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<ul><li>Tech brands have fared badly in 2023 due to global headwinds, recession threats and more.</li><li>Banking and financial services companies including fintechs saw their value swell during the year.</li><li>PhonePe and Cred were the new entrants into Kantar’s list of Top 75 Indian brands.</li><li>Auto companies made a comeback from Covid-lows with TVS and Mahindra being among the fastest risers. </li></ul>It is not just the share prices of technology services companies that are falling, even their brand value has taken a beating. India’s top brands have borne the brunt of the global economic downturn in 2023. The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion in 2023. Yet, they have fared better than their global counterparts, as its global list has shed 20% of its value. Most of this loss in brand value was seen in Indian tech brands whose value shrunk by 14%. The brands have a major presence in international markets, and have been impacted by global pressures, recession threats and geopolitical instability, says Kantar. “If you exclude tech, the combined brand value is quite stable,” said Soumya Mohanty, managing director and chief client officer, South Asia, Insights Division of Kantar. TCS on the top, as usual The spot of India’s most valuable brand, however, is retained by tech giant TCS. It has shed 6% of its value but has fared better than tech as a sector. “TCS has a strong corporate reputation which makes it more likely to retain clients and business. It can also help enable customer retention which is also a factor that adds to brand value,” Deepender Rana, executive managing director of South Asia Insights Division at Kantar told Business Insider India. Infosys’ brand value dropped by 17%, while HCL Tech’s brand value rose by 3%. Both these brands made it to the top 10. Wipro’s brand value dropped by a sharp 42%. The rest of the list is dominated by banks, telecom companies with only one consumer company, Asian Paints in the top 10. Kantar BrandZ Top 10 Most Valuable Indian Brands 2023 <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rank 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brand </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> Category </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brand Value 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tata Consultancy Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Business Technology and Services Platforms </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$42.9 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">HDFC Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$33.6 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Infosys </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Business Technology and Services Platforms </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$24.1 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Airtel </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Telecom Providers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$22.5 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">State Bank of India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$14.4 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICI Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$12.9 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Asian Paints </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paints </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$12.8 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Telecom Providers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$11.7 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kotak Mahindra Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$10.3 bn </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">HCL Tech </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Business Technology and Services Platforms </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$9.3 bn </td></tr></tbody></table> Source: Kantar Autos zoom ahead Auto brands have been buzzing in 2023 and the sector has provided two of the fastest risers of the year. TVS, valued at $1.9 billion, occupies the 51st rank. The company has gained 59% in value and leapt 24 places thanks to a number of successful product launches and a 10-year partnership with BMW that gives it leverage in markets such as Europe, the US and Canada. Mahindra is valued at $2.01 billion and occupies the 47th rank. Mahindra, which grew its value by 48%, made itself incredibly meaningful in consumers’ eyes, and also significantly boosted its salience. The sector saw the second highest category growth of 19%, after tobacco. Royal Enfield’s value also swelled, thanks to Indians’ preference for premium products. A lot of Indian auto brands, like Tata Motors, also entered EV markets and are able to meet consumer needs better, observes Rana. “Auto companies’ value declined during Covid and made a comeback after they dealt with supply chain issues and dealt with bottlenecks,” said Mohanty. India’s largest auto company Maruti Suzuki, however, shed 5% of its brand value, while Bajaj Auto’s brand value went up by 9%. The value in finance Financial services brands have grown their brand value by 6% with 16 brands and contributing to the biggest chunk of the total brand value. Their growth is attributed to growth in digital banking and Axis Bank whose value swelled 28% and now ranks at 17. ICICI Bank which ranks at no 6 also has seen its brand value swell by 18%. Two of this year’s new entrants also belong to the fintech sector — PhonePe and Cred. This is in spite of the fact that tech as a sector saw its value go down during the year. PhonePe has made its debut on the list at No.21 with a value of $4.4 billion. It has quickly become India’s leading digital payment app by investing heavily in the strength of its infrastructure, building connections with partner banks, and developing a huge network of merchant acceptance points, said Kantar. Meanwhile, Cred has entered at no 48 with a brand value of $2 billion. “Growth of credit and other digital trends are adding to the value of fintechs. There is a need for these services and brands are doing a good job of providing them,” Mohanty tells Business Insider India. PayTM, Zomato, Swiggy, Flipkart, Naukri, Oyo and Nykaa have shed value; while Byju’s hasn’t been included in the list this year. FMCG as a sector has seen its brand value remain stable during the year.

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

<ul><li>TCS is the most valuable brand in India, with a value of ₹1.1 lakh crore. </li><li>Two Ambani-owned brands made it to the top five of most valuable brands in India. </li><li>The total <keyword id="17402" type="General" weightage="20" keywordseo="brand-value" source="Orion">brand value</keyword> of the top ten brands, amounting to ₹4.95 lakh crore, exceeds the combined value of the remaining 40 brands on the list. </li></ul>Two brands owned by Mukesh Ambani — Reliance Industries and Jio made it to the list of top five most-valuable brands in India. According to a report by Interbrand, the brand value of the diversified Reliance Industries is at ₹65,320 crore and became the second most-valuable brand. Technology company Jio became the fifth most-valuable company at ₹49,027 crore. While the brand value of Reliance Industries grew at 121% in the last ten years, Jio is a new entrant to the list curated by Interbrand. Tata Consultancy Services (TCS), however, retained the top spot as the most valuable brand in India, with a value of about ₹1.1 lakh crore. Infosys and HDFC occupied the third and fourth positions on the list. “This year’s Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade,” said Ashish Mishra, chief executive officer, Interbrand India and South Asia. The total brand value of the top ten brands, amounting to ₹4.95 lakh crore, exceeds the combined value of the remaining 40 brands on the list, which amounts to ₹3.36 lakh crore. “With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management,” said Mishra. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brand </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sector </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brand Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10-year change </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TCS </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Technology </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,09,576 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">153% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliance Industries </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Diversified </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹65,320 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">121% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Infosys </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Technology </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹53,323 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">197% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">HDFC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹50,291 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">224% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Technology </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹49,027 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Airtel </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Telecommunications </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹46,553 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">58% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">LIC </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹33,792 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">73% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mahindra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Diversified </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹31,136 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">155% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">State Bank of India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹30,055 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">65% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ICICI </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Financial Services </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹25,915 cr </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">113% </td></tr></tbody></table> Source: Interbrand The brand value of the fast-moving consumer goods (FMCG) sector grew at a compound annual growth rate (CAGR) of 25%. This is followed by home building &amp; infrastructure at 17%, and technology at 14%. Notably, the home building &amp; infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014, the report said. “This year’s list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the $100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale,” said Gonzalo Brujo, global CEO, Interbrand. SEE ALSO <a href="https://www.businessinsider.in/stock-market/markets/news/kotak-report-sounds-a-warning-for-the-nonchalant-indian-market-investor/articleshow/100670605.cms">Kotak report sounds a warning for the ‘nonchalant’ Indian market investor</a> <a href="https://www.businessinsider.in/stock-market/markets/news/coal-india-ofs-institutional-buyers-portion-oversubscribed-but-stock-falls/articleshow/100675045.cms">Coal India OFS: Institutional buyers portion oversubscribed but stock falls</a>

