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<ul><li>The partnership will allow Sachin fans to own his digital collectibles with multiple utilities. </li><li>NFTs are a class of digital assets that use blockchain to track asset ownership and transfer. </li><li>Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, <keyword id="7567" type="General" weightage="20" keywordseo="Virender-Sehwag" source="Orion">Virender Sehwag</keyword> are already on the platform. </li></ul>Indian cricketing legend <keyword id="6354267" type="General" weightage="20" keywordseo="Sachin-Tendulkar" source="Orion">Sachin Tendulkar</keyword> became the latest cricketer to join the non-fungible token (NFT) bandwagon by partnering with digital cricket collectibles platform <keyword id="11906986" type="General" weightage="20" keywordseo="RARIO" source="Orion">Rario</keyword> on Thursday. This partnership not only involves Sachin as a strategic investor but also allows fans from around the world to own his digital collectibles exclusively on Rario.com, the company said in a statement. NFTs are a class of digital assets that use blockchain to track asset ownership and transfer. The partnership allows fans from around the world to own his digital collectibles with multiple utilities exclusively on Rario. “Fans are an integral part of any sport. While the on-field action happens for a few hours, fans carry the memories forward and immortalise those moments forever. It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favourite moments”, Tendulkar said. Many cricketers are already on the Rario platform including Aaron Finch, Faf Du Plessis, Quinton de Kock, Shakib Al Hasan, Rishabh Pant, Virender Sehwag, Zaheer Khan, Smriti Mandhana, Arshdeep Singh and Axar Patel. Founded in 2021 by IIT alumni Ankit Wadhwa and Sunny Bhanot, Rario claims it is the world’s first officially licensed digital collectibles platform for cricket fans. Since the inception of NFTs, the craze has spread to include all forms of art, media, fashion, and sports and have grown to a market value of $40 billion, Rario said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/netflix-to-roll-out-password-sharing-crackdown-globally-next-year/articleshow/94985398.cms">Netflix to roll out password-sharing crackdown globally next year</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/adani-transmission-bags-project-from-best-to-install-over-1-million-smart-meters-in-mumbai/articleshow/94982223.cms">Adani Transmission bags project from BEST to install over 1 million smart meters in Mumbai</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/how-india-and-pakistan-have-performed-in-all-their-t20-matches-against-each-other-check-out-here/slidelist/94981319.cms">Here’s how India has performed in their 11 T20 matches against Pakistan</a>

Master blaster Sachin Tendulkar joins the NFT party with Rario partnership

<ul><li>The <keyword id="44734" type="General" weightage="20" keywordseo="indian-government" source="Orion">Indian government</keyword>, earlier this year, brought virtual digital assets (<keyword id="56768" type="General" weightage="80" keywordseo="vda" source="Orion">VDA</keyword>) under the ambit of taxation. </li><li>At the time, however, there were several aspects that were not clarified, including how NFTs are defined and calculation of the 1% TDS. </li><li>Now, the taxman is reportedly working on guidelines ahead of the first advance tax due date in June. </li></ul>The government is reportedly working on defining how non-fungible tokens or NFTs can be taxed. It is likely to include them under the definition of virtual digital assets (VDA) like Bitcoin, Ethereum and other cryptocurrencies. A report by <a href="https://www.business-standard.com/article/economy-policy/centre-likely-to-lift-veil-on-taxing-nft-as-virtual-digital-asset-122053000066_1.html">Business Standard</a> quoting unnamed sources states that the Central Board of Direct Taxes (CBDT) is working on guidelines in this regard. This is to essentially remove any ambiguity about NFTs, which will make it clearer for both tax assessees as well as the tax department to compute and levy taxes. It is worth noting that the first due date of advance tax payment is inching close – the first instalment falls due on June 15. Assessees are required to estimate their tax liability for the year and then pay 15% of it by June 15. “There are several key issues requiring clarity on the definition of virtual assets and their implementation. They must be settled before the first advance tax instalment due date to ensure taxpayers are able to accurately calculate their taxes and avoid interest and penalties for shortfall in tax payments,” the report said, quoting an unnamed official. <cmsannotation type="cmsannotation" annotationid="CBDT guidelines on VDA to shed more light on 1% TDS as well" comment="subhead" text="CBDT guidelines on VDA to shed more light on 1% TDS as well">CBDT guidelines on VDA to shed more light on 1% TDS as well</cmsannotation> Apart from just defining NFTs and whether they are covered under VDAs for the purpose of taxation, the taxman is also expected to explain how to calculate the 1% TDS on cryptocurrency transactions. For context, the Indian government introduced a 1% TDS in its annual budget in February this year, stating that the goal was to track crypto transactions. However, industry players have criticised this move, saying that this will make the crypto market illiquid. Alternatively, industry players have suggested a 0.01% TDS as this would achieve the goal of tracking crypto transactions without levying an indirect penalty on day traders and crypto investors. According to the government’s announcement, a 1% TDS is chargeable on each crypto transaction, which makes day trading in crypto rather difficult. While the excess tax collected will be refunded by the government eventually, it locks away capital for no reason whatsoever. <cmsannotation type="cmsannotation" annotationid="Crypto tax in Budget 2022-23 – a quick recap" comment="subhead" text="Crypto tax in Budget 2022-23 – a quick recap">Crypto tax in Budget 2022-23 – a quick recap</cmsannotation> The Indian government <a href="https://www.businessinsider.in/budget/news/from-cryptocurrencies-to-nfts-india-to-tax-all-virtual-digital-assets-at-30/articleshow/89268587.cms">levied</a> a flat 30% tax on income from all virtual digital assets, including cryptocurrencies and NFTs. To make matters worse, finance minister <keyword id="129243" type="General" weightage="80" keywordseo="nirmala-sitharaman" source="Orion">Nirmala Sitharaman</keyword> also announced that losses from VDAs will not be allowed to be set off against income from VDAs. Further, the government also removed the option of taxing crypto gains under the head ‘Capital Gains’, which means even investors who hold crypto assets for a long period of time will have to pay tax at 30%, instead of the lower rates under the capital gains head. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/as-india-looks-to-reign-in-crypto-heres-a-look-at-how-theyre-regulated-across-the-world/slidelist/87889544.cms">As India looks to rein in crypto, here's a look at how they're regulated across the world</a> <a href="https://www.businessinsider.in/cryptocurrency/news/indias-crypto-tax-will-either-send-traders-underground-or-back-to-stock-markets-say-experts/articleshow/89802649.cms">India’s crypto tax will either send traders underground or back to stock markets, say experts</a> <a href="https://www.businessinsider.in/budget/news/from-cryptocurrencies-to-nfts-india-to-tax-all-virtual-digital-assets-at-30/articleshow/89268587.cms">From cryptocurrencies to NFTs, India to tax all ‘virtual digital’ assets at 30%</a>

