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As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Amar Nagaram, CEO, Myntra on his expectations from the upcoming festive sale
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then…
Local businesses to win big as consumers wake up to the advantages of shopping locally: Shopify report
Consumer sentiment confirms that the online shopping boom is here to stay
What the Indian festive market will look like in COVID-19
How does a brand place itself in the festive scenario with an effective festive marketing plan amid…
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
Betting on festive season: How advertising industry is re-strategizing everything by doing it differently
Priya Jacob, President-Media, Network Advertising on how festive season will be different this year.
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm announces its marketing plans
Digital advertising will deliver mega results for brands this festive season
Sanjay Mehta, Joint CEO, Mirum on why digital advertising will deliver better results this festive …
72% of Indians plan to splurge on electronics and gadgets during the festive season: Report
62% revealed festive budgets have gone up compared to last year
Growth across vehicle segments powers 10% rise in India's June auto retail sales, cautiously optimistic for the near term: FADA
Automobile retail sales in June registered 10% year-on-year growth, with positive performances seen…
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Flipkart’s Big Billion Days sale has gone live on October 16 and will end on October 21.
Myntra expects 2X increase in traffic over the previous festive season in its upcoming Big Fashion Festival
The shopping festival will be held between October 16 and 22