Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

New Delhi, The brand value of the <keyword id="6354831" type="COMPANY" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (<keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword>) went down for the first time in six years - by 3.6 per cent over one year. From Rs 47,500 crore in 2019, it fell to Rs 45,800 crore in 2020, the first decline since 2014, a report said on Wednesday. And in terms of US dollars, <keyword id="10904414" type="UNKNOWN" weightage="20" keywordseo="ipl-ecosystem-valuation">IPL ecosystem valuation</keyword> in 2019 was $6,780 million while in 2020 it was $6,190 million -- a change of 8.7 per cent, from Duff &amp; Phelps, a Kroll Business, which specialises in brand valuation, said in its report. "Year 2020 was a challenging one with economic distress and uncertainty due to the COVID-19 pandemic. The sports economy was not immune to this crisis, and the pandemic disrupted the sporting calendar for the year, with a string of tournaments being postponed or cancelled." IPL was relocated to the United Arab Emirates (UAE) as the Indian government had paused sporting activities due to Covid-19. But the Indian cricket board was keen to organise the IPL, and that's why the tournament was shifted, like it did in 2009, when it was played in South Africa. "The IPL also felt the heat of the pandemic, and the findings of the seventh edition of this annual IPL study suggest that the IPL ecosystem value has decreased by 3.6 per cent in constant currency terms to Rs 45,800 crore from Rs 47,500 crore last year," said the report. Duff &amp; Phelps undertook a study during the initial lockdown period (April 2020) to analyse the initial impact of COVID-19 on the value of the IPL ecosystem, which was estimated in the IPL Brand Valuation Report 2019. Based on the scenarios it considered, the IPL ecosystem value was estimated to be impacted by nearly $1 billion only due to cancellation and without capturing the impact of the economic slowdown that might follow. "In our impact study, we had mentioned that depending on the extent of the post COVID-19 slowdown, most <keyword id="6371232" type="UNKNOWN" weightage="20" keywordseo="sponsors">sponsors</keyword>hip contracts may get renegotiated next year, as the spending power of the advertisers and sponsors is likely to be impacted by the economic slowdown," Duff &amp; Phelps said. This does appear to have played out when <keyword id="215177" type="DOMAIN" weightage="20" keywordseo="Vivo">Vivo</keyword> decided to pull out of the title sponsorship at the last moment, and IPL had to scramble to get a new sponsor at the eleventh hour. The new sponsor entered at a steep discount, and the IPL had to take a hit of Rs 218 crore in sponsorship revenues. In 2020, the IPL had lower sponsorship revenues as compared to previous years. Much of this is attributed to Vivo pulling out of the title sponsorship deal and being replaced by Dream11. Dream11 paid Rs 222 crore for the season, as against Vivo's cancelled contract of Rs 440 crore/season for the IPL title sponsorship. The individual franchisees have also witnessed a reduction in their brand values over the last year, mainly due to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&amp;B) revenue and certain teams' on-field performances. The report further stated that champions Mumbai Indians remained the most valuable franchise with a brand value of Rs 761 crore. However, this is down by 5.9 per cent from Rs 809 crore in 2019. The highest drop in brand value was suffered by three-time champions Chennai Super Kings, who were evaluated at Rs 611 crore which is down 16.5 per cent from Rs 732 crore after IPL 2019. Kolkata Knight Riders have seen the second highest brand reduction at 13.7 per cent from Rs 629 crore after IPL 2019 to Rs 543 crore last year. "Similar to the impact on other businesses and the overall economy, the pandemic led to a decline in the IPL ecosystem value. However, with people forced to spend time at home, there was an increase in IPL television viewership. The 2020 edition was a huge success for broadcasters as it broke viewership and advertising revenue records. Television ratings skyrocketed and advertisers tapped into this opportunity to scale up their brand image. Despite the challenging year, this momentum is indicative of how strong the IPL brand has become," said Santosh N., External Advisor, Duff &amp; Phelps India Pvt Ltd. However, IPL's impact on its sponsors and partners continues to be remarkable, said the report. Following the announcement of central sponsorships by the <keyword id="82275" type="COMPANY" weightage="20" keywordseo="Board-of-Control-for-Cricket">Board of Control for Cricket</keyword> in India (BCCI), the title sponsor Dream11 secured USD 225 million in funding, one of the official sponsors Unacademy joined in with a funding of USD 150 million, and another official sponsor, Cred, secured USD 80 million. "With the economy opening and Covid-19 cases decreasing in India, we expect sponsorship deals to be back to their pre-COVID-19 levels. We have now entered a more stable phase in terms of the IPL ecosystem's value; the value appreciation is not expected at the rate of previous years. However, an increase in the number of teams in 2022 and the renewal of media rights in 2023 could enhance the IPL ecosystem value in the future," Santosh said. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/checkout-review-of-oppo-fitness-band-related-to-design-performance-price-and-battery-life/articleshow/81423414.cms">Oppo Band Style review – getting the basics right with a twist of flair</a> <a href="https://www.businessinsider.in/international/news/narendra-modi-joe-biden-yoshihide-suga-and-scott-morrison-are-set-to-meet-for-the-first-ever-quad-leaders-summit-on-march-12/articleshow/81424117.cms">The first-ever leaders summit of the QUAD may be another signal that it's ready for something more formal</a> <a href="https://www.businessinsider.in/stock-market/news/how-to-check-share-allotment-status-of-mtar-technologies-ipo/articleshow/81424102.cms">MTAR Technologies IPO: Here is how to check share allotment status</a> <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-cfo-explains-how-the-role-of-a-finance-head-has-been-changed-by-the-pandemic/articleshow/81423884.cms">EXCLUSIVE: TCS CFO explains how the role of a finance head has been changed by the pandemic</a>