After cryptos, the taxman could come for your NFTs says a new report

<ul><li> 80% Indian Web3 professionals are under 30, younger than the global average.</li></ul><ul><li> The survey was conducted from June 20th to July 3rd on <keyword id="11955106" type="General" weightage="100" keywordseo="kucoin" source="Orion">KuCoin</keyword>’s social media.</li></ul><ul><li>Shortage of women-led communities in the Web 3 workspace was revealed. </li></ul>KuCoin, a global cryptocurrency exchange announced the findings of its global survey report, “<a href="https://crypto-horizon.com/wp-content/uploads/2022/07/KuCoin_Journey-Into-Web3-Global-Study.pdf">Journey into Web3</a>” on Wednesday. The survey says that 34% Indians are professionals who have worked in Web3-related sectors. In this survey, Web3-related industries include cryptocurrency, metaverse, <keyword id="4668945" type="General" weightage="50" keywordseo="nft" source="Orion">NFT</keyword>, <keyword id="786882" type="General" weightage="50" keywordseo="dao" source="Orion">DAO</keyword>, DeFi, <keyword id="14580316" type="General" weightage="50" keywordseo="dapp-development" source="Orion">Dapp development</keyword>, blockchain-based gaming, DAO and the Web3 professionals are defined as those who have worked in the industry, whether full-time, part-time or freelance by project base. The survey respondents were polled between 20 June and 3 July 2022, with responses being collected via KuCoin’s social media handles (Twitter and <keyword id="28120" type="General" weightage="50" keywordseo="linkedin" source="Orion">LinkedIn</keyword>). No quota on geography, gender, age, or income was set. 72% of Web3 professionals in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> happy with their careers Report revealed that 80% of Indian Web3 professionals are under 30 years, while 47% of the Indian workforce who have heard but never worked for a Web 3 company have now joined the industry. Of all those surveyed, 72% of Web3 professionals in India are happy with their careers, recognizing the industry’s benefits such as space for growth and innovation and better welfare. Additionally, 60% of surveyed Indian users who never worked in Web3 are interested in exploring the space. Why are Indian women hesitant to join Web 3? The report flagged the shortage of women-led communities, educational resources, and the stress of fast-paced industry as key challenges for Indian women to work or invest in Web3. Even though globally women have worked as engineers or developers in the industry, they are less entrepreneurial, says the report. Only 27% started their own initiatives while 33% of women surveyed said they find “bro culture” challenging in the Web 3 space. <keyword id="13414209" type="General" weightage="50" keywordseo="johnny-lyu" source="Orion">Johnny Lyu</keyword>, CEO, KuCoin said, “ KuCoin conducted this global survey to understand how people think about Web3 as a career option. The findings of our “Journey into Web3” survey reveals the bright Web3 future in India. We are optimistic to see more women-led communities in the near future from India.” Medha B Dey Roy, Head of Branding, <keyword id="14580317" type="General" weightage="50" keywordseo="kucoin-india" source="Orion">KuCoin India</keyword>, said, “Women are more recognized for their transparent, empathetic leadership style and long-term mind-sets. These skill sets are crucial and play an important role in building a stronger Web3 ecosystem.” she added. Launched in September 2017, KuCoin is a global cryptocurrency exchange with its operational headquarters in <keyword id="63095" type="General" weightage="20" keywordseo="seychelles" source="Orion">Seychelles</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/indian-sports-buffs-can-now-vote-for-their-favourite-teams-jersey-using-blockchain/articleshow/93183286.cms">Indian sports buffs can now vote for their favourite team’s jersey using blockchain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/this-tech-startup-is-fighting-human-trafficking-one-game-at-a-time/articleshow/93184116.cms">This tech startup is fighting human trafficking, one game at a time</a>

KuCoin survey: 80% of Indian Web 3 professionals under 30 but women hesitant to join

<ul><li>Jump.trade, a <keyword id="12308260" type="General" weightage="50" keywordseo="sports-nft" source="Orion">Sports NFT</keyword> marketplace, organised its first <keyword id="399907" type="General" weightage="50" keywordseo="meta" source="Orion">Meta</keyword> Cricket League tournament finale for cricket fans. </li><li>Play-to-<keyword id="3972398" type="General" weightage="100" keywordseo="earn" source="Orion">earn</keyword> gamers in India can earn $500 per day, more than the average salary of an Indian. </li><li>Players need at least two NFTs to begin playing a Meta cricket game. </li></ul> It's not just the cricket megastars who can win hearts with their memorable shots. Now, even ordinary gamers in India can ‘Hit and Earn’ through cricket, albeit in matches played in the metaverse, with a chance of winning up to $500 per day. That’s ₹7,000 more than the average salary of an Indian in <a href="http://www.salaryexplorer.com/salary-survey.php?loc=100&amp;loctype=1#:~:text=A%20person%20working%20in%20India%20typically%20earns%20around%2031%2C900%20INR,%2C%20transport%2C%20and%20other%20benefits.">2022</a>. Jump.trade, a Sports NFT marketplace by GuardianLink, organized its first Meta Cricket League (<keyword id="6400346" type="General" weightage="80" keywordseo="mcl" source="Orion">MCL</keyword>) tournament finale in August, which was played in the virtual world. MCL is a ‘Play to Earn’ (P2E) blockchain game, where users can create teams of batsmen and bowlers to participate in real-time player-versus-player matches. Users can also form a team and earn rewards. “To begin playing the MCL game, users need to buy a combination of 1 Batsman NFT and at least 1 Bowler NFT from the platform,” explains Kameshwaran Elangovan, co-founder and chief operating officer at GuardianLink. Jump.trade is currently home to over 1,000 users who play MCL games everyday, earning up to $500 a day. Buy NFTs, play cricket Jump.trade sold 55,000 NFTs within nine minutes of going live, contrary to the subdued market interest for cryptos and NFTs this year. The first MCL grand slam finale, organised by GuardianLink and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>, was played on 7th August. A prize pool of $10,000 was created, to be divided among 500 shortlisted players. The winner was awarded $1,000, while the second and third places won $600 and $400 respectively. Rest of the prize money was distributed to the players according to their positions on the MCL leaderboard. Play-to-earn games in India The play-to-earn games are gaining momentum in India. The Indian online gaming market alone is <a href="https://images.assettype.com/afaqs/2021-06/1ef54dc8-61db-410d-893e-957ce23e0103/Beyond_the_tipping_point__A_primer_on_online_casual_gaming_in_India_low_size.pdf">projected </a>to reach 657 million users by 2025. “India has gained the top spot in terms of the adoption of NFT games and play-to-earn games, with 34% of those surveyed reporting they have played P2E games, and an additional 11% willing to play such games in the near future,” said <keyword id="10022012" type="General" weightage="50" keywordseo="parth-chadha" source="Orion">Parth Chadha</keyword>, CEO and co-founder of <keyword id="326118" type="General" weightage="50" keywordseo="stan" source="Orion">STAN</keyword>, a blockchain esports startup in India. An increasing number of companies are showing interest in blockchain gaming in India. For instance, Tezos India announced a grant of over $10,000 to support blockchain gamers in India. STAN, launched in May, has over 100,000 downloads of the app already. E-commerce giant Flipkart is also exploring the blockchain gaming landscape – it sponsored the MCL Grand Slam Tournaments’ finale, where it also publicised its web 3 platform ‘FireDrops’. “Sponsoring the Meta Cricket League Finale was as much about positioning FireDrops among relevant audiences as about learning about the emerging play-to-earn ecosystem,” said Naren Ravula, VP of product strategy and head of Flipkart Labs. FireDrops, a web 3-based feature powered by <keyword id="12461986" type="General" weightage="50" keywordseo="guardian-link" source="Orion">Guardian Link</keyword>, went live on Flipkart on July 22. Customers can buy NFTs on Flipkart that gives them exclusive access to merchandise online and promotional events offline.

