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<ul><li>The worldwide <keyword id="21407807" type="General" weightage="20" keywordseo="tablet-market" source="keywords">tablet market</keyword> has reported growth for the third consecutive quarter in Q3 2024.</li><li>39.6 million tablets were shipped worldwide during Q3 2024.</li><li>Apple and Samsung continued to dominate the market, with a combined market share of nearly 50%.</li></ul> Worldwide <keyword id="1462107" type="General" weightage="20" keywordseo="tablet-shipments" source="Orion">tablet shipments</keyword> continued to record good growth for the third consecutive quarter after over two years of decline. Tablet shipments recorded a year-on-year growth of 20.4% in Q3 2024, after reporting a 22.1% year-on-year growth in Q2 2024. According to a report by IDC, 39.6 million tablets were shipped worldwide in Q3 2024, up from 32.9 million devices shipped in Q3 2023. While the tablet market is not expected to reach the levels recorded during the pandemic with an increase in online education and work-from-home, the increase in shipments is part of a refresh cycle. "There are several appealing opportunities for vendors to increase their presence in the tablet market - collaboration with educational institutions, entertainment and gaming, cross-device connectivity, integrations in healthcare and many more,” said Anuroopa Nataraj, senior research analyst, IDC Mobility and Consumer Device Trackers. <h2>Amazon records the highest growth</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2023 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.6 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.4 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.61% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.1 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">18.33% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.6 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.2 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">109.10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Huawei </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.3 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.3 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">43.48% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.6 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">15.38% </td></tr></tbody></table> Units in millions, Source: IDC Apple, which currently leads the market reported a 1.61% growth in shipments from 12.4 million units in Q3 2023 to 12.6 million in Q3 2024. As per the report, the new iPad Pro performed below expectations due to its pricing. Samsung has emerged second with 7.1 million units shipped in Q3 2024, up from 6 million units shipped in Q3 2023, recording a growth of 18.33%. Amazon is back in the top five, occupying the third position with 4.6 million devices shipped in Q3 2024, up from 2.2 million devices shipped in Q3 2023, recording a 109.1% growth, making it the company to record the highest growth. Huawei shipped 3.3 million units in Q3 2024, up from 2.3 million units in Q3 2023, recording a 43.48% growth in shipments. Lenovo reported a decent increase in shipments at 15.38%, shipping 3 million units in Q3 2024, up from 2.6 million during the same period last year. <h2>Apple and Samsung occupy nearly 50% market share</h2><table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 market share </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">31.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">17.90% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">11.60% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Huawei </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.20% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.60% </td></tr></tbody></table> Source: IDC The tablet market is currently dominated by Apple and Samsung. The two companies hold a combined market share of nearly 50%. “Recent innovations in AI have begun to attract consumers willing to pay a premium price. As AI features and applications grow, more consumers will prioritise these advanced capabilities in their next purchase,” Nataraj added. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-13-announced-with-snapdragon-8-elite-6000mah-battery-and-more/articleshow/114842638.cms">OnePlus 13 announced with Snapdragon 8 Elite, 6,000mAh battery and more</a> <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-shipments-up-3-in-q3-vivo-leads-the-market/articleshow/114840345.cms">Indian smartphone shipments up 3% in Q3, Vivo leads the market</a> <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-november-2024/slidelist/114836760.cms">Upcoming smartphones launching in India in November 2024</a>

Worldwide tablet shipments grow by 20.4% in Q3 2024, Apple leads with over 31% market share

