Marks, ranks and getting jobs are the sole motive of millenials. As much as all of these count significantly in determining the career graph of students, <keyword id="4358643" type="UNKNOWN" weightage="20" keywordseo="Dr-V-Ramgopal-Rao">Dr V Ramgopal Rao</keyword>, Director of one of India’s most premier institute Indian Institute of Technology, Delhi has some valuable mantras for students, mantras that are life-changing if you choose to follow them. 
 
He believes it’s important for them to focus on larger picture rather than just getting bogged down by low marks/ranks or over not getting a job. 
 
Coming from him, these 7 tips are the most valuable life mantras and they are as crucial as your academic performance: 
 
- Don’t just focus on placements and salary packages 
The dream for a student should never be to chase the best companies and the fattest salary packages, but to aim high with the right attitude. If you’re setting a goal, prepare yourself to become worthy of achieving it. 
 
- Learn as much as possible from the course you are pursuing and from the institute 
College life is when you inculcate good/bad habits and discipline that stays with you for life. The ultimate aim should not be to get over with a semester, but to learn as much as you can from textbooks, environment and your college life. Rote learning can only get you past exams, but real life learning can get you past the worst of obstacles lying ahead of you. 
 
- Make use of the opportunities that come your way 
It needs an eye to see the opportunities that come your way, and the willingness to tap them. If you are in a relaxed mood, the best of opportunities shall pass by you, and you wouldn’t even notice how you failed to identify them when they were easily available. 
 
- Enjoy the journey 
 Don’t lose the fun in journey by excessively focusing on destination. There’s more learning in how you achieved something in life than what you achieved. Let’s use an example - If you have a 3 day trip to Manali, you can enjoy the entire time if you realize that it’s just not getting to Manali that’s important but the way leading to it, alongside the beautiful river Beas, is in fact equally exciting. However you waste two days travelling if you fail to admire the beauty on the way and feel happy only to see the ice-laden mountains for that one day you spend up there. Every goal has a tough journey, and till the time you can enjoy that tough journey and learn from it, you cannot get to your destination. 
 
- Come up with ideas which can solve India’s problems rather than focusing on making a career in US 
Our economy is largely agrarian. If all the farmers today were to go abroad, what would happen to us? Where would we get the food that we eat? Not everything can be imported, right? They cannot afford to leave, but you can. However, think what a loss it is for people of this country if even one student educated in India is working abroad for MNCs. If we were to bring all of the back, India wouldn’t have stayed a developing country for long. 
 
- Nothing substitutes hard work 
There are no shortcuts to success. You work hard and you earn it. Nothing comes easy and what comes is not there to stay for too long! 
 
In the end, Mr Rao has to say – “At the end, this is just one beautiful life, make the most of it. Do what all you can, explore all the possibilities and opportunities, learn all through the way, and achieve your dreams.”

7 life-changing success mantras for Indian millennials, according to IIT Delhi Director Dr V Ramgopal Rao

If you’re a freelancer, <a href="http://www.businessinsider.in/searchresult.cms?query=entrepreneur&amp;sortorder=effectivedate">entrepreneur</a> or an individual with a job that allows you to work remotely, <keyword id="4080524" type="UNKNOWN" weightage="100" keywordseo="The-Remote-Life">The Remote Life</keyword>, a new Indian<a href="http://www.businessinsider.in/searchresult.cms?query=travel+startup&amp;sortorder=effectivedate"> travel startup</a> may have a little surprise for you. 
 
True to its name, the <a href="http://www.businessinsider.in/searchresult.cms?query=startups&amp;sortorder=effectivedate">startup</a> is targeting <a href="http://www.businessinsider.in/searchresult.cms?query=freelancer&amp;sortorder=effectivedate">freelancer</a>s and <keyword id="53533" type="UNKNOWN" weightage="100" keywordseo="entrepreneurs">entrepreneurs</keyword> with wanderlust on their minds and making it possible for them to travel for a few months, experience different countries &amp; cultures and grow their network - all while working. 
 
Consisting of a group of 30 individuals,<a href="http://www.theremotelife.com/"> The Remote Life</a> will consist of a group of 30 individuals from diverse backgrounds who will <a href="http://www.businessinsider.in/searchresult.cms?query=travel&amp;sortorder=effectivedate">travel</a> to three countries in South East Asia together. Participants of the programme will spend one month each in Indonesia, Cambodia and Thailand while not having to compromise on work or worrying about logistics of travel. 
 
Participants of this three month programme are required to pay a fee of USD 1,300 (almost Rs 89,000) per month, which will cover independent room, 24*7 access to a nearby co-working space, breakfast and flights between the three countries. 
 
The company will also take care of other formalities such as travel insurance, SIM cards, visas and more. Frequent cultural activities and events will be organized throughout the programme, which will serve as a platform for the cohort to bond with each other. 
 
For the moment, The Remote Life has kept its application free of cost through their website. Preliminary screening for candidates is done based on the application after which Skype interactions are held to determine the right fit. 
 A brainchild of <keyword id="4080522" type="UNKNOWN" weightage="100" keywordseo="nishchal-dua">Nishchal Dua</keyword>, who already boasts of having a successful exit from his previous venture and is an avid traveller himself, the <keyword id="138263" type="UNKNOWN" weightage="100" keywordseo="startup">startup</keyword> aims to break down the challenges millenials have when it comes to travel. 
 
He realised that even when they have the desire to travel, their jobs almost often restrict their plans. And, even in cases, when they overcome that barrier, figuring out logistics of the travel becomes expensive and then there’s also the difficulty of ensuring one travels with like-minded people. 
 
“The Remote Life is a solution to these challenges and other time consuming tasks that come with planning long-duration travel. Our aim is also to introduce the Indian millennial to the concept of travel in its true sense, which is very different from taking a holiday,” Dua stated. 
 Although the programme is targeting a globally diverse applicant pool, its primary emphasis is on tapping the surging number of Indian <keyword id="568023" type="UNKNOWN" weightage="100" keywordseo="Freelancers">freelancers</keyword>, which stands at a staggering number of nearly 15 million.

This new Indian travel startup wants you to ‘work
from 3 different countries’ instead of ‘work from home’

The only thing true about innovation is that one generation’s <a href="http://www.businessinsider.in/searchresult.cms?query=innovation">innovation</a> is next generation’s starting point. We have seen this throughout the course of human evolution. 
 
