You Searched For "interactive campaign" and got 20 results
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2 mins read
Jeff Yass is making a big final splash to help former hedge funder Dave McCormick's Senate campaign
Jeff Yass and Thomas Peterffy are among the big financial titans trying to help Dave McCormick in t…
Brent D. Griffiths
3 mins read
Freecharge’s innovative ad that used accelerometer and gyroscope motion sensors helped the brand reach 4.5 million users
The ad uses advanced motion sensors to boost user engagement in a unique way.
2 mins read
Meta 'misled' the public through a campaign that downplayed the amount harmful content on Instagram and Facebook, court documents show
Meta used public reports to "create the net impression that harmful content is not "prevalent" on i…
Lakshmi Varanasi
4 mins read
Democratic strategist accused of sexually assaulting woman while working for Mike Bloomberg's campaign days after 9/11
Duane Baughman filed his own lawsuit against his accuser in June, saying she's run "a 20+ year smea…
Jacob Shamsian
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
2 mins read
Times Prime rolls out India’s first AI-driven Omni channel marketing campaign
Lifestyle app, Times Prime, has launched its first AI-generated omni-channel campaign for its new t…
5 mins read
Ariel's latest ad asks, "If men can share the load equally with other men, why are they not doing it with their wives?"
Ariel is urging men to be equal partners playing Equal roles. Because when we see equal, we #ShareT…
3 mins read
Vijay Deverakonda wows audiences with his action-packed stunts in Thums Up’s new campaign
Vijay Deverakonda of Arjun Reddy fame is back with action-packed stunts
2 mins read
Bernie Sanders was once slapped by a voter for supporting Jesse Jackson's 1988 presidential campaign: book
In March 2020, Jackson returned the favor from Sanders' 1988 endorsement of his presidential campai…
John L. Dorman
1 min read
Some suburban women drawn to Ron DeSantis' presidential campaign over his support of reopening schools early in the pandemic jokingly call him 'Freedom Daddy'
Ron DeSantis pushed for schools to reopen earlier than other states, with the issue proving to be d…
John L. Dorman
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
4 mins read
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…
4 mins read
DeSantis to kick off presidential campaign on Twitter Spaces with billionaire Elon Musk before hitting conservative media circuit and heading to early voting states
Musk previously said he would support DeSantis if he were to run in 2024, but he's now saying he wo…
Kimberly Leonard,Grace Kay
3 mins read
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
4 mins read
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
It reminds caregivers how doll play can change the world by helping kids develop more empathy and g…
8 mins read
3 mins read
SKORE aims to position itself as more than just a condoms brand with its new campaign
The ‘Get Naughtier’ campaign is conceptualized by Dentsu Isobar
2 mins read
Tata AIG ropes Ranbir Kapoor as its brand endorser
Launches a new campaign with Ranbir Kapoor
5 mins read
Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’
Pizza Hut launches a new campaign to alter its brand image
2 mins read
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
The new collaboration offers brands Disney+ Hotstar’s on-demand ad inventory in a premium, brand-sa…