You Searched For "inmobi mobile advertising" and got 20 results
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3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
2 mins read
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to…
4 mins read
InMobi launches in-game advertising for global brands and agencies
Ads will blend into the game environment
5 mins read
The supply-chain crisis is wreaking havoc on advertisers' Q4 plans
In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …
Lara O'Reilly
3 mins read
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi, India's first digital business to be valued over $1 billion, now acquires a British start-u…
1 min read
EdTech, music and health and fitness increase its spends on programmatic advertising by 500% in Q1 2020: InMobi Report
InMobi’s report predicts that vertical video could emerge as the clear favorite.
2 mins read
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Understanding the festive shopper journey in the new normal.
4 mins read
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
What the future of programmatic advertising in India might look like
3 mins read
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There has been a shift in investment preference from physical assets to financial instruments in th…
1 min read
Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report
The report said that smartphones continue to rapidly penetrate India's demography, and thi…
3 mins read
Exclusive: “InMobi emerging as third biggest marketing platform globally”: InMobi Founder-CEO Naveen Tewari
We’re extremely clear about where we’re headed. That’s why our attrition is extremely low. We offer…
1 min read
InMobi appoints Jayesh Ullattil as GM for India
Bengaluru, July 15 (IANS) SoftBank-backed InMobi on Wednesday announced the appointment of Jayesh U…
2 mins read
This mobile advertising startup can give stiff competition to the likes of InMobi
In-game objects like the background, characters and so on are blended seamlessly with ads, These dy…
1 min read
InMobi’s Remarketing Platform can help Indian e-commerce companies. Here’s how
On clicking the ad, users are deep-linked directly into the app’s product detail pages. By harnessi…
6 mins read
The Olympic brand fallout may have only just begun
In today's Insider Advertising, we're covering Olympics and brands, Netflix and the state of stream…
Lara O'Reilly
4 mins read
InMobi dismisses the rumor it is being bought by Google: 'There is no reason to sell'
He told us: "Unlike the acquisition of AdMob which brought Google squarely into the mobile space, t…
Lara O'Reilly
4 mins read
Mobile ad fraud continues to surge as scammers get smarter - with in-app fraud increasing by as much as 800% this year
The most concerted effort comes from the industry consortium IAB Tech Lab, which recently rolled ou…
Tanya Dua
4 mins read
The Future of Mobile Marketing
But marketers beware – one size doesn’t necessarily fit all. Some formats are better suited towards…
1 min read
InMobi fined $950,000 for tracking consumer location without consent
As per the complaint, InMobi was tracking consumers' location without asking for their consent and …
3 mins read
Indian Mobile Startups Hit The Million Dollar Revenue Mark Fast
About 88% of Indian entrepreneurs in the mobility space are building solutions that are ‘mobile fir…