Things that all of us take for granted today, like smartphones, <a href="http://www.businessinsider.in/searchresult.cms?query=internet">internet</a> or even farming and agriculture, all these were innovations at some point. Similarly, for the future generation and audience, basic <a href="http://www.businessinsider.in/searchresult.cms?query=ecommerce">e-commerce</a> is a standard utility, and the next wave of innovation will make it even more seamless and relevant to them in today’s context. 
 
In terms of online commerce, a field that I am immersed in most days of the week, an exciting world is emerging, shaped in part by the following key influences: 
 
Emergence of the Post-Millennials: The online world is a rapidly evolving one. The <a href="http://www.businessinsider.in/searchresult.cms?query=millenials">post millenials</a> are the natives of the digital world – they influence, drive and adapt to the changes intuitively. They are the ones who grew up with <a href="http://www.businessinsider.in/searchresult.cms?query=facebook">Facebook</a>, Instagram and smartphones, and hence these become the starting points. The consumption, communication and collaborative (vs competitive) approach of the post-millenials will shape the trends that are described below. 
 
Personalised Experience: Technology works best when it caters to real needs. Shoppers love personalised attention in the store, provided it is relevant, efficient and unobtrusive. Data Sciences are the cornerstone of delivering a personalised online experience. Everything we do online can give insights into our consumption behaviour, our socio-economic demographics, our social networks and other significant nuggets of our daily lives. Availability of tools to process this information in real-time will usher a wave of personalized experiences where we don’t need to express intent, but the platform automatically learns that intent and makes our lives smoother. It is similar to <a href="http://www.businessinsider.in/searchresult.cms?query=google">Google</a> maps knowing every evening that it’s time for me to go home, and telling me how much time it will take without me looking for it. The abundance of online data and the increasing sophistication of data analytics will accentuate this trend of offering a custom designed online shopping environment. 
 
Visual Shopping: How do you find something that you don’t know enough about? Maybe it is design pattern that you saw on a billboard or in a magazine. Or a great pair of shoes that you saw on a model, with no idea of the brand or its availability. Technology advances and massification of camera access into smartphones in recent years have made it possible to do a multi-product search basis just an image. Simply put, you click and upload this image and use it just the way you would use key words. With the increasingly visual world that we live in through Instagram and Pinterest, this opens a new dimension in search. <a href="http://www.businessinsider.in/searchresult.cms?query=snapdeal">Snapdeal</a> has led the way here through Findmystyle, an in house visual product discovery tool, which allows shoppers to view a variety of styles and designs to enable them zero in on the style that suits them the best. 
 
Cash is King, Digital is Queen: Cash is not going away anywhere in a hurry and cash on delivery is still the preferred way to shop online. However, the tide is turning, slowly albeit surely. Reports show that the rise of digital payments is on the rise, more credit and debit cards are being issued every year. In conjunction with the rise in online shopping, a plethora of online friendly payment options are now available. Payments can be done through the phone and without necessarily having bank accounts. Digital wallets are enabling customers to pay for a Rs 50 recharge or buy a 4K TV for Rs 50,000 with the same ease and security. Worldwide, online commerce and payment options have formed a cohesive ecosystem Tao Bao and Alipay, Ebay and Paypal The same is shaping up in India too – <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> – Freecharge Wallet is a case in point. 
 
Internet of Things: The internet is everywhere and will embed deeper into our everyday lives very soon. This will be led by smart, connected devices communicating to each other, without the need for recurrent human intervention. The biggest applications will be in healthcare, energy and security. One can expect smart weighing scales communicating to smart refrigerators regarding your diet requirements, which will in turn order the required groceries from your designated stores, with the payment charged to your digital wallet automatically. Futuristic, as this may sound, all of this is real. In the near future, consumer durables like air-conditioners will come equipped with on-board sensors to detect impending service requirements and will send a message to the service centre automatically. All this intelligence opens new vistas for intuitive, un-assisted ecommerce to happen. <a href="http://www.businessinsider.in/searchresult.cms?query=internet+of+things">Internet of Things</a> (IoT) will change the landscape just like social media did a few years ago. 
 
This is just a glimpse of what the future holds. I am sure when it arrives, it will be more vivid and more exciting than our visualisation. At Snapdeal, we are excited about our contributions towards the same. The co-creation of the most impactful digital ecosystem is not only our mission, it is the passion that drives us all. 
 
(This article is authored by Rohit Bansal, Co-Founder, Snapdeal) 
 
(Image: Indiatimes)

Snapdeal’s Rohit Bansal spills beans on 'what next in e-commerce innovation'

