You Searched For "industries with highest promotional ad spends" and got 20 results
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3 mins read
India's power sector to rise 2.2x, defence sector to grow at 13% CAGR by 2030
India's power generation and transmission sectors are poised for substantial growth. Also, India's …
3 mins read
Coca-Cola India's spending on brands to be highest in H2
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of…
PTI
5 mins read
Two former bankers turned their experience into HBO's most underrated show. Now, it's finally getting the attention it deserves.
Mickey Down and Konrad Kay both had brief stints as bankers. Years later, they used their knowledge…
Samantha Rollins
3 mins read
Hindenburg allegations: Sebi chief gets backing of REIT and alternate capital industry bodies
In fact, the association has commended Sebi and its leadership for crafting a "rigorous regulat…
PTI
4 mins read
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
2 mins read
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
3 mins read
It's been another bad quarter for the fast-food industry. Burgers and pizza are too expensive, and Americans just don't want to splash out.
Fast-food giants like McDonald's, Starbucks, and KFC reported drops in comparable US sales. In part…
Grace Dean
5 mins read
Reliance gets thumbs-up from S&P, Fitch as strong earnings keep leverage in check
The oil-to-telecom-and-retail conglomerate's growth aspirations remain intact, it said, addin…
PTI
1 min read
Indian companies pumped up ads but that didn't help sales
As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
5 mins read
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Cautious optimism continues to thrive in the advertising industry
3 mins read
A Gen Zer who spends $180,000 designing luxury vans shares the biggest mistake people make converting them
Luxury van life is on the rise, according to Lucas Ravizza, a van builder who creates custom motorh…
Mikhaila Friel
6 mins read
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
3 mins read
3 influencers break down how they make money from gambling content, from YouTube ads to affiliate marketing
Micro influencers who create gambling content explain how they make money from affiliate marketing …
Tiara White
2 mins read
Govt approves 4th 'positive indigenisation list' of sub-systems to promote domestic defence industry
It is the fourth such "positive indigenisation list (PIL)" comprising line replacement units, su…
PTI
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
3 mins read
The Super Bowl menu has changed. Here's what people are buying and how much they're spending.
Super Bowl menus are looking a bit different this year. Spoiler: Barbecue is out.
Juliana Kaplan,Cork Gaines
3 mins read
The creator economy is a $250 billion industry and it's here to stay
The creator economy is an industry that includes social-media stars and a range of professionals wo…
Amanda Perelli
6 mins read
A simple way to fix search: Bright pink ads
There's a lot of angst lately about the quality of online search. A big part of the problem is poor…
Alistair Barr
4 mins read
Fast-food chains like Burger King, Shake Shack, and KFC are doubling down on digital order kiosks — but watch out, you'll probably end up spending more
Ordering using a touch screen is going to become the norm across fast food chains in the US, but ke…