<ul><li><keyword id="19901379" type="General" weightage="20" keywordseo="Xiaomi" source="keywords" meta.keywordsubtype="org" meta.entityname="Xiaomi" meta.hostid="261" meta.entityid="Xiaomi">Xiaomi</keyword> has taken the second spot in <keyword id="21305568" type="General" weightage="20" keywordseo="global-smartphone-shipments" source="keywords">global smartphone shipments</keyword> in August 2024.</li><li>This is the first time in three years that Xiaomi has claimed the second spot.</li><li><keyword id="19894961" type="General" weightage="20" keywordseo="Apple" source="keywords" meta.keywordsubtype="org" meta.entityname="Apple" meta.hostid="261" meta.entityid="Apple">Apple</keyword> reported a slowdown in sales in August as it prepared to launch the iPhone 16 in September.</li></ul>Xiaomi has emerged as the second biggest <keyword id="20770075" type="General" weightage="20" keywordseo="smartphone-brand" source="keywords">smartphone brand</keyword> in the world in August 2024, after a period of three years. The company has beaten Cupertino tech giant Apple to claim the position. Apple’s sales usually slow down in August as the company launches its new flagship devices in the month of September. This allowed Xiaomi to take the second spot, despite the company’s sales remaining flat month-on-month. August is reportedly the weakest month in any year for Apple. <div type="Article" hostid="261" msid="113204340" title="iPhone 16 Pro and iPhone 16 Pro Max with bigger displays, A18 Pro chipset launched starting at ₹1,19,900" mstype="2" mssubtype="0"></div> As per a Counterpoint Research report, Xiaomi has emerged as one of the fastest-growing smartphone brands in 2024. Despite the market slowing down in August, Xiaomi was able to outperform the market. While even Xiaomi’s sales reported a decline in its key markets, the company was able to offset it by promotions-led growth in Latin America. “Xiaomi has adopted a leaner product strategy this year, focusing its energies to create one hero model per price band, rather than launching multiple devices in one segment. Besides, it has also re-energized its sales and marketing focus while continuing expansion into newer markets and consolidating its position in existing markets,” said Tarun Pathak, Research Director, Counterpoint Research. “While entry-to-mid-tier devices continue to show strong performance for Xiaomi, it has also made inroads into the premium segment with foldable and ‘ultra’ devices,” Pathak added. As per the report, Xiaomi has been able to change its product, sales and channel strategy after a weak performance in 2022 and the first half of 2023. While Apple took the third spot, Samsung is back on the top, after being dethroned by Apple. <div type="Article" hostid="261" msid="106922358" title="Apple beats Samsung for the first time since 2010, tops global smartphone shipments" mstype="2" mssubtype="0"></div> In 2023, Apple had beaten Samsung for the first time to become the top smartphone maker in the world since 2010. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/instagram-will-force-teenagers-to-have-a-private-account-enable-sleep-mode-after-10-pm/articleshow/113449313.cms">Instagram will force teenagers to have a private account, enable sleep mode after 10 PM</a> <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-to-begin-on-september-27/articleshow/113445238.cms">Amazon Great Indian Festival sale to begin on September 27</a> <a href="https://www.businessinsider.in/tech/mobile/news/iphone-16-series-allows-users-to-wirelessly-restore-the-firmware-using-an-iphone-or-ipad/articleshow/113455048.cms">iPhone 16 series allows users to wirelessly restore the firmware using an iPhone or iPad</a>

