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Meta-owned photo-sharing platform <keyword id="819905" type="General" weightage="80" keywordseo="instagram" source="Orion">Instagram</keyword> has announced that it is introduced <keyword id="4114693" type="General" weightage="100" keywordseo="reels" source="Orion">Reels</keyword> to several endpoints on the Instagram Platform. The platform said that it is looking to improve its content publishing and consumption experiences, whether people use Instagram natively, or via a third party. "After consistently hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you may already be familiar with," the company said in a Developer's blogpost. "We will expand the scope of support of reels to Content Publishing, Insights, Comment Moderation, Hashtag Search, Business Discovery, Mentions, Promote <keyword id="89002" type="General" weightage="80" keywordseo="api" source="Orion">API</keyword>, Instagram Basic Display API," it added. This API enhancement will be available for the current version, and all previous versions of the Graph API. Reels will become automatically available for developers who already have access to the applicable APIs. They will not need to put the app through additional App Review, as long as their app has already been approved for the appropriate permission access levels. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-1-invite-system-goes-live-how-to-get-an-invite-how-to-order-the-phone-and-everything-you-need-to-know/articleshow/92434869.cms">Nothing phone (1) invite system goes live – how to get an invite, how to order the phone and everything you need to know</a> <a href="https://www.businessinsider.in/tech/gadgets/news/asus-vivobook-pro-14-oled-review-good-performance-with-a-lightweight-design/articleshow/92510441.cms">Asus VivoBook Pro 14 OLED review – good performance with a lightweight design</a> <a href="https://www.businessinsider.in/tech/enterprise/news/ola-electrics-hr-director-ranjit-kondeshan-quits-after-fourteen-months/articleshow/92510756.cms">Ola Electric’s HR Director quits after fourteen months as top executives depart</a>

Instagram Reels APIs launched for developers to improve content publishing

<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> and its suite of apps have introduced tools for the 2020 Olympics.</li><li><keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> has AR effects for the Olympics, and <keyword id="6358096" type="DEFINITION" weightage="20" keywordseo="snapchat">Snapchat</keyword> has daily shows for the latest updates.</li><li><keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> has its first Olympics chatbot so users can get all the latest news and updates.</li></ul>The 2020 Olympic Games are currently underway in Tokyo, Japan. It’s a different experience this time due to the pandemic with audience seats empty, and celebrations taking place virtually. To make the most out of the 2020 Olympics, popular social networking platforms like <a href="https://www.businessinsider.in/tech/news/facebook-scientists-asked-to-study-covid-19-misinformation-at-the-beginning-of-the-pandemic-but-facebook-ignored-them-a-report-says/articleshow/84584483.cms" data-type="tilCustomLink">Facebook</a>, <a href="https://www.businessinsider.in/tech/apps/news/instagram-new-feature-how-to-use-sensitive-content-control/articleshow/84606015.cms" data-type="tilCustomLink">Instagram</a> and Snapchat have introduced new tools that people can use to have an interactive experience. <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-users-can-now-join-missed-or-ongoing-group-calls-midway/articleshow/84575033.cms" data-type="tilCustomLink">WhatsApp</a> has also launched an Olympics-focused feature so users can stay updated on the latest news and results. Facebook Facebook has a dedicated Tokyo 2020 Olympics hub that features highlights from official Olympic broadcast partners, team and athlete overviews. It will also showcase explainers of competitions that are new to the Olympic Games. Facebook will also feature Olympic related posts from friends on this hub. The Facebook Olympics hub can be accessed through this link, or through the hashtags #Olympics and #Tokyo2020. Instagram On Instagram, Facebook has introduced AR effects for the Tokyo 2020 Olympics. There’s one AR effect that lets fans attempt to mirror the movements of Miraitowa, the official Olympics mascot. Based on the performances, users can earn AR medals through this filter. The other AR effect features the official beat music of the Tokyo 2020 Olympic Games. These AR effects are available on the official Olympics Instagram and Tokyo 2020 Instagram accounts. The official Instagram account will also showcase behind the scenes with eleven Olympians on Reels. WhatsApp WhatsApp has a dedicated Olympics chatbot built on the WhatsApp Business API. WhatsApp users can connect with the chatbot to get the latest news on the Olympic Games. This includes information like the schedule, medal standings, highlights, and local broadcasts. The WhatsApp Olympics chatbot also has official stickers that can be collected by taking part in a quiz via the chatbot. <div type="image" title="whatsapp chatbot olympics" msid="84753842" hostid="261" caption="&amp;lt;p&amp;gt;WhatsApp has a chatbot so users can get the latest updates and news on the 2020 Olympics.