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2 mins read

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report

Indian short form apps surpass TikTok's content creators base

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Chinese app TikTok still has troves of personal data of Indians: Report

Facing a nationwide ban in the US, Chinese short-form video making platform TikTok still have acces…

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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3 mins read

Indian startups are cost efficient but US startups are focused on saving time: Sabeer Bhatia

Indian entrepreneurs should not try to conquer the whole world because they have cracked a cost-eff…

PTI   


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One in six Indians spends 1.2 hours a day scrolling through Shorts, Reels & more such

Over 250 million Indians subscribe to short-form videos across Indian home-grown apps like DailyHun…

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Facebook and Instagram will soon have to pay a 30% tax to Apple for paid posts on their platform

It is also the first time that Apple has directly taxed advertising in iOS apps. Apple pr…

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1 min read

Indian short video app Chingari gets $13 million cheque from Bengaluru-based telecommunication firm OnMobile

Bengaluru-based telecommunication firm OnMobile has led a $13 million (nearly ₹95 crore) funding ro…

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Mitron app’s traffic jumps up 11-fold after India banned several Chinese apps

Just 5 days after crossing the 10 million (1 crore) downloads milestone, Mitron has now announc…

PTI   


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Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store

The app has been trending at No. 1 on Google Play Store in the social category with a 4.4 rating.

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Indians go to Twitter videos for news, updates and to follow celebrities, says study

For 62% of its users, Twitter is one of the main sources for video content.Around 49% of users rely…

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Facebook vs TikTok rages on with the launch of Collab for Apple users

The experimental app for making collaborative music videos is now available on the App Store in …

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5 mins read

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service

We don’t want to create a story of user growth but of user retention and impact: Varun Saxena, Bolo…

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3 mins read

Instagram's rival to TikTok will come to the US in early August

Like TikTok, Reels allows users to record and edit short-form videos with audio and music soundtrac…

Paige Leskin   


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4 mins read

Discovery launches entertainment streaming app Discovery Plus

Discovery's targeted marketing campaign ‘App Interesting toh AAP interesting’ is aimed at connectin…

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10 mins read

How TikTok’s ban in India might impact influencers and brands

What's the way forward for brands and influencers who relied heavily on TikTok?

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2 mins read

Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

Indian short-video making apps like Josh, Moj, MX Takatak and Roposo have brought back 97 per cent …