Xiaomi emerges as the world’s second-biggest smartphone brand in August

<ul><li>There was a massive decline in worldwide tablet shipments in 2023.</li><li>Worldwide tablet shipments declined by over 20% to reach a new low since 2011.</li><li><keyword id="19894961" type="General" weightage="20" keywordseo="apple" source="keywords">Apple</keyword> leads the worldwide tablet market in 2023, with a market share of nearly 40%.</li></ul> The worldwide tablet shipments have recorded a huge decline in the fourth quarter of 2023, marking the largest decline in Q4 shipments since 2016. Moreover, shipments declined over 20% in 2023 to hit a new low since 2011. According to a report by the International Data Corporation (IDC), the worldwide tablet shipments in 2023 were 128.5 million devices, recording a decline of 20.5%. This is the lowest volume of shipments in the world since 2011. Shipments in Q4 2023 reached 36.8 million, recording a decline of 17.4% year-on-year. "With no significant improvements to the economy and consumers allocating their money to things beyond consumer electronics, tablets may not be very high on the priority list. Project delays and spending freezes have also led to purchase postponement through much of 2023," said Anuroopa Nataraj, senior research analyst with IDC's Mobility and Consumer Device Trackers. <cmsannotation type="cmsannotation" annotationid="Apple leads Q4 2023 despite a decline" comment="subhead" text="Apple leads Q4 2023 despite a decline">Apple leads Q4 2023 despite a decline</cmsannotation> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q4 2023 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q4 2022 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">14.9 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">21.1 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-29.30% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.3 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.8 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-6.60% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Huawei </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.8 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.3 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">21.20% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.6 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.3 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.90% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.6 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.2 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">35% </td></tr></tbody></table> Source: IDC Apple continued to dominate the worldwide tablet market, occupying a market share of over 40%, despite a decline in shipments. The Cupertino tech giant recorded a decline of 29.3% year-on-year. Samsung, a distant second, recorded a slight decline in shipments but continues to hold its position. Huawei, Lenovo and <keyword id="19901379" type="General" weightage="20" keywordseo="xiaomi" source="keywords">Xiaomi</keyword>, which hold the next three positions, reported a growth in shipments Q4 2023. <cmsannotation type="cmsannotation" annotationid="2023 shipments decline for all companies" comment="subhead" text="2023 shipments decline for all companies">2023 shipments decline for all companies</cmsannotation> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2023 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">2022 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apple </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">48.5 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">60.5 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-19.80% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">26.2 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">30.4 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-13.90% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lenovo </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">9.3 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">11.6 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-19.70% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Huawei </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">8.7 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">9.1 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-4% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.5 million </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">16 million </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">-65.90% </td></tr></tbody></table> Source: IDC There has been a decline in shipments of all top five companies globally in 2023, with <keyword id="19904608" type="General" weightage="20" keywordseo="amazon" source="keywords">Amazon</keyword> taking the biggest hit with a decline of 65.9%. Apple, which leads the market in 2023, recorded shipments of 48.5 million devices, down from 60.5 million devices, registering a decline of 19.8%. <cmsannotation