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Instagram Reels are really, really weird lately, right? I think it's because of the 'Mythical Reel Pull.'
The Instagram "Mythical Reel Pull" is increasingly a thing. It's when content from a seemingly rand…
Katie Notopoulos
Instagram and Facebook are reeling in TikTok
Reels, Meta's short-form video service, is being used by a lot more Instagram and Facebook users. T…
Alistair Barr
Some Gen Zers would rather take a chance on a new app than use 'embarrassing' Instagram if TikTok gets banned
Some Zoomers would rather take their chances with a new social media platform than suffer the "humi…
Lindsay Dodgson
New tweaks to Instagram Reels are pushing it further into the repetitive rut that's made scrolling TikTok insufferable
Meta announced new updates to Reels that make it easier to use templates — but more accessible temp…
Palmer Haasch
'Potential boost from TikTok uncertainty': Here's what Wall Street expects from Meta's 2nd-quarter earnings
"Our 2Q advertising checks and time at Cannes suggest that the broader online advertising market is…
Matthew Fox
'Reels is outperforming TikTok': Here's what Wall Street expects from Meta's 3rd-quarter earnings
Investors are waiting to see how Meta balances its "year of efficiency" cost cuts with its need to …
Matthew Fox
A TikTok ban would be a win for Mark Zuckerberg
Mark Zuckerberg is likely paying close attention to the possible ban or forced sale of TikTok. It c…
Katie Notopoulos
Uber Eats is joining the ranks of apps that want to be just like TikTok
Uber Eats is launching a short-form video content feature that lets users see food videos from near…
Grace Eliza Goodwin
TikTok is testing 60-minute videos, which could be a big threat to YouTube
TikTok has gradually increased its maximum video length to 10 minutes for all users. An hour could …
Shubhangi Goel
TikTok's time in the US could soon be on the clock, and that's not the app's only problem
ByteDance will undoubtedly put up a legal fight over the law, and will also have a year to find a s…
Dan DeFrancesco
Meta is testing out a feature that could make Instagram more like YouTube
Instagram is rolling out a feature for some users that forces them to sit through an ad. The ad str…
Hannah Getahun
Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data
A Google executive said the company's data shows TikTok and Instagram are a threat to Google Search…
Samantha Delouya
Meta crosses $1 bn annual revenue run rate for Reels ads
Meta has crossed $1 billion annual revenue run rate for ads on its TikTok rival short-video making …
Instagram may soon add an option to make 90-second long Reels
Instagram currently lets you record 15 second, 30 second and 60 second long Reels. It added the …
How Instagram got its mojo back
Instagram has fended off the existential threat of TikTok, and it's thriving.
Katie Notopoulos
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsor…
Amanda Perelli,Nathan McAlone
'Reels, Messaging, and AI:' What Wall Street analysts expect from Meta as it gears up for first-quarter earnings
Wall Street is upbeat heading into Meta Platforms' first-quarter earnings, with analysts touting it…
Filip De Mott
What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.
Maybe it actually wouldn't be SO bad if TikTok's video-recommendation engine didn't come along with…
Katie Notopoulos
Taylor Swift's return to TikTok shows even the world's biggest stars still need the app
Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and…
Dan Whateley
TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users
TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…