Hit and earn: Indian cricket fans can win as much as $500 a day playing cricket in the metaverse

In a new trend that indicates the utilization of blockchain technology in the music industry, Hindi Rock giant <keyword id="19787" type="General" weightage="20" keywordseo="euphoria" source="Orion">Euphoria</keyword> is set to launch its latest album titled 'SALE', in the form of a Non-Fungible Token (<a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">NFT</a>). The band will drop the music album NFT and nine behind-the-scene photographs on the invite-only NFT project Token Runway, after which it will be auctioned before its public release. The auction commenced on September 9 and culminates on September 12, subsequent to which, the album will be released on September 14. The album 'SALE' is the 8th one by Euphoria, composed of 7 songs that will take listeners on a ride across genres, sounds, styles, emotions and life experiences. Written at various points of time in Euphoria Founder Singer-Writer Palash Sen's career, each song stands for a real-life story witnessed or felt by him and the band. The album essentially is 17 years of hard work and passion condensed into 7 soulful tracks. Talking about the music NFT drop by Euphoria, Priyank Mahajan, Co-Founder, Token Runway says, "After decades of experience in the field of entertainment and media monetization we are excited to embark on this blockchain powered journey with Token Runway. The system is built in a manner which guarantees trust amongst sellers and buyers, which lets the creators focus on their craft. We are excited to be able to work with Euphoria on our first NFT as the band being a legend has a history of many firsts, and will keep striving to bring exclusive and rare NFTs to our community." Explaining the rationale behind slipping into the NFT trend, Euphoria Founder &amp; Singer Palash Sen says, "We believe that it is important to take our music to all communities. This will widen the outreach of our work to the global blockchain community and we certainly are looking forward to it. As seasoned musicians, we think it is essential for us to be a part of this movement. We come from a time when it was impossible to release an album without a label or a rich dad. NFTs offer a whole new distribution mechanism without affecting the artist's other revenue streams." In the music space, an NFT can be stated as a piece of creative work that is stored on a <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">digital ledger</a>. Artists and musicians can create NFTs to auction off various forms of digital media to their fans. This marks the beginning of an era when artists are able to do business directly to fans and sell their NFTs like they used to with self-produced CDs. NFTs operate on a blockchain, which is a publicly accessible and transparent network -- meaning anyone can see the details of any NFT transaction. Computers involved in the transactions become part of the network, which keeps updating and can't be hacked. These NFTs or digital tokens have gone mainstream in the last year, as many international musicians sought out additional revenue streams in the digital audio distribution of the pandemic. The release of the album as an NFT by Euphoria will also be the first of many other NFTs by the band with Token Runway over the coming years as they see a massive potential for growth via this new trend. "In the long run, fans will have access to exclusive work from the musicians and will bring back the concept of ownership of music like in the case of CDs, cassettes and records. For the musicians it will provide new reasons and challenges to better their craft," said Palash. Speaking to IANSlife about the future plans, Palash says: "After the release of SALE as an NFT, we are also going to be working on creating a year long calender or a roadmap to release further content, memorabilia, Euphoria demos, and several other special things relating to the band's journey. It is definitely exciting as it helps us connect with an audience that is interested in and seeks off beat collectibles. Being an independent artist, our options are limited. But then, the sky is the limit." "We have been working on this album for over 17 years, it was not till recently we thought of doing an exclusive pre-release SALE as an NFT. It so happened that we were in the process of releasing the album when the NFT trend set in. As we had the album almost ready we decided to take the plunge with it, mainly to test waters and gauge the response from our audience. We are very happy to have collaborated with Token Runway for our very first NFT project. It has been truly euphoric to work with them." <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true"></a><a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/opensea-is-still-reeling-from-the-crypto-flash-crash-value-of-cryptopunks-slashed-in-half/articleshow/86068443.cms">The biggest NFT platform in the world is still reeling from the crypto flash crash — value of CryptoPunks slashed in half</a> <a href="https://www.businessinsider.in/cryptocurrency/news/indian-crypto-start-up-plans-to-do-for-solana-what-alchemy-did-for-ethereum-with-1-5-million/articleshow/86057583.cms">INTERVIEW: Here's how SolRazr plans to do for Solana what Alchemy did for Ethereum with $1.5 million in its pocket</a>

