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1 min read
97% of Indian Gen Z, Millennials aims to take pay cut for better work relationship
Indian knowledge workers are the happiest at work compared to their global counterparts, and for a …
2 mins read
Side-eye emoji to using the vaccinated status as a flex — here’s how India’s Gen Z dated online on Tinder this year
The year 2020 was all about quarantines and masks, while vaccination played a big role in 2021, and…
2 mins read
Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome
A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …
3 mins read
After millennials, Gen Z is about to reshape businesses
A demographic shift in favour of a much younger population could upend how businesses reach their c…
2 mins read
Indian employees experience low levels of wellbeing at the workplace
More than three-quarters of all the workers in Indian businesses reported low levels of wellbeing, …
5 mins read
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
MTV Youth Study 2021 decodes Gen Z
1 min read
₹50,000 stipend & 5-hour days; Gen Z intern's demands spark Twitter debate
A Twitter user shared an interesting experience she had interviewing a candidate for the position o…
3 mins read
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
4 mins read
Ghosting is immature believe millennials says a study by QuackQuack
Recent research from the Indian dating app QuackQuack sheds light on how GenZ and Millennial daters…
3 mins read
As more freshers are hired, GenZs share in IT workforce grows to 18-20%: Nasscom-Indeed
Over 79% of Gen Zs are willing to spend more than 2 years in their first job provided employers off…
3 mins read
Are millennials and Gen Z influencing future trends of Indian Hospitality?
Millennials and Gen Z are a cohort born between 1981 and 1996 and contribute to roughly 1.8 billion…
1 min read
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
2 mins read
Esprit ropes in Ananya Panday as its brand ambassador, aims at regaining market share in India
The brand is pursuing an aggressive expansion plan in India and aiming at regaining market share in…
4 mins read
OPINION: Leaping into the future with Gen Z
However, there’s a sweet dichotomy in the findings on Gen Z—as much as they crave autonomy a…
4 mins read
The 2024 Great Unbossing — Desi Edition: How is global trend of firing mid-level managers taking shape in India
The idea of unbossing, or firing middle-level management in a bid to have flatter reporting structu…
2 mins read
61% professionals tell their families what they earn, not co-workers or friends: survey
Sharing salary information is considered taboo in India, and 61 per cent of professionals are more …
1 min read
Here's what POCO India's new brand logo and mascot look like
The new brand logo is a representation of every individual who is looking for greater alternatives …