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The year of 2022 could be a watershed year for <keyword id="143" type="General" weightage="20" keywordseo="bollywood" source="Orion">Bollywood</keyword>. For the very first time, a lead character in the movie is transgender in Chandigarh Kare Aashiqui starring Ayushmann Khurana and Vaani Kapoor. Called a conversation starter on transgenders, the movie was lauded by many. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Then there was a formulaic Badhai Do starring Rajkummar Rao and Bhumi Pednekar - which is a lesbian and a gay man married to each other, due to family pressure. Increasing roles but not being cast While Bollywood might seem to be taking one step forward, it has brought out many issues – be it roles for the community and of course, casting transgenders for the roles. The apathy towards LGBTQ+ community is also affecting artists who intend to find their place in the showbiz which has been expanding thanks to the number of web series and more under production. Yet, it’s falling short of people to accommodate them. Transgender actor Sushant Divgikar criticises the casting of cisgender actors as transgender characters in Bollywood. This comes as Bollywood is making several movies on gender diversity but tends to cast popular actors instead of the ‘right’ fit. “If a transgender person is not allowed to play a transgender character on screen in a film, they are not allowed to play a man in a film and transgender people are not allowed to play women in a film so what do transgender artists play? transgender trees in the back?” asks Divgikar on his Instagram. Divgikar is quite vocal about challenges faced by <keyword id="1218847" type="General" weightage="20" keywordseo="lgbtq-community" source="Orion">LGBTQ community</keyword> in society and Bollywood. Sharing another such experience on gender disparity on Youtube, Divgikar revealed that they were auditioning for a toothpaste ad when the casting director told them even before they entered the room, “You are too gay for this advertisement.” Yet, not all is lost. A few actors from the community have found their standing. Jim Sarbh, a popular actor who played a key role in the superhit movie Padmavaat, also plays a role in Made in India. In the popular Amazon Prime Video series, he plays a straight character. “It was really difficult playing a heterosexual male so that was a first big challenge that I had to overcome, what cultural significance would be here and whether people will accept it,” <a href="https://www.facebook.com/YesWeExistIndia/videos/1246256258883966/">he said sarcastically in an interview </a>as he believes there is still socia stigma around the community. While the number of shows and movies portraying queer connection are increasing – large numbers are played by A-list actors like Sonam Kapoor, Fawad Khan, Ayushmann Khurana, Manoj Bajpai and more. ‘It was the most challenging film because I have never done such a character before’, <a href="https://indianexpress.com/article/entertainment/bollywood/aligarh-was-most-challenging-film-for-me-manoj-bajpayee/">said Manoj about playing a gay character </a>that was named Siras in Aligarh. India has a long way to go in terms of gender issues and is still struggling to get many aspects like casting and treatment of women. Case in point is the controversy created by Shahid Kapoor’s Kabir Singh which was criticized for toxic masculinity. Thappad was touted to be a response to Kabir Singh. “Everyone should do one thing they feel will take us towards gender equality – and getting rid of stereotypes and conditioning will surely be a step in that direction,” said Tapsee Pannu who played the protagonist in the movie. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/indias-tech-talent-pool-is-from-vizag-indore-and-warangal-thats-where-infosys-tcs-and-others-are-heading/articleshow/92351346.cms">India’s tech talent pool is from Vizag, Indore and Warangal — that’s where Infosys, TCS and others are heading</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/dailyhunt-launches-in-middle-east-north-african-market-is-next-in-line/articleshow/92354230.cms">Dailyhunt launches in Middle East, North African market is next in line</a>

You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists

PwC <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> on Tuesday announced to acquire <keyword id="14250220" type="General" weightage="100" keywordseo="venerate" source="Orion">Venerate</keyword> Solutions, a Salesforce consulting firm in the country, for an undisclosed sum. Venerate and its team of consultants and developers will integrate with PwC India's Salesforce practice post the acquisition, as PwC invests in the area of digital transformation and strategic alliances. "Venerate will augment our Salesforce consulting practice with significant end-to-end capabilities in the areas of platform engineering, and cloud and managed services, thereby bolstering our ambitions as a community of problem solvers," said <keyword id="225165" type="General" weightage="50" keywordseo="sanjeev-krishan" source="Orion">Sanjeev Krishan</keyword>, Chairman, PwC in India. Founded in 2016 in Bengaluru, Venerate builds and deploys cutting-edge customised solutions on the Salesforce platform across multiple clouds including Financial Services Cloud, Salesforce Marketing Cloud, Vlocity Industry Cloud and various integration tools. These solutions help organisations reimagine the customer experience, seamlessly ramp up sales and support their growth journeys. <keyword id="257235" type="General" weightage="50" keywordseo="partho-bhattacharya" source="Orion">Partho Bhattacharya</keyword>, CEO, Venerate and <keyword id="2591864" type="General" weightage="50" keywordseo="biswanath-bhattacharya" source="Orion">Biswanath Bhattacharya</keyword>, Founder and Director, believe that "Venerate's strengths combined with PwC India's extensive reach will provide tremendous opportunities, both for clients and talent alike". "This acquisition marks the beginning of the inorganic growth aspirations of the advisory business in India. More such opportunities are being actively evaluated in the cyber, ESG, cloud and analytics domain," informed Arnab Basu, Leader- Advisory, PwC India. The transaction is expected to close in the coming few weeks, subject to approvals. ALSO SEE: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/youre-too-gay-for-this-ad-and-other-ways-indian-showbiz-ignores-lgbtq-artists/articleshow/92355377.cms">You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/indias-tech-talent-pool-is-from-vizag-indore-and-warangal-thats-where-infosys-tcs-and-others-are-heading/articleshow/92351346.cms">India’s tech talent pool is from Vizag, Indore and Warangal — that’s where Infosys, TCS and others are heading</a>