&amp;lt;/p&amp;gt;"></div> Snapchat Snapchat can get the latest updates from the International Olympic Committee (IOC). The IOC has a daily “Olympics Highlights” show in India which features the key moments of the Olympic Games. There’s another show called “Best of Olympics” which covers the top athletes and stories of the past editions of the Olympics. These shows can be found in the Discover section of the Snapchat app. Snapchat has also launched a ‘Train like an Olympian’ AR lens featuring a set of three exercises that users have to complete before time runs out. SEE ALSO: <a href="https://www.businessinsider.in/sports/news/mary-kom-enters-olympic-pre-quarters-outwits-spirited-garcia-from-dominica/articleshow/84727645.cms" data-type="tilCustomLink">Mary Kom enters Olympic pre-quarters, outwits spirited Garcia from Dominica</a> <a href="https://www.businessinsider.in/sports/news/tokyo-olympics-pv-sindhu-wins-opening-match-against-ksenia-polikarpova/articleshow/84723787.cms" data-type="tilCustomLink">Tokyo Olympics: PV Sindhu wins opening match against Ksenia Polikarpova</a>

Tokyo 2020 Olympics: Facebook, Instagram, WhatsApp and Snapchat introduce new features to track live event updates

<ul class="summary-list"><li>Mark Zuckerberg is coming for Elon Musk.</li><li>Aside from surreal cage fight plans, Zuckerberg wants to displace Twitter with a clone called Threads.</li></ul>Mark Zuckerberg is <a href="https://www.businessinsider.com/elon-musk-mark-zuckerberg-twitter-meta-cage-fight-2023-6">ready to eat Elon Musk for breakfast</a>. Not only is the jiu-jitsu-practicing Meta chief preparing to <a href="https://www.businessinsider.com/elon-musk-mark-zuckerberg-cage-fight-who-would-win-2023-6">wipe the floor with Musk in a cage fight</a> — <a href="https://www.businessinsider.com/elon-musk-v-mark-zuckerberg-could-happen-in-romes-colosseum-2023-6">which in its latest bizarre development may or may not take place in Rome's Colosseum</a> — but his killer instinct is out to get Musk's $44 billion plaything too: Twitter. Zuckerberg is set to bring his <a href="https://www.businessinsider.com/instagram-new-app-threads-twitter-listed-google-play-android-store-2023-7">Twitter killer, Threads</a>, out into the wild this week, with pre-orders for the "text-based-conversation" service going live on Monday. The official launch of the app, which integrates with Instagram, is slated for July 6. <div type="image" title="Instagram's new app &quot;Threads&quot; is listed on Google Play android app store, pictured is a screenshot of the product from the listing" height="600" width="1200" msid="101494483" hostid="261" sizebytes="47532"></div>The timing of it all speaks volumes about Zuckerberg's ambitions: to make a mockery of the world's richest man – inside the ring and out. <h2>Zuckerberg's timing is comically good</h2>Zuckerberg has reportedly always thought of Twitter as a serious enterprise in joke wrapping. In the <a href="https://www.huffingtonpost.co.uk/entry/zuckerberg-twitter_n_4256014" target="_blank" rel="noopener">2013 book "Hatching Twitter,"</a> author Nick Bilton wrote that Zuckerberg once described Twitter thus — "it's as if they drove a clown car into a gold mine and fell in."The clown horn is only sounding louder. <a href="https://www.businessinsider.com/desantis-campaign-launch-on-twitter-spaces-off-to-gltichy-start-2023-5">Outages at Twitter have been frequent</a>, user trust has rapidly diminished in the absence of content moderation, and <a href="https://www.businessinsider.com/leaked-twitter-documents-ad-revenue-down-elon-musk-denials-report-2023-6">ad revenue has run out the front door. </a>Last week, <a href="https://www.businessinsider.com/elon-musk-linda-yaccarino-twitter-new-rate-limits-2023-7">Musk pretty much broke the site by imposing heavy limits on the number of tweets users can see</a> daily. He cited an apparent issue with "data scraping" — almost certainly the result of his <a href="https://www.businessinsider.com/elon-musk-plan-to-charge-for-twitter-api-access-unraveling-2023-5?r=US&amp;IR=T">new charges on developers' ability to access Twitter's API</a>.The timing of a new competitor just as Twitter's overlord denies its users their doom scrolling is comically good. To be sure, there have been a number of other Twitter copycats emerging in the midst of Musk's chaos, which have