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YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers
It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…
Influencers are charging $2,000 per Instagram post from Coachella and are so busy they don't watch the acts, report says
Coachella is like the Super Bowl of fashion, a brand expert said, and collaborations can earn influ…
Rachel Hosie
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
Why brands are still betting big on influencers
Just five years ago, could you possibly imagine that by creating digital engaging content on social…
How to create an influencer media kit to pitch brands
Influencers on Instagram, TikTok, and YouTube shared the exact media kits they use to pitch themsel…
Amanda Perelli
How to create an influencer media kit to pitch brands
Here's how to create an influencer media kit to pitch to brands. Influencers on YouTube, Instagram,…
Amanda Perelli,Nathan McAlone
How to reach out to brands and land deals as an influencer
Here's how you can reach out to brands as an influencer. We have examples of posts, email templates…
Sydney Bradley,Shriya Bhattac…
How to reach out to brands and land deals as an influencer
Here's how you can reach out to brands as an influencer. We have several examples of email template…
Sydney Bradley,Amanda Perelli
The top influencer marketers at brands like Dunkin' and Chipotle
This week's rundown includes how creators are using YouTube's new TikTok-like feature for short ver…
Amanda Perelli
Seeking nominations for the top brands for micro influencers to work with
Brands are turning to micro influencers, who tend to have high engagement on their posts and cost l…
Shriya Bhattacharya
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
What brands should keep in mind while investing on Influencer Marketing
Despite more and more advertisers investing on influencer marketing, there are a few things they ne…
How Instagram Reels compares to TikTok for influencer brand deals
This week's rundown includes an explanation on what the term "usage rights" means for influencers w…
Amanda Perelli
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
The entrepreneur's ultimate guide to influencer marketing on Instagram, from micro-influencers to brand ambassadors, and everything in between
Elma Beganovich founded a $5.2 million digital-marketing agency with her sister Amra Beganovich bef…
Jennifer Ortakales
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
Brands are still hiring influencers who party during the pandemic
This week's rundown includes how a cooking Instagram influencer doubled his follower count in one m…