IPL brand value falls for first time in 6 yrs, says report

<ul><li>12 years since its inception, IPL is still a hot favourite for advertisers. </li><li>According to a report, IPL reaches 77% more women than any prime time Hindi General Entertainment Channel (GEC). </li><li>Advertisers overall are expected to spend more than ₹2,000 crore during IPL. </li></ul>It's just a few more days left until the country starts chanting for the Indian Premier League. Advertisements featuring the cricketers with new slogans for each time have already hit television screens across the country. The enormous popularity of the Indian Premier League – the 20-over cricket match with players from across country teams – is evident in the sold out stands seen at stadiums, high television ratings and recurring prime time slots, with nearly half of the audience being women. Yet, the majority of Indian commercials aired during IPL continue to target just men, a reflection of the typical gender stereotyping still common among advertisers. Even a cursory look at the latest numbers on viewership should make Indian brands sit up and evaluate why they need to switch their strategy – and do so urgently. According to a new report by BARC, IPL reaches to 77% more women than any primetime Hindi General Entertainment Channel (GEC). The report added that IPL reaches out to 262 million women in just 51 days as opposed to a top GEC channel which manages to garner 200 million in a year. Overall, women today hold a 47% television audience share during IPLs. It’s been 12 years since IPL launched and it still manages to be a big favourite of advertisers, attracting big spends. An <a href="https://economictimes.indiatimes.com/industry/services/advertising/rs-2000-cr-ad-spends-set-aside-for-ipl/articleshow/67767108.cms">ET</a> report states that for <keyword id="6128971" type="UNKNOWN" weightage="20" keywordseo="ipl-2019">IPL 2019</keyword>, advertisers are expected to spend more than ₹2000 crore, which is a jump from Star India’s last year’s revenue of ₹1,750 crore from IPL ads. From shaving companies to fairness creams for men or ads presented as locker room scenes and even indirect advertising for liquor featuring male actors continue to take centre stage during the primetime spots or even as tickers during matches. While not all top brands that cater to both men and women have stereotyped advertisements during cricket matches to be only for men, the general notion has been to sell a product to men during matches. Brands that hit a six with advertisements in 2018 According to a report on <a href="http://www.adageindia.in/marketing/news/ipl-2018-are-brands-scoring-enough-in-terms-of-creativity-this-season/articleshow/63807101.cms">AdAge India</a>, the brands which made a mark during IPL ads in 2018 were Vivo, Reliance Jio, Colgate, Amul, Coca-Cola, MakeMyTrip, Dream11, Kent, Berger Paints, Asian Paints, Crompton, Blue Star, Voltas, Haier, Luminous, Dollar, Vimal Pan Masala, Ceat Tyres, Pidilite, Vanessa, Sleep Well, Parle Agro, Parle Products, Polycab, Vu TV, AMFI, Dollar, Domino’s, Ford, Elica, Onida, Linkedin, Tata Nexon, among others. Popular phone manufacturer Vivo Electronics Corp <a href="https://www.livemint.com/Opinion/ZBNS9iU91o4k7CN2b8826I/Why-IPL-continues-to-charm-audiences-advertisers.html">paid </a>₹2,199 crore for a five-year sponsorship of IPL, a big big jump from Pepsi’s ₹400 crore 5-year deal. Additionally, IPL has always been a great time to launch new advertising campaigns, and has already seen many success stories in India. One of the most successful ad campaigns that took off during IPL is Vodafone Zoozoo. The Zoozoos took off from the second season of the IPL and also went on to win <a href="https://www.indiatoday.in/latest-headlines/story/vodafones-zoozoo-campaign-wins-award-71192-2010-04-07">awards</a> for successful marketing strategy. Even startups like Swiggy witnessed a <a href="https://www.exchange4media.com/ipl-news/swiggys-ipl-ad-campaign-yields-25growth-in-orders-during-ipl-90467.html">growth</a> of 25% thanks to their advertising during the IPL matches. An <a href="https://economictimes.indiatimes.com/industry/services/advertising/rs-2000-cr-ad-spends-set-aside-for-ipl/articleshow/67767108.cms">ET</a> report states that for IPL 2019, advertisers are expected to spend more than ₹2000 crore, which is a jump from Star India’s last year’s revenue of ₹1,750 crore from IPL ads. Meanwhile, <a href="https://economictimes.indiatimes.com/industry/services/advertising/coca-cola-takes-lead-in-advertising-by-signing-deals-for-ipl-world-cup/articleshow/67968570.cms">Coca Cola </a>has already taken a lead in the advertisement race during IPL with a committed ₹135 crore deal with Star India. So for brands who are making more efforts to be gender neutral, or take on sexist messaging in their approach, IPL venues could be a great starting point. See Also: <a href="https://www.businessinsider.in/india-is-building-the-worlds-largest-cricket-stadium-bigger-than-the-one-in-melbourne/articleshow/67421201.cms">India is building the world’s largest cricket stadium–bigger than the one in Melbourne</a> <a href="https://www.businessinsider.in/4-things-we-learned-from-the-recent-auctions-for-the-epl-and-indian-cricket-broadcasting-rights/articleshow/63911554.cms">Here's what we learned from two recent auctions about the future of sports broadcasting</a>