Two Mukesh Ambani-owned companies are among India’s top 5 valuable brands

<ul><li>Bharti <keyword id="15491" type="General" weightage="20" keywordseo="airtel" source="Orion">Airtel</keyword>’s brand value stood at $7.7 billion, the highest among any other telecom company in India.</li><li>VI, previously known as Vodafone Idea, was a distant third as its brand value was under a billion dollars.</li><li>Bharti Airtel’s presence across 16 countries have given it a competitive edge over Reliance <keyword id="2003276" type="General" weightage="20" keywordseo="jio" source="Orion">Jio</keyword> in terms of subscriber base and financials.</li></ul>Despite being the biggest telecom service provider in the country, Mukesh Ambani owned Reliance Jio has not been able to surpass Airtel in brand value. According to a Brand Finance report, Bharti Airtel’s brand value stood at $7.7 billion — the highest among any other telecom company in India. It also increased by 28% during the year. Mukesh Ambani-led Reliance Jio stood at second position with brand value of $5.1 billion, and also gained 5% this year. VI, previously known as Vodafone Idea, was a distant third as its brand value was under a billion dollars. It stood at $767 million as it faces numerous business challenges due to its debt, along with other troubles like the AGR issue. <cmsannotation type="cmsannotation" annotationid="Infosys overtakes LIC and the second most valuable brand" comment="subhead" text="Infosys overtakes LIC and the second most valuable brand">Infosys overtakes LIC and the second most valuable brand</cmsannotation> Infosys with its $12.8 billion brand value has also managed to overtake Life Insurance Corporation (LIC) ($11.1 billion brand value) to become the second most valuable Indian brand this year. “Infosys has shown impressive growth this year, making it the fastest-growing IT services brand globally of 2022, thanks to its commitment to clients and focus on innovation,” the report said. The development comes even as LIC spent a lot of time, money and efforts on marketing in 2021 for its initial public offering. Tata Group remains India’s most valuable brand, with a value of $24 billion. <cmsannotation type="cmsannotation" annotationid="Airtel knows how to make money off subscribers" comment="subhead" text="Airtel knows how to make money off subscribers">Airtel knows how to make money off subscribers</cmsannotation> Airtel surpassing Reliance Jio in terms of brand value comes as a surprise, given that Reliance Jio is the biggest wireless service provider in India with a market share of over 35%. According to Telecom Regulatory Authority of India (TRAI), Airtel’s share is slightly lower at 31.56%. However, the point of difference for the two companies is simple — Airtel has not limited itself to the Indian market. While Jio focuses on growing in India, Bharti Airtel has spread its presence in 16 countries across South Asia and Africa. This has not only increased the company’s brand value but also its ability to make money. <div type="image" title="Mukesh Ambani&amp;#39;s Jio lags behind Airtel which is the top telecom brand in India" msid="91935277" hostid="261"></div> READ MORE: <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-vs-bharti-airtel-four-charts-to-showcase-how-indian-telecom-giants-faired-in-2022/slidelist/91640306.cms">Reliance Jio vs Bharti Airtel — four charts that showcase how the Indian telecom giants faired in 2022</a> <cmsannotation type="cmsannotation" annotationid="Reliance Jio has higher subscriber base, but only in India" comment="subhead" text="Reliance Jio has higher subscriber base, but only in India">Reliance Jio has higher subscriber base, but only in India</cmsannotation> Bharti Airtel does fall short of Jio in the Indian market in terms of number of subscribers, but its global presence catapults it past its competitors. Airtel had 360 million subscribers in India in March 2022, but overall it has 491 million subscribers across the 16 countries it is present in. Simultaneously, Reliance Jio was at second position with 410 million subscribers, all of them coming from India. <div type="image" title="Mukesh Ambani&amp;#39;s Jio lags behind Airtel which is the top telecom brand in India" msid="91935345" hostid="261"></div> All these factors also contributed to Airtel’s supremacy in revenues too. Airtel closed the fiscal year 2022 with a revenue of ₹117,081 crore, while it turned its ₹12,364 crore loss into a profit of ₹8,305 crore. Jio, on the other hand, reported a revenue of ₹95,804 crore, with a profit of ₹15,487 crore. <div type="image" title="Mukesh Ambani&amp;#39;s Jio lags behind Airtel which is the top telecom brand in India" msid="91935374" hostid="261"></div> SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/foreign-inventors-hit-a-record-with-selloffs-in-may-and-they-will-keep-exiting-say-experts/articleshow/91934731.cms">Foreign investors are as spooked as they were in the first month of lockdown in India</a> <a href="http://www.businessinsider.in/business/corporates/news/zomato-paytm-nykaa-and-others-spent-6000-crore-on-their-employees-last-year/articleshow/91931970.cms" data-type="tilCustomLink">Zomato, Paytm, Nykaa and others spent ₹6,000 crore on their employees last year </a> <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/maruti-suzuki-tata-motors-bata-india-metal-stocks-among-stocks-to-watch-out-for-on-june-1/slidelist/91930439.cms">Maruti Suzuki, Tata Motors, Bata India, metal stocks among stocks to watch out for on June 1</a>