aimed to capitalize on frustrations with Twitter by offering an alternative. <a href="https://www.businessinsider.com/bluesky-jack-dorsey-twitter-rival-invites-2023-4">Bluesky</a> and <a href="https://www.businessinsider.com/mastodon-twitter-users-flocking-elon-musk-social-meida-2022-11">Mastodon</a> are out there giving it their best shot at attracting users, but remain well behind on adoption.But Zuckerberg, while not particularly inventive, is outstanding when it comes to successfully copycatting his peers. Instagram's Stories have long outgunned the original Snap Stories. Reels isn't quite as popular as TikTok, but <a href="https://www.businessinsider.com/facebook-instagram-reels-tiktok-morgan-stanley-2023-6?r=US&amp;IR=T">has a strong watch rate</a>. Zuck is a master of <a href="https://www.businessinsider.com/mark-zuckerberg-meta-have-often-failed-copying-other-tech-platforms-2022-10">identifying successful, novel concepts in other platforms</a> and integrating them into Meta's various apps. In December, a little over a month after Musk completed his Twitter buyout, The <a href="https://www.nytimes.com/2022/12/07/technology/twitter-rivals-alternative-platforms.html" target="_blank" rel="noopener">New York Times reported </a>that a Meta employee said the company should go for Twitter's "BREAD AND BUTTER" as the billionaire turned the app upside down. "Twitter is in crisis and Meta needs its mojo back," the employee post reportedly said.Threads, the new service, was in development as soon as January. Musk should worry. Thread being a part of Instagram means the new service will have a much bigger launch platform than a standalone rival.He's shown himself to be nettled, <a href="https://www.businessinsider.com/tech-bro-culture-peaks-with-elon-musk-mark-zuckerberg-fight-2023-6">challenging Zuckerberg to a physical fight</a> and trying to <a href="https://www.businessinsider.com/jack-dorsey-elon-musk-meta-twitter-competitor-threads-2023-7">criticize Threads over its privacy policy</a>. Zuckerberg's already looking like a comfortable favorite in a physical duel. If Musk doesn't get Twitter back into shape soon, he'll be a loser in the virtual arena too.

Zuck aims a killer blow at Musk outside the cage with Meta's new Threads Twitter clone

<ul><li>A rapidly evolving technology landscape and consumer trends will shape how businesses perform, going forward.</li><li>A report by Wavemaker titled Spotlight23 has underlined the major trends that businesses will have to adapt to this year.</li><li>Some of the most prominent emerging technologies and consumer trends to watch out for in 2023 include artificial intelligence as a service (<keyword id="6355999" type="General" weightage="20" keywordseo="AI" source="Orion">AI</keyword>aaS), generative AI like ChatGPT and increasing use of Reels.</li></ul>A rapidly evolving technology landscape and quickly changing consumer trends require businesses to evolve with them at the same pace or risk falling behind. From the way customers interact with businesses to how businesses attract customers with new innovations, several emerging trends like artificial intelligence as a service (AIaaS), and increased focus on privacy and free speech have been identified in Wavemaker’s report titled Spotlight23. While ecommerce has existed for a long time, the Covid-19 pandemic changed how Indians look at it. According to a<a href="https://economictimes.indiatimes.com/small-biz/sme-sector/covid-pandemic-hot-housed-e-commerce-growth-across-amea-region-survey/articleshow/94643528.cms"> survey</a>, 83% of Indian consumers have increased their purchases from ecommerce platforms in the last three years, and this momentum is expected to gain pace. But that is just one aspect of the evolving technology and consumer landscape. Here are other hot and emerging trends of 2023, according to the Spotlight23 report. <cmsannotation type="cmsannotation" annotationid="Generative AI to grow 10x in the next three years" comment="subhead" text="Generative AI to grow 10x in the next three years">Generative AI to grow 10x in the next three years</cmsannotation> Generative artificial intelligence (AI) solutions, like ChatGPT and Dall-E are expected to see a massive uptake in the next three years, growing from 1% of the data generated to 10% by 2025. Generative AIs like Dall-E, ChatGPT generate images and text using the inputs provided by users. For instance, ChatGPT can write articles, code or even compose music based on the inputs provided by users. OpenAI, which launched both Dall-E and ChatGPT, said that the latter was used by over 1 million users within the first 24 hours of its launch. <cmsannotation type="cmsannotation" annotationid="AI as a Service (AIaaS)" comment="subhead" text="AI as a Service (AIaaS)"><keyword id="16177246" type="General" weightage="20" keywordseo="AI-as-a-Service" source="Orion">AI