Indian rock band Euphoria set to launch its next album as an NFT

<ul><li>NFT transaction activity has <a href="https://go.chainalysis.com/rs/503-FAP-074/images/state-of-web3.pdf">declined</a> from $3.9 billion in February 2022 to less than $1 billion in March 2022.</li><li>Amitabh Bacchan’s BeyondLife.Club, Salman Khan’s Chill Bull NFTs and Vishal Malhotra’s NFT funded film Ilm made headlines in 2022.</li><li>Blue Chip celebrity NFTs are more viable for investment than star NFTs which provide a one-time use case.</li></ul>We have come a long way from when Bollywood actors seemed like the real stars, inaccessible and in a galaxy that was out of reach of the laity. Thanks to social media and digital technologies, we now may have a ‘problem of plenty’. With NFTs, blockchain-based digital collectibles, fans now have access to digital avatars of Bollywood celebrities and can even attend their film premieres. Last year, many Indian celebrities launched their NFTs or Non-Fungible-Tokens, a unique way of selling their art online. It could be a poem, a song, a movie dialogue or even a movie premiere. However, NFTs have seen a steep drop in interest <a href="https://trends.google.com/trends/explore?q=NFTs">since last year</a>. NFT transaction activity <a href="https://go.chainalysis.com/rs/503-FAP-074/images/state-of-web3.pdf">crashed</a> by three-quarters to less than $1 billion in March from $3.9 billion in February. How have Bollywood NFTs fared after this crash? Fiat vs crypto NFTs can be bought either with fiat money – regular money such as INR – or with cryptocurrency. NFTs that were bought using fiat money have been less affected by the market crash. For instance, Guardian Link, a platform which manages Amitabh Bachchan’s <keyword id="11050714" type="General" weightage="20" keywordseo="nft-platform" source="Orion">NFT platform</keyword> BeyondLife.Club was one of the first to offer NFTs in fiat money. Amitabh NFTs were sold for $1 million in 2021. “Over 12,000 NFTs were sold within 45 seconds of going live. Guardian Link also provides credibility checks for these celebrity NFTs so that they can neither be replicated nor sold anywhere else,” said Arjun Reddy, chief technology officer at Guardian Link. For NFTs that were bought via digital currencies, the story gets a little complicated. Utility &amp; engagement drive NFT value How well NFTs have fared is dependent on multiple factors – utility of NFTs, star power, star engagement and credibility of the platform. If the NFTs do not provide lasting use cases for customers, they are unlikely to be popular. ‘83’ – a film that starred Ranveer Singh – in January sold all its digital collectibles within an hour of launch on ‘Social Swag,’ a platform for customers to learn directly from celebrities and not an NFT platform. Actor Salman Khan released ‘Chill Bull NFT collection’ in July – based on his 2019 movie ‘Dabbang 3’ – through <a href="https://www.bollycoin.com">Bollycoin</a>, the star’s NFT platform. However the utilities of these NFTs remain nil with no reference to them on the official <a href="https://market.bollycoin.com/assets/0xF298fEA19b400F20c61194e95aEB2421B3C12796/102">website</a>. Business Insider had not heard back from Bollycoin at the time of publishing. “Art should always be backed by lasting utility. Often celebrities launch their NFTs and go radio silent. But if an NFT buyer wants to sell the NFT of a Bollywood digital avatar, would they be able to do so? They should have an active NFT community,” said Sandesh Suvarna, vice president, WazirX NFT marketplace. Vishal Malhotra, creator of Asia’s first NFT-funded film ‘Ilm,’ meaning knowledge; and also the first actor to launch his NFT in India, did just that. “Ilm-the world’s first NFT-funded film has been certified by the Censor Board of India. Even during the bear market, over 50% of the film NFT passes have been sold. The bear market allows NFTs to go mainstream, bringing down their price. A Sholay film NFT has classic value for a Bollywood fan and will always have incremental resale value,” Malhotra said. Fans who own the ‘Ilm’ NFT passes will have a lifetime access for all his future film premieres, Malhotra added. Of blue chips &amp; star power The ‘Blue Chip NFTs’ – those NFTs that have the backing of big names, venture capitalists and big organizations – would still make for good buys is the general consensus. <a href="https://www.rario.com">Rario</a>, a blue chip NFT platform has over 20,000 users worldwide. They have partnered with cricketers like Rishabh Pant, Ruturaj Gaikwad and Dinesh Karthik, and are backed by top global cricket leagues. “Esports is growing rapidly. Cricket fans want to be associated with their favourite players. At Rario, you can gain access to their tournaments, merchandise and even host your own virtual tournaments. We have partnered with world’s cricket mega celebrities,” said Ankit Wadhwa, CEO of Rario. The star power of a mega celebrity like Amitabh Bachchan, coupled with the backing of a well-known decentralised exchange like Guardian Link seems to be the winning combination for owning a lucrative NFT. Amitabh Bachchan’s NFT ‘<a href="https://marketplace.beyondlife.club/order/details/l4bwBKRxFnDm2DoP/9YEpmRnhnjymzQ87">BigB Punks #1633</a>’ that sold at $10 a piece last November, is currently priced at $1500/piece. Celebrity engagement One of the most important factors that determine the value and demand of celebrity NFTs is the extent of engagement by the celebrity. Dhruv Saxena, chief strategy officer of Singapore-based NFT celebrity platform <a href="https://www.fantico.io">Fantico</a>, deals with NFTs of Indian movie stars such as Kamal Hassan, Madhavan, and lyricist Javed Akhtar. He believes investor overlap between crypto and NFTs does exist, hence buyers are more cautious. “This is very typical after any ‘bull run’ days. Value can only be created by creators or their fans. While fans will continue to like whatever it is they do, creators (artists, influencers, actors, musicians, or athletes) will use this new medium to create more supply,” added Saxena.

Have Bollywood NFTs lost their glamour during the cryptocrash?