The week gone by saw markets gain on three of the five trading sessions, yet they lost considerable ground. The start of a new September futures series was also a mixed bag with the series beginning with a bang but by end of day turning out to be just about positive. BSESENSEX lost 812.28 points or 1.36 per cent to close at 58,833.87 points while <keyword id="6354813" type="General" weightage="80" keywordseo="nifty" source="Orion">NIFTY</keyword> lost 199.55 points or 1.12 per cent to close at 17,558.90 points. The broader indices saw BSE100, BSE200 and BSE500 lose 1.00 per cent, 0.85 per cent and 0.65 per cent respectively. BSEMIDCAP gained 0.61 per cent while BSESMALLCAP was up 0.85 per cent. The Indian Rupee lost 6 paisa or 0.08 per cent to close at Rs 79.86 to the US Dollar. Dow Jones had a torrid week and was under pressure. It lost on three of the five days and Friday was literally a meltdown when it lost just over 1,000 points. It lost 1,008.38 points after <keyword id="45672" type="General" weightage="80" keywordseo="fed" source="Orion">FED</keyword> chairman <keyword id="1727754" type="General" weightage="80" keywordseo="jerome-powell" source="Orion">Jerome Powell</keyword> reiterated that they are on track to reach interest rates of between 3.75 per cent - 4 per cent by the end of the calendar year. This means that the next hike in September would be 75 basis points and the next one in November may bring a 50-basis points hike. The last and final meeting in December would decide where interest rates end at the end of the year. Currently interest rates in the US are in the range of 2.25-2.50 per cent. This statement by Powell, caused markets to plummet as over the last fortnight they had built in a softer rate hike. The impact of what happened in the US on Friday will be felt over the world when they resume trading on Monday. Our markets are closed for a holiday on Wednesday the 31st of August on account of Ganesh Chaturthi, the day when Lord Ganesh is brought home. It used to be a celebration in just Mumbai and Maharashtra, but is now a national event. This would break trading momentum and being a mid-week holiday, any meaningful rally would be difficult to sustain. In primary market news, it was a blockbuster Friday with one listing and one issue closing for subscription, and both doing very well. The listing from Syrma SGS Technology Limited which had issued shares at Rs 220 closed day one at Rs 313.05. The script gained Rs 93.05 or 42.5 per cent. The share saw robust trading and it was a little surprising that at the end of the day, no names were reported of people who had bought the stock. The issue from Dreamfolks Limited which had tapped the markets with its offer for sale of 172.42 lac shares in a price band of Rs 308-326 closed. The issue was open from Wednesday the 26th of August to Friday the 28th of August. The issue was subscribed 56.67 times with QIB portion subscribed 70.53 times, HNI portion subscribed 37.66 times and Retail portion subscribed 43.60 times. The issue got a favourable rub-off from the subscription and performance of Syrma SGS. Whether this replicates in future issues would be something that would be keenly watched. Issues to open from 1st September would see a change in the way money gets blocked against bids made through brokers. It was witnessed in almost all issues over the last 12 months, that investors bid for shares on the last day and then took a call depending on the final subscription whether they would block their money against the bid or allow the same to lapse. This saw many IPOs which were subscribed to actually end as undersubscribed and getting bailed out by reducing the offer for sale component. In the case of one issue, the merchant bankers had to contribute to the shortfall through the underwriting agreement. This would no longer be possible. It would be interesting times at the markets. Coming to the week ahead, we have a mid-week Wednesday trading holiday which would break the momentum. The previous week's top of 60,400 and 18,000 would act as very strong resistances on any upside that the markets make while levels of 58,200 and 17,400 would act as immediate support. However, if markets break these support levels, we would have another sharp fall of maybe another 2 per cent in the benchmark indices happening rapidly. The new support could then be around 17,000 on NIFTY and 57,000 on BSESENSEX. The big concern would now be the FED announcement and the fact that the US market which fell 1,000 points on Friday is now becoming a cause for concern. The strategy would be to buy on really sharp dips and sell on any rallies. (Arun <keyword id="6358183" type="General" weightage="100" keywordseo="kejriwal" source="Orion">Kejriwal</keyword> is the founder of <keyword id="715020" type="General" weightage="50" keywordseo="kejriwal-research-and-investment-services" source="Orion">Kejriwal Research and Investment Services</keyword>. The views expressed are personal) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/pyjamas-out-power-suits-in-apparel-and-cosmetic-sellers-gain-as-indians-go-back-to-office/articleshow/93804412.cms">Pyjamas out, power suits in: apparel and cosmetic sellers gain as Indians go back to office</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/millenial-and-gen-z-couples-want-fewer-guests-at-their-weddings-says-survey/articleshow/93804294.cms">Millenial and Gen Z couples want fewer guests at their weddings, says survey</a>

Markets under pressure and look vulnerable: Arun Kejriwal

<ul><li>Nearly one-third of the millenials across the globe think that education has helped them gain technical skills, but they lack <keyword id="6463655" type="UNKNOWN" weightage="20" keywordseo="soft-skills">soft skills</keyword>. </li><li>Soft skills like strategic thinking, negotiation techniques, networking skills, business communications, and analytical thinking have been the high-in-demand <keyword id="1384626" type="PERSON" weightage="20" keywordseo="employability-skills">employability skills</keyword>. </li><li>Working professionals will need to re-skill themselves every 3-4 years so as to evolve in a competitive working environment. </li><li>A majority of the respondents are confident on their tech skills.</li></ul>Millennials have been quick to learn the technical skills but in an era where technology is eating away jobs, the much-needed soft skills, which may give people the edge over the machines, is a rare commodity. Nearly one-third of the millenials across the globe think that education has proved beneficial for them to attain technical skills, but they still lack soft skills for higher employability. While merely 15% of the millenials feel that the education system has helped in their holistic development, revealed <a href="https://hbrascend.org/topics/the-changing-perspectives-work-and-the-workplace-youth-skills-survey/?utm_source=yss_ind" data-type="tilCustomLink">HBR Ascend Youth Skills Survey 2019</a>. The survey by the learning platform, comes in the back on World Youth Skilling Day. According to the conclusions drawn from the survey, the growing industry demand for changing skills in the job market has accelerated the need for reskilling courses. This includes enhancing skill sets in data science, analytical thinking, creative and innovative thinking, and <keyword id="107950" type="TECHNOLOGY" weightage="20" keywordseo="artificial-intelligence">Artificial Intelligence</keyword> (AI) and <keyword id="24019" type="PERSON" weightage="20" keywordseo="automation">automation</keyword>. However, even soft skills like strategic thinking, negotiation techniques, networking skills, business communications, and analytical thinking have been the high-in-demand, the survey noted. “Millennials understand the impact of technology and automation on the future of work and highly value knowledge over current credentials, Vivek Chachra, Country Manager (India), <keyword id="611554" type="COMPANY" weightage="20" keywordseo="Harvard-Business-Publishing">Harvard Business Publishing</keyword> said. Not the first witness In India, soft skills are the most in-demand skills across industries, according to a LinkedIn report on <a href="https://business.linkedin.com/talent-solutions/recruiting-tips/global-talent-trends-2019#formone">‘Global Talent Trends 2019</a>.’ Creativity has been the most in demand, since this is what machines can’t replicate. The future will demand professionals to re-skill themselves every 3-4 years so as to evolve in a competitive working environment, ET reported <a href="https://economictimes.indiatimes.com/industry/services/education/e-learning-platforms-slowly-changing-indian-education-landscape/articleshow/68850167.cms">citing</a> Zairus Master, CEO, Shine Learning, a global education services provider. Given that, online learning is also gaining momentum among millenials in India. See also: <a href="https://www.businessinsider.in/indian-students-prefer-online-coaching-for-jee-neet-gate-ssc-and-banking-exams/articleshow/69956565.cms">Indian students prefer online coaching to offline classes</a> <a href="https://www.businessinsider.in/most-demanded-skiils-by-employers-in-india/articleshow/69085603.cms">These are the most popular e-learning subjects for millenials</a> <a href="https://www.businessinsider.in/internships-in-india-on-the-rise-with-startups-leading-the-way/articleshow/67655265.cms">India sees steep rise in internships across different industries as young graduates seek more skills: survey</a>