as a Service</keyword> (AIaaS)</cmsannotation> The gaining traction of low-code/no-code artificial intelligence (AI) tools has given businesses an opportunity to implement off-the-shelf AI tools in their services, instead of developing an in-house AI. This brings down the costs and also allows businesses to see what works and what doesn’t. Some of the use cases of AI as a Service include optimizing campaigns, predicting customer churn and engaging customers based on their usage patterns as predicted by the AI model. <cmsannotation type="cmsannotation" annotationid="Privacy and free speech to continue to gain prominence" comment="subhead" text="Privacy and free speech to continue to gain prominence">Privacy and free speech to continue to gain prominence</cmsannotation> Users are increasingly worried about their privacy, with 66% of internet users globally worried that their identity will be stolen, according to<a href="https://www.statista.com/statistics/296700/personal-data-security-perception-online/"> Statista</a>. Further enactment of privacy-focused laws like General Data Protection Regulation (GDPR) has put the spotlight on data privacy. The Spotlight23 report states that businesses will invest in privacy-centric technologies as customers become increasingly sensitive about their data. Another aspect that has gained prominence is free speech, as evidenced by the Twitter takeover by Elon Musk, and the rise of decentralized social media platforms like Mastodon, which has seen an 800% increase in users since October 2022, with the user base now standing at 2.5 million. However, the report adds that advertisers will likely stay away from Twitter until a balance between free speech and brand safety is found. <cmsannotation type="cmsannotation" annotationid="Reel it – engagement and social commerce is evolving rapidly" comment="subhead" text="Reel it – engagement and social commerce is evolving rapidly">Reel it – engagement and social commerce is evolving rapidly</cmsannotation> Instagram Reels’ rise in popularity can be explained with this metric alone – in Q3 2022, Meta reported over 140 billion reels were played, which means over 1.55 billion reel plays every day during the quarter, or 1.08 million reels played every minute. This makes it critical for brands to create Reels to drive user engagement, according to the report. The opening up of WhatsApp Business API to everyone provides business with another opportunity to generate new leads. Many of those examples are already live – for instance, JioMart’s catalogue can be browsed through WhatsApp, allowing them to place orders and make payments. Reliance’s media arm Viacom18, which bagged IPL streaming rights, could help Jio accelerate social commerce via partnerships with brands, leveraging its user base of over 450 million. <cmsannotation type="cmsannotation" annotationid="Social commerce growth to result in increased influencer collaborations" comment="subhead" text="Social commerce growth to result in increased influencer collaborations">Social commerce growth to result in increased influencer collaborations</cmsannotation> Gaining prominence of social commerce is expected to result in an increase in brands collaborating with social influencers. According to Statista, sales through social media stood at $992 billion in 2022, and they are expected to increase to $2.9 trillion by 2026. “Influencer collaboration can boost a company's revenue. For instance, Petco worked with Gabby Douglas and used livestream shopping events to reach and engage customers,” the Spotlight23 report said. Conversational AI is also expected to further drive user engagement, with several brands like H&amp;M, Levi’s and others already using chatbots to give personalized recommendations to buyers. <cmsannotation type="cmsannotation" annotationid="VR, AR and XR to deliver a more immersive shopping experience" comment="subhead" text="VR, AR and XR to deliver a more immersive shopping experience"><keyword id="6380951" type="General" weightage="20" keywordseo="VR" source="Orion">VR</keyword>, <keyword id="11853" type="General" weightage="20" keywordseo="AR" source="Orion">AR</keyword> and <keyword id="1786062" type="General" weightage="20" keywordseo="XR" source="Orion">XR</keyword> to deliver a more immersive shopping experience</cmsannotation> Technologies like virtual reality (VR), augmented reality (AR) and extended reality (XR) are expected to enhance the shopping experience of users and make it more immersive. These technologies allow users to try on products virtually to see if they suit them or not – for instance, Lenskart has a 3D try-on feature that lets users check out eyeglasses and sunglasses virtually before buying them. Asian Paints’ app allows users to take a photo of their wall and picture how it looks with the diverse range of colours and