Brands can no longer ignore Indian women during the country's most popular sporting event

<ul><li>Amid the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> season, <keyword id="6356755" type="ORGANIZATION" weightage="20" keywordseo="iit-madras">IIT Madras</keyword> end-semester exam asked students “What should Dhoni do if he wins the toss?” </li><li>The picture of the question paper went viral on social media, grabbing the International Cricket Council (ICC) attention. </li><li>The ICC praised IIT Madras and its professor Vignesh Muthuvijayan for making the learning experience relatable to real life issues.</li></ul>In the backdrop of the ongoing <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) season, Indian Institute of Technology (IIT), Madras asked its students “What should Dhoni do if he wins the toss?” In its recent <a href="https://timesofindia.indiatimes.com/city/chennai/iit-madras-stumps-students-with-its-csk-googly/articleshow/69226597.cms">end-semester examination</a>, the test for Material and Energy Balances (MEB) included a case study asking the students whether <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> (CSK) Captain M.S. Dhoni Should be batting or fielding in his next match. Listing the pre-assumed weather conditions, the question asked to calculate if the water droplets would affect the team’s performance. The question paper was set up to enhance student learning experience by taking up relatable examples Soon, the screenshot of the question paper went viral on social media. Taken by the effort and relatability of the content with daily lives of students, the International Cricket Council (ICC) tweeted the question, praising the professor, Vignesh Muthuvijayan and the prominent institute for engaging students with real life issues. 
 
 
 <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
 
]]></cdata></div>







 To make the learning experience fun, "I had set this question as a way to test students' understanding of psychrometric charts and dew point calculation, professor Muthuvijayan <a href="https://www.thenewsminute.com/article/tn-dalit-man-recounts-brutal-assault-and-humiliation-two-arrested-101418">reportedly</a> said. See also: <a href="https://www.businessinsider.in/mobile-premier-league-signs-virat-kohli-as-brand-ambassador/articleshow/68266803.cms">It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a> <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a>

An IIT Madras exam paper asked students if ‘Dhoni should go for batting or fielding if he wins the toss’

<ul><li>The <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) brand valuation increased by 13.5% this year to ₹475 billion, according to global advisory firm Duff &amp; Phelp. </li><li>There was a 20% increase in the ad spending on IPL this year. </li><li>Among the IPL franchises, <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword>, Chennai Super Kings(CSK) and Kolkata Knight Riders(KKR) topped the charts in terms of valuation at ₹8.09 billion, ₹7.32 billion and ₹6.3 billion, respectively. </li></ul>The value of cricket is rising, and that is evident with the rising brand value of Indian Premier League (IPL). This year, IPL’s brand value increased by 13.5% to ₹475 billion (₹47,500 crore), says <a href="https://www.thehindubusinessline.com/news/sports/ipl-brand-value-rises-7-to-68-billion-in-2019/article29458678.ece">Duff &amp; Phelps IPL Brand Valuation report 2019</a>. Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in sponsorships had led to the slower growth this year, the report says. In spite of this, this year IPL got over 100 team sponsorships from government and the industry. This is a good run even as the World Cup was held in the same year, which should have ideally eaten into the cricket pie. But, there was a 20% increase in the ad spending on IPL. "The advertisers could have taken a conservative stance and saved their budgets for the World Cup, but the high viewership interest in IPL continued to attract them," Varun Gupta, Managing Director, Asia Pacific Leader for Valuation Services <a href="https://www.moneycontrol.com/news/trends/sports-trends/ipl-brand-valuation-growth-slows-down-to-13-5-in-2019-4453891.html">told</a> Moneycontrol. Among the IPL franchises, Mumbai Indians, <keyword id="13886" type="COMPANY" weightage="20" keywordseo="Chennai-Super-Kings">Chennai Super Kings</keyword> (CSK) and Kolkata Knight Riders (KKR) topped the charts in terms of valuation at ₹8.09 billion (₹809 crore), ₹7.32 billion (₹732 crore) and ₹6.3 billion (₹629 crore), respectively. While Mumbai Indians and Chennai Super Kings recorded a growth of 8.5% and 13.1%, respectively, Kolkata Knight Riders (KKR) saw an 8% dip in the brand value. <keyword id="6354506" type="COMPANY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword> also lost some of its brand value which is now at ₹5.95 billion (₹595 crore). On the other hand, the brand value of <keyword id="3251768" type="PERSON" weightage="20" keywordseo="Delhi-Capitals">Delhi Capitals</keyword>, which is sixth on the list, grew by 8.9% — registering second highest growth this year. “For growth trajectories to maintain their momentum, all teams need to focus on their on-field performance while continuing to broaden their footprint, forge relationships and generate revenue opportunities in growth markets,” Gupta added. See also: <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-star-network-and-hotstar-viewership/articleshow/69719956.cms">ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak</a> <a href="https://www.businessinsider.in/hotstar-gains-from-ipl-final-and-game-of-thrones-second-last-episode/articleshow/69303484.cms">IPL final and Game of Thrones semi-final saw Hotstar break all records</a>

