Amid shifting privacy standards, advertisers are turning to new tactics and retail advertising to r…

India’s infrastructure spending and construction are on a full swing. And, as a proxy play, the com…

The beverage company has increased its marketing budget every year since 2019

Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's asc…

Appearing on "The Iced Coffee Hour" podcast, MrBeast, aka Jimmy Donaldson, said he spends between 7…

If you're planning on driving or using the Internet any time in the next eight years, you could fee…

From red carpets to showing up in movies, social media influencers are the new Hollywood sensation.

HDFC Chairman Deepak Parekh expressed confidence that the reverse merger between HDFC Bank and its …

Discover ways to make money and get paid for user-generated content and UGC ads on platforms like T…

A swell time for TV Advertising

India is the fastest-growing market globally at 14.6%

So far, 63% of S&P 500 companies have reported fourth-quarter earnings results. Of those companies,…

Kim Kardashian built her fame through reality television, and has launched successful brands like S…

Unlock 2.0 brings cheers for radio industry.

Rising prices, shortages, work, childcare, and canceled vacations: Everything sucks, and Americans …

Supply is recovering while Americans' spending is cooling off. Peak inflation is behind us, and dis…

Experts expect to see a 50% uptick in brands and advertisers

Myths Prevailing in Ad Fraud & Brand Safety

Octane Research engaged with 250 plus of India’s leading Chief Marketing Officers and leaders as pa…

"The COVID-19 pandemic stalled many digital transformation projects for Indian enterprises, main…