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1 min read
I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.
However, after the meal rolled out at Wendy's locations nationwide, excitement quickly turned to di…
Erin McDowell
3 mins read
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
3 mins read
Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintai…
Samantha Grindell
5 mins read
Gen Z women are leaning into office-inspired clothing — but they're not wearing it to the office
Gen Z women are embracing the "office siren" aesthetic, blurring the lines between work and play in…
Amanda Yen
2 mins read
Mr. 360° backs Supply6! RCB Icon AB De Villiers joins Bengaluru-based health food start-up as brand ambassador and investor
AB de Villiers partners with Bengaluru's health food start-up Supply6, endorsing its commitment to …
2 mins read
Budget 2024: Can Lakhpati Didi Yojana’s reality inspire better focus on women?
A Lakhpati Didi is a rural woman whose annual household income exceeds Rs. 1 lakh.
3 mins read
Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.
Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…
Aditi Bharade
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
2 mins read
Starbucks says it's launching boba-inspired drinks this summer
Some TikTok users who appear to be Starbucks baristas have posted videos of drinks made with "raspb…
Grace Dean
3 mins read
Taylor Swift unknowingly inspired a startup jewelry brand to make a luxury friendship bracelet. Then she wore it to a Chiefs game.
Taylor Swift has made it a major priority to support local fashion and accessory businesses while a…
Amanda Krause
2 mins read
Ed Sheeran branded the whole of London as 'sketchy.' The millionaire pop star is said to own more than 20 properties there.
Sheeran made the comments in an episode of "This Past Weekend w/ Theo Von."
Eve Crosbie
3 mins read
6 luxury brands, from Coach to Gucci, that have gotten into the restaurant game
Dior, Ralph Lauren, and Louis Vuitton and among the luxury fashion brands that have opened restaura…
Kelsey Vlamis
24 mins read
The long, strange decline of one of America's most influential brands
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Amanda Chicago Lewis
2 mins read
College alum surprised that his ayahuasca-inspired speech praising bitcoin got groans and boos
Pan said on LinkedIn he'd gotten "some help from AI (Ayahuasca Intelligence)" to write the speech, …
Geoff Weiss
5 mins read
I drove Lamborghini's wild, spaceship-inspired concept car and got a glimpse of the brand's electric future
I got an extremely early preview of what Lamborghini's first electric car will look, feel, and driv…
Tim Levin
1 min read
A California teen hosted a bat mitzvah inspired by some of Gen Z's favorite brands Glossier, Crumbl, and Starbucks. See inside.
That's because parents who approach them by referral have talked with their friends and know that t…
Jennifer Ortakales Dawkins
2 mins read
OpenAI's Sora is inspiring human creators, who say they are optimistic it is a long way from replacing them
Early testers of OpenAI's Sora say they aren't worried about getting replaced. The tool will just m…
Lakshmi Varanasi
9 mins read
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
4 mins read
Inspiring Stories of Women Entrepreneurs on Flipkart's Platform
Gone are the days when the aspirations of Indian women were confined to the boundaries of their hom…
3 mins read
Sunny Leone-backed wellness brand Rize fails to secure Shark Tank deal
The campus special episode of 'Shark Tank India 3' witnessed the 21-year-old studentpreneurs and th…