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3 mins read

Trump said he'll unleash an oil boom. Exxon Mobil CEO says not so fast.

ExxonMobil CEO Darren Woods said there isn't much opportunity for the oil industry to increase prod…

Catherine Boudreau,Jacob Zink…   


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4 mins read

How making money as an influencer has changed in a decade

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

Lindsay Dodgson   


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2 mins read

"What happens in India affects a sixth of humanity": Shashi Tharoor highlights India's growing global influence

The Thiruvananthapuram Member of Parliament explained that India, now the third-largest economy in …

PTI   


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2 mins read

Tesla stock could soar 50% as it broadens beyond autos and as Musk exerts more political influence, Morgan Stanley says

Morgan Stanley analysts say Tesla will surge if it can expand to be an AI giant, which may be more …

Kelly Cloonan   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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2 mins read

Palmer Luckey and other defense tech leaders see Trump's victory as a win for the industry

Palmer Luckey's Anduril and other Silicon Valley defense tech companies say they foresee growth opp…

Kenneth Niemeyer   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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4 mins read

I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.

Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…

Cailey Griffin   


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3 mins read

The crypto industry has spent millions this election. Here's what it hopes to get in return.

The crypto industry has spent tens of millions on pro-crypto candidates this election cycle. Will i…

Katie Balevic,Kenneth Niemeyer   


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5 mins read

The $21 billion influencer industry has gone completely off the rails

Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…

Katherine Tangalakis-Lippert   


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3 mins read

Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.

Users mocked Saudi Arabia's still-developing Neom city after a vlogger showed off what it's like to…

Grace Eliza Goodwin   


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7 mins read

I was a fitness influencer with 1 million Instagram followers. I made a career U-turn after I realized my content was damaging myself and others.

Madalin Giorgetta would get 60,000 likes on a bikini photo as a fitness influencer. She re-trained …

Kim Schewitz   


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3 mins read

A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up

Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…

Shriya Bhattacharya   


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3 mins read

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…

Dan Whateley   


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4 mins read

A 'Love Is Blind' star says he doubled his income by influencing part-time. Now, he and his wife are using the extra money to travel and buy a house.

Tiffany and Brett met on "Love Is Blind" season 4. Business Insider spoke to them about how their l…

Caralynn Matassa   


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4 mins read

From models to influencers, here's what it costs to be 'hot'

TikTok trends and high-priced products are driving consumer spending on beauty and wellness. Hot pe…

Jordan Hart   


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7 mins read

How to become an influencer and make money

Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…

Shriya Bhattacharya   


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5 mins read

Apple's event will serve as a litmus test for the wider AI industry

Apple's "Glowtime" event is kicking off today. The tech giant will unveil its newest iPhone, alongs…

Dan DeFrancesco   


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2 mins read

Taylor Swift pulled another power move that showcases just how much industry influence she has

Swift is the only Universal Music Group artist whose music is on TikTok, a sign of her influence in…

Shubhangi Goel   


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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…