Mukesh Ambani's Jio lags behind Airtel which is the top telecom brand in India

<ul><li>Tata Consultancy Services is India’s most valuable brand worth $45.5 billion. </li><li><keyword id="6358815" type="General" weightage="80" keywordseo="tech" source="Orion">Tech</keyword>nology majors and consumer tech brands lead <keyword id="1199021" type="General" weightage="80" keywordseo="kantar" source="Orion">Kantar</keyword> BrandZ India Top 75 list, contributing to over a third of total brand value. </li><li>Flipkart, BYJU’S, <keyword id="6358977" type="General" weightage="50" keywordseo="swiggy" source="Orion">Swiggy</keyword> and <keyword id="6376684" type="General" weightage="50" keywordseo="nykaa" source="Orion">Nykaa</keyword> are India’s top consumer brands. </li><li>India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s national GDP.</li></ul> Tata Consultancy Services is India’s most valuable brand with a valuation of $45.5 billion, according to Kantar BrandZ 75 brands. <keyword id="6357150" type="General" weightage="50" keywordseo="tcs" source="Orion">TCS</keyword> claimed the top spot from HDFC Bank, which is now ranked number 2 with a valuation of $32.7 billion. <keyword id="6354512" type="General" weightage="50" keywordseo="infosys" source="Orion">Infosys</keyword> ($29.2 billion) and <keyword id="6653" type="General" weightage="50" keywordseo="icici-bank" source="Orion">ICICI Bank</keyword> ($11 billion) made it to the top 10 for the very first time. Tech and banking brands accounted for over half of the total value. Six B2B tech brands and 11 consumer tech brands contributed 35% to the total value. Salience– the ability of brands to spring quickly to mind when a consumer has a need was a common feature in India’s Top 10 brands. Tech brands and banks account for half the brand value The list of 75 brands across 23 categories bounced back from the pandemic lows to increase their brand value by a massive 35% CAGR since 2020. India’s top 75 brands are worth a combined $393 billion, equivalent to 11% of India’s GDP. “India’s leading brands have grown at an exceptional rate, despite global economic headwinds, putting the disruption from Covid-19 behind them. Brand owners will need to work harder to identify and build on what makes them worth paying for and ensure ROI on their marketing expenditure to avoid a margin squeeze, ” <keyword id="10859748" type="General" weightage="50" keywordseo="deepender-rana" source="Orion">Deepender Rana</keyword>, executive MD - South Asia, Insights Division, Kantar said. Between August 2014 and June 2022, the equity index Sensex gained 63.8%, while the brand value of these companies rose 81.8%, claimed Kantar. As many as 11 consumer tech brands made it to the list and also contributed to 11% of the total brand value. The four most valuable brands in the consumer category were Flipkart (No. 12; $8.9 billion), Byju’s (No. 19; $5.5 billion), Swiggy (No. 20; $4.8 billion) and Nykaa (No. 25; $3.7billion). Airtel edges out Jio to lead in telecom Among telecom providers, Airtel stood at number 4 and Jio was placed at number 10. Key newcomers included Vi, ranked number 15 post the merger between Vodafone and Idea. Byju’s stood at number 19, becoming India’s most valuable education brand. As compared to the rest of the world, Indians are more willing to choose environment conscious brands due to ongoing climate change. Overall, 65% of Indians feel anxious about climate change, and 64% believe businesses must play their part, reported Kantar. The highest-ranking brands in the Top 75 are clear on purpose and have a relevant sustainability agenda. Platforms like <keyword id="830092" type="General" weightage="50" keywordseo="zomato" source="Orion">Zomato</keyword>, ranked 30th, uses climate conscious deliveries by reducing and offsetting carbon emissions. Swiggy and Flipkart also help smaller local brands to connect with consumers via its platform. “Purposeful and sustainable brands are being rewarded. Indian consumers look further than the brand attributes that affect them personally – they want brands to improve people’s lives and have a positive impact on wider society,” Soumya Mohanty, managing director -insights division, Kantar said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/medicines-and-biryani-from-the-sky-made-in-india-drones-witness-growth-post-import-ban/articleshow/94203544.cms">Medicines and Biryani from the sky: Made-In-India drones witness growth post import ban</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/video-ai-startup-awiros-raises-7-million-in-series-a-funding/articleshow/94199580.cms">Video AI startup Awiros raises $7 million in Series A funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/patreon-lays-off-17-of-its-staff/articleshow/94198385.cms">Patreon lays off 17% of its staff</a>

TCS is India's most valuable brand worth $45.5 billion: Kantar

Tata, LIC, Infosys, SBI, and Mahindra are among the top 10 Indian corporate brands

<ul><li>Tata is the most valued company in India at $19.6 billion according to Brand Finance.</li><li>LIC, Infosys, SBI and Mahindra Group also made it into the top 10 list.</li><li>The only company showing a drop in value among the top is Airtel which depreciated by 28.1% coming down by 2nd position to 7th position.</li></ul>Brand Finance, an independent brand valuation consultancy, took 5,000 companies in India and ranked them according to their brand value. And to no one's surprise, <a href="https://www.businessinsider.in/tata-leads-the-top-corporate-brands-of-india-while-anil-ambani-loses-28-ranks/articleshow/70247395.cms">Tata Group continues to rule the roost with a value of $19.6 billion.</a> A company’s brand value is the net economic benefit that the owner would gain by selling the brand in open market. This year, Indian banks and global IT service providers dominated the list of the top 10 most valued brands in India. Here’s a quick look at the 10 biggest corporate brands in the country:

<ul><li><keyword id="6355725" type="ORGANIZATION" weightage="20" keywordseo="tata-group">Tata Group</keyword> tops the Brand Finance India 100 Index in 2019 with brand value increasingly by 37% from last year. </li><li>India's biggest banks — State Bank of India (SBI) and HDFC Bank — also made the cut to feature in the top 10. </li><li>Anil Dhirubhai Ambani Group (ADAG) showed the biggest drop, falling 28 positions in the rankings with its brand value falling nearly 65%. </li></ul>The <a href="https://www.businessinsider.in/the-tata-group-has-two-airlines-and-two-more-to-choose-fromair-india-and-jet-airways/articleshow/70129384.cms">Tata Group</a> is India's most valuable brand according to Brand Finance India's top 100 list that's curated from a total of 5,000 companies. The group is one of India's largest with operations all over the world in over 100 countries. Government of India's <a href="https://www.businessinsider.in/lic-officials-under-investigation-by-sfio-for-role-in-ilfs-crisis/articleshow/69263029.cms">Life Insurance Corporation of India (LIC)</a> isn't even a close second with a brand value of $7.22 billion versus Tata's $19.559 billion. Even if you combine LIC's value with <a href="https://www.businessinsider.in/infosys-new-blockchain-banking-solution-doubles-its-partners-in-a-month/articleshow/64511303.cms">Infosys</a>, which came in third at $6.5 million — it's still less than that of the Tata Group. "Tata Group is to be commended for its ability to scale new heights, as it is not only India's most valuable brand, but has also recorded faster growth than any other top 25 brands, with an impressive 37% increase," states David Haigh, CEO of Brand Finance. <div type="image" title="unnamed" msid="70247447" hostid="261" caption="&amp;lt;p&amp;gt;Top 10 most valuable Indian brands 2019&amp;lt;/p&amp;gt;"></div>

