You Searched For "insider advertising" and got 20 results
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1 min read
The Global Alliance for Responsible Media is 'discontinuing activities' after Elon Musk's X filed an antitrust lawsuit against it
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but tha…
Lara O'Reilly
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
3 mins read
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has …
Mia Jankowicz
1 min read
Elon still isn't winning over advertisers
Market research group Kantar found more than a quarter of X advertisers surveyed planned to cut spe…
Jyoti Mann
1 min read
Seeking nominations for the most influential TikTok talent managers and agents in 2024
Business Insider is compiling its fifth annual list of the most influential talent managers and age…
Shriya Bhattacharya
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
2 mins read
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…
Katherine Tangalakis-Lippert
14 mins read
Inside America's wildest — and most lucrative — lawsuits
Mass torts hold companies accountable for their actions — but they're a product of pure anarchy.
Jack Newsham
6 mins read
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
News of a legal battle between Kassan and talent giant UTA has the ad world speculating about wheth…
Lara O'Reilly,Lucia Moses
5 mins read
Inside the lives of travel tutors for the wealthy: big paychecks, yacht trips, and very little personal space
Travel tutors can earn six figures teaching wealthy children. They face challenges like maintaining…
Lian Kit Wee
2 mins read
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
2 mins read
Inside Google's rocky path towards killing off the web cookie
Google's plan to eradicate cookies has encountered several bumps in the road in the last 12 months.
Lara O'Reilly
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
2 mins read
Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …
Grace Eliza Goodwin
2 mins read
Grindr shared the HIV status of users with ad firms, lawyers say
A UK law firm has filed a class action claim against LGBTQ+ hookup app Grindr, alleging the app sha…
Joshua Zitser
1 min read
Elon Musk is going to try courting advertisers. Again.
Elon Musk told advertisers they could go eff themselves last year. Now he's back and might want to …
Peter Kafka
13 mins read
Inside the tech industry's 'broletariat revolution' against the media
Tech elites hate the media. So they're taking a page from Fox News.
Insider Inc.
4 mins read
Insider Today: CEOs in Training
In this Sunday edition of Insider Today, we're talking about Alpine Investors' MBA-to-CEO pipeline.
Matt Turner
1 min read
Seeking nominations for the 2024 rising stars of adtech
Business Insider is looking to highlight the rising stars of advertising tech.
Lauren Johnson
2 mins read
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Amazon, Walmart, and Instacart lead the retail media pack in the US.