textures offered by the company. <cmsannotation type="cmsannotation" annotationid="ONDC could realize its potential in 2023" comment="subhead" text="ONDC could realize its potential in 2023">ONDC could realize its potential in 2023</cmsannotation> During a<a href="https://www.businessinsider.in/retail/news/democratising-commerce-ondc-could-be-the-upi-moment-for-small-retailers-msmes/articleshow/95393032.cms"> panel discussion</a> in November 2022, Thampy Koshy, the Chief Executive Officer of ONDC, said that Open Network for Digital Commerce (ONDC) is the Indian government’s attempt to democratise commerce. ONDC is an open platform that allows sellers to make their catalogues visible to every buyer on the platform. Koshy likened ONDC to UPI, saying “what UPI did was to essentially streamline and democratise the payment side of it. What ONDC is trying to do is a similar kind of transformation on the transaction side of goods and services.” ONDC is currently live in 83 cities, and it has 25 network participants along with over 700 merchants onboard. SEE ALSO: <a href="https://www.businessinsider.in/budget/news/budget-2023-morgan-stanley-sees-focus-to-be-on-fiscal-consolidation-investment-led-growth/articleshow/97082715.cms">Budget 2023: Morgan Stanley sees focus to be on fiscal consolidation, investment-led growth</a> <a href="https://www.businessinsider.in/business/corporates/news/competitive-intensity-a-big-risk-for-dmart-say-analysts-after-company-misses-streets-q3-forecast/articleshow/97052145.cms">Competitive intensity a big risk for DMart say analysts after company misses Street’s Q3 forecast</a> <a href="https://www.businessinsider.in/business/corporates/news/hiring-by-it-cos-down-96-in-q3-compared-to-preceding-7-quarters-even-as-attrition-cools/articleshow/97023873.cms">Hiring by IT cos down 96% in Q3 compared to preceding 7 quarters even as attrition cools</a>

AI as a Service to free speech platforms and social commerce, these are the big emerging trends of 2023

<ul><li><keyword id="6354576" type="UNKNOWN" weightage="60" keywordseo="facebook">Facebook</keyword> is set to release its fourth-quarter <keyword id="6357061" type="SPONSORED" weightage="60" keywordseo="earnings">earnings</keyword> report after the close on Wednesday, and expectations are mixed.</li><li>The social media platform is expected to have benefited from a strong holiday season, but beef with Apple could cloud outlook.</li><li>Here's what four Wall Street analysts expect to see from Facebook's fourth-quarter earnings report.</li><li><a href="https://newsletter.businessinsider.com/join/4np/10-things-opening-bell?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingest=ingest?utm_source=markets&amp;utm_medium=ingest" target="_blank" rel="noopener noreferrer">Sign up here for our daily newsletter, 10 Things Before the Opening Bell</a>.</li></ul><a href="https://markets.businessinsider.com/stocks/fb-stock">Facebook</a> will release its fourth-quarter earnings after the market closes on Wednesday, and analyst expectations are mixed.Uncertainties remain on <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple's</a> updated IDFA policy in iOS 14, which could spark a multi-billion dollar decline in Facebook's revenue, and the upcoming political environment with the White House and Congress controlled by the Democratic party.But a strong holiday spending season likely means Facebook benefited from a surge in advertising spend, and therefore should post strong earnings results that beat analyst expectations.According to data from Yahoo Finance, the average analyst estimate for revenue and earnings per share is $26.41 billion and $3.21, respectively.Here's what four Wall Street analysts expect to see from Facebook's fourth-quarter earnings report.Read more: <a href="https://www.businessinsider.com/stock-picks-to-buy-below-pre-pandemic-levels-goldman-sachs-2021-1?utm_source=markets&amp;utm_medium=ingestgest" target="_blank" rel="noopener">GOLDMAN SACHS: These 22 stocks still haven't recovered to pre-pandemic levels - and are set to explode amid higher earnings in 2021 as the economy recovers</a><h2>Stifel: 'Holiday halo bodes well for advertising spend'</h2>The holiday season and political environment leading up to the presidential election in November should have resulted in increased demand for Facebook's advertising business, Stifel said in a Friday note."Positive read-throughs from ad agencies suggest an inflection in demand for digital ads drove a noticeable improvement in social ad spend during the 2020 holiday season, which should position Facebook well relative to Street expectations," Stifel said.And third party data from ad agencies backs up the idea that Facebook "benefited meaningfully from strong holiday advertiser demand," the note said. On top of that, Facebook is facing easier comparable sales in the first half of 2021 relative to last year given the pandemic.But the company is also facing headwinds, Stifel notes. Apple's expected rollout of Limited Ad Tracking features in iOS 14, which prevents collection of its identifier for advertisers (IDFA), could lead to a decline in Facebook's revenue.But with millions of small businesses becoming active advertisers on Facebook's platform during the pandemic, "we see numerous tailwinds for Facebook in FY21," Stifel said.The firm reiterated its Buy rating on the stock, giving it a $340 price target.