type="cmsannotation" annotationid="Analysts cautious about 2024" comment="subhead" text="Analysts cautious about 2024">Analysts cautious about 2024</cmsannotation> While shipments are expected to recover in 2024, analysts are cautious as this depends on the overall macroeconomic situation. Additionally, the rising popularity of artificial intelligence (AI) could mean that computers and smartphones will be in the spotlight in 2024. "2024 is expected to show some rebound opportunities, provided the year is more economically sound. However, overall challenges remain in the tablet market, and technological advances around AI will likely focus more on the PC and smartphone for the next two years, but tablets will increasingly become part of that conversation,” said Nataraj. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/indian-smartphone-market-flat-in-2023-after-q4-boost-apple-crosses-10-million-mark/articleshow/107419298.cms">Indian smartphone market flat in 2023 after Q4 boost; Apple crosses 10 million mark</a> <a href="https://www.businessinsider.in/business/auto/news/ola-electric-continues-to-lead-the-segment-in-electric-scooters-in-january-2024/articleshow/107424791.cms">Electric scooter sales grow 26% in January as Bajaj, Ather jostle behind TVS and Ola</a> <a href="https://www.businessinsider.in/tech/mobile/webstories/upcoming-smartphones-launching-in-india-in-february-2024/slidelist/107220575.cms">Samsung to Nothing – The upcoming smartphones hitting Indian market in February</a>

Tablet shipments hit a 12-year low declining by over 20% in 2023

<ul><li>The <keyword id="19909268" type="General" weightage="20" keywordseo="Indian-government" source="keywords">Indian government</keyword> is expected to extend the <keyword id="20180867" type="General" weightage="20" keywordseo="import-management-system" source="keywords">import management system</keyword> by three months.</li><li>The import management system has been developed by <keyword id="21064214" type="General" weightage="20" keywordseo="IT-hardware" source="keywords">IT hardware</keyword> such as <keyword id="23249347" type="General" weightage="20" keywordseo="laptops-and-tablets" source="keywords">laptops and tablets</keyword>.</li><li>The deadline for the review of the scheme is September 30.</li></ul>The Indian government is expected to extend the current import management system for the import of certain IT hardware such as laptops and tablets for three months ahead of the September 30 deadline. According to a PTI report, an official source familiar with the matter confirmed that the import management system will be extended. According to the official, these imports stood at $8.4 billion in 2023-24 against the authorisation of about $9.5 billion. The official also added that most of these imports were from China. In October 2023, the government had rolled out an import management/ authorisation for imports of laptops, personal computers and certain other IT hardware products. The system is aimed at monitoring inbound shipments of these items into the country without hurting market supply. “The current system, which the government calls the Inventory Management System, essentially a registration programme, expires on September 30. We don't know what's going to happen after that, because even trusted companies are required to register their products and get import permissions. There's a real risk that if this programme isn’t reinstated, all of these products are going to be cut off,” said Jason Oxman, President, Information Technology Industry Council (ITI) earlier this month. On November 1, 2023, the government cleared over 100 applications, including those of Apple, Dell and Lenovo, which sought permission for imports of these IT hardware products worth nearly USD 10 billion, on the first day of implementation of the new system. "A formal request is coming for an extension of the existing system. With a three month extension, this whole year will be covered. So this current year, I do not see any disruption," the official said. The new licence regime applies to laptops, personal computers, microcomputers, large or mainframe computers, and certain data processing machines. With inputs from PTI. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/arkade-developers-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113493854.cms">Arkade Developers IPO allotment – Check allotment status, GMP, listing date and more</a> <a href="https://www.businessinsider.in/stock-market/news/western-carriers-ipo-allotment-how-to-check-allotment-ipo-gmp-listing-date-and-more/articleshow/113511375.cms">Western Carriers IPO allotment – How to check allotment, IPO GMP, listing date and more</a> <a href="https://www.businessinsider.in/tech/mobile/news/iphone-16-series-allows-users-to-wirelessly-restore-the-firmware-using-an-iphone-or-ipad/articleshow/113455048.cms">iPhone 16 series allows users to wirelessly restore the firmware using an iPhone or iPad</a>