 The newbies <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-speeds-up-its-broadband-plan/articleshow/70139677.cms">Mukesh Ambani</a>'s <a href="https://www.businessinsider.in/mukesh-ambani-s-reliance-retail-will-build-an-app-for-kirana-merchants/articleshow/70222354.cms">Reliance Jio</a> which is the fastest growing telecom company, has not made it into the top 10. But according to the Brand Strength Index (BSI) it's currently India's strongest brand. According to the report's methodology, the brand value is only one part of the story, which is how much the company would be worth in the open market. But, the other facet, is a brand's strength which is based on qualitative rather than quantitative measures to peg companies against their competition. The report explains that while Jio may not be the most valuable, it has a strong foundation in place with its <a href="https://www.businessinsider.in/two-years-on-reliance-jio-continues-to-dominate-indian-telecom-market-beating-global-giants/articleshow/67380627.cms">marketing investment</a>s, familiarity, <a href="https://www.businessinsider.in/heres-how-reliance-jio-is-planning-to-increase-its-user-base-and-it-will-definitely-work/articleshow/53298530.cms">loyalty</a>, staff satisfaction and, more importantly, corporate reputation. This is Jio's first time on Brand Finance's top 100 and its accompanied by five other brands debutantes — <a href="https://www.businessinsider.in/baba-ramdev-looks-to-conquer-the-fashion-world-with-patanjali-clothing/articleshow/63643970.cms">Patanjali</a>, Chennai Petroleum, Indian Overseas Bank, <a href="https://www.businessinsider.in/csd-the-most-profitable-retail-chain-in-india/articleshow/53738799.cms">DMart</a>, and Max Life Insurance. Banking boom This year's top 100 featured a total of 14 Indian banks. India's three largest banks — <a href="https://www.businessinsider.in/sbi-overstated-profits-for-3-years-reveals-rti/articleshow/70145021.cms">the State Bank of India</a> (SBI),<a href="https://www.businessinsider.in/hdfc-hiring-5000-professionals-with-annual-package-of-400000-includes-training-program/articleshow/70083666.cms"> HDFC Bank</a>, and <a href="https://www.businessinsider.in/how-icici-became-indias-biggest-bank-here-are-some-interesting-facts-about-the-bank/articleshow/53653276.cms">ICICI Bank</a> — led brand values in the sector with SBI coming in fourth and HDFC in sixth position. The upskilling at banks to integrate digital services like mobile banking and internet banking has helped banks keep pace with the competition. Heightened brand values are expected in the future as well as more is invested into bringing in new infrastructure, technology and innovative customer tools. Winners and losers The Mahindra Group featured in the top 5 for the very first time with its brand value appreciating by 35% to $5.2 billion. It has been working its way through the Indian market but also building in roads in more mature markets like the US, with its IT and financial services businesses. The Anil Dhirubhai Ambani Group (ADAG), on the other hand, fell by 28 ranks, losing 65% of its brand value. The steep drop in its value is attributed to a<a href="https://www.businessinsider.in/anil-ambani-adag-stocks-this-week-reliance-power-reliance-infrastructure-and-reliance-communications/articleshow/69773095.cms"> continuous erosion</a> in its shareholder value. Even with an illustrious last name, the group doesn't invoke the trust it once used to. See also: <a href="https://www.businessinsider.in/tcs-wipro-and-hcl-are-among-the-worlds-most-valued-it-brands/articleshow/67670849.cms">TCS is now the world’s third most valued IT service brand</a> <a href="https://www.businessinsider.in/these-are-the-top-10-most-valuable-brands-in-the-world/articleshow/69747256.cms">These are the top 10 most valuable brands in the world</a>

The Tata name is worth $19.5 billion — more than the brand value of LIC and Infosys put together

<ul><li>Tata Consultancy Services is among the top three <keyword id="7254770" type="UNKNOWN" weightage="20" keywordseo="Most-valued-IT-service-brand">most valued IT service brand</keyword> in the world. </li><li><keyword id="6357150" type="ORGANIZATION" weightage="20" keywordseo="tcs">TCS</keyword> witnessed an increase in brand value by 23% to $12.8 billion. </li><li>With the brand value of $26.3 billion, the first position was grabbed by <keyword id="6370971" type="COMPANY" weightage="20" keywordseo="accenture">Accenture</keyword>. </li></ul> 2018 proved to be a remarkable year for one of India’s largest IT services conglomerate Tata Consultancy Services (TCS). After reaching $100 billion in market capitalisation, it is now ranked as the third most-valued IT service brand in the world for 2018-19 according to a report by <a href="http://brandfinance.com/knowledge-centre/reports/brand-finance-global-500-2019/">Brand Finance</a>. TCS witnessed an increase in brand value by 23% to $12.8 billion in that period, said the report. Accenture clinched the top spot by becoming the world’s most valuable IT brand with a brand value of $26.3 billion whereas IBM was ranked second in the global list with $20.4 billion. Apart from TCS, three other IT service companies— <keyword id="6354512" type="DOMAIN" weightage="20" keywordseo="Infosys">Infosys</keyword>, HCL and Wipro -- were able to enter the top 10 global list of most value IT service brands. TCS also emerged a leader in the Japanese market, thanks to “all-round customer experience” and use of artificial intelligence and robotic automatics in its transformation programmes. Wipro's investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have made it the third fastest-growing brand in the IT sector, said the report. See also: <a href="https://www.businessinsider.in/facebook-is-reportedly-bringing-in-local-it-firms-to-moderate-fake-news-in-india/articleshow/67344852.cms">Facebook is reportedly bringing in local IT firms to moderate fake news in India</a> <a href="https://www.businessinsider.in/can-nilekani-the-architect-of-the-worlds-largest-biometric-project-spark-digital-payments-in-india/articleshow/67439834.cms">Can Nilekani, the architect of the world’s largest biometric project, spark digital payments in India?</a> <a href="https://www.businessinsider.in/xiaomi-apple-samsung-will-fight-over-india-as-china-sales-slump/articleshow/67488525.cms">Here's why Apple’s problem that began in China may spill over to India too</a>