<h2>JPMorgan: 'Weak sentiment and attractive valuation'</h2>Facebook remains a top pick for JPMorgan, as the social media platform should accelerate its revenue growth as it begins to monetize new products including Facebook shops and Instagram Checkout and Reels, according to a Thursday note.While earnings should be strong in the fourth quarter, with year-over-year revenue growth jumping 26% based on the bank's estimates, investor sentiment could be the spark that moves shares higher."We believe Facebook likely has the worst investor sentiment among FANG names," JPMorgan said."We attribute Facebook's fatigue to elevated regulatory concerns, controversy around the role of platforms in recent political events, and the fact that Facebook has less overall business model diversification than Google and Amazon," JPMorgan explained. And with regards to negative impact to revenue from Apple's new IDFA policy, JPMorgan said investors expect just a low single digit percentage point decline."But we believe the company has other strong sources of data &amp; user recognition, including API updates ready for implementation as of mid-January 2021," which would likely mitigate the risk to Facebook, the note said.JPMorgan reiterated its Overweight rating on Facebook, giving it a $330 price target.Read more: <a href="https://www.businessinsider.com/stocks-to-buy-sports-betting-picks-growth-industry-morgan-stanley-2021-1?utm_source=markets&amp;utm_medium=ingestgest" target="_blank" rel="noopener">MORGAN STANLEY: Buy these 9 sports-betting stocks ahead of the industry's expected legalization in 12 states this year and its growth to $10 billion in 2025</a><h2>Credit Suisse: 'Raising shopping use case, going lower in marketing funnel'</h2>Credit Suisse, which rates Facebook at Outperform with a $325 price target, lowered its earnings estimates and price target as it anticipates a slow start to 2021 for the company, according to a Friday note.Credit Suisse believes investor expectations are too conservative and "underestimate the long-term monetization potential of other billion-user properties like Messenger and WhatsApp, optionality for faster free-cash-flow growth on greater efficiency on content screening/security costs," the note said.The firm reiterated JPMorgan's view that checks with advertisers point to increased spend on Facebook's advertising platform during the holiday season and November election. Credit Suisse said the potential for better than-expected ad revenue growth on product innovation (Facebook Shops, Search in Marketplaces etc.) in the fourth quarter is likely.<h2>Evercore ISI: 'Accept the acceleration, ignore the IDFA noise'</h2>Evercore ISI is expecting a blow-out earnings result from Facebook, based on its decision to raise its fourth-quarter revenue estimates by 400 basis points to street-high revenue growth of 28%, according to a Thursday note.The firm said Facebook's current valuation suggests there's "a myopic focus" on the first quarter impact of Apple's IDFA iOS update and the constant concern for anti-trust legislation.But Evercore thinks the concern is IDFA is overblown, the note said, explaining that some worst-case scenarios call for Facebook's revenue to decline by 10%."Our view is that the IDFA potential impact is overstated by several hundred basis points in 1Q consensus, based on the normal seasonality vs what's stated in current street models," Evercore said.Meanwhile, Facebook should benefit from the uptick in e-commerce demand, according to Evercore."Consumers avoiding physical retail, flush household balance sheets, and unequal impact of the pandemic on low-income households" drove a boom in holiday consumer spending that will benefit Facebook's fourth-quarter results.Evercore reiterated its Outperform rating on Facebook, giving it a price target of $320.Read more: <a href="https://www.businessinsider.com/best-stock-sectors-for-2021-tech-stocks-bubble-brent-schutte-2021-1?utm_source=markets&amp;utm_medium=ingestgest" target="_blank" rel="noopener">Northwestern Mutual's chief strategist shares the key difference between 1999 and now that shows why tech stocks are not in a bubble - and says market conditions are prime for these 5 sectors to outperform in the year ahead</a>

'Holiday halo bodes well for advertising spend': Here's what 4 Wall Street analysts expect from Facebook's 4th-quarter earnings report