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

<ul><li>BCCI has announced <keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> as the official partner for the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword>. </li><li>Dream11 will also take over <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>’s official fantasy game. </li><li>The startup which is on the brink of becoming India’s first <keyword id="7430106" type="UNKNOWN" weightage="20" keywordseo="gaming-unicorn">gaming unicorn</keyword> has 51 million users currently.</li></ul>The Indian Premier League is just around the corner and Indian gaming startup Dream11 has hit the ball out of the park. The Board of Control for Cricket in India has announced Dream11 as the official partner for the IPL. In a four-year exclusive contract, Dream11 will also take over the official fantasy game of IPL. Dream11 has IPL to thank for, for increasing its users over the years. The startup has grown from 300,000 users in 2004 to 51 million users today. Just during last year’s IPL, the gaming startup gained over 20 million users, Bhavit Sheth, COO and co-founder of Dream11 told Business Insider. Now, with the official partnership the numbers are only set to grow. “Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019,” said Harsh Jain, CEO and co-founder of Dream11. The startup which is on the brink of becoming India’s first gaming unicorn has been around for 11 years, although it saw its popularity reach the peak with last year’s IPL. The startup also brought on board former Indian cricket team captain MS Dhoni to be its brand ambassador. According to the 2019 IFSG - KPMG report, fantasy cricket is the most widely played (71% respondents) online fantasy sports game and the primary motivation (72% respondents) for playing fantasy sports is fun and excitement. See Also: <a href="https://www.businessinsider.in/heres-why-indian-brands-can-no-longer-ignore-the-countrys-women-during-ipl-matches/articleshow/68153213.cms">Brands can no longer ignore Indian women during the country's most popular sporting event</a> <a href="https://www.businessinsider.in/mobile-premier-league-signs-virat-kohli-as-brand-ambassador/articleshow/68266803.cms">It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space</a>

Gaming startup Dream11 strikes gold as the official partner of IPL

<ul><li>Dream11 , Phone Pe, Amazon , Byju’s are the co-presenting sponsors, Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI and P&amp;G its associate sponsors.</li><li>Both the number of advertisers and the amount of ad spends is higher than usual this year. </li><li>The network has witnessed heavy demand from brands, given the fact that <keyword id="9553440" type="UNKNOWN" weightage="20" keywordseo="dream11-ipl">Dream11 IPL</keyword> cuts across gender and ages.</li></ul> <keyword id="421566" type="ORGANIZATION" weightage="20" keywordseo="Star-Sports">Star Sports</keyword> announced that it has got 13 sponsors on board for Dream11 IPL. It also announced it has sold out 75% of its inventory. While <keyword id="4394544" type="PERSON" weightage="20" keywordseo="Dream-11">Dream 11</keyword> , Phone Pe, Amazon , Byju’s are the co-presenting sponsors, Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI and P&amp;G its associate sponsors. Apart from the sponsors, the channel has over 60 advertisers for spot buys, PPL shows and features. Besides the traditional advertisers, key categories which are looking to leverage the Dream11 IPL in a big way are online shopping, Edutech , BFSI , Fantasy sports and Auto players. All the relevant FMCG advertisers including Coca Cola, ITC, Mondelez, P&amp;G, Nestle, Colgate, Britannia, GSK, Reckitt among others are participating in this edition of Dream11 IPL. Star Sports has increased its programming content for pre-shows, thus making more inventory available for this popular asset for brands which want to participate in Dream11 IPL during the <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>. There has been an increased interest from BFSI advertisers, who are considering viewing this Dream11 IPL season as a unique combination of festive and a high impact opportunity to engage and influence consumers whose buying behaviours have been disrupted. Both the number of advertisers and the amount of ad spends is higher than usual this year. The network has witnessed heavy demand from brands, given the fact that Dream11 IPL cuts across gender and ages. Brands had allotted spends for IPL + Asia Cup + T20 World Cup, and now with Dream11 IPL being the only cricket property for 2020 plus festive season, it has become the obvious choice for brands to make. The IPL on the Star Sports network over the years has continued to set <keyword id="9882283" type="UNKNOWN" weightage="20" keywordseo="viewership-records">viewership records</keyword> across demographics. TV consumption at present is still higher over pre Covid-19 times (Source BARC) as people are restricted to their homes. Live sports has been sorely missed by fans. Early start at 7:30pm will increase audience availability by more than 20 % (Source BARC). Considering people are still working from home, the channel is anticipating record viewership this season. IPL 2019 had also seen some record-breaking numbers through women viewership. Close to 175 million women viewers aged 15 years and above watched Vivo IPL across India between March 23 and May 12, 2019.