TCS is now the world’s third most valued IT service brand

<ul><li>Today, marketers cannot settle after merely creating <keyword id="2014262" type="General" weightage="20" keywordseo="brand-campaigns" source="Orion">brand campaigns</keyword> - they must navigate a sea of data and the unpredictability of the online world to ascertain what makes a campaign work. </li><li>Organisations can combat this uncertainty conducting a periodic and in-depth analysis of critical online marketing metrics. </li><li>The experts at Infosys BPM explore eight key <keyword id="3134847" type="General" weightage="20" keywordseo="performance-indicators" source="Orion">performance indicators</keyword> for <keyword id="618493" type="General" weightage="20" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> professionals to pay attention to when assessing campaigns.</li></ul><keyword id="6299098" type="General" weightage="20" keywordseo="marketing-agencies" source="Orion">Marketing agencies</keyword> operating in the digital space came to take the moniker of digital marketing agencies. With the passage of time and higher measurability of the digital medium, marketing agencies are today all about elevating performance using multiple channels – both traditional and digital media. Hence the latest and trending, <keyword id="3367268" type="General" weightage="20" keywordseo="performance-marketing" source="Orion">Performance Marketing</keyword> agencies. With performance being the criteria for success, performance marketing professionals are constantly analysing copious amounts of data from various sources to optimise ad campaigns in real-time. Several performance-related metrics can be monitored and tracked using digital analytics. This will help marketing teams precisely interpret a campaign’s <a href="https://www.infosysbpm.com/offerings/functions/bpm-analytics/case-studies/documents/getting-a-birds-eye-view.pdf">performance</a> and make appropriate changes to deliver the best possible impact. Let’s take a closer look at eight key metrics that marketers must deploy. <ol><li>Impressions: This is one of the most basic metrics to track ad campaign performance, capturing data on how often a particular ad has run on a website or an app. This metric also captures the number of times a campaign appears in search results, or when the ad banner is displayed on any of the network sites. Due to an increased share of bot-generated internet traffic, impressions data may not be an accurate indicator of ad reach in today’s times. But when integrated with the data of a third-party ad verification service, a clearer picture emerges of the number of times potential customers saw the ad. </li><li>Clicks: This performance marketing metric measures the number of times users interacted with a particular ad and followed the CTA (call-to-action) link. The higher the number of clicks, the more people are engaging with your ad and are interested in finding out more about the product or service. Cross-referencing click data with website analytics insights on the number of website visits can be revealing of any system failure or technical glitch that could have prevented the user from landing on the website. A standard rule of thumb says a 15% variation in this data is acceptable, anything beyond that needs to be looked at. </li><li>Clickthrough rate (CTR): The CTR adds meaning to impressions and clicks metrics, and is calculated as the total number of clicks divided by the number of impressions. This metric indicates ad efficiency and is highly instrumental in fine-tuning marketing campaigns. CTR data highlights both high-performing ads and campaigns that could benefit from an increased budget and the underperforming ones that are a drain on resources. Proper analysis of CTR data helps marketing teams optimise ad spending by focusing on effective campaigns and reducing the budget on underperforming ones. </li><li>Cost: Marketing budgets are limited, which is why it is important to consistently monitor ad spend. A data integration solution helps consolidate ad spending from various platforms and campaigns on the performance marketing dashboard. This gives marketers clear insights into spending dynamics and helps with informed budgeting decisions. </li><li>Average cost per click (<keyword id="71602" type="General" weightage="20" keywordseo="cpc" source="Orion">CPC</keyword>): This performance marketing metric provides marketers with insights into the profitability of various promotions and ad campaigns. Average CPC is calculated as the total cost of the clicks on an ad, divided by the total number of clicks on the ad. Average CPC can vary depending on the industry, location, and several other factors. The idea is to keep the average CPC as low as possible without compromising on campaign quality, which could negatively affect impressions and clicks, and positions on Google search. </li><li>Cost per mille (CPM): Mille is French for one thousand, and the CPM metric is also referred to as cost per thousand. It indicates the price of one thousand ad impressions. This KPI is more relevant to branding and awareness campaigns than it is to acquisition and direct conversion campaigns, where CPC values are more relevant. As mentioned above, impression data isn’t always accurate due to large amounts of automated internet traffic. A critical measure of impressions is also the Ad-Viewability factor – which determines if the entire ad was loaded and actually viewed or not. Ad platforms use various methods to estimate how often a person views an ad to arrive at the viewable CPM (vCPM) metric. </li><li>Conversions: The conversions metric takes things a step beyond the clicks and CTR KPIs. A conversion requires users who have read the ad, clicked on the CTA, and arrived at the business’ website to complete a specific action. This could include creating an account, signing up for a newsletter, contacting the business, or completing a purchase online. </li><li>Cost per conversion (CPC or CPCon) / Cost per Lead (CPL) / Cost per Acquisition (<keyword id="179589" type="General" weightage="20" keywordseo="cpa" source="Orion">CPA</keyword>): This KPI is the total ad spend on a particular campaign, divided by the number of conversions generated by the campaign. This metric indicates which marketing campaigns are providing the <a href="https://www.infosysbpm.com/offerings/functions/digital-business-services/service-offerings/content-marketing-operations/case-studies/documents/putting-content-back-on-the-throne.pdf">best ROI</a> on the marketing budget. CPC data can help marketing teams fine-tune and optimise various elements of an ad campaign, leading to a positive response from users.</li></ol>For organisations on a digital transformation high road, agility is key in responding to a rapidly changing technology and business landscape. Now more than ever, it is crucial to deliver and exceed organisational expectations with a robust digital mindset backed by innovation. Enabling businesses to sense, learn, respond, and evolve like living organisms, will be imperative for business excellence going forward. A comprehensive, yet modular suite of services is doing exactly that. Equipping organisations with intuitive decision-making automatically at scale, actionable insights based on real-time solutions, anytime/anywhere experience, and in-depth data visibility across functions leading to hyper-productivity, Live Enterprise is building connected organisations that are innovating collaboratively for the future. Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosys BPM. The opinions expressed are those of the author and do not necessarily reflect the views of Business Insider India