Hello everyone! Welcome to this weekly roundup of Business Insider stories from executive editor Matt Turner. <a href="http://newsletter.businessinsider.com/join/4np/insider-weekly">Subscribe here to get this newsletter in your inbox every Sunday.</a>Read on for news about <a href="https://www.businessinsider.com/poll-senate-wait-2020-election-supreme-court-ruth-bader-ginsburg-2020-9">the death of Justice Ruth Bader Ginsburg</a>, <a href="https://www.businessinsider.com/whatsapp-tracking-apps-online-activity-sleep-interactions-2020-9">WhatsApp-tracking apps that are letting people figure out when you're sleeping</a>, how home-listing site <a href="https://www.businessinsider.com/how-zumper-weeded-out-people-getting-government-assistance-to-pay-for-apartments">Zumper weeded out thousands of Section 8 renters</a>, and a <a href="https://www.businessinsider.com/inside-yelp-phoneix-insiders-allegations-racism-sexism-drugs-2020-9">toxic culture in Yelp's Phoenix office</a>. Hello!The death of Justice Ruth Bader Ginsburg is likely to make intense political polarization in the US even more severe.Ginsburg's death opened up a vacancy on the Supreme Court that President Trump said he will fill as quickly as possible. But a new national survey from Insider found <a href="https://www.businessinsider.com/poll-senate-wait-2020-election-supreme-court-ruth-bader-ginsburg-2020-9">that most respondents disagree with the plan to fill the seat as soon as possible</a>. You can get the latest on the response to Ginsburg's death right <a href="https://www.businessinsider.com/">here</a>.I started <a href="https://www.businessinsider.com/how-facebook-became-haven-for-misinformation-2020-7">last week's email</a> by recounting when I first heard about <keyword id="6354576" type="UNKNOWN" weightage="60" keywordseo="facebook">Facebook</keyword>. My first experience with <keyword id="790242" type="COMPANY" weightage="60" keywordseo="WhatsApp">Whatsapp</keyword> came later.As many of my friends and relatives moved overseas in the 2010s, it became my primary method of communication with many. And now, while I barely ever open Facebook, I'm constantly turning to Whatsapp. Part of the appeal has been its approach to privacy. But as we reported this week, that may not be everything it seems. From Rob Price:WhatsApp prides itself on its approach to privacy.But the user data that the Facebook-owned messaging app shares publicly is allowing dozens of outside apps to track aspects of WhatsApp users' online activity — including whom they're likely talking to, when they're sleeping, and when they're using their devices. These apps and services use the "online" signaling feature within WhatsApp to enable their users to monitor the digital habits of anyone using WhatsApp without their knowledge or consent, Business Insider has found.These intrusive apps highlight how even services that strongly protect users' privacy in some ways — like WhatsApp's commitment to encryption — can still expose data that can be used to track their users.Read the story in full here:<ul><li><a href="https://www.businessinsider.com/whatsapp-tracking-apps-online-activity-sleep-interactions-2020-9">WhatsApp-tracking apps are letting people figure out when you're sleeping and who you're talking to on the Facebook-owned app</a></li></ul>Related:<ul><li><a href="https://www.businessinsider.com/instagram-building-messaging-api-brands-2020-9">Instagram is building a messaging API to help brands manage their DMs with users</a></li><li><a href="https://www.businessinsider.com/how-instagram-reels-compares-to-tiktok-influencer-brand-deals-2020-9">Influencers see big differences between Instagram's Reels and TikTok in audience, style, and money-making potential</a> </li></ul><h2>How home-listing site Zumper weeded out thousands of Section 8 renters</h2><div type="image" title="zumper section 8 discrimination 2x1" height="917" width="1834" msid="78220578" hostid="261"></div>From Dan Geiger:Sharon Whitley was searching for an apartment in Chicago last summer when she stumbled onto the listings site Zumper, a San Francisco startup that has raised $150 million from big-name backers to compete with listings giants such as Zillow and Trulia.A single mother of three, she said she had relied since the mid-1990s on the federal government's Section 8 voucher program, which provides her a $1,000-a-month subsidy toward the cost of her rent. Without the aid, she said, she wouldn't be able to afford an apartment.Whitley said she submitted her information to listings posted on Zumper's site. She said she also remembered filling out a Zumper profile and answering yes when asked whether she relied on a Section 8 voucher."I did expect someone to contact me," she said. "I never heard anything."At the time, Whitely chalked