<ul><li>From concert tickets, learning the language, albums, and photo books, to online or in-person meet-and-greets, K-pop fans leave no stone unturned in immersing themselves in their idols’ culture.</li><li>Now, with <keyword id="10879114" type="General" weightage="20" keywordseo="Non-fungible-Tokens" source="Orion">Non-fungible Tokens</keyword> (NFTs), owning a special item is always going to be attractive to all dedicated fans.</li><li>K-pop fans, brand experts and NFT marketplaces tell us all you need to know about the oncoming wave of K-pop NFTs.</li></ul>It was in 2012 that Korean Singer Park Jae-sang’s (PSY) song ‘Gangnam Style’ took the world by storm, became the <a href="https://www.usatoday.com/story/entertainment/music/2019/12/20/youtube-most-viewed-music-videos-from-gangnam-style-to-despacito/2702463001/">most </a>streamed song on YouTube and what followed was the birth of the South Korean Wave or Hallyu in India. <div type="image" title="Gangnam style gif" msid="90628215" hostid="261"></div> This global phenomenon was later driven by music, movies, and dramas, which further rose to popularity in India during the <a href="https://www.aljazeera.com/economy/2021/9/15/k-craze-korean-dramas-and-culture-are-taking-india-by-storm">lockdown</a>. For most fans, the affair with South Korean culture began with Korean popular music (K-pop) and its biggest bands such as Bangtan Sonyeondan (BTS), Blackpink, MonsterX, iKon, Big Bang, Twice, and Red Velvet. Slowly, the fondness expanded to the food they ate, the language they spoke, the make-up and jewellery they wore, and a highly enthusiastic, loyal and active fandom was born. As per research and analytics firm <a href="https://www.statista.com/statistics/956032/south-korea-kpop-popularity-in-india/">Statista’s </a>recently conducted survey in India between the ages of 15 and 59 years who had experienced South Korean cultural content, K-pop was considered to be very popular by 34.4% of respondents. Statista’s another <a href="https://www.statista.com/topics/5098/music-industry-in-south-korea/#:~:text=All%20in%20all%2C%20the%20South,to%20become%20a%20global%20phenomenon.">report </a>on Korean culture said that the South Korean music industry achieved an all-time high sales revenue of over ₩6.8 trillion in 2019, as well as an export value of over $756 million, <a href="https://www.washingtonpost.com/business/2020/01/30/bts-kpop-bighitentertainment/">which accounts for a sizeable 0.3% contribution to South Korea’s GDP</a>. The same survey found that the <a href="https://www.statista.com/statistics/937260/south-korea-reasons-for-kpop-popularity-worldwide/">main reason for its popularity</a> were the catchy rhythms and choruses. Indian digital content creator, Radhika Bangia, who often dresses up as her favourite Korean characters on Instagram, is followed by 1.6 million people. Her bio, “Crash landing on K-dramas”, explicitly declares her love for the Korean culture to the world. It was her Korean best friend in New Zealand who introduced her to K-pop. Bangia got really hooked on to the music when Boy With Luv, a BTS song, came out and in the world of K-drama, it was Boys Over Flowers for her. She says that she has been surprised at the speed which K-Pop and K-drama have grown in India. “K-Pop/K-Drama is mainly a love-it or hate-it affair (even though it’s so catchy I’m not sure how you can hate it). It’s so much fun to meet and interact with other K-Pop/K-Drama fans and see their enthusiasm for it,” says Bangia in an emailed reply to Business Insider. Why Indian advertisers need to take K-pop fandom more seriously Fans of K-drama and K-pop have created various groups on Facebook, <a href="https://www.reddit.com/r/kpop/">Reddit</a>, Telegram, Clubhouse, where they bond over their shared love for South Korean culture. Their loyalty for their favourite stars is most apparent in the <a href="https://www.d8aspring.com/eye-on-asia/the-power-of-k-pop-groups-in-endorsement-deals">rise </a>of K-Pop Twitter fancams, record-breaking YouTube streams, and sold-out concerts and merchandise. As per Southeast Asian e-commerce aggregator, iPrice Group, a devoted member of the BTS army across Southeast Asian countries, must have <a href="https://iprice.ph/trends/insights/how-much-money-do-kpop-fans-spend-on-their-idols/">spent </a>an average of $1,422, which is equivalent to buying an iPhone 12 Pro. This average purchase includes at least 15 studio albums, five concerts and numerous merchandise. <div type="image" title="k-pop" msid="90628210" hostid="261"></div> Fans of K-pop across South Asian countries and globe, do not shy away from spending money to support their idols. It is a quality that brands look for in their ambassadors -- the ability to start a conversation among a huge fan following and their social currency. BTS followers are also one of the major representatives of the <a href="https://www.bloomberg.com/news/features/2020-10-28/bts-k-pop-stans-are-fighting-qanon-and-maga-on-social-media?utm_campaign=socialflow-organic&amp;utm_medium=social&amp;utm_source=twitter&amp;cmpid=socialflow-twitter-businessweek&amp;utm_content=businessweek">online “stan” culture,</a> where super fans use different online channels, especially social media, to continuously promote and defend their idols. According to <a href="https://www.rollingstone.com/music/music-news/bts-twitter-account-mentions-fans-1128480/">Twitter</a>, BTS has been the most-tweeted-about band on Twitter for four consecutive years. However, in India, only multinational food chain McDonald’s has tried to leverage on this huge stan culture. Last year in April, McDonald’s launched the BTS Meal across 11 countries in Asia, including India. The internet <a href="https://www.campaignasia.com/article/bts-campaign-in-asia-has-been-phenomenal-mcdonalds-asia-marketer/469926">exploded </a>with messages from ARMY, fans of BTS, and McDonald’s. Apart from that, we have only seen international collaborations such as Samsung, Coke and Hyundai with BTS. Telling us why Indian brands have failed to jump in the whirl of Hallyu, Lloyd Mathias, business strategist and marketing expert, says, “Indian brands have yet to tap into the immense potential of K-Pop as a marketing tool, partially because of the inability of marketers to fully comprehend the phenomenon and more specifically as Indian brands will have to enter into specific licensing arrangements with them. For global brands like Coke and McDonald’s and Korean brands like Hyundai and Samsung, this clearly poses no problems.” K-drama fan Bangia was thrilled at the idea of two cultures coming together. “I would personally love to see some Indian brands collaborating with BTS or BlackPink. I think the mixing of cultures would be cool to see!” While Indian fans are getting their dose with international collaborations and the merchandise available online, the unconditional love that ARMY and various K-pop fans extend, offer an immense potential for brands in bringing in new consumers. Anjali Malthankar, national strategy director at digital advertising agency Tonic Worldwide, says, “Indian brands are treating K-pop as topical content, but there is a big opportunity for Indian brands to ride the wave and appeal to the K-pop fanbase. What fans in India would want, is to be as close to the K-pop stars as possible, and to have access to them. In fact, that’s what K-pop has cracked on social media. They know what their fans want and the whole model is about giving power to the fans to make their favorite stars more popular. I feel, a live concert, physical or virtual/experiential can be a big platform for Indian brands to participate.” On the other hand, founder and chief executive officer (CEO) of blockchain analytics company bitsCrunch, Vijay Pravin Maharajan points out that it would be unfair to say that Indian brands have failed to capitalise on its popularity as there are so many different opportunities for brands to draw in audiences. “It is important to remember that, like South Korea, India is home to a thriving local entertainment industry and is a melting pot for entertainment worldwide. Even among those who were favourable to K-pop, there are certainly other genres and industries they engage with. It is highly unlikely that the average Indian K-pop fan engages exclusively with the genre. Indian brands are likely to go with local entertainment and artists, of which there is an almost continuous supply,” says Maharajan. Can NFTs be a place where fans get their due? Any fan is not just a spectator or silent admirer of art, they are active stakeholders who go out of their way to support their idols. From concert tickets, learning the language, buying albums, and creating photo books, to online or in-person meet-and-greets, K-pop and K-drama fans leave no stone unturned in <a href="https://homegrown.co.in/article/803152/merchandise-events-more-a-guide-to-everything-k-pop-in-india">immersing </a>themselves in their idols’ culture. And Non-fungible tokens (NFTs) are pushed toward heavily engaged fandom. Apart from <a href="https://www.verizon.com/business/small-business-essentials/resources/beliebers-why-care-231604811/">Beliebers</a>, <a href="https://fandomwire.com/popular-actors-who-are-bigger-potterheads-than-you/">Potterheads</a>, <a href="https://www.diggitmagazine.com/articles/taylor-swift-and-story-swifties-fandom">Swifties </a>and fans who form a beeline diligently in front of Amitabh Bachchan and Shahrukh Khan’s bungalows in Mumbai, K-pop and K-drama lovers are amongst the biggest communities. With K-pop NFTs, fans can own a special collectible item that would stay with them forever, even transfer onto different clouds. It would get them an opportunity to support their artist directly, flaunt their fandom and become a part of the larger community. So, can K-pop NFTs be the next big wave in the growth of Korean culture in India? Brand guru Mathias says yes. “I believe NFT can help take this to the next level given that many can now ‘own’ part of the phenomenon in the metaverse.” Korean culture has successfully built a sense of connectivity and relativity with the Indian masses, owing to the commonality of culture in terms of food habits, manners, and behaviour. With NFTs, fans of these two cultures can support their favourite artists. Ramkumar Subramaniam, CEO and cofounder of no-code NFT platform GuardianLink, says, “With the rise of NFTs aided by the popularity digital currency and assets have garnered, especially in the entertainment and art fields, even the globally famous South-Korean band, BTS, entered the red-hot NFT space in November. Given that India is rapidly adopting NFTs as a way of building connect with their favourite artists, NFTs are anticipated to be the next big thing fuelling Korean culture’s penetration in India.” Sai Krishna VK, founder of visual tech company Scapic, who is also known for his content around crypto and investment, says, “NFTs intrinsically capture value that fandom has always had, the only difference is that this value is now a direct relationship and with ownership too, in some cases. Industries like K-pop will be among the biggest to benefit from this as the chance to interact, engage and be closer to the stars you idolise is the sort of technology product that was simply not possible before this.” The initial buzz around the world of NFT was by crypto investors. They finally found a medium to spend their digital money on. Now, from <a href="https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/prabhas-posters-from-radhe-shyam-to-be-available-as-nfts/articleshow/90054402.cms">Prabhas </a>fans to K-pop, NFTs are attracting more diverse audiences and fandoms. Finfluencer Neha Nagar has been talking about the growth of NFT and crypto in India. She thinks that the introduction of K-pop NFTs to India will give a push to both Korean culture and NFT’s adoption. “K-pop fans are a very strong community, now every K-pop fan will be forced to think about NFTs, which will lead some of them to actually buy those NFTs for the sake of love for their k-pop stars. K-pop fans already have spent on merchandise and tickets to support their stars. Owning k-pop, NFTs will now be called ‘a proof of being a k-pop fan,’ especially genZ will get more attracted to NFTs now, which will push the NFT craze to next level. This is going to be quite exciting!” Maharajan of bitsCrunch says, “With the growing popularity of K-pop in India, moving the production of music videos to the digital realm may be the way of the future.” While K-pop fans are voicing their <a href="https://www.theatlantic.com/technology/archive/2021/12/nft-kpop-environmental-problems/621091/">concerns </a>over carbon-torching NFT, various <a href="https://www.businessinsider.in/cryptocurrency/news/binance-and-the-record-label-behind-k-pop-sensation-blackpink-will-work-on-creating-eco-friendly-nfts/articleshow/89435868.cms">labels </a>have started working on launching greener NFTs. Bangia is optimistic that K-pop fans will accept NFTs that support their favorite artists, “but my personal hope is that we can find a way to minimise the amount of energy that blockchain requires,” she adds. K-pop has been able to make international inroads in recent years and now with the arrival of various K-pop NFTs, the future of hallyu in India looks <a href="https://youtu.be/gdZLi9oWNZg">Dynamite</a>!

NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on

<ul><li>More cricket teams in India plan to join the world of crypto by launching fan tokens in the coming months.</li><li>Fan tokens give followers access to a number of membership perks, like having a say in club decisions, rewards, merchandise design and so on.</li><li>Teams within the <keyword id="6354831" type="General" weightage="20" keywordseo="indian-premier-league" source="Orion">Indian Premier League</keyword> (IPL) will reportedly be launching these tokens on Polygon, a blockchain solution based out of India backed by billionaire Mark Cuban.</li></ul>After soccer clubs around the world, cricket teams in India are getting ready to take advantage of the internet’s most recent fad — fan tokens. According to a report by <a href="https://economictimes.indiatimes.com/markets/cryptocurrency/cricket-and-crypto-polygon-based-ipl-fan-tokens-soon/articleshow/87189474.cms">Economic Times</a>, the next edition of the Indian Premier League (IPL) could see a flurry of fan tokens from teams participating in the tournament. Fan tokens are a subset of non-fungible tokens (NFTs). Fans can buy these tokens with non-digital money like the rupee or the US dollar to get certain rights or advantages when it comes to their favorite club. Simply put, a fan token lets followers have a say in club decisions -- or at least some level of influence. For clubs, it’s a way to get their hands on more capital, especially after the year of the COVID-19 pandemic where ticket sales were scarce and stadiums lay empty. It is unclear what kind of perks Indian fans will get for investing in their favorite cricket club. In the world of football, fan tokens give voting rights on kit designs, celebratory music, and other minor decisions. Sources said that it’s likely that most of these tokens will be powered by the Indian <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=article-editorial">blockchain</a> platform, Polygon, which has been gaining popularity, not just in India, but amongst NFT platforms worldwide. According to ET’s report, the first of these fan tokens might be available as early as December this year. Polygon’s co-founder, Sandeep Nailwal, also indicated that “interesting announcements” from the Indian sports community are expected to go public soon. <cmsannotation type="cmsannotation" annotationid="Cricket NFTs are not a new thing" comment="subhead" text="Cricket NFTs are not a new thing">Cricket NFTs are not a new thing</cmsannotation> To be clear, while the speculation around <keyword id="12365683" type="General" weightage="20" keywordseo="cricket-fan-tokens" source="Orion">cricket fan tokens</keyword> could be the industry taking advantage of the lull between the recently concluded IPL season and the upcoming World T20 Championship, they are anything but new. IPL teams like Kolkata Knight Riders, Royal Challengers Bangalore and Punjab Kings are <a href="https://www.socios.com/socios-partners/">listed as</a> partners on Socios, one of the leading platforms for sports NFTs worldwide. NFTs from cricketers have also been a burgeoning phenomenon. Collectible platform Rario <a href="https://www.techcircle.in/2021/10/18/rishabh-pant-newest-entrant-into-nft-craze-to-sell-digital-assets-on-rario">partnered with</a> Polygon back in August to launch the first cricket-focused <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite&amp;is_retargeting=false&amp;shortlink=BI&amp;c=site&amp;pid=Business%20Insider&amp;af_click_lookback=7d&amp;af_channel=Business%20Insider&amp;af_adset=article&amp;af_force_deeplink=true">NFT platform</a> in the country. Since then, blockchain platform Zebi <a href="https://www.techcircle.in/2021/09/15/cricket-foundation-launches-nft-marketplace-for-cricketing-collectables">has powered</a> Singapore-based Cricket Foundation, which was backed by cricketers VVS Laxman and Parthiv Patel. Wicketkeeper Rishabh Pant also signed on with Rario earlier this month. Polygon, the proposed destination for these fan tokens, is backed by billionaire and Mavericks owner Mark Cuban. It provides a solution that allows <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=article-editorial">NFT platforms</a> to reduce transaction fees on the Ethereum network, which at times has been <a href="https://www.businessinsider.in/cryptocurrency/news/ethereums-scaling-issues-strike-again-as-time-magazines-nfts-sell-for-30-times-their-price/articleshow/86490791.cms">exorbitantly high</a> when there are too many users.. Polygon has been used by many new platforms in India, like <a href="https://www.businessinsider.in/cryptocurrency/news/a-new-nft-platform-by-an-iit-bombay-graduate-wants-everyone-to-be-able-to-set-up-their-own-shop-online/articleshow/84610361.cms">NFTically</a> and Wall.app, and has also been adopted by global platforms like OpenSea. <cmsannotation type="cmsannotation" annotationid="NFTs gaining steam in India" comment="subhead" text="NFTs gaining steam in India">NFTs gaining steam in India</cmsannotation> The last two or three months have actually been great for NFT platforms in India even as the global hype around the tokens drummed down during the September lull. In August, Bollywood actor <a href="https://www.businessinsider.in/investment/news/coindcx-onboards-amitabh-bachchan-as-brand-ambassador-to-raise-crypto-awareness/articleshow/86773400.cms">Amitabh Bachhan</a> announced that he would be minting NFTs on a platform called BeyondLife.club. Superstar <a href="https://www.businessinsider.in/cryptocurrency/news/after-amitabh-bachchan-salman-khan-also-to-launch-his-nft-collection-with-bollycoin/articleshow/87015734.cms">Salman Khan</a> also joined the craze this month, promoting NFTs on a Bollywood-only platform called BollyCoin and short-video platform Chingari’s new crypto play. Even though regulations remain unclear, Industry experts <a href="https://www.techcircle.in/2021/09/23/from-bollywood-to-cricketers-nfts-catch-celebs-attention-in-india">have said</a> that many more celebrities are expected to join the fray, and conversations are ongoing at the moment. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/solana-is-the-bigwig-cryptocurrency-still-in-the-green-as-crypto-markets-correct/slidelist/87198481.cms">Solana is the only bigwig cryptocurrency still in the green as crypto markets correct</a> <a href="https://www.businessinsider.in/cryptocurrency/news/elon-musk-posts-a-raunchy-tweet-about-bitcoin-hitting-69000-and-the-crypto-community-loves-it/articleshow/87185865.cms">Elon Musk posts a raunchy tweet about bitcoin hitting $69,000 - and the crypto community loves it</a>

