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6 mins read

Instagram Reels are really, really weird lately, right? I think it's because of the 'Mythical Reel Pull.'

The Instagram "Mythical Reel Pull" is increasingly a thing. It's when content from a seemingly rand…

Katie Notopoulos   


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1 min read

Instagram and Facebook are reeling in TikTok

Reels, Meta's short-form video service, is being used by a lot more Instagram and Facebook users. T…

Alistair Barr   


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6 mins read

Some Gen Zers would rather take a chance on a new app than use 'embarrassing' Instagram if TikTok gets banned

Some Zoomers would rather take their chances with a new social media platform than suffer the "humi…

Lindsay Dodgson   


Business Insider Latest Story Image
2 mins read

New tweaks to Instagram Reels are pushing it further into the repetitive rut that's made scrolling TikTok insufferable

Meta announced new updates to Reels that make it easier to use templates — but more accessible temp…

Palmer Haasch   


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3 mins read

'Potential boost from TikTok uncertainty': Here's what Wall Street expects from Meta's 2nd-quarter earnings

"Our 2Q advertising checks and time at Cannes suggest that the broader online advertising market is…

Matthew Fox   


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3 mins read

'Reels is outperforming TikTok': Here's what Wall Street expects from Meta's 3rd-quarter earnings

Investors are waiting to see how Meta balances its "year of efficiency" cost cuts with its need to …

Matthew Fox   


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2 mins read

A TikTok ban would be a win for Mark Zuckerberg

Mark Zuckerberg is likely paying close attention to the possible ban or forced sale of TikTok. It c…

Katie Notopoulos   


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2 mins read

Uber Eats is joining the ranks of apps that want to be just like TikTok

Uber Eats is launching a short-form video content feature that lets users see food videos from near…

Grace Eliza Goodwin   


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2 mins read

TikTok is testing 60-minute videos, which could be a big threat to YouTube

TikTok has gradually increased its maximum video length to 10 minutes for all users. An hour could …

Shubhangi Goel   


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5 mins read

TikTok's time in the US could soon be on the clock, and that's not the app's only problem

ByteDance will undoubtedly put up a legal fight over the law, and will also have a year to find a s…

Dan DeFrancesco   


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2 mins read

Meta is testing out a feature that could make Instagram more like YouTube

Instagram is rolling out a feature for some users that forces them to sit through an ad. The ad str…

Hannah Getahun   


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1 min read

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data

A Google executive said the company's data shows TikTok and Instagram are a threat to Google Search…

Samantha Delouya   


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2 mins read

Meta crosses $1 bn annual revenue run rate for Reels ads

Meta has crossed $1 billion annual revenue run rate for ads on its TikTok rival short-video making …

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1 min read

Instagram may soon add an option to make 90-second long Reels

Instagram currently lets you record 15 second, 30 second and 60 second long Reels. It added the …

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5 mins read

How Instagram got its mojo back

Instagram has fended off the existential threat of TikTok, and it's thriving.

Katie Notopoulos   


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8 mins read

How influencers get paid and make money on TikTok, Instagram, and YouTube

Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsor…

Amanda Perelli,Nathan McAlone   


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3 mins read

'Reels, Messaging, and AI:' What Wall Street analysts expect from Meta as it gears up for first-quarter earnings

Wall Street is upbeat heading into Meta Platforms' first-quarter earnings, with analysts touting it…

Filip De Mott   


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3 mins read

What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.

Maybe it actually wouldn't be SO bad if TikTok's video-recommendation engine didn't come along with…

Katie Notopoulos   


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3 mins read

Taylor Swift's return to TikTok shows even the world's biggest stars still need the app

Taylor Swift's music is back on TikTok. Her return shows how important the app is for marketing and…

Dan Whateley   


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4 mins read

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…

Dan Whateley,Sydney Bradley