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The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
Meta scraps celebrity AI chatbots after less than a year, despite reportedly paying top creators as much as $5 million
Meta is shifting focus to its new AI Studio, which lets users create their own AI bots.
Beatrice Nolan
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
On social-media, Black women's content is monetized and appropriated without paying tribute to the creators
Many Black women who are influencers have found their social-media content is appropriated and mone…
Kara Alaimo
How much TikTok pays for views, according to creators
Here's how much TikTok pays for views. TikTok has paid creators through its Creativity Program, Pul…
Dan Whateley
I won a housing lottery with over 5,000 applicants. Now I pay $1,260 a month for a brand-new home.
After a 33-year-old single mom won an affordable housing lottery, she and her son were able to leav…
Alcynna Lloyd
Instagram creators can now earn up to $10,000 through Reels
According to 9To5Mac, creators will now have the chance to earn up to $10,000 by posting these s…
I earn $150K a year as a creator on OnlyFans. I work 9-hour days, 7 days a week.
An OnlyFans creator, one of the top earners on the adult platform, explains why she thinks she has …
Jane Ridley
Amazon Influencer Program: How to become a creator and how much it pays
How to join the Amazon Influencer Program and how much you can get paid and earn as a content creat…
Amanda Perelli
How much TikTok pays for views, according to creators
TikTok is paying creators out of its own pocket for its Creator Fund, Creativity Program, and Pulse…
Dan Whateley
How many Instagram followers you need to start getting paid
When can a content creator start making money on Instagram with brand deals, or affiliate marketing…
Sydney Bradley
Instagram is desperate to make you pay to use its platform — and it's testing a new service that boosts your profile if you do
Instagram is testing a "verified" feed, which will show posts exclusively from users who have paid …
Tom Carter
The creator economy is a $250 billion industry and it's here to stay
The creator economy is an industry that includes social-media stars and a range of professionals wo…
Amanda Perelli
Black content creators receive less money than their white counterparts. They are relying on the strength of the creator community to lessen the pay gap.
According to a 2021 study, the pay gap between Black and white content creators was found to be 35%.
Brianna Holt
How to get sponsored on Instagram, according to influencers
Brand sponsorships are how many Instagram influencers make money. Creators shared how they got thei…
Sydney Bradley
How to promote OnlyFans, according to creators
Creators explain how they promote OnlyFans to grow their subscribers and earnings, including how th…
Nhari Djan
Amy Robach says dating T.J. Holmes lets her embrace her 'feminine energy.' He won't let her pay for their dates.
Amy Robach and TJ Holmes discussed dating and feminine energy with a matchmaker, their guest on a r…
Amanda Goh
How many Instagram followers you need to start making money
Several creators share how they make money through Instagram, including brand deals and affiliate m…