Evaluating performance marketing campaigns impactfully

<ul><li><keyword id="42747" type="General" weightage="20" keywordseo="tata-motors" source="Orion">Tata Motors</keyword> has reported that its luxury car brand, Jaguar Land Rover, continues to be hurt by the ongoing semiconductor shortage. </li><li>Although the situation has eased a little, JLR’s retail sales continue to be hammered by the shortage, with sales falling nearly 40% in the December quarter. </li><li>Despite this, analysts remain divided on Tata Motors’ prospects, with the outlook spread across a spectrum of neutral, sell and buy. </li><li>Check out our <a href="https://www.businessinsider.in/bi-newsletter">weekly explainers</a> on the hottest topics and <a href="https://www.businessinsider.in/newsletters_signup.cms">sign up</a> if you like them. </li></ul>The semiconductor shortage is still chipping away at the sales of Tata Motors-owned luxury car maker Jaguar Land Rover. Tata Motors reported a nearly 40% decline in JLR sales in three months ending December 2021, compared to a year ago. And, that was more cars than what it sold three months earlier. <div type="image" title="Tata Motors 01_10_21 to 12_01_22." msid="88868002" hostid="261" caption="&amp;lt;p&amp;gt;Tata Motors share price since October, 2021&amp;lt;/p&amp;gt;"></div> According to an exchange filing, JLR sales stood at 80,126 units in the December quarter, down 37.6% when compared to the same period a year ago. The company is still confident that this too shall pass. “Underlying demand for JLR products remains strong and the company has proactively managed semiconductor supplies to maximise production of higher margin products,” Tata Motors said in an exchange filing. On a sequential basis, JLR is facing headwinds in both China and Europe, with sales down 6.9% and 6.8%, respectively. However, wholesale sales are chinning up with an increase of 8% in the same period. Essentially, dealers are stocking up more cars than those actually sold, hoping for more buyers to return sooner than later. <cmsannotation type="cmsannotation" annotationid="What are the analysts saying?" comment="subhead" text="What are the analysts saying?">What are the analysts saying?</cmsannotation> Despite JLR continuing to be a drag on Tata Motors’ overall performance, analysts are not completely negative on the company’s outlook. Bank of America gave the stock a neutral rating while observing that JLR’s volumes continue to disappoint, but the positive sales mix helped the company report a positive cash flow (£150 million). The easing of semiconductor shortage is visible in JLR’s output too. Production increased to 72,184 units, up 41% in the last three months. Its orderbook stood at 1,54,000 units, and the company’s cash flow was positive at £150 million (approx. ₹1,520 crore). CLSA, while stating that cash flow and profitability are expected to improve due to an increase in volumes, it maintained that the retail performance was ‘significantly’ lower. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Brokerage </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Recommendation </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 1pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Target price </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Bank of America </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Neutral </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> ₹525 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">CLSA </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Sell </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> ₹408 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Emkay </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Buy </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> ₹550 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Sharekhan </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Buy </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> ₹610 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">ICICI Direct </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Buy </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;"> ₹530 </td></tr></tbody></table> Source: Media reports SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-vs-infosys-vs-wipro-how-indias-three-it-giants-stack-up-against-each-other/slidelist/88860676.cms">TCS vs Infosys vs Wipro Q3 results – here’s how India’s three IT giants stack up against each other</a> <a href="https://www.businessinsider.in/tech/enterprise/news/tcs-will-buy-back-shares-worth-18000-crore-for-a-price-up-to-4500-apiece/articleshow/88859747.cms">TCS will buy back shares worth ₹18,000 crore for a price up to ₹4,500 apiece</a> <a href="https://www.businessinsider.in/tech/enterprise/news/infosys-saw-its-revenue-grow-by-7-in-q3-fy22/articleshow/88855661.cms">Infosys raises full year guidance after the best quarter in at least eight</a>

JLR sales are still down but analysts say Tata Motors is healing

<ul><li><keyword id="107950" type="General" weightage="20" keywordseo="artificial-intelligence" source="Orion">Artificial Intelligence</keyword> has the capacity to significantly enhance the power of <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">marketing</keyword> and marketers across the world are opening up to the possibilities AI presents to them in engaging better with consumers, while also improving customer experience.</li><li>Sarin Menoky, Lead - Thought Leadership Marketing, <keyword id="6079860" type="General" weightage="20" keywordseo="infosys-bpm" source="Orion">Infosys BPM</keyword> writes about the opportunities that AI presents for marketers and what the future looks like.</li></ul>Marketing is a sector that has among the most to gain from artificial intelligence (AI). At its core, the purpose of marketing is to understand customer requirements, map them to relevant products and services, and persuade people to buy. AI has the capacity to significantly enhance the power of marketing. A 2018 McKinsey study of over 400 use cases involving advanced AI techniques, found that marketing was the function where AI had the most significant potential. And as per a Salesforce report, from 2018 to 2020, adoption of AI by marketers saw a whopping 186% increase. What can AI do for marketing? AI-driven marketing uses technology to improve customer experience. AI collects large and diverse amounts of data on customer sentiment, transactions, journeys, and everything in between, and uses that to build machine learning and predictive algorithms on customer behaviour. The goal is to develop customer acquisition and retention strategies, and to generate personalized content, recommendations, and communications. AI promises accurate, rapid, adaptive, and human-like decisions that will help save costs, increase revenue, and improve customer satisfaction and experience. Channelizing AI for the marketing spectrum While machines haven’t yet mastered compassion and empathy, AI can still take care of many other things. It can eliminate human errors in digital marketing, streamline and optimize marketing campaigns, and generate data-based reports. For instance, the personalized email marketing that most of us are familiar with, is largely driven by AI. <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">Advertising</keyword> has increasingly become more about specific and targeted messages. Digital advertising can be driven by AI. Google Ads is an example. AI is continuing to totally revamp the way businesses advertise. Programmatic advertising uses complex algorithms and big data to deliver the right kind of ads to the right audience. Studies have shown that click-through rates on AI-generated ads is substantially higher than ads written by humans, with the increase in some cases being even over 400%. Of course, AI-powered ads will only be as good as the data provided. Content marketing rules the modern business world, and AI can be quite useful in this area. The success of AI lies in its ability to curate and generate the right content for different audiences. Businesses are using AI to recommend personalized services and products to its customers. Natural language processing (NLP) is an AI technology that can churn data to generate effective and compelling stories. The Associated Press and the Washington Post are well-known users of NLP. Technology can also be effectively used by retailers to customize landing pages and generate tailored product placements. AI-powered chatbots are smart and can generate original responses to communicate with humans. They are commonly used in customer support, lead generation, as also cross-selling and up-selling. Although used by several businesses, many chatbots are still quite rudimentary. A plethora of organizations across the globe are investing significantly in this area. Customer behaviour analysis The internet generates a huge amount of data that can predict customer behaviour, but it’s next to impossible for humans to analyze it all. Here, AI provides the perfect solution. It can provide deep insights into customer preferences. Netflix is a case in point; it uses machine learning algorithms to recommend movies and shows to its users. AI-based dynamic pricing can be used to predict how much a customer is willing to pay for a product or service. Companies even use algorithms to enable modifying prices in real time. Surge pricing in Uber after a major event or related to weather conditions, is an example of this. In digital marketing, image recognition enhances brand experiences. The popular “similar item” option on shopping sites helps customers with potentially pertinent products, while also enhancing the per-user revenue of e-commerce sites. Similar decision support technologies are also used for security profiling. Challenges of AI-driven marketing Incorporating AI into a workflow requires deep understanding and careful integration of machine and human tasks, so that AI enhances people’s skills and does not hamper processes. For example, some chatbots could be ineffective and cause customer dissatisfaction. To avoid potentially costly errors, businesses must be cognizant to not let chatbots have the final word on customer experience. Businesses must develop and acquire the suitable skills required to implement every AI application successfully and impactfully. Ultimately, it’s about trust. Customers on digital platforms are aware of risks such as data leaks; they need high levels of privacy and security. Many are hesitant to use applications that capture and share location information, often without their explicit knowledge. It’s also true that many are willing to share some personal information to enjoy the innovative conveniences offered by virtual assistant technologies like <keyword id="196611" type="General" weightage="20" keywordseo="alexa" source="Orion">Alexa</keyword>. Hence, businesses must ensure transparency while collecting any personal data in exchange for sophisticated AI-powered services. AI initiatives must be duly vetted by businesses from an ethical standpoint, to guarantee security and win customer trust. The future looks riveting It’s true that AI in marketing is attracting a lot of investment, however it’s early days yet in the larger picture. CMOs need to be realistic about the ROI that AI technologies can currently offer. Underneath all the glamour and clamour, the capabilities of AI are still limited to certain marketing activities, not necessarily the entire function. Yes, AI-driven digital marketing capabilities are growing rapidly, but it’s not going to be a quick ride to the finish line. It will take time, patience, and confidence. AI strategies created today, and executed robustly, will pay off in the future. Businesses must be ready to work on building their AI capabilities for the long run, while also addressing any potential challenges. A human-ware approach, that can bring out the best of digital and human capabilities, is ideal. It can help businesses to become inherently sentient, respond with agility, make every interaction hyper-productive and value-adding - behaving like a live enterprise. Interesting times lie ahead, for the confluence of AI and marketing.