Star Sports has sold out 75% of its inventory for Dream11 IPL 2020

<ul><li>IPL 2019 season final is going to take place between Mumbai Indians and Chennai Super Kings tonight.</li><li>Chennal Super Kings and Mumbai India have been head to head 3 times in IPL finals before with Mumbai winning the contest twice in 2013 and 2015 while Chennai winning it in 2010.</li><li>In the last 27 matches that both teams have played against each other, Mumbai India leads the contest by 16-11.</li></ul> The final of the Indian Premiere League (IPL) season 2019 is going to take place tonight in Hyderabad between the defending champions Chennal Super Kings and Mumbai Indians. This is the fourth time that these two sides are facing each other in an IPL final with Mumbai Indians winning it twice in 2013 and 2015, while Chennai Super Kings winning it in 2010. While MS Dhoni and CSK may be confident of winning the season having gained the momentum but Mumbai seems to have a clear upper hand in the final that's going to take place tonight. Mumbai Indians has a much balanced side with Captain Rohit Sharma regaining his form in the last few matches. Bowling department has also performed well for them having restricted CSK for 131 in the first qualifier that they had played earlier this week. Rahul Chahar, Jasprit Bumrah and Mitchell Mcclenaghan provide a strong bowling base while Rohit Sharma, Quinton de Kock, Suryakumar Yadav, Kieron Pollard constituting the batting order. Hardik Pandya coming late into the order has consistently finished matches for the team and is undoubtedly having the best time of his T20 career. Chennai Super Kings has won the IPL thrice in 2010, 2011 and 2018. CSK had defeated Sunrisers Hyderabad in 2018 to clinch the title. On other two occasions, CSK had defeated Mumbai Indians and Royal Challengers Bangalore in 2010 and 2011 respectively. Mumbai Indians has also won the title thrice in 2013, 2015 and 2017 by defeating Chennal Super Kings twice in 2013 and 2015 and Rising Pune Supergiant in 2017. Mumbai Indians has one of the finest IPL final winning percentage of 75. It has reached IPL final 4 times and has won it thrice. Interestingly, it has not lost an IPL final in the last 9 years. For CSK, this is the 8th time that they have reached the finals, the most for any team in the 12 year long history of the league. However, their win percentage is not great and hovers around 43%. For a team like CSK that has the most balanced side among all other IPL teams, this is definitely a cause of concern. MS Dhoni, the CSK captain, having amassed 414 runs already, is having one of his best IPL seasons. CSK has also won 9 out of the 14 league matches this season and finished 2nd in the points table before finally defeating Delhi Capitals in Qualifier 3 after losing out to Mumbai India in Qualifier 1. To defend the title, MS Dhoni and CSK will have to ensure that their top order handles MI's bowling line up well if they want to win this contest. If MI is able to rip through CSK top order, it is highly likely that they may lift the cup for the 4th time.

CSK vs MI IPL final 2019: MS Dhoni may be having one of his best IPL seasons but Opening slot is an issue

<ul><li>The number of live online viewers at any point for the World Cup have been far below the peak registered by the recently concluded Indian Premier League (IPL).</li><li>The concurrent users on <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> for World Cup matches are between 2 million and 8 million compared to the peak of over 18 million during the IPL. </li><li>Hotstar, during IPL, alone had garnered an excess of 300 million unique users and was betting on bigger numbers from the World Cup. </li><li>According to reports, Indian businesses are reportedly spending ₹10-₹12 billion during the World Cup on advertising. </li></ul>When India’s star batsmen like <keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, Shikhar Dhawan, and Rohit Sharma out-batted Australia at the <keyword id="149598" type="ORGANIZATION" weightage="20" keywordseo="ICC-Cricket-World-Cup">ICC Cricket World Cup</keyword> 2019, as many as 7 million people at any given point were watching it live on Hotstar, Walt Disney’s streaming platform with exclusive online streaming rights to the tournament. During other matches – sometimes, even when India is bowling – the viewer numbers dropped significantly, to less than half of it. This outsized interest in team India is the source of the clout of BCCI (Board of <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">Cricket</keyword> Control in India) at the International Cricket Council (ICC). This was what Hasan Minhaj highlighted in his Netflix show, Patriot Act. Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad revenues and sponsorships, and millions in viewership. However, it seems like this edition of the World Cup is off to a slow start. Star vs Hotstar The opening World Cup match between England and South Africa clocked a reach of 114 million on television alone, according to a <a href="https://economictimes.indiatimes.com/news/sports/icc-world-cup-opening-match-records-reach-of-114-million-viewership/articleshow/69678607.cms">report</a>. According to <a href="https://www.business-standard.com/article/economy-policy/icc-cwc-final-star-sports-travel-firms-pad-up-for-july-14-super-sunday-119060501129_1.html">reports</a>, from the last World Cup, the semi-final between India and Australia saw over 309 million impressions. The data for the latest India versus Australia clash is not out yet. However, if online viewership on Hotstar in India is any sign, the number of live viewers online at any point has ranged anywhere between 2 million and 8 million in the matches so far. This number did not even touch a quarter of IPL’s numbers. The IPL 2019 final between Chennai Super Kings and Mumbai Indians saw over 18 million concurrent viewers at one point. The IPL matches this year that ended in May saw a total reach of 462 million through <a href="https://www.insidesport.co/vivo-ipl-2019-462-million-tune-into-star-sports-netw/">television </a>alone. Hot on Hotstar Hotstar, during IPL alone, had garnered an excess of 300 million unique users and also witnessed a 74% increase in watch-time as compared to last year. And, it was hoping for more from the World Cup. “We aim to continue delivering an uninterrupted and immersive cricket watching experience not just to the domestic consumers, but to global audiences in the US and Canada as well,” Varun Narang, Chief Product Officer, Hotstar had then, said in a statement. With the numbers on its side, the streaming platform had also announced Dream 11, Uber Eats, Amazon Pay and Coca Cola as the co-presenting sponsors this year, while the associate sponsors include Royal Challenge, Acko, CEAT, and ICICI Lombard. Big ad spends With such massive records being set in viewership, brands are obviously leveraging from the World Cup too. According to <a href="https://economictimes.indiatimes.com/industry/services/advertising/ad-spend-may-go-through-the-roof-this-world-cup/articleshow/69669540.cms">reports</a>, indian businesses are reportedly spending ₹10-₹12 billion during the World Cup on advertising. Obviously, the numbers are bigger for India matches alone. In an interview with <a href="https://www.moneycontrol.com/news/trends/sports-trends/sports-advertising-to-boom-during-icc-cricket-world-cup-2019-4044111.html">Moneycontrol,</a> MK Machaiah, President Content+, Mindshare, South Asia, said, “The cost for an India match is ₹2 million onwards for 10 seconds. Over ₹ 1 million lakh is for all match packages. The sponsorship package is ₹ 400 million onwards on television and digital sponsorship is over ₹150 million." Cricket accounted for 93% of all sports viewership in India in 2018, according to a BARC India <a href="https://www.business-standard.com/article/news-ians/cricket-draws-93-of-sports-viewers-in-india-barc-119060400786_1.html">report.</a> And, this was before the World Cup. So far this year, the IPL has proved to be a bigger crowd puller than the World Cup, though there are still a few interesting games to follow, like the high-tension clash against Pakistan on Sunday (May 16). And as the tournament progresses, the interest level is likely to rise. See Also: <a href="https://www.businessinsider.in/icc-cricket-world-cup-army-insignia-on-ms-dhonis-gloves-have-started-a-fight-on-social-media/articleshow/69689488.cms">Here’s why everyone is talking about Indian cricketer MS Dhoni’s gloves</a> <a href="https://www.businessinsider.in/indias-men-in-blue-turns-orange-in-world-cup-2019-heres-how-the-cricket-jersey-has-changed-from-1985-to-2018/articleshow/69660311.cms">India’s ‘men in blue’ turns orange in World Cup 2019, Here’s how the cricket jersey has changed from 1985 to 2015</a>

