You Searched For "influencer brands" and got 20 results
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4 mins read
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…
Lindsay Dodgson
4 mins read
I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement.
Rachel Martino thought she was attending an influencer garden party. When she got there, she realiz…
Cailey Griffin
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
3 mins read
Influencers are swiping a new black card at restaurants, spas, and fitness studios
OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…
Amanda Perelli
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
4 mins read
I left my 6-figure corporate banking job, and now, I'm a food influencer. I support my family by doing what I love.
Daniel Chung, 36, left his corporate banking job and pursued a career acquiring restaurants. Now he…
Cailey Griffin
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
3 mins read
This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.
Marc-Kwesi Farrell spent three years as a Starbucks VP. He left to launch his own rum brand, applyi…
Maria Noyen
2 mins read
Russia is exploiting this outdated election law to pay American influencers to sway voters
Russia, which has long worked to sway American elections, has found a new and legal way in.
Katie Balevic
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
4 mins read
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
7 mins read
I was a fitness influencer with 1 million Instagram followers. I made a career U-turn after I realized my content was damaging myself and others.
Madalin Giorgetta would get 60,000 likes on a bikini photo as a fitness influencer. She re-trained …
Kim Schewitz
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
4 mins read
Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth
Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
7 mins read
These Mormon influencers turned their shocking scandal into a reality TV show. It's been good for business.
Mormon TikToker Taylor Frankie Paul got herself a Hulu reality show not by making content about her…
Palmer Haasch
4 mins read
A 'Love Is Blind' star says he doubled his income by influencing part-time. Now, he and his wife are using the extra money to travel and buy a house.
Tiffany and Brett met on "Love Is Blind" season 4. Business Insider spoke to them about how their l…
Caralynn Matassa
4 mins read
From models to influencers, here's what it costs to be 'hot'
TikTok trends and high-priced products are driving consumer spending on beauty and wellness. Hot pe…