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<ul class="summary-list"><li>A woman in <keyword id="12087066" type="UNKNOWN" weightage="60" keywordseo="shanghai" source="Orion">Shanghai</keyword> lived in a phone booth with her dog for a month amid the city's strict <keyword id="91743" type="UNKNOWN" weightage="60" keywordseo="lockdown" source="Orion">lockdown</keyword>.</li><li>With the city <a href="https://www.insider.com/shanghai-lockdown-surreal-photos-ghost-town-amid-covid-lockdown-2022-4">ground to a halt due to a strict lockdown</a>, the migrant worker failed to secure a job.</li></ul>A migrant worker in Shanghai resorted to living in a telephone booth for a month, after having difficulty securing a job amid the <a href="https://www.insider.com/shanghai-lockdown-surreal-photos-ghost-town-amid-covid-lockdown-2022-4">city's strict lockdown</a>.According to <a href="https://weibo.com/7606350368/LqXLkrTwV?type=repost">Esquire China</a> magazine, which published a photo diary of the woman last week, an unnamed woman in her 50s lived in the tiny home with her dog for nearly all of April.In a series of pictures — mainly sourced from a nearby resident — the woman can be seen stationed at the red phone booth, hanging her laundry and playing with her dog.On April 29, local authorities kicked her out of the space. "In the end, the woman in the phone booth didn't take any of her belongings with her. She just hugged her puppy, walked barefoot, and headed south," the magazine wrote. The story immediately went viral on social media. The <a href="https://s.weibo.com/weibo?q=%23%E4%B8%8A%E6%B5%B7%E5%A5%B3%E5%AD%90%E5%B8%A6%E7%8B%97%E5%9C%A8%E7%94%B5%E8%AF%9D%E4%BA%AD%E4%BD%8F%E4%BA%86%E4%B8%80%E4%B8%AA%E6%9C%88%23">hashtag</a> "Shanghai woman and her dog lives in phone booth for a month" garnered 60 million views on the Twitter-like platform Weibo."How did it become so difficult to live in Shanghai?" a Weibo user asked.As <a href="https://www.insider.com/reviews/out?platform=browser&amp;postSource=in%7C6265fc05453ef361811655c3&amp;sc=false&amp;sessionid=16504236362775bd39f1y&amp;type=LINK-WITH-REVIEW-SLASH-OUT&amp;u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fanger-over-covid-lockdowns-mounts-in-shanghai-11650039314&amp;sessionid=1652157481953tbkfo3u6">public anger</a> continues to mount over the authorities' <a href="https://www.insider.com/shanghai-lockdown-metal-barriers-and-fences-seal-off-peoples-homes-2022-4">chaotic handling of Covid</a> in the financial hub of 26 million, the woman's story highlighted the additional challenges facing the poor. With the city <a href="https://www.insider.com/shanghai-lockdown-surreal-photos-ghost-town-amid-covid-lockdown-2022-4">ground to a halt</a> due to a strict lockdown, many migrant workers have been unable to secure jobs to pay for food or shelter. "Life is tough enough for us in these times, and we have beds. What about these people on the streets?" commented a Weibo user. According to the state <keyword id="11893589" type="UNKNOWN" weightage="60" keywordseo="news" source="Orion">news</keyword> outlet <a href="https://s.cyol.com/articles/2022-05/04/content_k66NdOcG.html">China Youth Daily</a>, which caught up with the woman for an interview last week, the Shandong Province native is now living at a friend's place."I chose to live in the phone booth because it's so quiet there. Even though it's only 1 square meter, it's free, and you don't have to share it with other people. I quite liked it," she told the outlet. She also said there was a power socket nearby so she could plug in her electric kettle to boil water — to cook instant noodles, and wash her hair. The public toilets were sealed off, so she went to the bathroom in black plastic bags given to her by sanitation workers, she said. The woman told the outlet she had lived in an itinerant manner in Shanghai for the last 20 years. "I have a bachelor's degree in chemical engineering, and used to work in the export business years ago," added the woman, who is currently unemployed. "I'm just a very simple person. My life is not bad now. I have food, I dress warm, and I'm healthy. My <keyword id="8764262" type="UNKNOWN" weightage="60" keywordseo="covid" source="Orion">Covid</keyword> tests are also ok," she told the outlet.Shanghai, which first went into lockdown at the end of March, <a href="https://apnews.com/article/covid-business-health-china-beijing-5bea21fed5514d72bad432d7b2260af9">renewed restrictions</a> on Sunday after <a href="https://www.channelnewsasia.com/asia/more-12-million-shanghai-can-leave-home-covid-19-risk-ebbs-2655086">briefly allowing</a> residents in select neighborhoods to step out for short walks or grocery trips nearby. According to <a href="https://www.reuters.com/world/china/beijing-covid-outbreak-proves-stubborn-mass-tests-becoming-routine-2022-05-08/">Reuters</a>, notices across the city have ordered residents to stay confined at home again. "Every time, they say lockdown will be eased after a few days, but there seems to be no end," a resident surnamed Lu <a href="https://apnews.com/article/covid-business-health-china-beijing-5bea21fed5514d72bad432d7b2260af9">told Associated Press</a>. Chinese health officials have stood by what they're calling a "dynamic" "zero-Covid" policy. That means <a href="https://www.businessinsider.com/china-covid-outbreak-lockdowns-disrupting-supply-chain-again-2022-1" target="_blank" rel="noopener">rapid lockdowns</a>, mass testing, and <a href="https://www.businessinsider.com/shipping-supply-chain-crisis-long-china-covid-quarantines-2021-11" target="_blank" rel="noopener">travel restrictions</a> whenever new clusters emerge.On Monday, Shanghai recorded 2,780 asymptomatic cases and 234 symptomatic cases, according to the <a href="https://wsjkw.sh.gov.cn/xwfb/20220510/b8a04958c7374bfd80730d04b5598414.html">Shanghai Municipal Health Commission</a>.

