You Searched For "insider influencers" and got 20 results
Sort By:
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
3 mins read
Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.
ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…
Catherine Boudreau,Jacob Zink…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
‘Gangsters are not heroes’: Meesho is selling Lawrence Bishnoi T-shirts and the internet is not happy about it
E-commerce platform Meesho is facing severe backlash for selling T-shirts featuring gangster Lawren…
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
3 mins read
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…
Dan Whateley
4 mins read
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
1 min read
Seeking nominations for rising stars in influencer talent management in the US and the UK
Please submit your nomination by Thursday, May 9, 2024 for Business Insider's list of rising stars …
Shriya Bhattacharya,Amanda Pe…
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely h…
Madeline Berg,Lucia Moses
1 min read
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting leading publicists and PR pros for social media influencers.
Amanda Perelli
3 mins read
A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.
Fast-forward eight years, and Joan MacDonald is a 78-year-old fitness influencer with 1.9 million f…
Serafina Kenny
3 mins read
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
2 mins read
TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals
Documents found in a lawsuit reveal how TikTok planned to influence lawmakers during the congressio…
Kenneth Niemeyer
8 mins read
Inside the secretive operation helping manage billionaire Steve Schwarzman's vast fortune
Blackstone's Steve Schwarzman is estimated to be worth $57 billion. Here's what it takes to manage …