Soft skills can save your job from the machines but young professionals are severely short of it

<ul><li>As unemployment swells in India, educated millenials are banking on government jobs, thanks to job security and consistent work hours. </li><li>Over 500,000 candidates — including MBAs and engineering graduates and other degree holders — applied for 136 positions of watchman, gardners and sanitation workers. </li><li>India’s unemployment rate stood at 8.5% in October — the highest in three years.</li></ul>As unemployment swells in India, educated millenials are banking on government jobs, thanks to job security and consistent work hours. A recent <a href="https://www.indiatoday.in/mail-today/story/5-lakh-including-mba-engineers-post-graduates-apply-to-become-gardener-and-watchman-in-bihar-1623159-2019-11-28">job posting in Bihar Vidhan Sabha</a> has painted a grim picture of job situation in India. In a recent development, over 500,000 candidates — including MBAs, engineering graduates and other degree holders — applied for 136 positions seeking candidates for watchmen, gardners and sanitation workers. That means, a job that requires 10th grade as the minimum qualification has most of the applicants as ‘overqualified.’ In fact, over 450,000 applicants have appeared for the interviews so far. India’s unemployment rate stood at 8.5% in October — the highest in three years. As the number of jobs in the private sector are sinking and multinationals are sacking employees, more millennials are taking government exams, shows a survey ‘Between Aspiration &amp; Despair: Government Jobs &amp; The Educated Unemployed by the <a href="https://www.businessinsider.in/as-unemployment-swells-in-india-educated-millennials-favour-government-jobs/articleshow/69267943.cms">Centre for Equity Studies.</a> "This is a matter for investigations on how so many applicants are appearing for interviews on a daily basis. There is a job crisis and unemployment in the state and therefore engineers and professional degree holders are applying for Group-D jobs," <a href="https://www.timesnownews.com/education/article/5-lakh-engineers-mba-postgraduates-graduates-apply-for-group-d-jobs-in-bihar-report/518007">said</a> Prem Chand Mishra, who is a member of Bihar Legislative Assembly. On the other hand, as many as 7,000 graduates have applied for <keyword id="1952956" type="PERSON" weightage="20" keywordseo="sanitation-jobs">sanitation jobs</keyword> in Coimbatore City Municipal Corporation (CCMC) in Tamil Nadu, <a href="http://www.catchnews.com/india-news/tamil-nadu-engineers-graduates-among-7000-applicants-for-549-sanitary-workers-posts-179744.html">according to</a> news agency ANI. See also: <a href="https://www.businessinsider.in/education/news/average-education-expenditure-in-india-increases-fourfold-to-8331-per-student/articleshow/72282009.cms">Indians are spending enormously on education even with few jobs in sight</a> <a href="https://www.businessinsider.in/unemployment-in-india-highest-among-urban-youth-says-government-data/articleshow/69631185.cms"> Unemployment in India highest among urban youth, says government data</a> <a href="https://www.businessinsider.in/as-unemployment-swells-in-india-educated-millennials-favour-government-jobs/articleshow/69267943.cms">As unemployment swells in India, educated millennials favour government jobs</a>

This is why India’s MBAs and engineers may be hoping to turn watchman and sanitation workers

<ul><li>Launches 3 unique ads on digital platforms for raising awareness on direct bank transfers using mobile number.</li><li>Showcases easy of Money Transfers from Paytm app at Zero charge, without the need for Wallet KYC.</li></ul>Paytm has launched 3 new ads on social media, as part of its new #MoneyTransferHuaEasy campaign to raise awareness of how instant money transfer through the Paytm app remains a quick, safe and easy way to directly send and receive money into one's Bank accounts. The films, targeted at millenials, highlight how by simply choosing the recipient's Mobile number, users can transfer money directly from their bank a/c at zero charge. Without the need for wallet KYC. The films feature internet sensations <keyword id="8944292" type="PERSON" weightage="20" keywordseo="saloni-gaur">Saloni Gaur</keyword>, Danish Sait and Paytm's very own, and the guy best known for Trivago's ads, <keyword id="193898" type="PERSON" weightage="20" keywordseo="Abhinav-Kumar">Abhinav Kumar</keyword>. <div type="Youtube" id="oNUwQ7Zirfo" title="Money Transfer hua Easy! ft. Abhinav Kumar" thumbUrl="https://i.ytimg.com/vi/oNUwQ7Zirfo/mqdefault.jpg"></div> Prior to this, the company had launched multiple TV ads that had struck a chord with millions of Indians. While the public interest in the entire campaign has remained massive, certain scenes from the earlier ads have become especially popular due to the portrayal of episodes from everyday lives. These included a scene from an Indian wedding ceremony where the groom transfers money to his sister-in-law’s bank account by just using mobile number and in return, gets back his shoes from her, had a take on the popular Indian marriage tradition. Another scene of a young female tenant paying her rent through the Paytm app, to her landlord's shy son, also got major positive reviews. <div type="Youtube" id="e2hjxPf0T4E" title="Money Transfer hua Easy! ft. Saloni Gaur" thumbUrl="https://i.ytimg.com/vi/e2hjxPf0T4E/mqdefault.jpg"></div> With the latest series of films, the company has now released 6 large scale entertaining films as part of its initiative to highlight the ease of making digital payments without the need of completing their Wallet KYC. Apart from the obvious benefits, users are also assured of sturdy security architecture, the best success rate for transactions in the industry and a chance to win assured cashbacks. <div type="Youtube" id="6b0jFDTNGs0" title="Money Transfer hua Easy! ft. Danish Sait" thumbUrl="https://i.ytimg.com/vi/6b0jFDTNGs0/mqdefault.jpg"></div> Abhinav Kumar, Vice President at Paytm said, "Paytm remains committed to expanding the reach of affordable and easy to use technology, to every citizen. We believe that digital payments solutions are not only a great enabler in addressing daily challenges but also helps improve the quality of lives of our fellow countrymen. Consumers now have the option of instantly making payments directly from their Bank accounts, by simply entering the recipient’s mobile number on the Paytm App. No other steps such as Wallet KYC are required, while transaction charges are also absent. The new marketing campaign reflects that and is geared around taking forward this message to the consumers, making them aware of the digital payments options they have. It also aims to further promote our mission to increase seamless digital transactions across the country."