Government expected to extend the import management system for laptops and tablets for three months

The country's drugs and <keyword id="20006091" type="General" weightage="20" keywordseo="pharmaceuticals" source="keywords">pharmaceuticals</keyword> exports increased 9.67 per cent year-on-year to USD 27.9 billion in 2023-24, even as the total exports dipped by 3 per cent in the last fiscal. According to the commerce ministry data, <keyword id="20988985" type="General" weightage="20" keywordseo="pharma-exports" source="keywords">pharma exports</keyword> in March grew by 12.73 per cent to USD 2.8 billion. In 2022-23, the exports stood at USD 25.4 billion. The top five export markets, for the sector during the last fiscal, are the US, the UK, the Netherlands, the United Kingdom, South Africa and Brazil. The US accounts for over 31 per cent of <keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword>'s total pharma exports, followed by the UK and Netherlands (about 3 per cent each). In 2023-24, the outbound shipments also entered new geographies like Montenegro, South Sudan, Chad, Comoros, Brunei, Latvia, Ireland, Chad, Sweden, Haiti and Ethiopia. An industry expert said that increasing market opportunities and healthy demand in countries like the US are helping exports to record healthy growth rates month after month. Experts have said that India's pharmaceutical business may exceed USD 130 billion by 2030, supported by expanding market opportunities and heightened demand in the overseas markets. The business stood at over USD 50 billion for the 2022-23. On average, India exports pharma products worth USD 2-3 billion every month. India's pharmaceutical industry is the third largest by volume and the 13th largest by value in the world, producing more than 60,000 <keyword id="20581305" type="General" weightage="20" keywordseo="generic-drugs" source="keywords">generic drugs</keyword> across 60 therapeutic categories. The government has rolled out two production-linked incentive (<keyword id="19958919" type="General" weightage="20" keywordseo="pli" source="keywords">PLI</keyword>) schemes to promote domestic manufacturing of key pharmaceutical ingredients and generic medicines. SEE ALSO:<a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-narzo-70-narzo-70x-5g-smartphones-launched-in-india-starting-at-11999/articleshow/109557895.cms" target="_blank">Realme Narzo 70, Narzo 70X 5G smartphones launched in India starting at ₹11,999</a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms" target="_blank">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a><a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms" target="_blank">Google Pixel 8a may be more expensive than its predecessor, as per a new leak</a>

