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You Searched For "iot marketing strategy" and got 20 results


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6 mins read

Winemakers embrace AI and IoT tools to improve their vineyards and produce better wine

Winemakers are using AI, IoT sensors, and other tech innovations to make wine more sustainable and …

Bella Sayegh   


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4 mins read

The way forward for India’s emerging data centre market

Given India’s strategic location and availability of submarine cable landing infrastructure, land s…

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4 mins read

Digital Marketing in the age of IoT

Marketers love technology and when it comes to customer acquisition and engagement, they are among …

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4 mins read

IoT Healthcare in 2020: Companies, devices, use cases and market stats

The IoT could also help transform patient care at home. Sadly, some patients don't take their medic…

Andrew Meola   


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4 mins read

How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times

Amit Tiwari, VP, Marketing, Havells India tells us about the brand's marketing strategies and its a…

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5 mins read

How advancements in artificial intelligence will impact content marketing

Honey Singh, CEO, #ARM Worldwide​ writes a few ways in which you can use artificial intelligence an…

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1 min read

Avast appoints Nick Viney to lead Telco, IoT security business

New Delhi, June 17 (IANS) Digital security provider Avast on Wednesday announced the appointment of…

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3 mins read

Wipro CEO Thierry Delaporte outlines five-point strategy for growth — looking at more acquisitions and larger deals

Thierry Delaporte is the Indian IT behemoth Wipro's new CEO, and he’s got a lot of changes in store…

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6 mins read

How 5G & IoT technologies are driving the connected smart vehicle industry

Electric vehicle maker Tesla plans to launch an autonomous ride-hailing service - Tesla Network. An…

Andrew Meola   


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3 mins read

How to monetize on your brand communications during and after the pandemic?

Shruti Kaushik, A LinkedIn branding expert, writes how powerful storytelling can be as a tool.

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2 mins read

Globalstar extends 2-day surge to 142% after Qualcomm says it will use the company's technology in new 5G modem

Qualcomm's support of Globalstar's Band n53 technology is another boost for the satellite company, …

Will Daniel   


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2 mins read

BlackBerry jumps 20% after settling patent dispute with Facebook

BlackBerry sued Facebook for patent infringement in 2018, claiming the company was profiting from i…

Will Daniel   


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9 mins read

Marketing in the times of Covid-19: Fujifilm India

How brands are navigating the new normal

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4 mins read

Connected Retail: Turning your store into an app

The main premise of the IoT revolution rests on automation – where consumer data is transmitted sea…

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2 mins read

Vinco Ventures skyrockets over 300% after inking merger deal with Zash

Vinco Ventures is now worth over $90 million after the Zash merger deal sent shares flying on Thurs…

Will Daniel   


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1 min read

Business trends you can expect in 2017

Businesses that are attentive to the trends and changes of 2017 will have the capacity to rapidly i…

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2 mins read

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing

The vision behind the collaboration is to provide brands with complete, end-to-end solutions in the…

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5 mins read

Getting into the Industry 4.0 mind set

The development of smart factories with secure, flexible and scalable manufacturing processes will …

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2 mins read

'Internet of Things is going to overtake mobile phones in just two years'

A recent Ericsson report highlights how Internet of Things is set to overtake mobile phones as the …