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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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9 mins read

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…

Kelsey Vlamis   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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3 mins read

A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…

Shriya Bhattacharya   


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3 mins read

In defense of that 'Goodbye Meta AI' post that's all over Instagram

Instagram users including Tom Brady are posting "Goodbye Meta AI" to try to stop their data from be…

Katie Notopoulos   


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7 mins read

Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy

Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …

Amanda Perelli   


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4 mins read

On social-media, Black women's content is monetized and appropriated without paying tribute to the creators

Many Black women who are influencers have found their social-media content is appropriated and mone…

Kara Alaimo   


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2 mins read

Meta leans away from augmented-reality creators as it plans to shut down its AR studio

Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…

Sydney Bradley,Dan Whateley   


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1 min read

Vishnu Kaushal, Saloni Gaur & more: Instagram’s top Indian comedy content creators

Vishnu Kaushal, Saloni Gaur & more: Instagram’s top Indian comedy content creators

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6 mins read

Instagram Reels are really, really weird lately, right? I think it's because of the 'Mythical Reel Pull.'

The Instagram "Mythical Reel Pull" is increasingly a thing. It's when content from a seemingly rand…

Katie Notopoulos   


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7 mins read

How AI is shaking up OnlyFans and adult content creation

The adult industry is experimenting with AI for tasks like chatting, image generation, and voice cl…

Marta Biino   


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2 mins read

Instagram introduces paywall for creators to monetize content through subscriptions

Earlier this year Instagram started testing ‘Subscriptions’ for creators. Now a tweet by Adam Mosse…

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1 min read

Facebook is targeting young adults by making it easier for them to monetize their content and find dates

Facebook is honing in on young adults by helping them monetize content and find dates, and the comp…

Katie Balevic   


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2 mins read

Ozempic influencers are angry after TikTok's crackdown on weight loss content

Ozempic influencers could soon be extinct on TikTok due to a new set of community guidelines.

Jordan Hart   


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8 mins read

Soothing & personal content top draws for online audience in 2022 – Hybrid creators & communities to rule in 2023

65% of Gen Zs agree that content that’s personally relevant to them is more important than the cont…

Business Insider Latest Story Image
5 mins read

How to get sponsored on Instagram, according to influencers

Brand sponsorships are how many Instagram influencers make money. Creators shared how they got thei…

Sydney Bradley   


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7 mins read

How many followers you need on TikTok to get paid as a content creator

Here's how many followers you need to get paid on TikTok. You can make money by using the app's mon…

Dan Whateley   


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3 mins read

This 26-year-old influencer quit her corporate job at a Big Four accounting firm to become a full-time content creator

Tanvi Shah decided that working for a major accounting firm was taking a toll on her mental health,…

Jyoti Mann