India's pharma exports rise 10% to $27.9 bn in FY24

<ul class="summary-list"><li>Apple is preparing to supercharge iPhone with Apple Intelligence.</li><li>Samsung is readying a counterattack with Galaxy AI.</li></ul>For more than a decade, the leaders of South Korea's grandest chaebol could take pride in their company's edge over Silicon Valley's most powerful smartphone maker.From the city of Suwon, Samsung — the family-led titan of Korean industry — has been the world's top smartphone seller, beating Apple.While Americans generally prefer <a target="_blank" href="https://www.businessinsider.com/guides/tech/best-iphone">iPhones</a>, the rest of the world has preferred Samsung's Android-powered devices sold for competitive prices. However, all that changed last year.By the end of 2023, Apple overtook Samsung for the first time in 12 years with a 20.1% share of global smartphone market, <a target="_blank" href="https://www.idc.com/getdoc.jsp?containerId=prUS51776424">per figures published in January by data firm IDC</a>. In part, Samsung was hit by forces affecting the wider smartphone business. Shipments fell 3.2% in 2023 to 1.17 billion units, IDC found, suggesting consumers were less willing to upgrade, especially against a backdrop of higher inflation.Samsung has also been grappling with difficulties closer to home.Lee Jae-yong, executive chairman of its most important division, Samsung Electronics, and South Korea's richest man with a net worth of $11 billion according to Bloomberg, has been wrapped in bribery and financial crime scandals since the mid-2010s.In 2017, he was found guilty of bribery involving then-president Park Geun-hye but was <a target="_blank" href="https://www.businessinsider.com/south-korea-pardon-samsung-jay-y-lee-bribing-president-economy-2022-8">pardoned in 2022</a> after serving a short prison sentence. Earlier this year, in a separate case, Lee was <a target="_blank" href="https://markets.businessinsider.com/news/stocks/samsung-chief-lee-jae-yong-acquitted-of-financial-crimes-1033031624">acquitted on charges</a> of stock price manipulation and accounting fraud.With that drama now behind its leadership, Samsung is focusing on the sector's most important development in years: artificial intelligence and <a target="_blank" href="https://www.businessinsider.com/smartphone-wars-generative-ai-apple-samsung-google-2024-6">the new smartphone wars</a> it's about to trigger with Apple.<h2 id="d33b524e-f910-42cf-924f-edae33921ccf">Samsung gears up for the AI era</h2>The South Korean company hopes all eyes will be on Paris on Wednesday as it prepares to reveal the "next frontier" of its AI ambitions at an event dubbed <a target="_blank" href="https://news.samsung.com/global/invitation-galaxy-unpacked-july-2024-galaxy-ai-is-here">"Galaxy Unpacked."</a>The timing couldn't be more important.Last month, Apple unveiled <a target="_blank" href="https://www.businessinsider.com/what-the-new-apple-intelligence-ai-can-do-2024-6">Apple Intelligence</a>, a vision of generative AI that will give its devices a total refresh. In doing so, Apple hopes to inspire consumers to upgrade their iPhones so they can access its suite of AI features.<div type="image" title="Apple WWDC 2024" height="1042" width="1874" msid="111536761" hostid="261" sizebytes="72724"></div>Such features include a revamped Siri, tools to boost emails and messaging, image creation support, and the integration of OpenAI's ChatGPT into the operating systems of iPhones, iPads, and Macs.For Apple, which is <a target="_blank" href="https://www.businessinsider.com/apple-iphone-china-shipments-tech-stocks-smartphone-market-ai-shopping-2024-7">facing tough competition in key markets like China</a>, Apple Intelligence represents a huge bet that its take on AI will be so enticing to consumers that they're willing to upgrade their phones to gain access. (Only newer models like the iPhone 15 Pro and upcoming iPhone 16 line-up will offer Apple Intelligence).For Samsung, it means needing to get serious about AI too. It debuted Galaxy AI, its first take on generative AI features for its devices, at the January launch of its flagship Galaxy S24 range.<div type="image" title="The Samsung Galaxy S24 and Galaxy S24 Plus in various color options, laying flat on a textured black surface." height="2250" width="3000" msid="111536755" hostid="261" sizebytes="393782"></div><a target="_blank" href="https://affiliate.insider.com?h=87d757abd3e904e712dddf832f36fdcaa0b619df54fa48100cea1d96282de1af&amp;postID=668699c05c62a271edc803d3&amp;postSlug=samsung-apple-galaxy-iphone-battle-ai-intelligence-smartphones-2024-7&amp;site=bi&amp;u=https%3A%2F%2Fwww.samsung.com%2Fuk%2Fgalaxy-ai%2F">Galaxy AI</a> includes features such as "circle to search" from Google, which allows users to search for whatever they see on their screens, as well as live translator tools for calls and enhanced photo editing capabilities.While Apple is pushing users to upgrade to new devices if they want to gain access to top AI features, Samsung appears to be taking a different approach.Galaxy AI has already been rolled out to older phones, such as the S23 and Z Fold5, as Samsung aims to make its AI features as widely available as possible — as early as possible. That will give existing Samsung users a chance to assess the value of AI and buy another Samsung device when they next upgrade.There are signs that Samsung is already making a comeback.On Friday, <a target="_blank" href="https://news.samsung.com/global/samsung-electronics-announces-earnings-guidance-for-second-quarter-2024">Samsung Electronics estimated a huge boost in its operating profit</a> to about 10.4 trillion won ($7.54 billion) for the second quarter, up from 670 billion won ($485 million) a year ago.Samsung overtook Apple again in the first three months of the year as the world's top smartphone seller, <a target="_blank" href="https://www.idc.com/getdoc.jsp?containerId=prUS52032524">per IDC figures</a>, with the caveat that it was boosted by the launch of a flagship phone in a quarter when Apple did not launch a new phone of its own.The South Korean company's hope now will be that its vision of AI keeps it on top of Apple for the entire year.Samsung says Wednesday's launch is about entering "a new phase of mobile AI" — one it hopes will crown Samsung as king again in the smartphone's AI era.

