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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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2 mins read

‘Gangsters are not heroes’: Meesho is selling Lawrence Bishnoi T-shirts and the internet is not happy about it

E-commerce platform Meesho is facing severe backlash for selling T-shirts featuring gangster Lawren…

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3 mins read

Trump's victory shows the flagging influence of mainstream media

Trump's online strategies, including podcast appearances, reflect the waning power of legacy media …

Lindsay Dodgson,Mikhaila Friel   


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3 mins read

Tech billionaire Elon Musk's social media posts have had a 'sudden boost' since July, new research reveals

The research further found that since July, other conservative and right-wing X accounts have perfo…

PTI   


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4 mins read

How making money as an influencer has changed in a decade

Creators, who were once dependent on ad revenue, now have multiple streams of income. But their aud…

Lindsay Dodgson   


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1 min read

Top 10 social media influencers who turn their fame into billions

Top 10 social media influencers who turn their fame into billions

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4 mins read

I thought I was going to an influencer event in Central Park. It was actually my own surprise engagement.

Rachel Martino thought she was attending an influencer garden party. When she got there, she realiz…

Cailey Griffin   


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2 mins read

"What happens in India affects a sixth of humanity": Shashi Tharoor highlights India's growing global influence

The Thiruvananthapuram Member of Parliament explained that India, now the third-largest economy in …

PTI   


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2 mins read

Tesla stock could soar 50% as it broadens beyond autos and as Musk exerts more political influence, Morgan Stanley says

Morgan Stanley analysts say Tesla will surge if it can expand to be an AI giant, which may be more …

Kelly Cloonan   


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3 mins read

A 70-year-old lost 70 pounds and got into weight-lifting. She shares 4 tips for getting fit whatever your age.

Fast-forward eight years, and Joan MacDonald is a 78-year-old fitness influencer with 1.9 million f…

Serafina Kenny   


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Is your child a fussy eater? It may be in your genes!

A new study has shown that children's picky eating habits are mostly genetic. However, there is a w…

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1 min read

Elon Musk joined Trump's call with Zelenskyy, showing the Tesla CEO's new influence after spending at least $119 million on the campaign

Musk was reportedly present for Trump's calls with both Ukrainian President Volodymyr Zelenskyy and…

Bryan Metzger,Alice Tecotzky   


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Influencers are swiping a new black card at restaurants, spas, and fitness studios

OTH Network is the latest influencer-marketing platform wooing influencers and harnessing gifting a…

Amanda Perelli   


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2 mins read

TikTok once planned to use content posted by its users to influence Mitch McConnell, lawsuit reveals

Documents found in a lawsuit reveal how TikTok planned to influence lawmakers during the congressio…

Kenneth Niemeyer   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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SEBI brings in new norms to regulate finfluencers

Stock market watchdog Securities Exchange Board of India (SEBI) has brought in new norms to regulat…

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2 mins read

Women are more likely to adopt digital financial services when introduced by local agents or women community influencers

Nalin Bansal, Chief Relationship Management and Key Initiatives, NPCI, said "While we've achieved s…

ANI   


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1 min read

Social Media Influencer Marketing

Social Media Influencer Marketing

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2 mins read

Anil Ambani, Arshad Warsi- Famous names who SEBI has barred from the markets

In July this year, SEBI had barred the infamous fugitive Vijay Mallya from trading in Indian market…

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3 mins read

Russia is likely trying to exploit the conflict in the Middle East to expand its influence, war experts say

As tensions rise between Israel and Iran, Russia is looking at ways to exploit the situation for it…

Thibault Spirlet