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

<ul><li><keyword id="6214644" type="UNKNOWN" weightage="20" keywordseo="Dream11">Dream11</keyword> is India’s first gaming unicorn and it is aiming to add another 23 million users in 45 days. </li><li>The startup has gained over 17 million users during this year’s Indian Premier League. </li><li>Former Indian cricket team captain <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> is the brand ambassador of the startup. </li></ul>India’s first gaming unicorn the fantasy league startup Dream11 has had quite the dream run this year. Having gone from 50 million users in April to over 67 million users after the IPL, with the World Cup, it is only gearing up for more users and traffic. Besides MS Dhoni, who is Dream11’s brand ambassador, 9 new cricketers have been signed up by the startup with the commencement of the <keyword id="4054187" type="PERSON" weightage="20" keywordseo="ICC-Cricket-World-Cup-2019">ICC Cricket World Cup 2019</keyword> – Jos Buttler, Ben Stokes, Jonny Bairstow, Faf du Plessis, Quinton de Kock, Kagiso Rabada, Andre Russell, Jason Holder and Kane Williamson. “We expect to have 90 million users by the end of the World Cup and 100 million by the end of 2019.” Bhavit Sheth, COO, Dream11 had told Business Insider in an earlier interview. Bhavit Sheth and Harsh Jain had co-founded the startup 11 years ago. So, according to estimates the startup during this year’s IPL gained over 17 million users, while during last year’s IPL it had gained over 30 million users. When in 2014, Dream11 raised its first round of funding they still had just 300,000 users. In 2019, the startup turned unicorn with an investment from Steadview Capital which came on board after buying secondary shares from Dream11’s existing investors Kalaari Capital, Think Investments &amp; Multiples Equity. For the IPL, The Board of Control for Cricket in India had announced Dream11 as an official partner. See Also: <a href="https://www.businessinsider.in/dream11-is-eyeing-the-unicorn-tag-riding-on-ipl-and-cricket-world-cup-in-2019/articleshow/68458528.cms">2019 may be the biggest year for this 11-year old Indian gaming startup</a> <a href="https://www.businessinsider.in/gaming-startup-dream11-strikes-gold-as-the-official-partner-of-ipl/articleshow/68426121.cms">Gaming startup Dream11 strikes gold as the official partner of IPL</a>

As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019

<ul><li>269 million viewers watched IPL in its opening week.</li><li>It garnered 60.6 billion viewing minutes across 7 matches and 25 channels.</li></ul><keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> 2020 has surpassed all its previous viewership and ad volume records this year. In the opening week, as revealed in BARC and Nielsen’s latest report, <keyword id="9553440" type="UNKNOWN" weightage="20" keywordseo="dream11-ipl">Dream11 IPL</keyword>’s viewing minutes have increased by 15% than 2019, that is 60.6 billion viewing minutes across 7 matches and 25 channels in 2020. <div type="image" title="ipl 2020 data week 1" msid="78428014" hostid="261"></div> The opening match with <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword> and <keyword id="16562" type="COMPANY" weightage="20" keywordseo="Chennai-Super-king">Chennai Super King</keyword> garnered an average of 52 million impressions, which is 29% more than 2019. 158 million viewers watched the match. <div type="image" title="ipl opening match" msid="78428019" hostid="261"></div> The matches from Day 1 to Day 7 continued to garner more than 34 million impressions, viewed by over 100 million viewers match-on-match. 1 out of 3 viewers watched it live. And it is not only men. More women are now watching IPL. Season 13 so far has seen a spike in women viewership by 33%. People in the age group of 15-21 were the biggest contributors of the viewership. Ergo, more advertisers seem to have invested in IPL this year. Ad volumes saw a hike of 15% in week one of IPL. Advertisers and brand count has increased by 19% and 22% respectively than last year. Smartphone usage has increased simultaneously by 8%. Video streaming platforms witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar. Also Read: <div type="Article" hostid="261" msid="78257616" title="IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020" mstype="2" mssubtype="0"></div>