up her experience to the lack of responsiveness any renter might encounter during a search for a new home.Instead, she may have been the victim of a subtle form of prejudice that has long plagued the real estate industry. For decades, many landlords and brokers alike have passed over Section 8 renters based on untrue stereotypes and stigmas attached to government-subsidized tenants, some experts say.Read the story in full here:<ul><li><a href="https://www.businessinsider.com/how-zumper-weeded-out-people-getting-government-assistance-to-pay-for-apartments">Zumper, a home-listing site that has raised $150 million from backers like Blackstone and Kleiner Perkins, weeded out thousands of Section 8 renters in a practice some experts say may amount to discrimination</a></li></ul>Related:<ul><li><a href="https://www.businessinsider.com/opendoor-net-income-revenue-going-public-spac-merger-chamath-palihapitiya-2020-9">SoftBank-backed Opendoor lost $339 million in 2019. Here's how it's pitching a path to profits as it gears up to go public via a SPAC.</a></li></ul><h2>A toxic culture in Yelp's Phoenix office</h2><div type="image" title="yelp company culture racism sexism clique 2x1" height="1000" width="2000" msid="78220581" hostid="261"></div>From Rob Price:Some people of color at Yelp's Phoenix office said they experienced racism from hostile customers, as well as their own colleagues. They witnessed racist language, including nicknames and the n-word, as well as memes that mocked non-white clients.Sexism, they say, occurred too, both from customers and colleagues. "You can only be called a c--t so many times before it wears on your soul," one said.Business Insider spoke to nine current or former employees of the buzzy internet firm about the culture in its Phoenix office.These sources said they experienced a hard-partying and sometimes-exclusionary atmosphere, with some claiming there was drug use in the office and that employees engaged in a sexual act at a Christmas party.You can read the full story here:<ul><li><a href="https://www.businessinsider.com/inside-yelp-phoneix-insiders-allegations-racism-sexism-drugs-2020-9">At Yelp's Phoenix office, some insiders say a 'boy's club' atmosphere fueled racism, sexism, and a hard-partying culture — on top of regular verbal abuse from customers</a></li></ul><h2>ICYMI: Fauci says we'll likely be wearing masks for most of 2021</h2><div type="image" title="Fauci" height="1500" width="2000" msid="78220584" hostid="261"></div>Hillary Brueck talked to Dr. Anthony Fauci this week. One takeaway: Just getting vaccinated is not going to be enough to end this pandemic. "I said a combination of an effective vaccine and adherence to certain public-health principles will get us to the point where we want to be, by the end of 2021," Fauci said during a lunchtime call over pizza on Wednesday. "I never said just the vaccine. You never should abandon the public-health measures."You can read the full story here:<ul><li><a href="https://www.businessinsider.com/fauci-the-vaccine-will-not-be-enough-to-stop-coronavirus-2020-9">Fauci: We'll likely be wearing masks for most of 2021, even after a vaccine rolls out</a></li></ul>Here are some headlines from the past week you might have missed. — Matt<a href="https://www.businessinsider.com/justice-department-investigating-merger-of-pr-software-giants-cision-meltwater-2020-9">Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition</a><a href="https://www.businessinsider.com/sexual-misconduct-allegations-against-trump-biden-2020-9">Here's a complete accounting of all 33 credible sexual-misconduct allegations against Joe Biden and Donald Trump</a><a href="https://www.businessinsider.com/chime-raising-new-round-15-billion-valuation-2020-9">US neobank Chime could be set to more than double its valuation to as much as $15 billion in just 9 months with a major new funding round</a><a href="https://www.businessinsider.com/stock-picks-to-buy-beat-market-growth-ai-technology-ubs-2020-9">Buy these 17 'superstar' stocks poised to soar as they use AI technology to drive market-beating growth, UBS says</a><a href="https://www.businessinsider.com/pelotons-high-customer-satisfaction-cemented-its-cult-status-2020-9">1.1 million users, 97% satisfaction, and $607 million in revenue: How Peloton mastered user engagement to become the Apple of fitness</a><a href="https://www.businessinsider.com/inside-real-reasons-behind-citi-mike-corbat-early-retirement-2020-9">The real reasons behind Citigroup CEO Mike Corbat's retirement</a><a href="https://www.businessinsider.com/amazon-working-on-aws-thor-a-new-industrial-monitoring-service-2020-9">A leaked document and FCC filings show Amazon is working on a new industrial monitoring service called 'AWS Thor' that can predict when machines will break down</a>

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