PwC India acquires salesforce consulting firm, Venerate Solution

<ul><li>The stand-in finance minister <keyword id="6355222" type="PERSON" weightage="20" keywordseo="piyush-goyal">Piyush Goyal</keyword> took time in the middle of his speech to praise a recent blockbuster, <keyword id="71431" type="CITY" weightage="20" keywordseo="Uri">Uri</keyword>. </li><li> “Single window clearance for ease of shooting films, available only to foreigners, is now going to be made available to Indian filmmakers as well,” Goyal said. </li><li>Modi government’s affair with Bollywood is a recent phenomenon. </li></ul>Budget 2019 had, possibly, the maximum reference to Indian showbiz of all the finance bills presented in the country’s history. To start with, the stand-in finance minister Piyush Goyal took time in the middle of his speech to praise a recent blockbuster, Uri, which glorified the Narendra Modi government’s decision to conduct ‘surgical strikes’ into Pakistan-occupied-Kashmir. He then went on to solicit Bollywood’s love with a change in rule, which should not have been there in the first place. “Single window clearance for ease of shooting films, available only to foreigners, is now going to be made available to Indian filmmakers as well,” Goyal said. And that was not all. He also said that “regulatory provisions will rely more 14 on self-declaration. We will also introduce anti-camcording provisions in the Cinematograph Act to control the menace of piracy.” Goyal also highlighted how the government pushed for a lower tax on cinema tickets through the GST (goods and services tax) Council. Let’s look at how the relationship has evolved in the last four and a half years. It’s showtime Modi government’s affair with Bollywood is a recent phenomenon. In fact, in the first three years of the regime, the government’s relationship with the film industry was rather tenuous. One of the government’s appointees, the former chairman of the film certification board, the CBFC, Pahlaj Nihalani was a big thorn in the flesh for the country’s film industry. He infamously took the moral high ground and censored multiple films, most famously Anurag Kashyap’s Udta Punjab. Even after the Bombay High Court <a href="https://www.indiatoday.in/movies/bollywood/story/udta-punjab-latest-dveelopment-cbfc-bombay-high-court-verdict-censor-board-13840-2016-06-13">struck down</a> the CBFC demand for cuts in the film, Nihalani <a href="https://www.huffingtonpost.in/2016/06/14/pahlaj-nihalani_n_10451088.html">said</a> , “the door for films with obscene and vulgar content.” Despite the fans’ anger and the industry’s anguish, he remained the chief of the ‘censor board’, as CBFC is colloquially known in India, for 2 years, while <a href="https://www.youtube.com/watch?v=bP-l_JY2Vng">he intermittently flattered the </a>government and the prime minister. Not just the working professionals in Bollywood, the government faced a severe backlash from the students of cinema too. In 2017, Gajendra Chauhan’s appointment as the chairman of Film and Television Institute of India (FTII), triggered <a href="https://indianexpress.com/article/opinion/columns/the-problem-with-gajendra-chauhan/">a huge uproar</a>. Students <a href="https://indianexpress.com/article/india/india-news-india/ftii-students-call-off-hunger-strike-to-attend-classes-wont-engage-with-govt/">went on a protest</a>, that even turned violent for a bit, saying Chauhan was qualified to lead a reputed institution like the FTII. The students, who alleged that Chauhan’s appointment was a political move and not based on merit, found vindication when Chauhan <a href="https://indianexpress.com/article/india/im-a-bjp-soldier-will-do-whatever-is-assigned-gajendra-chauhan-4553227/">said</a>, “I am a BJP soldier and I will do whatever is assigned any duty assigned to me.” However, things turned for the better in 2018. Firstly, the new CBFC chief, the accomplished writer and lyricist Prasoon Joshi, has cannily handled the two divergent groups-- the government and the film industry. Secondly, some members of the film industry also served the government well. Two films released towards the end of 2018 were just what prime minister wanted, months before seeking re-election. The first film, <a href="https://www.businessinsider.in/accidental-prime-minister-is-at-the-epicenter-of-a-massive-political-controversy-in-india-just-with-its-trailer-launch/articleshow/67286606.cms">The Accidental Prime Minister</a>, was based on a revelatory book about all the corruption scandals of the previous government led by the Congress. It was the country’s first biopic made on a living prime minister, and showed the Manmohan Singh administration in poor light, and deservedly so, as many would argue. However, that government was voted out in 2014. The other movie of 2018, which helped the cause of the Narendra Modi government, was the slick story of border conflict, Uri. <a href="https://economictimes.indiatimes.com/magazines/panache/budget-2019-piyush-goyal-all-praise-for-uri-in-parliament-says-the-josh-was-unmatched/articleshow/67789368.cms">The movie was a hit</a>,and it allowed the government to revive nationalistic sentiments that are directly proportional to the amount of hate for Pakistan. A little gratitude for pliable filmmakers was probably in order. Who knows, others may fall in line too. See also : <a href="https://www.businessinsider.in/budget/news/budget-2019-live-updates/liveblog/67784324.cms">Budget 2019 Highlights and News Live: Proposal: no tax on income up to ₹5 lakhs</a> <a href="https://www.businessinsider.in/explainer-the-modi-governments-pension-scheme-for-informal-workers/articleshow/67790926.cms">Explained: The Modi government’s pension scheme for informal workers</a>