It is a six! Dream11 IPL 2020 week 1 surpasses all its previous viewership records

<ul><li>The <keyword id="99275" type="PERSON" weightage="20" keywordseo="Opening-match">opening match</keyword> clocked almost 10 billion minutes of consumption (9.7 billion), revealed <keyword id="6355599" type="COMPANY" weightage="20" keywordseo="star">Star</keyword> India.</li><li>The response is bigger than opening matches of all other <keyword id="6354312" type="COMPANY" weightage="20" keywordseo="IPL">IPL</keyword> editions held previously other than Dream11 IPL 2020 and 42%* higher than the edition in 2019.</li></ul>The opening match of Vivo IPL 2021 has clocked 323 million* total impressions on <keyword id="3158083" type="PERSON" weightage="20" keywordseo="Star-India-network">Star India Network</keyword>. The opening match between defending champions <keyword id="13880" type="COMPANY" weightage="20" keywordseo="Mumbai-Indians">Mumbai Indians</keyword> and <keyword id="6354506" type="COMPANY" weightage="20" keywordseo="Royal-Challengers-Bangalore">Royal Challengers Bangalore</keyword> received a tremendous response, bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020 and 42%* higher than the edition in 2019. Since acquiring the media rights for the league, Star and Disney India have invested in and grown the league year- on-year, taking the most popular sporting event in the country to greater heights. This year, nearly every third TV-owning household in India watched the opening match live. “We are delighted with fans' response to VIVO IPL 2021. Almost 10 billion* minutes of consumption (9.7 billion) for the opening match of the tournament shows how eagerly anticipated the season was, despite just a four-month gap between the two seasons. We are confident that viewers’ interest will continue to grow as the tournament progresses. We are committed to delivering an immersive experience that takes fans confined at home closer to the action. We also urge everyone to stay home as much as possible, take all precautions and be safe during these difficult times,” said a Star Sports spokesperson. VIVO IPL 2021 is being broadcast in seven languages, custom-designed from the ground up for viewers of that region. With a team of 100 commentators across language feeds for the 14th season of the tournament, the illustrious panel is guaranteed to keep the audience gripped with live commentary in the language of their choice. The Select Dugout panel for the IPL 2021 that includes a decorated set of experts such as Scott Styris, Brian Lara, Brett Lee, Graeme Swann, and Dominic Cork will deliver detailed analytical commentary to create deeper fan engagement.

IPL's opening match clocks 10 billion minutes viewership on Star India Network

<ul><li>.Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12.</li><li>Advertisers and Brands using celebrity endorsement increased by 15% and 21% respectively.</li></ul>India’s sporting icon <keyword id="10138" type="PERSON" weightage="20" keywordseo="Mahendra-Singh-Dhoni">Mahendra Singh Dhoni</keyword> continues to be the brand’s favourite this <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> season. The captain cool has emerged the top Celebrity during the first 25 matches of IPL, reveals TAM’s latest report. He endorsed for 10 advertisers. Dhoni is followed by Bollywood stars Aamir Khan and Alia Bhatt. <div type="image" title="tam - dhoni brands" msid="78750774" hostid="261"></div> During IPL 13, 51% of the ads on TV were endorsed by a celebrity and 46% of the ads had a film celebrity, followed by sports stars at 40%. Number of Sports personalities grew by 2 folds in IPL 13 compared to IPL 12. <div type="image" title="tam - celeb endorsements" msid="78750800" hostid="261"></div> <keyword id="6354832" type="PERSON" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword>, Aamir Khan and <keyword id="6357753" type="PERSON" weightage="20" keywordseo="Shahrukh-Khan">Shahrukh Khan</keyword> were common celebrities among the Top 5 in both IPL season 13 and IPL season 12. According to a <keyword id="10134076" type="COMPANY" weightage="20" keywordseo="duff-phelps-celebrity-brand-valuation">Duff &amp; Phelps Celebrity Brand Valuation</keyword> study conducted in 2019, the former captain of team India stood at ninth spot for brand rankings and was valued at $41.2 million. <div type="Article" hostid="261" msid="77587372" title="A look at Captain Cool Mahendra Singh Dhoni's brand associations" mstype="2" mssubtype="0"></div>

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report

<ul><li>The <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) is worth $5.7 billion according to Brand Finance’s 2019 report — an all-time high of the 20-20 cricketing tournament.</li><li>According to <keyword id="6905784" type="UNKNOWN" weightage="20" keywordseo="hotstar-ceo">Hotstar CEO</keyword>, Uday Shankar, if cricket is more popular today — it’s because the streaming platform made it more accessible.</li><li>He gives <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> the credit for discovering cricket’s ‘next growth mountain’.</li></ul>The Indan Premier League (IPL) is back on its feet and worth $5.7 billion — an all-time high for the cricketing franchise. And, Hotstar CEO Uday Shankar wants credit for discovering this new growth trajectory. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[
<div class="flourish-embed" data-src="visualisation/1080056"></div>
]]></cdata></div>



