Trivago’s Abhinav Kumar features in his first Paytm ad

<ul><li><keyword id="319719" type="COMPANY" weightage="20" keywordseo="Myntra">Myntra</keyword> adds three more brand ambassadors to its roster. </li><li>Aims to target consumers across the nation. </li></ul>Myntra has signed up <keyword id="6354563" type="PERSON" weightage="20" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>, Vijay Deverakonda and <keyword id="6358404" type="PERSON" weightage="20" keywordseo="dulquer-salmaan">Dulquer Salmaan</keyword> as its newest brand ambassadors, alongside the existing celebrity ambassadors, <keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword>, and Samantha Akkineni, to emphasize its hold on the Indian fashion sphere. Myntra will soon unleash its biggest-ever lineup of star-studded brand commercials. These are aimed at targeting consumers across the nation and giving Myntra the opportunity to engage with the fans of these celebrities. Hrithik Roshan’s popularity and global appeal is sure to influence the fashion choices of his huge fan base. His ‘Greek God’ aspirational persona, the opulent style and fashion choices, his acting and dancing prowess as well as the charisma he exudes are looked up to by millenials and gen-Z, alike and will translate into strengthening Myntra’s positioning further, reaching the audience to drive conversations around the overall men’s wear category. With back-to-back blockbusters to his credit and his association with philanthropic initiatives, Vijay Deverakonda’s popularity knows no bounds. The brand’s partnership with this youth sensation, whose carefree style and unconventional dressing choices, have made him extraordinarily popular. With him on board, Myntra will be able to drive the brand’s fashion conversation amongst his constantly growing fan base. Dulquer’s cinematic stronghold, which includes an array of commercially and critically acclaimed movies, along with his mastery in being effortlessly stylish and cool, has earned him quite a following. This association will only make his huge fanbase look out for their favourite actor’s wardrobe on Myntra, even more now. Dulquer’s charming appeal clubbed with his high fashion quotient will strengthen Myntra’s position as the fashion destination of choice. Speaking on the announcement of the new brand ambassadors and the launch of the brand campaign, Harish Narayanan, CMO, Myntra, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra's biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.” Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as the face of the Southern market. Kiara is a perfect mix of bold, authentic and experimental - both in the the roles she plays and the way she dresses up. These attributes resonate with Myntra’s brand values, which not only made her the ideal brand ambassador before but is also a reason for continuing with this collaboration. She will continue to play a pivotal role in strengthening Myntra’s women wear segment and building a strong foothold with her fans across the country. Samantha’s OTT debut this year was sensational, earning her an even wider and deeper fan following. Her partnership with Myntra, as the ambassador for South, has not just strengthened over time but has also been able to build a very strong connection with her fans. She has a huge social media following, giving fashion inspiration to many. Myntra has evolved over the years to being the fashion expert for millions across the country, with the largest catalogue of domestic and international brands, along with unique value added services, customized to cater to specific needs of the fashion-conscious consumers. An aspirational brand among young shoppers looking at having a personal style guide that represents their individuality while being stylish, Myntra is a one-stop destination for all their fashion and lifestyle needs.

Myntra signs up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors

New Delhi, Feb 28 () Japanese apparel retailer UNIQLO, which will launch its third store in the city on Saturday, looks to establish itself in the Delhi NCR market before expanding to other regions and tapping into the online retail channel, a top company official said on Friday. The company forayed into the Indian market in October last year and has two outlets in Delhi-NCR, at present. It is slated to launch the third store on Saturday. "We are encouraged by the positive feedback from the Indian customers so far. More than a quarter of a million customers have purchased products at our store in India in the past few months and we have exceeded our performance target by around 30 per cent," UNIQLO India CEO Tomohiko Sei told . He, however, declined to comment on the financial targets set by the company for the Indian market. "Our initial focus is to launch our brand and make our first three stores successful. We would like to launch e-commerce as soon as we are ready," he added. On being asked about UNIQLO's plan to expand in other metros, Tomohiko said the Indian market has "huge potential" and would explore them in the next stage. "We first want to establish in the Delhi NCR region and then we would go to other places," he added. Over the sourcing, Tomohiko said UNIQLO is fully complying with the mandatory government guidelines for 30 per cent domestic sourcing and may even increase the limit. "However, we would not stop at Make in India, with Make in India we also want to Make For India and so our goal is not just to achieve the required 30 per cent but to keep increasing the sourcing of the products as the business grows," he added. Under the current norms, 100 per cent FDI is permitted in the single-brand retail trade with a rider of 30 per cent mandatory local sourcing to promote micro, small &amp; medium enterprises (MSMEs). "We have researched the Indian market carefully and established our strong partners for logistics, manufacturing. Now, we have found partners and started our business in October last year," Tomohiko said. The company as per its startegy would have apparels for all age group and types including the young millenials to kids and from casuals to formals, he added.UNIQLO is a brand of Fast Retailing, a leading Japanese retail holding company with global headquarters in Tokyo, Japan. It is the largest of eight brands in the Fast Retailing Group, which had a global sales of approximately USD 21.53 billion for the 2019 fiscal year ending August 31, 2019. UNIQLO has more than 2,200 stores in 25 markets including Japan. KRH SHWSHW