IPL teams are reportedly launching fan tokens, which will give followers a bigger say in club decisions

<ul><li>Indian crypto exchange <keyword id="6672551" type="UNKNOWN" weightage="20" keywordseo="wazirx">WazirX</keyword> has announced a <keyword id="11046450" type="UNKNOWN" weightage="20" keywordseo="NFT-Marketplace">NFT marketplace</keyword> for <keyword id="480599" type="ORGANIZATION" weightage="20" keywordseo="Indian-artists">Indian artists</keyword>.</li><li>It is one of the first marketplaces for NFTs in India.</li><li>A NFT is a digital asset and it can be in the form of a picture, audio, video or even a tweet.</li></ul>Indian crypto exchange WazirX has announced the launch of a non-fungible token (NFT) marketplace for Indian artists and creators. The company has said that it is one of the first marketplaces for NFTs in India. The NFT marketplace from WazirX is being spearheaded by Sandesh B Suvarna, a Canada-based entrepreneur. Film actor Vishakha Singh has also joined the firm as an advisor. Speaking about the launch of its NFT marketplace, Nischal Shetty, founder of WazirX, said, “Both digital creators and collectors stand to benefit from the <keyword id="11047571" type="UNKNOWN" weightage="20" keywordseo="wazirx-nft-marketplace">WazirX NFT marketplace</keyword>. As of now, we are working around a certain nitty-gritty to make NFTs more lucrative for our customers.” <cmsannotation type="cmsannotation" annotationid="What is a non-fungible token (NFT)?" comment="subhead" text="What is a non-fungible token (NFT)?">What is a non-fungible token (NFT)?</cmsannotation> A non-fungible token (NFT) is a one-of-its kind digital asset that can be in the form of art pieces, audio files, videos, programs, digital goods and even tweets. What makes NFT unique is that it is non-fungible in nature, meaning that it cannot be replaced by another identical item and its copies cannot be created after its purchase. “Like the status of cryptocurrencies and Blockchain, even the non-fungible tokens that are NFTs are not recognised under any of the regulations in India. Having said that since the nature of NFTs is different from cryptocurrencies, there does not seem to be any specific restriction on usage of NFTs,” said Rashmi Deshpande, partner at law firm Khaitan &amp; Co. “Under the given legal structure, NFTs can at the most, be treated as a digital commodity and have taxation implications as any other asset. One needs to be clear that since NFTs are not competing with fiat currency in any possible way, there is no major issue on their usage in India as of now,” Deshpande explained. Twitter founder Jack Dorsey sold his first tweet on the platform for <a href="https://www.businessinsider.in/tech/news/twitter-ceo-jack-dorseys-first-tweet-is-expected-to-sell-for-2-5-million-on-sunday-this-is-why-the-nft-is-so-valuable-/articleshow/81619369.cms">$2.9 million</a> in an NFT-based transaction last month. The launch of the WazirX NFT marketplace will allow <keyword id="10910622" type="UNKNOWN" weightage="20" keywordseo="indian-creators">Indian creators</keyword> to place their digital assets for auction over the block-chain based marketplace and earn royalty. <cmsannotation type="cmsannotation" annotationid="What will be the charge for auctioning on the WazirX NFT marketplace?" comment="subhead" text="What will be the charge for auctioning on the WazirX NFT marketplace?">What will be the charge for auctioning on the WazirX NFT marketplace?</cmsannotation> WazirX has said that it will not charge its customers for creating and listing NFTs on its platform. However, a gas fee has to be paid to miners as NFT uses blockchains that allow smart contracts. A gas fee is the cost of the computational power used to verify the transaction. WazirX has added that it is working on removing this cost to make NFT minting more attractive for creators. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/the-man-who-bought-beeples-69-million-nft-reveals-his-identity-to-show-the-equalising-power-of-crypto-but-is-caught-in-a-controversy-himself/articleshow/81583375.cms">The man who bought Beeple’s $69 million NFT reveals his identity to show the equalising power of crypto — but is caught in a controversy himself</a> <a href="https://www.businessinsider.in/stock-market/news/snoop-dogg-and-lionel-richie-jump-in-on-nft-craze-as-crypto-com-launches-a-token-marketplace/articleshow/81655953.cms">Snoop Dogg and Lionel Richie jump in on NFT craze as Crypto.com launches a token marketplace</a> <a href="https://www.businessinsider.in/stock-market/news/nft-related-stocks-jump-as-investors-look-to-break-into-the-red-hot-digital-art-market/articleshow/81655687.cms">NFT-related stocks jump as investors look to break into the red-hot digital art market</a>

WazirX launches NFT marketplace for Indian artists and creators

<keyword id="1480678" type="General" weightage="20" keywordseo="actress-sunny-leone" source="Orion">Actress Sunny Leone</keyword> ventured into the <keyword id="4668945" type="General" weightage="80" keywordseo="nft" source="Orion">NFT</keyword> (non-fungible token) space after she made an announcement to enter the marketplace following in the footsteps of megastars <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and <keyword id="14509" type="General" weightage="20" keywordseo="rajinikanth" source="Orion">Rajinikanth</keyword>. And now, racing ahead, Sunny has gone on to mint her NFTs. Minting is a process through which digital art becomes a part of the Ethereum blockchain - a public ledger that is unchangeable and tamper-proof. <cmsannotation type="cmsannotation" annotationid="wazirx" comment="wazirx" text="wazirx">wazirx</cmsannotation> International celebrities such as Ellen Degeneres, Paris Hilton, and Lindsay Lohan have previously ventured into NFT as crypto currency has become a global rage and Sunny's minting has surely taken the Indian crypto enthusiasts by storm. The actress announced her first collectible on Twitter as she tweeted, "MEET the MISFTIZ ! This is misfitz HONEY! She loves the color pink...boys with tattoos...and then eats them for lunch. What the world has been waiting for!!! #SUNNYLEONENFT collectibles. Check them all out on http://Sunnyleonenft.com (sic.)" The actress took the lead among Indian actors to secure their digital assets when she broke the news about her association with NFT, two months back. This made her the first Indian actress to roll out her own NFTs. Talking about the collectible, an excited Sunny says, "This was a private sale and it sold out immediately. I am beyond excited about the hype behind my collection and the support from the community. In many ways, I am myself a misfit so there wasn't anything that's more appropriate than this collection." Talking about how she views crypto, the actress said, "I really believe crypto is the future of the world and NFTs give me an opportunity to express myself with art. Now we are beyond excited for the public sale to start in a few days." For her NFTs, Sunny has partnered with Mintdropz, as speaking on her association, she said, "With Mintdropz, we are creating new ways to connect with my audience and deliver varied experiences to engage with my audience that other platforms just can't provide." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/squid-game-cryptocurrency-trading-at-to-0-scammers-make-2-1-million/articleshow/87479063.cms">Squid Game cryptocurrency trading at $0, scammers make $2.1 million</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/obscure-altcoin-mana-spikes-400-as-facebooks-metaverse-pivot-spurs-bet-on-virtual-property-token/articleshow/87471565.cms">Obscure altcoin mana spikes 400% as Facebook's metaverse pivot spurs bet on virtual property token</a>