Triggering marketing impact through Artificial Intelligence

<ul><li>While the demand for IT services companies remains robust with the evolving digital environment, high attrition rates remain a top concern for IT firms.</li><li><keyword id="6357150" type="General" weightage="20" keywordseo="tcs" source="Orion">TCS</keyword>, <keyword id="6354512" type="General" weightage="20" keywordseo="infosys" source="Orion">Infosys</keyword> and <keyword id="10862" type="General" weightage="20" keywordseo="wipro" source="Orion">Wipro</keyword> will together hire 1.53 lakh employees in FY22 to hedge against employees leaving.</li><li>Wipro’s attrition rate remains highest at 20.5% followed by Infosys at 20.1% and TCS at 11.9%.</li></ul>While the demand for information technology (IT) services companies remains robust with the evolving digital environment, a huge number of employees leaving these organisations remain a top concern for IT firms. Attrition rate of IT companies has been rising consistently and in-line with growing demand for digital talent. With the earnings results available so far for the September quarter, Wipro has the highest attrition rate, among IT firms, at 20.5% followed by Infosys at 20.1% and <keyword id="6357585" type="General" weightage="20" keywordseo="tata-consultancy-services" source="Orion">Tata Consultancy Services</keyword> (TCS) at 11.9%. <div type="image" title="attrition chart" height="900" width="1200" msid="87013677" hostid="261"></div> However, a report by human resource solutions firm TeamLease shows that the average attrition rate in the IT industry was at 8.67% in September quarter, far less than what the big IT firms have reported. One of the key concerns of IT employees for leaving an organisation is muted growth in increments followed by poor employee benefits, rewards, digital skilling and so on, shows a ‘compensation benchmarking survey’ by Deloitte India and software firms’ lobby NASSCOM. The average increments for the technology services sector in India dropped from 9.5% in 2019 to 5.2% in 2020, which later increased to 8.8% in 2021 due to higher attrition rate. Average increments are expected to go up to 9% to 11% in 2022, said the report. <div type="image" title="compensation" height="900" width="1200" msid="87013730" hostid="261"></div> IT companies are all set to hire in bulk from campuses as they struggle to retain employees with the increasing demand for digital talent. TCS, which has already hired 43,000 freshers in the first half of FY22, expects to hire another 35,000 in the next six months. This takes up the total count of FY22 to 78,000 new employees. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">IT companies </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">FY22 hiring </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Infosys </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">45,000 </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Wipro </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">30,000 </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">TCS </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">78,000 </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> “We believe this attrition level will continue for the next 2-3 quarters. Having said that, our strong employer brand and our robust talent acquisition and talent development models will help us significantly overcome the supply side issues…We will continue to hire more and more and keep the supply ready since our model is robust. The attrition level is definitely concerning, but we can manage through that,” said Milind Lakkad, global head of human resources at TCS, in a press conference post earnings. High attrition rate in some of the largest IT companies in the country is expected to continue for the coming quarters and so is the huge hiring process. “In order to harness the full potential of the market opportunity, we are expanding our college graduates hiring program to close to 45,000 for the year. Simultaneously, we continue to strengthen employee value propositions including health and wellness measures, reskilling programs, appropriate compensation interventions and enhanced career growth opportunities,” said Pravin Rao, chief operating officer at Infosys. TCS is one of the biggest employers in the country with 5.28 lakh employees as of September quarter. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Companies </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Total headcount </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">TCS </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">5.28 lakh </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Infosys </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">2.79 lakh </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Wipro </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">2.21 lakh </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>At 11:12 a.m., on October 14, shares of Wipro were up 7%, Infosys stock was up 2% and TCS stock was down by 0.8%. ALSO WATCH: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/videos/talent-from-large-it-firms-has-been-flowing-towards-indias-tech-startups/videoshow/87014361.cms">Talent from large IT firms has been flowing towards India's tech startups</a> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/three-unicorns-hundreds-of-crore-in-loss-and-very-little-market-share-whats-the-hype-around-online-car-retailers/articleshow/87012417.cms">Three unicorns, hundreds of crore in loss and very little market share — What's the hype around online car retailers?</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/infosys-wipro-vodafone-idea-and-other-hot-stocks-in-focus-on-october-14-as-results-season-heats-up/slidelist/87010496.cms">Infosys, Wipro, Vodafone Idea and other hot stocks in focus on October 14 as results season heats up</a>