Japanese retailer UNIQLO to open 3rd store in Delhi NCR

<ul><li>Over the last three years, there has been a whopping 98% increase in <keyword id="6361948" type="COMPANY" weightage="20" keywordseo="cybersecurity">cybersecurity</keyword> job postings, according to the job search platform Indeed. </li><li>Bengaluru, Pune and Hyderabad witnessed maximum job opportunities for information security, network security, penetration testing and more. </li><li>Staffing firm Xpheno said that there are as many as 67,000 job openings in the domain — including threat management, network security, cloud security.</li></ul>As digitisation makes inroads in the Indian market, companies are now stepping up efforts to boost data security and privacy. At least one in three Indian organisations face <keyword id="608402" type="PERSON" weightage="20" keywordseo="data-breach">data breach</keyword>, calling for the need of cybersecurity specialists. Hence, job opportunities in the sector are ample. Over the last three years, there has been a whopping 98% increase in the cybersecurity job postings, according to the job search platform Indeed. Millenials too are keen on jobs in cyberspace like security specialists, IT analysts as the searches for these roles went up by 73% during the same period. Average salaries for cybersecurity-related roles <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Job Title </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Average annual salary </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Security Specialist </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹889,265 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IT Security Specialist </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹807,170 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Information Security Analyst </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹459,304 </td></tr></tbody></table> Source: Indeed Bengaluru, Pune and Hyderabad witnessed maximum job opportunities for these roles, hiring talent skilled in information security, network security, penetration testing and vulnerability assessment. “Against the backdrop of the newly proposed policies for the storage and protection of data by the government in Parliament, companies are working to comply with the framework for data processing and create a more secure environment to guard against data breaches,” said Venkata Machavarapu, head of engineering at Indeed India. According to LinkedIn Emerging Jobs 2020 report, cybersecurity specialist is one of the most sought-after job roles in India. This may be because there has been a global dearth of cybersecurity professionals. A report by the staffing firm Xpheno said that there are as many as <a href="https://economictimes.indiatimes.com/jobs/cyber-security-professionals-in-big-demand-over-67000-job-openings-says-estimate/articleshow/73769690.cms?from=mdr">67,000 job openings in cybersecurity</a> — including threat management, network security, cloud security roles. In fact, the unfilled <keyword id="1398660" type="PERSON" weightage="20" keywordseo="cybersecurity-jobs">cybersecurity jobs</keyword> are expected to reach 1.8 million by 2022, as per the Center for Cyber Safety and Education. “There is definitely a shortage of talent. However, we need to ensure that the resources that we have at our disposal receive good training. While there are institutes that are training young talent, there is a need to relook at the curriculum and focus on practical oriented skill development,” said Gulshan Rai, former cyber security advisor to PMO. See also: <a href="https://www.businessinsider.in/careers/news/ai-blockchain-digital-maketing-and-other-top-emerging-jobs-in-india-according-to-linkedin/articleshow/72446654.cms">These are the top 15 emerging jobs in India, according to LinkedIn</a> <a href="https://www.businessinsider.in/budget/news/cybersecurity-doesnt-have-any-specific-allocation-in-the-budget-but-the-government-knows-its-a-pressing-concern/articleshow/73771330.cms">Cybersecurity doesn't have any specific allocation in the budget, but the government knows it's a pressing concern</a> <a href="https://www.businessinsider.in/tech/news/indian-prime-ministers-former-cyber-security-advisor-says-indian-banks-are-unsafe/articleshow/73755321.cms">Indian Prime Minister’s former cyber security advisor says Indian banks are fundamentally unsafe</a>

Cyber security experts’ salaries grow to ₹8.8 lakh on an average

<ul><li>B-schools should have access to internships and placement opportunities for students. </li><li>Of the total 360,000 students enrolling in postgraduate courses in India, only 60% land a management job. </li><li>Management has been the hottest sector to enroll in, for internships, at nearly 47%.</li></ul>Indian employers want MBA graduates who are ready to lead, and provide fresh ideas. However, fresh graduates are walking into campus placements with nothing but bookish knowledge. This is because many B-schools are unable to provide their students with a basic internship programme. And, that is affecting their employability too. “Companies want to hire ready-to-lead managers whereas most of the B-Schools lack access to meaningful internships and placement opportunities,” ET <a href="https://economictimes.indiatimes.com/jobs/employability-of-graduates-from-new-and-lower-tier-b-schools-a-challenge-aima-director-general/articleshow/70468701.cms?from=mdr">reported</a> citing Rekha Sethi, director general, AIMA. Only 60% of students of a total of 360,000 who enroll in post-graduate courses land a management job. Tier 2 and Tier 3 management schools are struggling to place their students, according to the All India Management Association (AIMA). Practical Exposure B-school graduates in India lack practical exposure and relevant digital skills. “Internships are finally becoming mainstream phenomenon and are no longer restricted to select few campuses and companies,” Sarvesh Agrawal, CEO of <keyword id="1998561" type="PERSON" weightage="20" keywordseo="Internshala">Internshala</keyword> earlier told Business Insider India. Management has been the hottest sector to enroll in, for internships, at nearly 47%. This is more relevant than ever as companies seek people with real-time experience, according to <a href="https://www.businessinsider.in/internships-in-india-on-the-rise-with-startups-leading-the-way/articleshow/67655265.cms">online training and internship platform Internshala.</a> Internships, as a whole, have been a way to capitalize on theoretical concepts with practical implementation. Overall, India had 80% more internship applications — with 2.2 million applications received in 2018, as compared to 1.27 million last year, according to the data by Internshala. See also: <a href="https://www.businessinsider.in/how-to-apply-for-niti-aayog-internships-register-niti-gov-in/articleshow/70394658.cms">How to get an internship at Niti Aayog</a> <a href="https://www.businessinsider.in/soft-skills-can-save-your-job-from-the-machines-but-young-professionals-are-severely-short-of-it/articleshow/70243130.cms">Soft skills can save your job from the machines but young professionals are severely short of it</a> <a href="https://www.businessinsider.in/most-demanded-skiils-by-employers-in-india/articleshow/69085603.cms">These are the most popular e-learning subjects for millenials</a>