 "Cricket will be the big powerhouse," Shankar said on December 10 at the release of Hotstar’s India Watch Report 2019. IPL is attracting more fans, investment and international recognition that ever before. Internationational brands "all want a slice of the pie," according to <a href="https://brandfinance.com/search/?q=indian+premier+league">Brand Finance</a>. But that wasn’t always the case. According to Shankar, there was a perception of cricket having plateaued in India up until a few years back. "We have taken it from that plateau that discovered the next growth mountain for cricket by going even deeper — and that is a route everyone will have to go through," he said. <div type="Video" msid="73084398" hostid="261" title="Indian media mogul Uday Shankar wants credit for reviving IPL through Hotstar" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=73084398"></div>

 Turning the story around In 2012, the IPL’s popularity waned severely as news of match-fixing scandals and gambling made the headlines. "Controversies have adversely impacted the IPL's brand value," <a href="https://brandfinance.com/press-releases/impact-of-recent-controversies-on-ipl-brand-valuation/">Brand Finance</a> said at the time. Its value went for a nose-dive from $4.1 million to $2.9 million between 2010 to 2012. It was thought that only a model like the one used by the World Wrestling Federation (WWF) — also known as World Wrestling Entertainment (WWE) — would be able to save the 20-20 cricket tournament. On WWE, it doesn’t matter if the action is real or not, as long as it’s entertaining. And, until 2017 — the IPL’s future looked bleak. Last year, the brand hit the $5 billion mark. And, in 2019, the brand’s value has increased 1.6 times over the past 10 years. The Chennai Super Kings, in particular, have 90% more valuable than they were in 2009. "This year’s tournament ran up over 330 billion minutes of broadcasting time and logged 300 million viewers into the streaming service over a span of 44 days," said Savio D’Souza, Direct of Brand Finance. Making cricket interactive During the last season of the IPL, between <a href="https://www.businessinsider.in/icc-cricket-world-cup-2019-star-network-and-hotstar-viewership/articleshow/69719956.cms">2 million to 8 million</a> people were streaming any given match, according to Hostar. During the final match between the Mumbai Indians and Chennai Super Kings, concurrent users hit <a href="https://www.businessinsider.in/hotstar-gains-from-ipl-final-and-game-of-thrones-second-last-episode/articleshow/69303484.cms">18.6 million</a> — a new record for the streaming platform only be broken in a few months later during the nerve-wracking semi-final between India and New Zealand. Hotstar saw an all-time high of <a href="https://www.businessinsider.in/india-vs-new-zealand-world-cup-semifinal-hotstar-viewership-data/articleshow/70161643.cms">25 million viewers</a>. "So, if children and people in small towns, in rural areas and women — they’re all watching cricket — it’s because cricket has become more accessible," explained Shankar. And, a lot of it has to do with matching the video watching experience more interactive. More than <a href="https://www.businessinsider.in/advertising/media/news/hotstar-wants-to-take-the-idea-of-watch-n-play-beyond-ipl-and-sports/articleshow/72459419.cms">64 million viewers</a> participated in Hostar’s ‘Watch ’N Play’ feature during the IPL. During the live matches, streamers exchanges up to 6 billion emojis and 44 million comments. See also: <a href="https://www.businessinsider.in/ipl-fans-question-alexa-about-favorite-teams/articleshow/68557298.cms">Indians following IPL are asking Alexa five questions on cricket every minute</a> <a href="https://www.businessinsider.in/india/news/chandrayaan-2-cricket-and-the-elections-top-10-events-that-took-twitter-by-storm-this-year/articleshow/72458710.cms">Chandrayaan 2, cricket and the elections — Top 10 events that took Twitter by storm this year</a> <a href="https://www.businessinsider.in/hotstar-gains-from-ipl-final-and-game-of-thrones-second-last-episode/articleshow/69303484.cms">IPL final and Game of Thrones semi-final saw Hotstar break all records</a>

You Searched For "ipl 2019" and got 13 results

IPL brand value falls for first time in 6 yrs, says report

IANS

Brands can no longer ignore Indian women during the country's most popular sporting event

Sanchita Dash

An IIT Madras exam paper asked students if ‘Dhoni should go for batting or fielding if he wins the toss’

Prerna Sindwani

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

Prerna Sindwani

Gaming startup Dream11 strikes gold as the official partner of IPL

Sanchita Dash

Star Sports has sold out 75% of its inventory for Dream11 IPL 2020

BI India Partner

CSK vs MI IPL final 2019: MS Dhoni may be having one of his best IPL seasons but Opening slot is an issue

BI India Bureau

ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak

Sanchita

Sriram

As England vs South Africa game kicks off, the World Cup is fuelling Dream11's dream run in 2019

Sanchita Dash

It is a six! Dream11 IPL 2020 week 1 surpasses all its previous viewership records

BI India Partner

IPL's opening match clocks 10 billion minutes viewership on Star India Network

BI India Partner

MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report

BI India Partner

Hotstar's Uday Shankar wants credit for reviving IPL through streaming

Prabhjote Gill

Popular Keywords

Buying Guides