A migrant worker lived in a telephone booth for a month with her dog amid Shanghai's harsh Covid lockdown

<keyword id="75190" type="CITY" weightage="20" keywordseo="Nestle">Nestle</keyword>’s executives in India are probably undergoing the most stressful phase in their work life. With crisis building up, they have been victim of no leave and unsocial family life off late, all thanks to its above standard content of lead. 
 "I haven't slept for more than two hours in the past fortnight," rued a <keyword id="2891004" type="POSITION" weightage="20" keywordseo="midlevel-executive">midlevel executive</keyword>. "It's been all about nonstop work, plant visits, meetings, tests, future strategies, decisions. Worse, we don't know what will happen tomorrow," he told The Economic Times, speaking on the condition of anonymity. 
 As per a news report in the ET, 7,000 employees, including those working at its five noodles plants in Moga, Pantnagar, Nanjangud, Bicholin and Tahliwal had the nightmare on April 30. That was when a 1998-batch food inspector by the name of Sanjay Singh in Uttar Pradesh's Barabanki town turned the food giant's world upside down. As things moved from bad to worse and Nestle's nightmare snowballed into one of the biggest controversies of the year, Nestle had to press in its entire team into firefighting. It has flown in <keyword id="306047" type="POSITION" weightage="20" keywordseo="global-chief-executive">global chief executive</keyword> Paul Bulcke and executives from across the world, including longest-serving brand head <keyword id="320433" type="PERSON" weightage="20" keywordseo="Shivani-Hegde">Shivani Hegde</keyword> from Sri Lanka, to manage the crisis. In India, it cancelled leaves of all employees and they have been putting in almost 20-hour work days. 
 Few of the facts are in public domain. Nestle, known for being one of the most media-shy companies in the consumer-goods space, sent out text invites for its only media briefing since the mega controversy broke out, postmidnight Thursday, according to the ET. The conference was at 12 noon on Friday, and there wasn't even enough time to send out email invites. Public relations agency Text 100 was given the mandate to organise the conference. The statement announcing the voluntary recall of <keyword id="6369404" type="PERSON" weightage="20" keywordseo="Maggi">Maggi</keyword> noodles was also mailed by Nestle's communications team at the unearthly 12.54 am, to be exact. Enough proof that Nestle India, maker of the once popular Maggi noodles, is working 24X7. 
 
