You Searched For "influencer marketing industry" and got 16 results
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3 mins read
Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.
ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…
Catherine Boudreau,Jacob Zink…
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
4 mins read
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
3 mins read
The crypto industry has spent millions this election. Here's what it hopes to get in return.
The crypto industry has spent tens of millions on pro-crypto candidates this election cycle. Will i…
Katie Balevic,Kenneth Niemeyer
7 mins read
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
3 mins read
3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing
Micro influencers who create gambling content explain how they make money from affiliate marketing …
Tiara White
2 mins read
Stock market today: Tesla powers tech rally as Nasdaq snaps 5-day skid
Top of mind for investors this week include Nvidia's third-quarter earnings report and a slew of ec…
Matthew Fox
4 mins read
I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.
Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…
Cailey Griffin
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
2 mins read
Stock market today: Election rally stumbles as bond yields spike ahead of key inflation data
Bond yields spiked aggressively as investors awaited Wednesday's inflation data for October.
Filip De Mott
5 mins read
Apple's event will serve as a litmus test for the wider AI industry
Apple's "Glowtime" event is kicking off today. The tech giant will unveil its newest iPhone, alongs…
Dan DeFrancesco
2 mins read
BlackRock's Larry Fink says the US election 'really doesn't matter' for markets
The CEO leads the world's largest asset manager, which has come under scrutiny from Republicans.