You Searched For "influencer marketing" and got 17 results
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2 mins read
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
9 mins read
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
3 mins read
The rise of India's influencer economy during the second wave of COVID-19
Kunal Kishore Sinha, Co-founder & COO, ClanConnect AI on growth of influencer marketing in India
7 mins read
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines
9 mins read
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
2 mins read
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem
7 mins read
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
5 mins read
What are the different ways of leveraging influencer marketing apart from content creation?
Influencers can help you identify the right narrative/messaging to drive the goals of a given campa…
1 min read
Seeking nominations for the top influencer marketers and brand professionals on TikTok
Insider wants to hear from you on the influencer marketers and brand professionals that are buildin…
Dan Whateley,JP Mangalindan
5 mins read
Tips to create a successful influencer marketing campaign
If you’re finding out for an ironclad way to grasp the attention of your ideal audience, you should…
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
10 mins read
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
3 mins read
55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey
Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…
Behind The Whole Truth’s latest campaign that aims to reveal the truth behind misleading influencer marketing
After revealing the truth about FMCG companies, The Whole Truth’s latest campaign highlights how in…
3 mins read
YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers
It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…
3 mins read
85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
One in 10 global FMCG companies generated between $1.1 mn-$5 mn in sales from their best campaign
3 mins read
Impact of COVID-19 on the influencer marketing industry
Alchemy Group's Dharika Merchant writes how we are heading towards a more meaningful form of digita…