector

As per the current FDI policy, 100 per cent overseas investments are permitted in the defence indus…

PTI   


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5 mins read

India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India

Vivo is serious about its expansion plans in India and hopes to increase its store count to 600 wit…

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4 mins read

Marketing in the era of post-Covid digitization - What will a CMOs new arsenal be?

Old habits and ways of living would see paradigm shifts, average consumers will continue adapting t…

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9 mins read

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

After surviving through complete lockdowns in 2020 to doubling its profits in 2021, EaseMyTrip is g…