Samsung really wants to outsmart Apple in the Galaxy-iPhone battle 

<ul class="summary-list"><li>Apple will make its biggest hardware launch in a decade once the Vision Pro goes on sale this week.</li><li>As with any big hardware launch, Apple will need developers onside to help make it a success.</li></ul>When Apple launches the <a target="_blank" href="https://www.businessinsider.com/guides/tech/apple-vision-pro-order-price-release-date-features">Vision Pro</a> on Friday, it could really do with developers lapping it up.Since introducing its App Store in 2008 with 500 apps, the company has depended on developers to come up with apps that help turn products like the iPhone, Mac, and iPad into a consumer hit. <a target="_blank" class="" href="https://affiliate.insider.com?h=7265a5f69331f1e9873b188bb7f691191d2b41d1364f0c5bbe160bbf76005c13&amp;postID=65b7a40785420bcd666776c8&amp;postSlug=vision-pro-needs-apps-but-apple-seems-to-be-at-odds-with-developers-2024-1&amp;site=bi&amp;u=https%3A%2F%2Fwww.apple.com%2Fuk%2Fapp-store%2F">Apps now number almost two million.</a>The <a target="_blank" href="https://www.businessinsider.com/tim-cook-behind-the-scenes-video-apple-vision-pro-manufacturing-2024-1">$3,500 headset</a> will mark a new era of uncertainty for the company once it goes on sale in the US this week. It's an era in which it will attempt to gain traction for mixed reality technologies that are yet to hit the mainstream.Given the price tag, Apple watchers aren't expecting the Vision Pro to fly off the shelves immediately. Some analysts <a target="_blank" href="https://www.canalys.com/insights/apple-vision-pro-growth">expect unit shipments to max out at 350,000 this year</a> – a figure that will add little to the $383 billion Apple made in revenue in 2023.To spur future consumer sales then, Apple really needs developers onside to help make the <a target="_blank" href="https://www.businessinsider.com/apple-gives-new-demos-for-vision-pro-2024-1">Vision Pro</a> a success. They'll need to be ready and willing to build for the new "spatial computing" paradigm Apple wants to popularize.Right now, though, developers are infuriated with the company.<h2>'A masterclass in distortion'</h2><div type="image" title="Apple Vision Pro being demoed at an Apple Store." height="1116" width="1940" msid="107238306" hostid="261" sizebytes="80640"></div>Apple made a bunch of changes to its App Store in the European Union last week <a target="_blank" href="https://www.businessinsider.com/apple-app-store-shakeup-in-europe-triggers-fury-2024-1">that developers say hurts them.</a>The changes, implemented to comply with the bloc's Digital Markets Act, allow third-party digital stores onto Apple's operating systems. In theory, it means developers aren't strictly limited to releasing their apps to Apple users through its own App Store.Reasons cited by developers for wanting to skirt Apple's App Store are plenty but primarily relate to <a target="_blank" href="https://www.businessinsider.com/app-store-developers-can-skirt-30-fee-outside-links-court-2023-4">a 30% commission</a> that Apple has historically taken on any apps that are bought and sold through its digital marketplace.That's why the second change introduced by Apple is a cut on that commission from 30% to 17%, plus a 3% fee for payment processing.On the surface, these changes <a target="_blank" href="https://www.businessinsider.com/apple-app-store-shakeup-in-europe-triggers-fury-2024-1#:~:text=Apple%20just%20did%20something%20unthinkable,with%20a%20new%20EU%20law.">appear to be wins for developers</a>. They were made, after all, in response to laws that designated the App Store's usual way of operating as unfair and anticompetitive.But developers have been quick to note how the changes come with a lot of strings attached that make life very difficult for them.Spotify boss Daniel Ek said last week to suggest that the new rules were a <a target="_blank" href="https://x.com/eldsjal/status/1750988507345039765?s=20">"masterclass in distortion"</a> thanks to a new fee structure introduced by Apple that "looks attractive on the surface but has potentially even higher fees" for developers to cough up. The fee structure Ek mentioned specifically refers to a new €0.50 fee that must be paid by developers for each "first annual install per year over a 1 million threshold.""In Apple's 'new' world, the fees could be astronomical. Picture this: A popular free app with tens or hundreds of millions EU users, now faces a tax on every download and update annually," Ek wrote in an X post.Epic Games CEO Tim Sweeney, meanwhile, pointed to fine print that shows how Apple will still control which third-party apps are allowed to compete with it."They could block Epic from launching the Epic Games Store and distributing Fortnite through it, for example, or block Microsoft, Valve, Good Old Games, or new entrants," <a target="_blank" href="https://x.com/TimSweeneyEpic/status/1750589570880516402?s=20">Sweeney wrote.</a>Developers souring on Apple is not something the company will want ahead of its biggest product launch in a decade.Apple has said that the changes comply with the DMA, and that it has "created new tools for developers, such as a fee calculator and developer documentation" to help them understand the new policies.Apps currently being built for the Vision Pro won't be impacted immediately by the rule changes in the EU either, as the Vision Pro will only go on sale in the US to begin with.However, frustrations shared by the likes of Ek and Sweeney suggest developers won't be placated so easily once it does go on sale there.More broadly, it puts Apple and developers at odds with each other at a moment when Apple really needs apps for Vision Pro. As <a target="_blank" href="https://x.com/markgurman/status/1748908511579471899?s=20">Bloomberg's Mark Gurman reported last week</a>, roughly 230 native apps are ready for release.If Apple wants more, it may need to address developer concerns about App Store changes more directly.