Warning! Do not apply to B-schools that don't offer access to internships

New Delhi, Nov 26 () Footwear maker Bata will continue its growth journey in India with the multi-retail channel approach along with e-commerce platform to reach out to as many customers as it can, said a top company official.
 The company, which has a retail network in 450 towns, is further expanding by adding new stores in smaller towns through franchise route.
 "Now we are using all three engines - our own stores, franchise partner store, which is a big drive for us in tier III &amp; IV, and multibrand outlets. On the top it would be our e-commerce channels, whether through bata.in or other marketplaces to get as many consumers as we can," Bata India CEO Sandeep Kataria told .
 The company last month said it will strengthen its presence by adding 500 stores in next five years, focusing mainly on small markets as it has identified tier II, III and IV cities where it has plans to broaden its sales network through the franchise model.
 "What has happened over time, that the brand image and the brand name was much bigger than our reach, as we were selling through our retail stores only in 450 towns," he said.
 "India is much bigger and the brand image is also bigger. So we decided to expand our reach to as many Indians and take advantage of our equities."
 According to Kataria, online channels are providing opportunities in multiple ways to reach consumers.
 "We can actually use the digital channels to increase the productivity of our stores and enhance the satisfaction to our consumers," said Kataria on the sidelines of an event organised by the Retailers Association of India.
 Besides, Bata is working hard to reconnect with the country's millennials.
 "We have a whole battery of brands in Bata as North Star, Bata Red Label, Marie Claire and Footin which talk to millenials. We do not have to mainly rely on Bata, the main brand," he said.
 "We are seeing the average age of the customers in Bata store going down. We have now more millennials than the past," he said.
 When asked whether Bata has any plans to introduce new brands from its global fold, he said the company is not very keen to do that.
 "There is a huge opportunity for us to play with the brands which we have here. So we are not very keen to bring a new brand," he said adding that the company has licence for manufacture and sale of several global brands as Hush Puppies, Naturalizer.
 Besides, the company has introduced outdoor brand shoes from Caterpillar in its top selected outlets this season. KRH KRH ANU
ANU

Bata to use multi-channel retail strategy to reach more customers

somtMillennials are quite defiant if you go by the society’s standards- they don’t want to invest in a future; whether it is a profession, a partner or even a home. When so many young people prefer to rent a house when they move between cities- buying furniture wherever they go isn’t a viable option. In that situation, Indian start-ups like <keyword id="2085884" type="UNKNOWN" weightage="20" keywordseo="Furlenco">Furlenco</keyword> and Rentomojo are giving an alternative option to the Indians migrating to cities. 

 

 

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 Furlenco, in particular is setting new industry standards in the renting space by making sure the designs are also user inspired, which truly enhances the customers’ lives and their homes. One of their offering called ‘Bounce' is not just a bed or a lounger; it comes with lots of fun soft furnishing like large cushions, a lamp that doubles up as a coat / bag hanger, fun sheets it even has inbuilt wire-management system, which makes it a party station for a group of friends at night as well as a cozy corner to spend a lazy and rejuvenating Sunday afternoon with the family. They also provide customers with full-customization on any of their furniture that they can let go once they've used it. Renting furniture is a great option for people who get bored with their furniture and like to mix things up occasionally. <span class="m-5974911854426592341m-1601266909888883105m5529648378564578m6634775536686001717m-5413154784189251265m-8097702245866463060gmail-m-1882880264998260668m4293081994612480651m-568515919775970870gmail-m7970553887518473218gmail-m-4979178866705123634m120506285">The company pairs convenient services like delivery within 72 hours, free deep-cleaning during the tenure of their service as well as a free re-location service within and to any of the cities it operates in.

 

 

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 Being headquartered in Bangalore, Furlenco operates in the cities of Mumbai, Pune, Delhi and Gurugram. Ajith Karimpana, CEO and Founder, Furlenco told Business Insider that the growth of furniture-on-rent has been fuelled by the influx of millenials shifting to the cities for work, “People start with makeshift arrangements when they move to a new city but the goal is to still make it feel like a home. Buying good quality furniture means blocking their finances for an asset that is depreciating and can’t be easily moved to another city. We try to provide our subscribers with a personal touch by connecting them with an agent who takes care of their household needs.” 

 

 

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 Many of Furlenco’s customers have rented furniture for as long as five years and the trend seems to be growing. Furlenco provides basic furniture rental starting at Rs. 599 per month which includes furniture such a wardrobe, bed and sofa.

This company is helping millennials to never settle down in one city

2016 has been a weird year but there have been some upsides to it. E-commerce grew like never before thanks to demonetization and as a result, fashion as a category has been positively affected this year. 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> decided to delve into five trends that have upped the ante for fashion due to e-commerce. Here they are: 
 
The rise of Fashion re-commerce The idea of re-commerce involves reselling products or items as you outgrow them. Today there is an increasing awareness among consumers to re-use and recycle and for the longest time there was no platform that allowed selling and buying of goods that are still in perfect condition. This gave birth to a number of re-commerce <keyword id="4790514" type="UNKNOWN" weightage="100" keywordseo="Fashion-startups">fashion startups</keyword> such as Coutloot –where you can buy and sell pre-loved clothes very easily and <keyword id="2988345" type="UNKNOWN" weightage="20" keywordseo="zapyle">Zapyle</keyword> that sells pre-owned luxury goods. 
 
<a href="http://BI Year-Ender: Five emerging start-ups that got $100 million funding in 2016">ALSO READ: BI Year-Ender: Five emerging start-ups that got $100 million funding in 2016</a> 
 
Online to offline fashion retail A decade ago, most websites were essentially a digital brochure comprising images, descriptions, and specifications of products you could buy somewhere else. Soon the online platforms started selling products and services on their platforms. Hence online to offline shopping concept evolved and many retailers took the omnichannel route. For instance <keyword id="6388367" type="COMPANY" weightage="20" keywordseo="Jabong">Jabong</keyword> has announced the full-service retail store in Bangalore, similarly, Mumbai fashion startup <keyword id="3345167" type="UNKNOWN" weightage="20" keywordseo="Fynd">FYND</keyword> launched, an in-store feature that helps customers Browse + Discover products that are available, not just in that store, but every store of that brand. 
 
<keyword id="6357455" type="EVENT" weightage="20" keywordseo="Funding">Funding</keyword> in Fashion startups 
Indian based entrepreneurs are successfully using social media to create fashion communities that together discover, share and, most importantly, buy. While the fashion e-commerce space is already crowded, there are few unique fashion tech startups that are opening greater possibilities in the exclusive world of fashion. Talent &amp; discovery, social &amp; talent networking platforms, focusing on community building, to re-commerce, a lot of fashion-tech companies have created a niche for themselves and growing exponentially. This also remains one of the main reasons why Fashion startups continue to draw investor’s attention. 
 