After Amitabh Bachchan and Rajinikanth, Sunny Leone becomes the first Indian actress to venture into NFT

TV host and actor Vishal Malhotra has collaborated with artist Ishita Banerjee to release an <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite" data-type="tilCustomLink">Non Fungible Token</a> (<keyword id="4668945" type="COMPANY" weightage="20" keywordseo="nft">NFT</keyword>). He is the first Indian actor to collaborate with an artist to do so. The art is a depiction of Vishal's 25 years in Bollywood and the most popular characters he has portrayed over these years. The NFT was sold for 2.5 ETH. Non Fungible Token is a form on an online art gallery where sale happens through <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=microsite" data-type="tilCustomLink">cryptocurrency</a>. The animated piece is knit with background music featuring Vishal's voice. The interest started coming in within 11 seconds and the first bid was made within 45 minutes after the auction went live. Along with the NFT, the buyer gets a live chat with Vishal and a possible Meet and Greet session, depending on the Covid situation. "(I am) Excited to collaborate with an NFT artist as the first Indian actor, where I am the subject of the art piece that depicts the characters I have played in my journey as an actor. I have lent my voice in the background music of the artwork as well," Vishal tells IANS. He is thrilled about meeting people who win the bid, for a live video chat session. "What's interesting is that it also helps me connect with people who buy the collection. They get a chance for a Meet and Greet depending on the Covid situation or get an interaction live/online session. A bid that started at approx 0.5 eth (700 <keyword id="54123" type="COMPANY" weightage="20" keywordseo="USD">USD</keyword>) finally sold within 24 hours for 2.5 eth (5500 USD) -- that's five times the listed price. The buzz around this historic NFT drop was so much that it created an intense bidding war. My next NFT drops early next week and I've already been getting messages with bids," he says. <a href="https://forum.businessinsider.in/">For a more in-depth discussion, come on over to Business Insider Cryptosphere</a> — a forum where users can deep dive into all things crypto, engage in interesting discussions and stay ahead of the curve. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/aamir-khan-backed-furniture-rental-startup-furlenco-raises-1000-crore/articleshow/84132797.cms">Aamir Khan-backed furniture rental startup Furlenco raises ₹1,000 crore</a> <a href="https://www.businessinsider.in/business/startups/news/info-edge-will-now-only-sell-shares-worth-375-crore-in-zomato-ipo/articleshow/84131589.cms">Info Edge will now only sell shares worth ₹375 crore in Zomato IPO</a> <a href="https://www.businessinsider.in/tech/mobile/news/iphone-wi-fi-bug-could-prevent-you-from-connecting-to-wi-fi-networks/articleshow/84133617.cms">New iPhone Wi-Fi bug could prevent you from connecting to Wi-Fi networks</a>

In a first for Indian actors, Vishal Malhotra sells NFT for $5500

The global number of non-fungible tokens (NFTs) transactions is likely to rise from 24 million in 2022 to 40 million by 2027, a new report said on Monday, cautioning the vendors about unregulated environment which is home to fraudulent activities and scams. The report by <keyword id="708241" type="General" weightage="50" keywordseo="juniper-research" source="Orion">Juniper Research</keyword> stressed that vendors who partake in the <keyword id="4668945" type="General" weightage="100" keywordseo="nft" source="Orion">NFT</keyword> space may risk brand damage by association, due to the role NFTs have had in illegal activities, such as money laundering, scams and fraud. "Environmental issues were also raised as a major concern, with the current way transactions are facilitated on the <keyword id="6355684" type="General" weightage="20" keywordseo="blockchain" source="Orion">blockchain</keyword> creating massive energy usage," said the report. The report said that metaverse-linked NFTs will be the fastest-growing NFT segment over the next five years, increasing from 600,000 transactions in 2022 to 9.8 million by 2027. It highlighted rising demand for immersive experiences as a driver of <keyword id="11121339" type="General" weightage="20" keywordseo="metaverse" source="Orion">metaverse</keyword> adoption. To capitalise on this growth, the report urged consumer-facing businesses to create NFT-based content to meet changing demands from a younger, tech-savvy demographic, who are more ready to purchase novel forms of online and digital content. An NFT is a unique token that exists on the blockchain, meaning it cannot be replicated. This unique token could represent real-world items like artworks or music, with the ability to be traded with a transparent transaction history. The report emphasised the need for regulators to work with industry bodies to standardise processes with reduced environmental impact and built-in consumer protections to enable vendors to utilise NFTs as a medium to further engage with consumers. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/zomato-stops-new-users-renewals-for-its-loyalty-dining-programme-pro/articleshow/93703845.cms">Zomato stops new users, renewals for its loyalty dining programme Pro</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/the-new-instant-noodle-fad-on-instagram-is-korean-noodles/articleshow/93659979.cms">Beyond the squid game: Indian taste seekers are warming up to K-noodles</a>

You Searched For "indian nft" and got 12 results

Master blaster Sachin Tendulkar joins the NFT party with Rario partnership

Eetika Kapoor

After cryptos, the taxman could come for your NFTs says a new report

Rounak Jain

KuCoin survey: 80% of Indian Web 3 professionals under 30 but women hesitant to join

Eetika Kapoor

Hit and earn: Indian cricket fans can win as much as $500 a day playing cricket in the metaverse

Eetika Kapoor

Indian rock band Euphoria set to launch its next album as an NFT

IANS

Have Bollywood NFTs lost their glamour during the cryptocrash?

Eetika Kapoor

NFTs may finally leverage India's fandom for Korean drama and music, which Indian brands have failed to cash in on

Karuna Sharma

IPL teams are reportedly launching fan tokens, which will give followers a bigger say in club decisions

BI India Bureau

WazirX launches NFT marketplace for Indian artists and creators

Rounak Jain

After Amitabh Bachchan and Rajinikanth, Sunny Leone becomes the first Indian actress to venture into NFT

IANS

In a first for Indian actors, Vishal Malhotra sells NFT for $5500

IANS

NFT transactions to reach 40 mn globally in 5 yrs amid scam threats-report

IANS

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