You Searched For "influencer marketing" and got 19 results
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4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
3 mins read
Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.
ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…
Catherine Boudreau,Jacob Zink…
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
1 min read
Social Media Influencer Marketing
Social Media Influencer Marketing
2 mins read
SEBI brings in new norms to regulate finfluencers
Stock market watchdog Securities Exchange Board of India (SEBI) has brought in new norms to regulat…
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Anil Ambani, Arshad Warsi- Famous names who SEBI has barred from the markets
In July this year, SEBI had barred the infamous fugitive Vijay Mallya from trading in Indian market…
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
3 mins read
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…
Dan Whateley
4 mins read
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
3 mins read
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
2 mins read
US Fed cuts interest rates by 25 bps, Powell notes Trump's victory to have no impact on policy decisions
The US Federal Reserve cut interest rates for the second time this year, lowering them to 4.5-4.75%…
1 min read
Seeking nominations for rising stars in influencer marketing in the US and the UK
Nominees must be based in the US or the UK and have at least five years of experience in the creato…
Shriya Bhattacharya,Marta Bii…
8 mins read
Inside the Goldman Sachs marketing push that has some execs perplexed
The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insi…
Reed Alexander
1 min read
Nifty and Sensex dip post-Muhurat rally; experts blame THESE global factors
The Indian stock market opened lower on Monday, with Nifty 50 and BSE Sensex both declining.
2 mins read
Women are more likely to adopt digital financial services when introduced by local agents or women community influencers
Nalin Bansal, Chief Relationship Management and Key Initiatives, NPCI, said "While we've achieved s…