<a href="http://www.businessinsider.in/here-are-the-top-five-top-selling-smartphones-on-flipkart/articleshow/56238383.cms">ALSO READ: Here are the top five top selling smartphones on Flipkart</a> 
 
Focus on homegrown fashion talents and professionals 
India has emerged as the one of the world’s largest talent producing countries in fashion. Lack of opportunities and limited access to the world outside are the existing challenges for aspiring minds from Tier 2 / 3 market. With the help of digitization, few fashion startups are able to connect this talent and create avenues for them. From talent networking to portfolio management these platforms have a lot to offer. 6Degree a fashion-tech platform has created opportunities for not only new designers but also for fashion professionals who have started late in their career. 
 
<a href="http://www.businessinsider.in/45-of-indian-millenials-consulted-for-lifestyle-diseases-in-2016/articleshow/56240441.cms">ALSO READ: 45% of Indian Millenials consulted for lifestyle diseases in 2016</a> 
 
Customer experience on priority 
Use of technology for enhanced fashion buying experience, hassle-free exchange and return etc 
A lot of Fashion based startups are shifting their focus on customer delight to bring in the enhanced buying experience. Implementing newer technology for the smooth transition, they are making sure that consumers interact with retailers in multiple ways. Innovation in technology has led these startups to create a unique proposition that helps them standout. Innovative technology-driven concepts like digital stores, Virtual assistant, Fashion chat bots are introduced everyday is bridging the gap between retailers and customers, like never before.

Fashion Startups that started five Top Trends of 2016

2016 was much of euphoria for tourism industry. The<a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms"> tourism ministry</a> got 70 % hike in the budget with an allocation of Rs 1,590 crore, to focus on infrastructure development and promotion and publicity initiatives. But in a knee jerk reaction to <keyword id="6354642" type="PERSON" weightage="20" keywordseo="modi">Modi</keyword>'s demonetization move in November last year, the industry has been left with no choice but to make losses. In the last few years, the tourism in India has witnessed a major boom. In comparison to inbound travel, India has seen a major growth in the outbound sector, thanks to the disposable income of the <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">millenials</a>. Here are a few reasons, why India’s tourism hasn’t achieved much in comparison to <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">China</a>. Infrastructure While domestic<a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms"> travellers</a> have quadrupled, Indian tourism didn’t see much development in its infrastructure. While roads may have become better, and a lot of online travel portals have born, what went missing is a massive blue print of infrastructure to take India’s tourism to a new high. In India there has hardly been any addition to new hotels. Compare this to China and you would be surprised to find <keyword id="1333" type="LOCATION" weightage="20" keywordseo="beijing">Beijing</keyword> has as many star-category hotel rooms as all of India. India till 2015 has just a little over 100,000 star rated hotel rooms, compared to Beijing’s 130,000 alone. Also lack of supply of hotel rooms has aggravated the demand thereby making the travel in India far expensive in India. The rooms that cost $400 a night in Delhi or Mumbai would cost hardly $100 dollars in most part of China. 
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 Market size Another primary reason for China’s growth in tourism market is its size. China is far larger than our country, packed with tonnes of tourist attractions. Also many foreign visitors coming to India prefer cultural and natural destinations and tend to stay away from the cities. However in China, cities are also major draws. Expenses Tax disparity in independent travel purchase is a major flaw in Indian travel ecosystem. There are just too many taxes, which makes travel expensive. Communication The quality of transportation infrastructure in China is light-years ahead of India, there's simply no comparison, according to a <keyword id="274437" type="UNKNOWN" weightage="20" keywordseo="Quora">Quora</keyword> post. It is far easier and more comfortable for tourists to get around China than it is for them to get around India. China's air, rail, and road networks are all faster, safer, and more modern than India's. 
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 Safety and security India has witnessed countless instances of pickpockets, burglary, sexual assaults and scams against foreign tourists. There are tourist traps as well that make the country unsafe for travellers. Visits to India by female tourists dropped 35 percent in 2015 compared with the same period a year ago, according to the <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">Associated Chambers of Commerce and Industry of India</a>. There is very little for travellers to worry about in China. Violent crime and rape are almost unheard of. You can walk down dark city streets at night in China and have nothing to worry about. Here are the suggestions of industry experts to make tourism in India at par with China: Sharat Dhall, COO (B2C), Yatra.com, an online travel agency and a travel search engine: “The Indian tourism industry is growing at a rapid pace, fuelled by a growing domestic middle class with increasing disposable incomes. In addition, the inbound market is growing at a steady pace as well. However, in comparison to other comparable countries, India still has a long way to go in terms of fulfilling its potential as a tourism destination. The Government has rightly identified Tourism as a pillar of growth in the economy and with improved road infrastructure, regional air connectivity and better budget accommodation, we expect that we will unlock this sector and improve our share of the global tourism market. The Chinese tourism industry &amp; OTAs have benefited from country’s economic development and we believe that India’s tourism sector and online travel market is poised for continued growth and value creation as the economy grows, following the well-established path seen in the US and China.” <keyword id="2049459" type="PERSON" weightage="20" keywordseo="amitabh-misra">Amitabh Misra</keyword>, Founder of GoFro.com, an online travel marketplace for leisure travel: If we compare the global travel scenario, almost 30-40% population in <a href="http://www.businessinsider.in/heres-how-budget-2017-will-be-a-game-changer-intourism-industry/articleshow/56628238.cms">US and Europe</a> go for leisure travel every year, where as in China the number is around 8% and in India it’s still less than 1% of the total population, making it a market with huge growth potential. Having said that one of the major concern is increase in tax disparity in independent travel purchase viz-a-viz holiday packages; for example, the consumer has to pay the tax on flight tickets, now if its combined with a holiday package, they will also have to pay tax on the overall package as well, thus travel is getting costlier for the consumer. We are expecting the 2017 budget to adopt a lenient tax structure which further promote the tourism industry. With government working towards improving country’s infrastructure and enabling tech support at various section will also lead to faster growth of inbound tourism. Ritesh Agarwal, Founder &amp; CEO, OYO Rooms : Infrastructure development is a pre-requisite to provide the much-needed impetus for the industry’s growth. Additional incentives should be provided for infrastructure investments in the travel and tourism sector to accelerate growth. A lower tax rate for hospitality business and the lower rate of interest for real-estate development will ensure opening up of more supply for the nascent branded budget hospitality sector. This will be in line with supporting small owner-friendly policies, such as the exemption of service tax in the sub-Rs. 1000 hotel room category.”

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