 The firefighting had begun on all fronts, but a little late. "The company's reticence in the face of the mounting controversy is surprising. Its press conference came 16 days after the news broke on UP FDA's findings. 16 days is an eternity in an age of social media," financial services firm Kotak Institutional <keyword id="45369" type="CITY" weightage="20" keywordseo="equities">Equities</keyword> wrote in a consumer note dated June 5. The issue "appears to have surpassed all recent food-safety controversies involving well-known brands (worms in Cadbury Dairy Milk, pesticides in Coke/Pepsi). The company's automated twitter responses have done little to assuage consumer fears. Consumer confidence is seriously dented and the company's strategy of calling its consumers 'confused' (and basing its voluntary recall of the product on this 'confusion') does further damage," the report said. 
 "Nestle underestimated the impact of the controversy in the initial days. They were, in a sense, caught completely <keyword id="196983" type="POSITION" weightage="20" keywordseo="off-guard">off-guard</keyword>. By the time they decided to act, the fire had <keyword id="54921" type="ENTERTAINMENT" weightage="20" keywordseo="spread">spread</keyword> wild," a top communications expert told the financial daily. 
 At the press briefing which Bulcke, India <keyword id="6364480" type="POSITION" weightage="20" keywordseo="Chairman">chairman</keyword> <keyword id="1685339" type="UNKNOWN" weightage="20" keywordseo="Etienne-Benet">Etienne Benet</keyword> and Hegde hosted, the mood went from defensive to almost defiant. "We were waiting for internal investigation results," Bulcke said, when he was asked about the long delay in acknowledging and addressing the issue. 
 
Nestle is also not commenting on lobbying firm Apco being given the mandate to douse the Maggi fire. Apco, which managed PR for Vibrant Gujarat, too, isn't talking. But executives in the know said the first priority is getting the government on their side, which it believes will lead to restoring consumer confidence. 
 
Nestle employees have been told not to talk to anyone - not even to trade partners - unless approved by the legal team. Those working in plants have been told not to go on leave as every product is being tested and re-tested several times, people involved with the company said. 
The company, whose market cap has lost 15% (Rs 10,300 crore), over the past one week, will take a hit of about 7% in sales because of the Maggi recall. 
 Maggi is a Rs 2,000-crore brand, the biggest in the company's portfolio, and Nestle could lose Rs 180 crore in monthly sales until the product is back on shelves, said Abneesh Roy, an <keyword id="2891003" type="UNKNOWN" weightage="20" keywordseo="analyst-and-associate-director">analyst and associate director</keyword> at Edelweiss Securities. 
 The Maggi fire has burnt rivals too, which are looking at the controversy grudgingly. Sales of the entire noodles category are down by close to 80% in the country - the fifth largest instant noodles market in the world. Retailers like Savemax have removed all <keyword id="6354298" type="ORGANIZATION" weightage="20" keywordseo="stocks">stocks</keyword> of other Maggi products like ketchup too, which were giving noodles for free as promotions. 
 
In 2014, the domestic instant noodle market was valued at Rs 3,800 crore, with value growth of 7.4% and volume growth of 2.9%. 
 (Image: <keyword id="-101" type="COMPANY" weightage="20" keywordseo="India-Times">India Times</keyword>)

All work and no play – that’s how Maggi employees are living their life these days

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A migrant worker lived in a telephone booth for a month with her dog amid Shanghai's harsh Covid lockdown

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All work and no play – that’s how Maggi employees are living their life these days

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