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Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
India's refurbished smartphone market witnesses accelerated growth
India's refurbished smartphone market is experiencing significant growth, outpacing the new smartph…
The rise of India's influencer economy during the second wave of COVID-19
Kunal Kishore Sinha, Co-founder & COO, ClanConnect AI on growth of influencer marketing in India
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem
Behind The Whole Truth’s latest campaign that aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
QYOU Media to acquire influencer marketing company Chtrbox
The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in Ind…
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines
From Kareema Barry to Shantanu Dhope, here are rising content creators who we are excited about in 2022
Indian Influencers and content creators whose work we are looking forward to in 2022
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression was one of the top performing agencies in India last year, it grew at the rate of 90…
Billionaire Ray Dalio hails India as the next big investing opportunity, saying its economy is on the verge of a China-style rapid surge
India's economy is "at the brink of the fastest growth rates and biggest transformations in the wor…
George Glover
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of cont…
GroupM brings its influencer marketing solution INCA to India
INCA will enable brands to run AI-powered content marketing campaigns beyond social channels to ach…