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4 mins read
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
3 mins read
Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.
ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…
Catherine Boudreau,Jacob Zink…
3 mins read
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
2 mins read
‘Gangsters are not heroes’: Meesho is selling Lawrence Bishnoi T-shirts and the internet is not happy about it
E-commerce platform Meesho is facing severe backlash for selling T-shirts featuring gangster Lawren…
3 mins read
Trump's victory shows the flagging influence of mainstream media
Trump's online strategies, including podcast appearances, reflect the waning power of legacy media …
Lindsay Dodgson,Mikhaila Friel
3 mins read
Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals
The research further found that since July, other conservative and right-wing X accounts have perfo…
PTI
3 mins read
Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.
Users mocked Saudi Arabia's still-developing Neom city after a vlogger showed off what it's like to…
Grace Eliza Goodwin
1 min read
Top 10 social media influencers who turn their fame into billions
Top 10 social media influencers who turn their fame into billions
4 mins read
I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement.
Rachel Martino thought she was attending an influencer garden party. When she got there, she realiz…
Cailey Griffin
2 mins read
"What happens in India affects a sixth of humanity": Shashi Tharoor highlights India's growing global influence
The Thiruvananthapuram Member of Parliament explained that India, now the third-largest economy in …
PTI
2 mins read
Tesla stock could soar 50% as it broadens beyond autos and as Musk exerts more political influence, Morgan Stanley says
Morgan Stanley analysts say Tesla will surge if it can expand to be an AI giant, which may be more …
Kelly Cloonan
3 mins read
A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.
Fast-forward eight years, and Joan MacDonald is a 78-year-old fitness influencer with 1.9 million f…
Serafina Kenny
3 mins read
Is your child a fussy eater? It may be in your genes!
A new study has shown that children's picky eating habits are mostly genetic. However, there is a w…
1 min read
Elon Musk joined Trump's call with Zelenskyy, showing the Tesla CEO's new influence after spending at least $119 million on the campaign
Musk was reportedly present for Trump's calls with both Ukrainian President Volodymyr Zelenskyy and…
Bryan Metzger,Alice Tecotzky
3 mins read
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
2 mins read
TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals
Documents found in a lawsuit reveal how TikTok planned to influence lawmakers during the congressio…
Kenneth Niemeyer
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
4 mins read
I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.
Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…
Cailey Griffin
4 mins read
I built a 'tiny house' Airbnb hotel and sold it for $7 million. Here's why I decided to walk away when I did.
Isaac French said hitting it off with the buyer and being offered the right price influenced his de…