Modi government’s new found love for Indian Cinema

By Mona Parthsarathi New Delhi, Apr 19 () The coronavirus outbreak has brought the global entertainment industry to a standstill, but veteran singer Asha Bhosle says she is hopeful that once normalcy returns showbiz will also recuperate.The 86-year-old playback singer said India is an entertainment loving nation and after the lockdown people will definitely return to movie theatres and music concerts. "This pandemic will affect every industry to an extent. But I feel that once this is over, the entertainment industry will bounce back strongly. Don't forget that we love entertainment and after being in our homes for many weeks, there may be a tendency to go out to the cinemas, attend music concerts."Humans are social animal and we have survived many calamities in the past. We shall do so again," Asha told Bhasha in an interview.Coronavirus, which originated in central China in December, is believed to have infected more than 2.3 million people worldwide. While most recover, at least 155,000 have died, according to a tally by Johns Hopkins University.In India, death toll due to COVID-19 has risen to 507 and number of cases have climbed to 15,712.The singer said in her lifetime she has witnessed several epidemics like TB , cholera, smallpox, plague, SARS, MERS and the current situation across the world has revived those painful memories."I am 86 and have seen many epidemics. We did not have a cure for them or there just weren't enough medical facilities. We survived by homemade remedies. Plague used to wipe out entire villages. I remember my parents evacuating us from affected parts of the country and moving us to safer zones. It was social distancing at that time too."She said while there were no fancy words like "social distancing" and "lockdown" during those times, it was the same principle which saved them."I have also seen several wars including World War II. There was food rationing and the situation was bad but we adapted and survived those days too. This pandemic is bad because the entire world has been affected," the singer added. Asha believes the only way to win the fight against the deadly virus is to follow the guidelines set by the health experts and the government."This virus is different and more deadly and it requires precautions like self- isolation, social distancing and cleanliness. I am happy with the way Indian government is dealing with the crisis. Considering the population and domestic mobility, it would have been worst," she said.The music icon also lauded celebrities for creating awareness about coronavirus and believes their efforts are giving fruitful results."People look up to celebrities and it is our duty towards them and our country. Almost all celebrities have attempted to spread awareness about the virus and I believe this has helped a lot in making people aware and follow the guidelines."Asha was also part of Sangeet Setu, a series of virtual concerts to support PM-Cares relief fund set up to fight COVID -19. She said it was a unique experience to perform without any technical support."Sangeet Setu was unique initiative because performances came from the heart. Without studio facilities or professional recording equipment, without musicians, sound engineers. I recorded my performances on a phone and uploaded it," she said.The singer, who has been in the industry for over six decades, has also recorded for another initiative to bring people of the country together in these times of crisis."It is to bring together the people of India in this time of need and bring about our sense of pride and nationalism in this great ancient country of ours. As per PM-Cares fund directives I also recorded an appeal for people to donate generously to the fund."With all her recordings and concerts being cancelled, Asha said she is happy to spend time with her family during the lockdown."All my recordings and concerts have been cancelled but I don't dwell on what has been lost. Our culture teaches us to accept and adapt to any situation."So, I am adapting too. I look at the positive side of even this horrid situation, example the entire family is together enjoying the simple things in life," she said.The singer said the pandemic has taught people the importance of human bond and also made them aware of fragility of life."I'm calling and receiving calls from friends who I haven't heard from for many years. I have lost a dear friend in the UK and it drives home the point of how fragile life can be," Asha said."I take each day as it comes and make the most of it. Nature has shown us that it's bigger than any human accomplishment. It has taught us humility," she added. MJ SHD SHD

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You’re too gay for this ad, and other ways Indian showbiz ignores LGBTQ+ artists

Bhakti Makwana

PwC India acquires salesforce consulting firm, Venerate Solution

IANS

Modi government’s new found love for Indian Cinema

Sriram Iyer

Entertainment industry will bounce back even stronger after COVID-19 : Asha Bhosle

PTI

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