India’s techies are leaving IT firms in hordes — Here’s why

<ul><li><keyword id="45224" type="General" weightage="80" keywordseo="mahindra" source="Orion">Mahindra</keyword> &amp; Mahindra’s electric vehicle business is still in its nascent stages, but investors have valued it on par with <keyword id="42747" type="General" weightage="100" keywordseo="tata-motors" source="Orion">Tata Motors</keyword>’ EV biz.</li><li>While pure numbers may not be enough to justify the steep valuation of <keyword id="46869" type="General" weightage="20" keywordseo="mm" source="Orion">M&amp;M</keyword> EV biz, investors might be looking at the company’s future prospects.</li><li>While Tata Motors has sold nearly 100x more electric cars than Mahindra in the last year, two financial metrics are bogging it down.</li><li>We try to decode why investors are giving M&amp;M and Tata Motors’ EV businesses the same value, despite the massive differences.</li></ul>Mahindra &amp; Mahindra has raised fresh funds from British International Investment (BII), valuing its <keyword id="5713739" type="General" weightage="20" keywordseo="ev-business" source="Orion">EV business</keyword> at ₹70,000 crore or $9 billion — almost on par with Tata Motors’ EV business. Tata Motors’ EV business was valued at $9.1 billion after it raised $1 billion from TPG Rise Climate in October last year. The M&amp;M deal comes as a surprise to sector watchers – mostly because of an absolute data mismatch. Tata Motors has been beating M&amp;M in space – literally 100 to one. According to the latest FADA report, in FY22, M&amp;M sold a total of 156 electric cars in the passenger vehicles segment. On the other hand, Tata Motors, which has two models in the market, sold nearly 15,200 electric cars —that’s 100 times more than what M&amp;M sold. <cmsannotation type="cmsannotation" annotationid="The electric rickshaw" comment="subhead" text="The electric rickshaw">The electric rickshaw</cmsannotation> M&amp;M’s EV business however is not just about cars. It also has a few electric three-wheelers in its portfolio, at price points which are several times lower than electric cars. This is why analysts are bullish on its EV business, and label it as a ‘proactive’ auto company, in spite of a single electric car in its portfolio – the eVerito. This car is mostly used as a cab. “M&amp;M is also proactive on the electrification front and already has an electric 3W and e-rickshaw as well as PV (e-Verito) running on Indian roads. With a pipeline of interesting launches in the electric PV as well as LCV front, the company is steadily transforming amid change in technology landscape in the auto space,” stated a report by ICICI Direct. It sold a little over 8,000 electric three-wheelers in FY22, according to FADA – also this too is comfortably lower than Tata Motors’ EV sales. Coupled with Mahindra’s strong brand recall in rural areas thanks to its tractor business, this sets the company up very well as far as electric 3Ws are concerned – a segment where Tata Motors registers a blank. <div type="image" title="M&amp;amp;M Tata Motors EV sales FY22." msid="92742847" hostid="261" caption="&amp;lt;p&amp;gt;M&amp;amp;amp;M and Tata Motors EV sales in FY22&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="The EV roadmap" comment="subhead" text="The EV roadmap">The EV roadmap</cmsannotation> The key to understanding the future of Mahindra’s auto business is identifying its product roadmap. M&amp;M’s executive director Rajesh Jejurikar said the company’s SUV lineup will be 20-30% electric by 2027. Eight new electric vehicles are to be launched by 2027. Of these, four will be brand new cars and four will be ‘conversions’ of existing petrol and diesel cars. IDBI Capital too has impressed with M&amp;M’s three new ‘blockbuster’ launches – the new Thar, XUV 700 and Scorpio-N – stating that it has made a comeback. The brokerage also says that the company is ‘unlocking value’ of its EV business — and is no longer just a tractor company. <div type="Article" hostid="261" msid="90775731" title="Electric two-wheeler sales surge over 5 times – Hero Electric, Okinawa corner half the market, Ather’s market share declines" mstype="2" mssubtype="0"></div> <cmsannotation type="cmsannotation" annotationid="Money’s gonna attract more money" comment="subhead" text="Money’s gonna attract more money">Money’s gonna attract more money</cmsannotation> BII’s Nick O’Donohoe has another angle to valuation. In the press release, he said that this investment will “attract additional sources of private capital” into Mahindra Electric. While he did not go into further details, he said that this venture is “exciting”. Green funds, and their large appetites, could also be one of the reasons behind the large investment into M&amp;M. “Climate change is one of the biggest challenges of our time. The investment into Mahindra’s EV business is in line with our decarbonization strategy and focus of supporting sustainable business models that create new jobs, particularly for women,” said Samir Abhyankar, managing director of BII. He also underlined that this is aimed at attracting other “like-minded investors in the future”. <cmsannotation type="cmsannotation" annotationid="Lock, stock and debt" comment="subhead" text="Lock, stock and debt">Lock, stock and debt</cmsannotation> There are other advantages that M&amp;M has over Tata Motors that makes it an attractive investment. The former has much less debt. Its overall debt is ₹75,000 crore – that’s half of what’s on Tata Motors’ books. M&amp;M is also a profitable company, while Tata Motors has reported losses in four out of the last five years, at over ₹64,000 crore. Moreover, the former’s stock has been outperforming the index too. Since the beginning of 2022, it has outperformed the Nifty Auto index by four times, surging over 38% while the index gained less than 9%. “Within OEMs, M&amp;M remains our top pick as it relatively outperformed within the auto OEM space after a multiyear breakout that spells structural turnaround,” a report by ICICI Direct stated. <div type="image" title="M&amp;amp;M 01_01_22 to 08_07_22." msid="92742889" hostid="261" caption="&amp;lt;p&amp;gt;M&amp;amp;amp;M share price in 2022&amp;lt;/p&amp;gt;"></div> SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/cooling-crude-oil-prices-companies-in-these-sectors-could-benefit-the-most/articleshow/92738107.cms">Cooling crude oil prices – companies in these sectors could benefit the most</a> <a href="https://www.businessinsider.in/stock-market/news/gone-with-the-windfall-tax-ongc-loses-a-fifth-of-its-market-value/articleshow/92721451.cms">Gone with the windfall tax: ONGC loses a fifth of its market value</a> <a href="https://www.businessinsider.in/investment/news/infy-lic-reliance-and-6-more-stocks-that-mutual-funds-are-going-long-on/articleshow/92693363.cms">Infosys is the most favourite mutual fund stock – find out the eight others</a>

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