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Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
The rise of India's influencer economy during the second wave of COVID-19
Kunal Kishore Sinha, Co-founder & COO, ClanConnect AI on growth of influencer marketing in India
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
Behind The Whole Truth’s latest campaign that aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
Indian Influencers and content creators whose work we are looking forward to in 2022
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of cont…
GroupM brings its influencer marketing solution INCA to India
INCA will enable brands to run AI-powered content marketing campaigns beyond social channels to ach…
QYOU Media to acquire influencer marketing company Chtrbox
The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in Ind…
Top three social media platforms to be used for Influencer Marketing in 2020: Report
According to the report, Instagram leads as the primary choice of brands in 2019 and 82% of brands …