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You Searched For "influencer marketing industry" and got 20 results


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3 mins read

Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.

ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…

Catherine Boudreau,Jacob Zink…   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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4 mins read

How making money as an influencer has changed in a decade

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

Lindsay Dodgson   


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3 mins read

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…

Dan Whateley   


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2 mins read

Macroeconomic data, global trends, Q1 earnings to drive market sentiments this week: Analysts

Besides, trading activity of foreign investors would also be a crucial factor in dictating movement…

PTI   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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8 mins read

Inside the Goldman Sachs marketing push that has some execs perplexed

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…

Reed Alexander   


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1 min read

Nifty and Sensex dip post-Muhurat rally; experts blame THESE global factors

The Indian stock market opened lower on Monday, with Nifty 50 and BSE Sensex both declining.

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4 mins read

I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.

Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…

Cailey Griffin   


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3 mins read

The crypto industry has spent millions this election. Here's what it hopes to get in return.

The crypto industry has spent tens of millions on pro-crypto candidates this election cycle. Will i…

Katie Balevic,Kenneth Niemeyer   


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2 mins read

Stock market today: Election rally stumbles as bond yields spike ahead of key inflation data

Bond yields spiked aggressively as investors awaited Wednesday's inflation data for October.

Filip De Mott   


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5 mins read

The $21 billion influencer industry has gone completely off the rails

Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…

Katherine Tangalakis-Lippert   


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3 mins read

A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…

Shriya Bhattacharya   


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2 mins read

BlackRock's Larry Fink says the US election 'really doesn't matter' for markets

The CEO leads the world's largest asset manager, which has come under scrutiny from Republicans.

Shubhangi Goel   


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3 mins read

Homebuying decision may be impacted if mortgage rates cross 9%: FICCI-Anarock survey

A FICCI and Anarock survey reveals that nearly 90% of homebuyers will be significantly impacted if …

PTI   


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7 mins read

How to become an influencer and make money

Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…

Shriya Bhattacharya   


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5 mins read

Apple's event will serve as a litmus test for the wider AI industry

Apple's "Glowtime" event is kicking off today. The tech giant will unveil its newest iPhone, alongs…

Dan DeFrancesco   


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3 mins read

3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing

Micro influencers who create gambling content explain how they make money from affiliate marketing …

Tiara White   


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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…

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2 mins read

Stock markets today: Indexes slip as jobless claims rise ahead of highly anticipated jobs report

Indexes edged lower Thursday as investors took in an uptick in jobless claims and simmering tension…

Kelly Cloonan