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MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
China wants its nepo-baby and get-rich-quick influencers gone
China's biggest platforms announced a synchronized crackdown on "bad behavior" involving flaunting …
Matthew Loh
Benefits of eating pomegranate for weight loss
Benefits of eating pomegranate for weight loss
Russia's frenemy China is quietly trying to dampen Putin's influence
China has massively boosted its economic and political influence in Central Asia while Russia's bee…
Tom Porter
From politics to beauty pageants, here are 5 unexpected areas AI is already taking over!
From AI influencers to AI beauty pageants, here are five unexpected professions artificial intellig…
'Intellectual influencers' will soon be taking over your social-media feeds
The barrier to influencing is lower than ever, meaning viewers are more discerning, and content cre…
Lindsay Dodgson
The UK might see an “AI candidate” this general election — here’s how that will work
AI Steve is an artificial intelligence candidate created by entrepreneur Steve Endacott to run for …
An influencer got a $4,980 Gucci bag. Then, she intentionally tried to destroy it.
The Olsen twins have famously carried worn and torn Birkin bags. One influencer tried to get the sa…
Amanda Krause
12 influencer athletes who are set to dominate the Paris Olympics and your FYP
Since sponsorships are largely dependent on an athlete's popularity and performance, TikTok and oth…
Mykenna Maniece
A small number of ‘superspreaders’ are propagating most of the misinformation on Twitter, study finds
Building on our understanding on the spread of misinformation on social media, a team of analysts a…
'Miss AI' is the first-ever beauty pageant for AI influencers. See the top 10 finalists.
The platform is used by creators to share monetized content with their followers. But unlike simila…
Jordan Hart
An influencer is slammed for having a 'wasteful' and 'polluting' gender reveal party that saw a trio of airplanes leaving smoke-like trails in the sky
Inga Stunbriene shared a video of the event showing three airplanes flying over the couple and maki…
Alexandra Bacon
Gen Zers want you to know they are sick of extravagant influencer brand trips
The generation that has grown up with social media say the lavish lifestyles of the internet's rich…
Lindsay Dodgson
Elon Musk and 'anti-Biden brain trust' bonded at exclusive Hollywood Hills dinner, report says
Elon Musk hosted a dinner for billionaires that got political, and attendees discussed their distru…
Katherine Tangalakis-Lippert
TikTokers want to 'normalize' flying economy, arguing most influencers give way too much prominence to business class
The influencer industry has long been linked to luxury, often promoting high-end air travel. Some a…
Lindsay Dodgson
TikTok influencers fear their careers will be destroyed and their work 'deleted forever' as a US ban looms
TikTokers spoke to Business Insider about the negative impacts banning the app in the US would have…
Lindsay Dodgson
How taking a break can help save an influencer's dying career, even when it seems like there's no hope
Polarizing YouTuber Gabbie Hanna disappeared from the internet for a year. She's been welcomed back…
Lindsay Dodgson
Wealthy Chinese influencers are being banned from social media for flaunting lavish lifestyles
A social media influencer dubbed "China's Kim Kardashian" lost access to his accounts after China l…