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3 mins read
Impact of COVID-19 on the influencer marketing industry
Alchemy Group's Dharika Merchant writes how we are heading towards a more meaningful form of digita…
3 mins read
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
2 mins read
GroupM brings its influencer marketing solution INCA to India
INCA will enable brands to run AI-powered content marketing campaigns beyond social channels to ach…
3 mins read
QYOU Media to acquire influencer marketing company Chtrbox
The acquisition will lead to a substantial expansion of QYOU’s influencer marketing business in Ind…
2 mins read
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of cont…
2 mins read
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
2 mins read
Mediakix insiders say the agency has missed some payments to influencers and seen a staff exodus
Mediakix had been an industry fixture for nearly a decade. Then in 2020, it started missing payment…
Sydney Bradley
2 mins read
Playboy to pursue an influencer-led business model with its new Centerfold platform
Playboy is on a path to reposition the nearly-70-year-old adult entertainment company as a lifestyl…
Waiyee Yip
4 mins read
The biggest advertising trade group says half of US shoppers are buying direct-to-consumer products, and most big marketers are unprepared
It's well-established that disruptor brands like mattress maker Casper and hair-loss product compan…
Lucia Moses
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
5 mins read
Top TikTok talent managers and agents for creators in 2021
The top influencer news of the week includes inside the business of a TikTok influencer house and h…
Amanda Perelli
2 mins read
You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
INCA has on-boarded Sophia the Robot to make her available as an influencer partner to brands in th…
4 mins read
The top influencer marketers at brands like Dunkin' and Chipotle
This week's rundown includes how creators are using YouTube's new TikTok-like feature for short ver…
Amanda Perelli
3 mins read
Influencer Marketing: How It Can Make Your Brand Tick
In offline context, children, family, friends and colleagues – all are big influencers in the consu…
3 mins read
YouTube star Alisha Marie, who has 8 million subscribers, explains why she turns down lots of brand sponsorship deals
Amy Neben, a partner and talent manager at Select Management Group - which manages some of YouTube'…