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3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
7 mins read
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
3 mins read
I created a chatbot of myself and had it answer my Instagram DMs. Boy, was I annoying.
The Instagram chatbot based on me was super-annoying. I did some test chatting with myself — and my…
Katie Notopoulos
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
3 mins read
In defense of that 'Goodbye Meta AI' post that's all over Instagram
Instagram users including Tom Brady are posting "Goodbye Meta AI" to try to stop their data from be…
Katie Notopoulos
7 mins read
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
2 mins read
Meta leans away from augmented-reality creators as it plans to shut down its AR studio
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…
Sydney Bradley,Dan Whateley
1 min read
You can now add music to your Instagram profile – here's how
Popular social media platform Instagram has announced a new feature that allows users to add music …
9 mins read
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
4 mins read
Rhode sent TikToker Golloria new blushes after she called it out for being non-inclusive. The creator thanked Hailey Bieber for 'treating me like a human.'
Golloria George went viral on TikTok in August when she reviewed Rhode's pocket blushes.
Samantha Grindell
2 mins read
Meta scraps celebrity AI chatbots after less than a year, despite reportedly paying top creators as much as $5 million
Meta is shifting focus to its new AI Studio, which lets users create their own AI bots.
Beatrice Nolan
6 mins read
Instagram Reels are really, really weird lately, right? I think it's because of the 'Mythical Reel Pull.'
The Instagram "Mythical Reel Pull" is increasingly a thing. It's when content from a seemingly rand…
Katie Notopoulos
6 mins read
Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
Black creators spoke with Business Insider about why they fear a potential TikTok ban.
Lindsay Dodgson
5 mins read
How Instagram got its mojo back
Instagram has fended off the existential threat of TikTok, and it's thriving.
Katie Notopoulos
4 mins read
TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users
TikTok is puffing up its chest as it takes on politicians, business partners, and its own users. It…
Dan Whateley,Sydney Bradley
1 min read
Meta expands its monetisation feature 'Gifts' across US on Instagram
Gifts allow followers to show their appreciation through direct monetary support, the company sa…
4 mins read
On social-media, Black women's content is monetized and appropriated without paying tribute to the creators
Many Black women who are influencers have found their social-media content is appropriated and mone…
Kara Alaimo
1 min read
An ex-Meta employee says he tried to stop Instagram from stifling pro-Palestinian posts and was fired for it
A former Meta employee has filed suit against the company for wrongful termination.