The Vision Pro needs apps. Now is not a good time for Apple to be at odds with developers.

<ul><li>Apple is set to report its earnings for its first quarter after the closing bell on Thursday.</li><li>Investors will focus on the company's iPhone sales, growth of its Services unit, and commentary about its Vision Pro launch.</li><li>Here's what Wall Street expects to hear from Apple on Thursday.</li></ul><a href="https://markets.businessinsider.com/stocks/aapl-stock?miRedirects=1">Apple</a> is set to report its fiscal first-quarter earnings after the market close on Thursday, and investors will be looking for solid results and strong commentary to justify its more-than 10% rally since the end of October.iPhone sales in China, growth of its high-margin Services business, and commentary around <a href="https://www.businessinsider.com/apple-vision-pro-headset-reviews-verdict-2024-1">this week's launch of the Vision Pro</a> will be top of mind for Wall Street analysts during Apple's earnings conference call. Here are the quarterly figures Wall Street expects, according to data from Bloomberg:<ul><li>Revenue: $117.97 billion</li><li>Earnings per share: $2.11</li><li>Gross margin: 45.46%</li></ul>Apple's fiscal first quarter is historically its strongest, as it encapsulates the holiday shopping season, which means the results could serve as an indication of consumer health. Apple is expected to return to revenue growth this year after lackluster iPhone sales in 2023, so analysts will closely examine guidance. Here's what Wall Street analysts are saying about Amazon's upcoming earnings report.<h3>Goldman Sachs: 'Setup for growth acceleration in F2H24'</h3>Apple should deliver "in-line" results on Thursday, with much of the debate among Wall Street shifting to guidance, <a href="https://www.businessinsider.com/apple-app-store-shakeup-in-europe-triggers-fury-2024-1">ongoing regulation issues,</a> and the strength of the App Store, according to a recent note from <a href="https://markets.businessinsider.com/stocks/gs-stock">Goldman Sachs</a>.The bank expects Apple to report earnings per share of $2.10, revenue of $117.4 billion, and gross margins of 45.0%, with iPhone revenue jumping 3% year-over-year thanks to the iPhone 15 lineup. But other product lines should see a decline in revenue growth."We expect double-digit revenue declines in iPad (-22% year-over-year) and Wearables, Home, and Accessories (-14%) on difficult year-ago comps that benefited from new product launches," Goldman Sachs said.Meanwhile, the bank expects Apple's Services revenue to grow 11%, <a href="https://www.businessinsider.com/streamer-apple-tv-hulu-netflix-disney-raise-subscription-prices-2023-10">driven by recent price increases</a> and a pickup in App Store sales."We'd expect Services revenue to benefit from increasing penetration of all services, particularly iCloud+ as data consumption growth outpaces device storage and AppleCare+ as devices become more expensive and the mix of direct sales (and opportunities to sell AppleCare+ directly) increases," Goldman said.Goldman Sachs rates Apple at "Buy" with a $223 price target.<h3>JPMorgan: 'Margins can move the stock'</h3>Profit results should have a bigger impact on Apple's stock price than revenue, according to a recent note from <a href="https://markets.businessinsider.com/stocks/jpm-stock">JPMorgan</a>."Premiumization of the iPhone with price mix tailwinds along with tight cost management are helping Hardware margins, and the mix change to Services will contribute further to the margin improvement which could drive upside to the gross margin guidance of 45%-46% outlined for F1Q24, particularly when keeping the volume leverage in mind," JPMorgan said.The bank said investors should have largely moved past concerns about iPhone sales weakness, with recent data points such as Apple rising past Samsung to become the global market leader in smartphone shipments offering encouragement."With the robust sell-in volumes in F1Q24, current expectations from investors have moved to a modest beat led by robust iPhone numbers, even though accompanied on the flip-side by above-seasonal iPhone decline into F2Q," JPMorgan said.JPMorgan rates Apple at "Overweight" with a $225 price target.<h3>Wedbush: 'Another prove me moment for Cook and Cupertino'</h3>Wedbush analyst Dan Ives said Apple will likely beat its first-quarter revenue and profit estimates on Thursday even with growing investor concerns about its iPhone sales."The big focus on the Street naturally will be on iPhone and double-digit growth for Services revenue which we both believe performed relatively well during the holiday quarter as the $68 billion iPhone revenue bogey and $23 billion Services estimate are hittable/beatable," Ives said in a note on Wednesday.China iPhone sales, which represent about 20% of the company's total iPhone sales, will be a big focus on the earnings call <a href="https://www.businessinsider.com/apple-iphone-bestselling-smartphone-china-huawei-2024-1">as competition from Huawei increases</a> — but according to Ives, sales trends have been steady."So far iPhone demand has been stable in China with some pockets of relative strength on the high end around upgrade opportunities along with some isolated weakness in the third party retail channel. We estimate ~100 million iPhones are in the window of an upgrade opportunity in China which has been a tailwind helping offset some of the Huawei competitive pressures in mainland China," Ives said.Wedbush rates Apple at "Outperform" with a $250 price target.<h3>Bloomberg Intelligence: 'China iPhone sales likely to signal pressure'</h3>Apple's iPhone sales in China have faced several headwinds in recent months <a href="https://www.businessinsider.com/china-economy-evergrande-property-collapse-deflation-weak-growth-xi-jinping-2024-1#:~:text=Fragile%20growth,official%20figures%20released%20this%20month.">as weakness in the Chinese economy has become more apparent,</a> and that could have an impact on Apple's first-quarter results."Apple's 1Q results will likely indicate iPhone sales pressure in the greater China region amid increased competition from Huawei and reduced consumer spending," Bloomberg Intelligence analyst Anurag Rana said in a recent note. Rana also wrote that in addition to commentary about potential App Store changes due to regulations, investors will be eager to hear about progress in the launch of the Vision Pro. Rana estimates that Apple could generate $1.5 billion in Vision Pro sales this year.

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